As I Am

{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Choosing as i am hair care"}]},{"type":"paragraph","children":[{"type":"text","value":"This As I Am collection includes wash, care and styling products for natural curls, coils and textured hair. You can find formats for cleansing, conditioning, detangling, moisturising, treating and finishing, with product-title cues such as coconut, shea butter, Jamaican black castor oil, aloe vera, argan oil, olive oil and avocado appearing across the range."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Do you want to cleanse without skipping moisture?"}]},{"type":"paragraph","children":[{"type":"text","value":"If your focus is wash day, look at cleanser formats first. A deep-cleanse option may suit when you want a fresher feel, while a co-wash can be useful when you prefer a gentler-feeling cleansing step for curls and coils. Refine by"},{"type":"link","url":"/collections/as-i-am-shampoo","title":"as i am shampoo","target":"_self","children":[{"type":"text","value":"as i am shampoo"}]},{"type":"text","value":"or"},{"type":"link","url":"/collections/as-i-am-co-wash","title":"as i am co-wash","target":"_self","children":[{"type":"text","value":"as i am co-wash"}]},{"type":"text","value":"depending on how you like to cleanse."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Is your priority detangling, moisture or treatment?"}]},{"type":"paragraph","children":[{"type":"text","value":"Conditioners, deep conditioners, moisture milks, creams and butters are useful areas to compare if your hair feels dry, needs slip for detangling, or you want a richer care step between cleansing and styling. For a product you do not rinse straight away, browse"},{"type":"link","url":"/collections/as-i-am-leave-in-conditioner","title":"as i am leave-in conditioner","target":"_self","children":[{"type":"text","value":"as i am leave-in conditioner"}]},{"type":"text","value":"options."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Are you styling curls, coils, twists or edges?"}]},{"type":"paragraph","children":[{"type":"text","value":"Styling choices include defining creams, whipped moisture and styling products, butters, oils and edge control formats. These are relevant for curl definition, smoothing, twists, locs, braids and protective styles. Shoppers looking at scalp care can also compare the Dry & Itchy Scalp Care formats shown in the range, choosing between shampoo, co-wash, conditioner and oil treatment according to the step they need."}]}]}