Wella Permanent Hair Colour

{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Choosing wella permanent hair colour"}]},{"type":"paragraph","children":[{"type":"text","value":"This collection brings together Wella permanent hair colour products, including Koleston Perfect ME+ shades in 60ml tubes. It is useful when you want to compare shade families from Pure Naturals and Rich Naturals through to Deep Browns, Vibrant Reds, Special Blonde and Special Mix options."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Which shade family should you start with?"}]},{"type":"paragraph","children":[{"type":"text","value":"Use the shade family names to narrow the page before checking the individual product details. Naturals are often chosen when you want a more understated colour direction, while Deep Browns, reds and blonde/lightening options help you focus on a stronger colour change. For broader choice, see"},{"type":"link","url":"/collections/hair_hair-colour_permanent-hair-colour","title":"permanent hair colour","target":"_self","children":[{"type":"text","value":"permanent hair colour"}]},{"type":"text","value":"."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Is this page for professional or at-home colour buying?"}]},{"type":"paragraph","children":[{"type":"text","value":"The sampled products include wording for professional results, professional stylists and home use, so read each item carefully and follow the instructions supplied with the colour. If you want to stay within the same brand across other hair colour products, visit"},{"type":"link","url":"/collections/wella","title":"Wella","target":"_self","children":[{"type":"text","value":"Wella"}]},{"type":"text","value":"."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Looking specifically for blonde or lightening options?"}]},{"type":"paragraph","children":[{"type":"text","value":"Special Blonde and lightening permanent colour titles appear in this collection context, making shade depth and intended result important to check before buying. You can also narrow that direction further through"},{"type":"link","url":"/collections/wella-blonde-lightening-permanent-hair-colour","title":"Wella blonde / lightening permanent hair colour","target":"_self","children":[{"type":"text","value":"Wella blonde / lightening permanent hair colour"}]},{"type":"text","value":"."}]}]}