Key Benefits of PRO:VOKE Touch of Silver Brightening shampoo 150ml/5.07 oz
Welcome to the world of luminous, cool-toned hair with the PRO:VOKE Touch of Silver Brightening Purple Shampoo, specifically designed for those with blonde, grey, white, and platinum locks. This 150ml/5.07 oz powerhouse is your secret weapon against dullness and discolouration, offering a professional salon finish right from the comfort of your home. As an elite SEO copywriter for TJ Beauty Products UK, we understand the importance of vibrant, well-maintained hair, and this product stands at the forefront of effective hair care.
Unwanted yellow and brassy tones can quickly diminish the beauty of your cool-toned hair, making it look tired and lacklustre. PRO:VOKE Touch of Silver Brightening Purple Shampoo is expertly formulated with a unique blend of powerful violet pigments that work tirelessly to neutralise these brassy undertones. By applying colour theory – where purple sits directly opposite yellow on the colour wheel – this shampoo effectively cancels out any unwanted warmth, leaving your hair with a beautiful, refreshed, and cool appearance. This isn't just a shampoo; it's a dedicated colour corrector for your hair.
- Instantly neutralises unwanted yellow and brassy tones in blonde, grey, and white hair. Say goodbye to dull, brassy blonde and hello to vibrant, cool shades. Our advanced formula targets and eliminates yellowing, ensuring your hair maintains its desired hue. Whether you have natural grey hair, salon-treated blonde, or striking platinum, this purple shampoo delivers instant visual improvement.
- Enhances cool tones and boosts natural luminosity for a vibrant, salon-fresh look. Beyond neutralisation, this brightening shampoo amplifies the inherent beauty of your hair. It brings out the cool undertones, adding a shimmering radiance that makes your hair look healthier and more alive. Experience that 'just left the salon' feeling every time you wash.
- Formulated with powerful violet pigments to colour-correct and brighten dull strands. The secret lies in our concentrated violet pigment technology. These potent purple particles deposit subtly onto the hair shaft, actively counteracting yellow. Regular use not only maintains your colour but also revitalises dull strands, restoring their natural brightness and vibrancy.
- Suitable for all cool-toned hair types, delivering professional results from home. PRO:VOKE Touch of Silver is a trusted name in UK hair care for a reason. This shampoo is versatile, catering to a wide spectrum of hair types – from light blonde and ash blonde to striking silver and pure white. Enjoy professional-grade colour management without the need for frequent salon visits.
The 150ml size is perfect for regular use, offering excellent value and convenience. Its compact design also makes it an ideal travel companion, ensuring your hair stays brilliant wherever you go. Enriched with ingredients that care for your hair, this shampoo not only corrects colour but also contributes to overall hair health, leaving it feeling soft and looking gloriously radiant.
How to Achieve Your Best Blonde/Silver with PRO:VOKE
For optimum results and to fully unleash the power of PRO:VOKE Touch of Silver Brightening Purple Shampoo, follow these simple steps:
- Wet your hair thoroughly and massage a small amount of PRO:VOKE Touch of Silver Brightening Purple Shampoo into your scalp and hair, working up a rich lather. Ensure your hair is completely saturated with water to allow for even distribution of the shampoo. Focus on areas prone to brassiness, typically the mid-lengths and ends, for a comprehensive treatment.
- For optimal results, leave the shampoo on your hair for 1-5 minutes, depending on your desired level of brightening and tone correction. For best effect, start with 1 minute and increase gradually. This crucial step allows the violet pigments to effectively bond with your hair and neutralise yellow tones. For lighter brassiness, a shorter duration might suffice, while more stubborn yellowing could benefit from the full 5 minutes. Always perform a strand test first if you're unsure, to avoid over-toning.
- Rinse your hair thoroughly with cool or lukewarm water until the water runs clear, ensuring all shampoo is removed. Follow with PRO:VOKE Touch of Silver Daily Conditioner for added hydration and shine. Rinsing with cooler water helps to seal the hair cuticles, locking in the cool tones and enhancing shine. Always complete your routine with a nourishing conditioner, especially designed for blonde, grey, or silver hair, to replenish moisture and maintain hair health after colour correction.
The Science Behind the Silver: Why Purple Shampoo Works
Understanding why PRO:VOKE Touch of Silver Brightening Purple Shampoo is so effective lies in basic colour theory. On the colour wheel, yellow and purple are complementary colours, meaning they sit directly opposite each other. When combined, complementary colours neutralise each other. Blonde, grey, and white hair often develops unwanted yellow or brassy tones due to environmental factors, mineral build-up from water, sun exposure, and even heat styling. These yellow hues can make hair appear dull and lacklustre.
