L'Oréal Paris Préférence with light-reflecting dyes, for a luminous colour full of reflects.

Shade 7.0 was inspired by Vienna, a world hub for art and music.

This soft medium blonde is a tribute to the unique charm of the Austrian metropolis and is fantastic for women with darker bases looking to lighten.

The translucent gel formula associated with the new precious oil drop intensifies the natural tones of your hair colour. Up to 100% grey coverage.

*For more details about ingredients and directions for use, please refer to the packaging.