


Key Benefits of E45 Cream 350 g/12.35 oz
Discover the renowned efficacy of E45 Cream, a cornerstone of UK skincare for over 60 years, now available in a convenient 350g tub. Specifically formulated to provide effective, long-lasting relief for a wide range of dry skin conditions, E45 Cream is your trusted solution for managing dry, sensitive, itchy, and irritated skin. Whether you're dealing with the discomfort of eczema, the scaling of psoriasis, the inflammation of dermatitis, or simply everyday dry skin, this non-greasy, emollient-rich cream works tirelessly to restore comfort and health to your skin. TJ Beauty Products is proud to offer this essential, hypoallergenic formula, perfect for the entire family.
Immediate & Lasting Hydration
- Provides lasting hydration for dry and sensitive skin: E45 Cream's unique formulation with emollients like White Soft Paraffin and Light Liquid Paraffin creates a protective barrier on the skin's surface. This barrier effectively traps moisture, preventing water loss and ensuring deep, long-lasting hydration. It's an ideal daily moisturiser for those prone to dryness, leaving skin feeling soft, supple, and comfortable throughout the day.
- Soothes itching, flaking, and discomfort caused by eczema, psoriasis, and dermatitis: Experience immediate relief from the persistent itching and irritation associated with chronic dry skin conditions. E45 Cream calms inflamed skin, reduces redness, and minimises flaking, making it an indispensable part of any eczema treatment, psoriasis care routine, or dermatitis management plan. Its gentle action is suitable even for severely dry and compromised skin.
- Forms a protective barrier to lock in moisture and prevent further dryness: Beyond just moisturising, E45 Cream helps to strengthen your skin's natural barrier function. By forming a breathable, non-occlusive layer, it shields your skin from environmental aggressors and allergens, reducing the likelihood of flare-ups and maintaining optimal skin health. This protective action is crucial for long-term skin comfort and resilience.
- Hypoallergenic, fragrance-free, and suitable for the whole family, including babies: E45 Cream is rigorously tested and developed to be gentle on even the most delicate skin. Its hypoallergenic and fragrance-free composition minimises the risk of allergic reactions and irritation, making it safe and effective for use on babies, children, and adults. It's the go-to dry skin solution for sensitive skin types and those susceptible to contact dermatitis.
The Science Behind E45 Cream's Efficacy
At the heart of E45 Cream's success is its carefully balanced emollient-rich formula. Key ingredients such as White Soft Paraffin and Light Liquid Paraffin are highly effective emollients. They work by lubricating the skin and filling the spaces between skin flakes, creating a smooth, soft surface. Anhydrous Lanolin (Medilan®) further enhances this action, acting as an additional emollient and humectant, drawing moisture into the skin. This combination not only alleviates the symptoms of dry skin but also helps to repair the damaged skin barrier, which is often compromised in conditions like eczema and psoriasis.
E45 Cream is more than just a moisturiser; it's a clinically proven emollient that aids in the management and prevention of dry skin symptoms. Its non-greasy texture ensures quick absorption, allowing you to go about your day without any sticky residue. This makes it a practical choice for daily use, fitting seamlessly into any skincare regimen for intense hydration and relief. It's widely recommended by healthcare professionals across the UK for its consistent and dependable performance in soothing dry, itchy skin.
Who Can Benefit from E45 Cream 350g?
E45 Cream 350g is a versatile skincare essential designed for anyone experiencing dry or sensitive skin. It's particularly beneficial for:
- Individuals with Eczema: Provides symptomatic relief from itching, redness, and inflammation. Often used as part of a comprehensive eczema care plan.
- Psoriasis Sufferers: Helps to reduce scaling and dryness associated with psoriatic plaques, improving skin texture and comfort.
- Dermatitis Patients: Calms irritated skin and helps to restore the skin's barrier function compromised by various forms of dermatitis, including contact dermatitis.
- Those with Ichthyosis: Offers intensive moisturisation to manage the extreme dryness and scaling characteristic of ichthyosis.
- General Dry Skin: Perfect for everyday dryness, rough patches, chapped skin, and post-shower or bath hydration.
- Children and Babies: Its gentle, hypoallergenic formula makes it safe and effective for delicate infant skin, addressing concerns like baby eczema.
- Elderly Skin: Provides much-needed hydration for mature skin, which tends to be thinner and drier.
How to Use E45 Cream for Optimal Results
For best results and maximum relief from dry skin symptoms, follow these simple application instructions:
- Apply generously to the affected skin area: Dispense a sufficient amount of E45 Cream onto your fingertips. Do not skimp on application; a generous layer ensures comprehensive coverage and effective moisturisation.
- Gently massage until the cream is fully absorbed: Using soft, circular motions, work the cream into your skin. Continue until it is fully absorbed, leaving no visible residue but a feeling of comfort and hydration. Avoid harsh rubbing, especially on irritated skin.
- Use as often as required, especially after washing or bathing: The skin's natural oils are often stripped away during washing. Applying E45 Cream immediately after showering or bathing, while the skin is still slightly damp, helps to lock in maximum moisture. It can be used multiple times a day as needed to keep skin hydrated and prevent dryness from returning.
- Continue regular use even after skin has improved for ongoing hydration: Consistent application is key to maintaining healthy skin. Even when your dry skin symptoms subside, continue using E45 Cream regularly to prevent future flare-ups and maintain your skin's protective barrier.
Trusted E45 Cream Ingredients List
E45 Cream is formulated with a minimalist approach, focusing on essential emollients and skin-friendly ingredients to minimise irritation. The full list of ingredients includes:
- White Soft Paraffin BP
- Light Liquid Paraffin BP
- Anhydrous Lanolin (Medilan®)
- Glyceryl Monostearate
- Cetyl Alcohol
- Sodium Cetostearyl Sulphate
- Carbomer
- Methyl Hydroxybenzoate
- Propyl Hydroxybenzoate
- Purified Water
- Sodium Hydroxide
This carefully selected blend ensures effective moisturisation without common irritants such as fragrances, colours, or unnecessary additives, making it ideal for the most sensitive skin.
Why Choose E45 from TJ Beauty Products UK?
When you choose E45 Cream 350g from TJ Beauty Products UK, you're not just buying a product; you're investing in decades of trusted British skincare expertise. E45 has been a household name for generations, recommended by doctors and loved by families for its consistent ability to combat dry skin conditions. Our competitive pricing and reliable delivery ensure that your essential skincare is always within reach. Opt for E45 Cream today and experience the ultimate relief and hydration for your dry, sensitive, or eczema-prone skin. Restore your skin's natural comfort and glow with this clinically proven, dermatologist-recommended solution. Buy your E45 Cream 350g tub online now and join thousands of satisfied customers who trust E45 for their daily skincare needs.
- Apply generously to the affected skin area.
- Gently massage until the cream is fully absorbed.
- Use as often as required, especially after washing or bathing.
- Continue regular use even after skin has improved for ongoing hydration.
White Soft Paraffin BP, Light Liquid Paraffin BP, Anhydrous Lanolin (Medilan®), Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate, Propyl Hydroxybenzoate, Purified Water, Sodium Hydroxide.
United Kingdom:
- All orders are dispatched within 24 hours
- Please allow at least 2-4 working days for delivery.
- Restrictions will apply on deliveries on National & Bank Holidays.
Express Shipping:
- Express shipping is available Mon-Thurs till GMT 2pm & Friday till GMT 1pm to get the order for the next working day. Our express shipping orders success rate is 99%. National & Bank Holidays may affect express shipping.
For more information on our shipping policy please see HERE.
