


Key Benefits of As I Am Cleansing Pudding, 16 Ounce
Unlock the secret to vibrant, healthy curls with the As I Am Cleansing Pudding, a luxurious co-wash designed specifically for the unique needs of natural, curly, and coily hair. This 16-ounce tub of goodness is more than just a cleanser; it's a complete hair care experience, delivering exceptional moisture and definition from the very first wash.
- Gentle Yet Effective Cleansing: Our innovative formula thoroughly cleanses your scalp and hair, removing product build-up and impurities without stripping away your hair's essential natural oils. Say goodbye to dry, brittle strands and hello to a refreshed, clean feel.
- Intense Hydration and Conditioning: Infused with a rich blend of natural ingredients, this cleansing pudding deeply moisturises and conditions each strand, combating dryness and leaving your curls incredibly soft and supple.
- Effortless Detangling Power: The creamy, slip-rich texture provides exceptional detangling, allowing you to glide through knots and tangles with ease, minimising breakage and promoting healthier hair growth.
- Enhanced Curl Definition and Health: Regular use helps to define your natural curl pattern, reduce frizz, and improve overall hair health, leaving your coils and curls looking beautifully bouncy and well-formed.
At TJ Beauty Products UK, we understand the journey to healthy, beautiful natural hair. That's why we bring you leading brands like As I Am, renowned for their commitment to nourishing and celebrating textured hair. The As I Am Cleansing Pudding is a cornerstone product for anyone embracing their natural curls, providing the perfect balance of cleansing and conditioning.
Why Choose As I Am Cleansing Pudding?
For those with curly, coily, or kinky hair, maintaining moisture is paramount. Traditional shampoos can often be too harsh, leading to dryness, breakage, and loss of curl definition. The As I Am Cleansing Pudding offers a game-changing alternative. It's a sulphate-free, low-lather co-wash that respects your hair's delicate balance, making it an essential part of your natural hair care routine.
This isn't just a product; it's an investment in your hair's long-term health. The carefully selected natural ingredients work synergistically to provide comprehensive care. From the moment you apply it, you'll feel the difference – a rich, creamy consistency that instantly begins to soften and detangle your precious curls. It prepares your hair for subsequent styling, ensuring maximum hydration and manageability.
The Power of Natural Ingredients
As I Am is dedicated to harnessing the power of nature to deliver outstanding results. The Cleansing Pudding is packed with beneficial ingredients designed to nurture your natural hair:
- Coconut Fruit Extract: Known for its deep penetrating moisture properties, helping to strengthen hair and reduce protein loss.
- Castor Seed Oil: A powerhouse for promoting hair growth, strengthening strands, and adding a beautiful shine.
- Shea Butter: An excellent natural emollient, providing intense moisture, sealing in hydration, and protecting hair from environmental damage.
- Phytosterols: Plant-derived compounds that help maintain hair health and elasticity.
These ingredients work in harmony to transform dry, lacklustre curls into vibrant, touchable masterpieces. Free from harsh chemicals like sulphates, parabens, phthalates, and silicones, you can trust that you're giving your hair the purest form of care.
How to Achieve Optimal Results with As I Am Cleansing Pudding
To experience the full benefits of this incredible cleansing pudding, follow these simple steps:
- Prepare Your Hair: Begin by thoroughly wetting your hair with warm water. Ensure your curls are completely saturated from root to tip.
- Apply Generously: Dispense a generous amount of As I Am Cleansing Pudding into your palms. Apply it directly to your scalp and work it down through the lengths of your hair. Use your fingertips to gently massage your scalp, stimulating blood flow and effectively lifting impurities and product build-up.
- Detangle with Care: While the cleansing pudding is still in your hair, use your fingers or a wide-tooth comb to gently detangle. Start from your ends and work your way up to the roots, carefully separating any knots or tangles. The rich slip of the pudding will make this process smoother and minimise breakage.
- Rinse Thoroughly: Rinse your hair completely with lukewarm water. Ensure all product residue is washed away. Your hair should feel clean, soft, and moisturised, not stripped or dry.
- Follow Up: For best results, follow with an As I Am conditioner or leave-in treatment to lock in moisture and prepare your hair for styling.
Expert Tips for Naturally Gorgeous Curls
- Sectioning is Key: For thicker or longer hair, consider sectioning your hair before applying the cleansing pudding. This ensures even distribution and makes detangling much easier.
- Listen to Your Hair: While many use this as a weekly co-wash, adjust the frequency based on your hair's needs. If your hair feels particularly dry, you might use it more often.
- Pair with As I Am: Explore other products in the As I Am range, such as their leave-in conditioners and styling gels, to create a complete and cohesive natural hair care regimen.
- Cool Water Rinse: Finish your rinse with a splash of cool water to help seal the hair cuticle, enhance shine, and reduce frizz.
At TJ Beauty Products UK, we are committed to offering the finest in curly hair care. The As I Am Cleansing Pudding, 16 Ounce, is a testament to quality and efficacy, trusted by naturals worldwide. Its large size ensures you have plenty of product to keep your curls looking their best, wash after wash. Discover why so many in the UK choose As I Am for their natural hair needs.
Embrace the beauty of your natural texture. With As I Am Cleansing Pudding, you're not just cleansing; you're nurturing, moisturising, and celebrating every single curl and coil. Add this essential product to your hair care collection today and experience the As I Am difference!
- Wet hair thoroughly, ensuring every strand is saturated with water.
- Apply a generous amount of As I Am Cleansing Pudding to your scalp and hair, massaging gently to lift impurities.
- Using your fingers or a wide-tooth comb, carefully detangle your hair, working from ends to roots.
- Rinse thoroughly with lukewarm water until your hair feels clean and free of product residue.
Aqua/Water/Eau, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Cocos Nucifera (Coconut) Fruit Extract, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea) Butter, Phytosterols, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Acetyl Tetrapeptide-3, Dextran, Cetrimonium Chloride, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Linalool, Limonene, Alpha-Isomethyl Ionone.
United Kingdom:
- All orders are dispatched within 24 hours
- Please allow at least 2-4 working days for delivery.
- Restrictions will apply on deliveries on National & Bank Holidays.
Express Shipping:
- Express shipping is available Mon-Thurs till GMT 2pm & Friday till GMT 1pm to get the order for the next working day. Our express shipping orders success rate is 99%. National & Bank Holidays may affect express shipping.
For more information on our shipping policy please see HERE.