Our shampoo contains concentrated violet pigments (CI 60730 - Acid Violet 43) that deposit onto the hair shaft. These purple particles act like tiny colour correctors, counteracting the yellow tones, effectively cancelling them out, and restoring a cool, bright, and vibrant appearance to your hair. It's a non-permanent colour deposit that refreshes your hair colour without dyeing it, making it an essential part of any cool-toned hair care routine. This targeted action is what makes purple shampoo an indispensable tool for maintaining pristine blonde, shimmering silver, and brilliant grey hair.
PRO:VOKE Touch of Silver: A Legacy of Brilliance
PRO:VOKE Touch of Silver has been a leader in expert hair care for decades, trusted by millions in the UK and beyond to deliver exceptional results for blonde, grey, and white hair. Our commitment to innovation and quality ensures that each product, including this Brightening Purple Shampoo, meets the highest standards. We understand the unique challenges of maintaining cool-toned hair and continuously strive to provide solutions that are both effective and easy to use. Our formulations are developed with cutting-edge hair science, ensuring that you receive professional-grade colour correction and care in every bottle.
As a British brand, we pride ourselves on creating products that resonate with our customers' needs, helping them feel confident and beautiful with their hair. The Touch of Silver range is more than just products; it's a promise of vibrant, healthy, and stunning hair, free from unwanted brassiness. When you choose PRO:VOKE, you're choosing a legacy of expertise and a future of brilliant hair days.
Ingredients for Luminous Hair
Our PRO:VOKE Touch of Silver Brightening Purple Shampoo is carefully crafted with ingredients that not only correct colour but also contribute to the overall health and vitality of your hair:
- Aqua (Water): The foundation of our shampoo, ensuring proper consistency and distribution.
- Sodium Laureth Sulfate & Cocamidopropyl Betaine: Gentle cleansing agents that effectively remove impurities and build-up without stripping hair of essential moisture.
- CI 60730 (Acid Violet 43): The star ingredient – our powerful violet pigment responsible for neutralising yellow and brassy tones.
- Polyquaternium-10: A conditioning agent that helps to detangle hair, reduce static, and improve manageability, leaving hair soft and smooth.
- Panthenol (Pro-Vitamin B5): Known for its moisturising properties, it penetrates the hair shaft to provide hydration, improve elasticity, and add shine.
- Hydrolyzed Wheat Protein: Helps to strengthen hair, reduce breakage, and add volume, improving the overall texture and appearance of your strands.
- Glycerin: A humectant that draws moisture from the air into the hair, providing deep hydration and preventing dryness.
- Citric Acid: Helps to balance the pH of the shampoo, ensuring it's optimal for hair and scalp health, and enhances shine by smoothing the hair cuticle.
Each ingredient plays a vital role in delivering a holistic hair care experience, leaving your hair not only perfectly toned but also feeling nourished and looking incredibly healthy. Elevate your hair care routine with PRO:VOKE Touch of Silver Brightening Purple Shampoo and embrace the brilliance of your cool-toned hair.
- Wet your hair thoroughly and massage a small amount of PRO:VOKE Touch of Silver Brightening Purple Shampoo into your scalp and hair, working up a rich lather.
- For optimal results, leave the shampoo on your hair for 1-5 minutes, depending on your desired level of brightening and tone correction. For best effect, start with 1 minute and increase gradually.
- Rinse your hair thoroughly with cool or lukewarm water until the water runs clear, ensuring all shampoo is removed. Follow with PRO:VOKE Touch of Silver Daily Conditioner for added hydration and shine.
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Stearate, Polyquaternium-10, CI 60730 (Acid Violet 43), Disodium EDTA, Parfum (Fragrance), Citric Acid, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, PEG-4 Rapeseedamide, Panthenol, Glycerin, Hydrolyzed Wheat Protein, Linalool, Hexyl Cinnamal.
United Kingdom:
- All orders are dispatched within 24 hours
- Please allow at least 2-4 working days for delivery.
- Restrictions will apply on deliveries on National & Bank Holidays.
Express Shipping:
- Express shipping is available Mon-Thurs till GMT 2pm & Friday till GMT 1pm to get the order for the next working day. Our express shipping orders success rate is 99%. National & Bank Holidays may affect express shipping.
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