OGX Strengthening Products

{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Choosing OGX strengthening products"}]},{"type":"paragraph","children":[{"type":"text","value":"OGX strengthening products in this collection focus on hair that is damaged-looking, brittle, dry-feeling, frizzy or in need of more body. The range includes wash and conditioner formats, with product themes such as keratin oil, Brazilian keratin, biotin and collagen, bamboo fibre and vitamin B5."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Is your focus breakage, frizz or dry-feeling hair?"}]},{"type":"paragraph","children":[{"type":"text","value":"For fragile or brittle hair, look towards keratin oil options labelled for anti-breakage and strengthening. If smoothing is the priority, Brazilian keratin formats are positioned around frizz control, shine and a smoother feel. For dry-feeling or damaged-looking hair, vitamin B5 conditioner options are framed around hydration as well as strengthening."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Do you need a shampoo, conditioner or both?"}]},{"type":"paragraph","children":[{"type":"text","value":"If you are choosing a cleansing step first, a"},{"type":"link","url":"/collections/strengthening-shampoo","title":"strengthening shampoo","target":"_self","children":[{"type":"text","value":"strengthening shampoo"}]},{"type":"text","value":"can help narrow the search to wash-day products. To stay within the same brand across cleansing options, the wider"},{"type":"link","url":"/collections/ogx-shampoo","title":"ogx shampoo","target":"_self","children":[{"type":"text","value":"ogx shampoo"}]},{"type":"text","value":"collection may also be useful."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"What hair feel are you aiming for?"}]},{"type":"paragraph","children":[{"type":"text","value":"Fine or weak-feeling hair may suit formulas described around body and fuller-looking volume, while thicker or damaged-looking hair may be better matched to smoothing, conditioning and detangling cues. For more options beyond OGX, view the broader"},{"type":"link","url":"/collections/strengthening-hair-products","title":"strengthening hair products","target":"_self","children":[{"type":"text","value":"strengthening hair products"}]},{"type":"text","value":"collection."}]}]}