Permanent Hair Colour

{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Choosing permanent hair colour"}]},{"type":"paragraph","children":[{"type":"text","value":"This collection covers permanent colour products in formats such as cream dye, powder colour, henna colour, boxed kits and professional tubes. The range includes shade families seen across product titles, from natural tones and deep browns to reds, blondes and high-lift or lightening options."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Which shade direction are you looking for?"}]},{"type":"paragraph","children":[{"type":"text","value":"If you want a subtle result, natural shades and browns are often the easiest place to start. For brighter colour direction, look for red, contrast, blonde or lightening wording in the product name. You can narrow your choice further with"},{"type":"link","url":"/collections/natural-shades-permanent-hair-colour-cream-dye","title":"natural shades permanent hair colour cream dye","target":"_self","children":[{"type":"text","value":"natural shades permanent hair colour cream dye"}]},{"type":"text","value":"or"},{"type":"link","url":"/collections/blonde-lightening-permanent-hair-colour-cream-dye","title":"blonde / lightening permanent hair colour cream dye","target":"_self","children":[{"type":"text","value":"blonde / lightening permanent hair colour cream dye"}]},{"type":"text","value":"."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Do you prefer a cream, kit or powder format?"}]},{"type":"paragraph","children":[{"type":"text","value":"Cream dyes are common in professional-style ranges, while kits can be useful when you want the colour components presented together. Powder and henna colour options also appear in this category. For a focused format, view"},{"type":"link","url":"/collections/permanent-hair-colour-cream-dye","title":"permanent hair colour cream dye","target":"_self","children":[{"type":"text","value":"permanent hair colour cream dye"}]},{"type":"text","value":"."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"What hair needs should guide your choice?"}]},{"type":"paragraph","children":[{"type":"text","value":"Product titles in this collection reference grey coverage, shine, conditioning, moisturising and options for natural, textured or afro hair. Some products are positioned for professional stylists, while others are suitable for home users. If you searched for semi permanent hair color or demi permanent hair color, check product wording carefully, as this page focuses on permanent colour."}]}]}