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L'Oréal Préférence 7.23 Dark Rose Gold Luminous, Fade-Defying Permanent Hair Colour for At-Home Use

L'Oréal Préférence 7.23 Dark Rose Gold Luminous, Fade-Defying Permanent Hair Colour for At-Home Use

Achieve luxurious, fade-defying rose gold hair at home with L'Oréal Préférence 7.23 Dark Rose Gold Permanent Hair Colour. Infused with a high-shine elixir, it delivers luminous, salon-quality results and expert grey coverage for a radiant, sophisticated look.
£12.99
Tax included.
Long-Lasting, Fade-Defying Rose Gold Colour
Intense Luminous Shine & Silky Feel
Expert Grey Hair Coverage
Salon-Quality Result from Home

Pairs well with

Key Benefits of L'Oréal Préférence | 7.23 Dark Rose Gold

  • Long-Lasting, Fade-Defying Rose Gold Colour
  • Intense Luminous Shine & Silky Feel
  • Expert Grey Hair Coverage
  • Salon-Quality Result from Home

Step into the world of sophisticated hair colour with L'Oréal Préférence 7.23 Dark Rose Gold. This exquisite permanent hair dye offers a uniquely radiant, multi-faceted rose gold hue that captures light beautifully, delivering an elegant and contemporary look right in your own home. Say goodbye to dull, flat colour and embrace up to 8 weeks of intense, fade-defying rose gold hair colour, brimming with salon-quality luminosity.

Unveiling the Sophistication of 7.23 Dark Rose Gold

The L'Oréal Préférence 7.23 Dark Rose Gold shade is a true masterpiece, blending warm golden undertones with subtle rosy reflections to create a truly captivating and trendy hair colour. This particular shade is designed to provide a rich, deep rose gold that complements various skin tones, making it an ideal choice for anyone seeking a modern yet timeless transformation. Whether you're looking to refresh your current look or embark on a new style journey, this dark rose gold hair dye ensures a vibrant and distinctive result.

L'Oréal's expertise in hair colouration means you're not just getting a beautiful shade; you're investing in a premium product that cares for your hair. Préférence is renowned for its long-lasting performance and exceptional shine, offering a professional finish that stands the test of time. This particular shade is a testament to L'Oréal's commitment to delivering cutting-edge beauty solutions for the modern consumer, empowering you to achieve remarkable hair beauty from the comfort of your own home.

Why Choose L'Oréal Préférence for Your Permanent Hair Colour?

L'Oréal Préférence stands out for its unique blend of fade-defying technology and a high-shine elixir. This advanced formula ensures your rose gold hair colour remains vivid and radiant for up to 8 weeks, resisting the dulling effects of washing and environmental exposure. The included High Shine Elixir, a secret weapon for ultimate glamour, is enriched to seal in colour and boost shine, leaving your hair feeling incredibly soft and looking brilliantly luminous. It's the ultimate solution for those who demand vibrant, long-lasting hair colour.

Beyond its stunning shade and lasting power, L'Oréal Préférence 7.23 Dark Rose Gold provides expert grey hair coverage. Its rich, permanent formula deeply penetrates each strand, ensuring that even the most stubborn grey hairs are flawlessly covered, resulting in a uniform and natural-looking finish. This makes it an excellent choice for individuals seeking reliable and effective at-home hair dye for complete grey blending or coverage. Experience the confidence that comes with consistently beautiful, evenly coloured hair.

Achieve Salon-Quality Results at Home with Ease

Getting a professional-looking hair colour doesn't have to mean a trip to the salon. L'Oréal Préférence 7.23 Dark Rose Gold is meticulously designed for straightforward easy application hair dye, enabling you to achieve stunning, salon-quality results right from your bathroom. Each kit contains everything you need, from the colourant gel and developer to the luxurious high-shine elixir and comprehensive instructions, ensuring a smooth and successful colouring experience.

With L'Oréal Préférence, you can confidently transform your hair, knowing you're using a product developed by global hair care leaders. The intuitive process ensures that even those new to at-home hair colouring can achieve a beautiful, vibrant hair colour with impressive shine and lasting depth. Simply follow the clear steps outlined below to unlock your perfect dark rose gold shade.

How to Achieve Your Luminous Dark Rose Gold Shade

  1. Perform a patch test 48 hours prior to application to check for allergies. Prepare by wearing gloves and protecting clothing/surfaces.
  2. Mix the developer and colourant gel thoroughly as per instructions. Apply the mixture evenly to dry, unwashed hair, starting at the roots and working through to the ends.
  3. Allow the colour to develop for 25-30 minutes, or longer for resistant grey hair as specified in the leaflet. Rinse thoroughly with warm water until the water runs clear.
  4. Apply the post-colour conditioner, leave it on for 2 minutes to nourish, then rinse thoroughly for ultimate shine and softness.

Remember to always read and follow the instruction leaflet inside the pack carefully for optimal results and safety. Proper application ensures the best possible grey hair coverage and colour intensity, guaranteeing your L'Oréal Préférence 7.23 Dark Rose Gold permanent hair colour truly shines.

The Science Behind Préférence's Lasting Radiance

The secret to L'Oréal Préférence's enduring vibrancy lies in its advanced colour technology. Formulated with carefully selected, high-performance pigments, the permanent hair dye penetrates deep into the hair fibre, locking in rich, multi-dimensional colour. This innovative approach ensures that your dark rose gold hair doesn't just look stunning on day one, but continues to radiate with intensity week after week.

Furthermore, the iconic High Shine Elixir, a signature component of the Préférence line, plays a crucial role in enhancing your hair's overall health and appearance. This conditioning treatment, often enriched with ingredients like Vitamin E, helps to smooth the hair's cuticle, reflecting light beautifully and imparting that coveted luminous shine hair. It's more than just a colour; it's a complete conditioning hair colour system designed to leave your hair feeling soft, supple, and brilliantly vibrant.

Key Ingredients for Lasting Radiance & Care

  • Colourant Gel: Aqua, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum, p-Phenylenediamine, Resorcinol, 2-Methylresorcinol, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin. High Shine Elixir/Conditioner: Aqua, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Trideceth-12, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Alcohol, Geraniol, Citronellol, Cetrimonium Chloride, Parfum.

These carefully selected components work synergistically to not only deposit beautiful, long-lasting colour but also to protect and nourish your hair throughout the colouring process and beyond. The post-colour conditioner, in particular, is vital for sealing in shine and ensuring your hair remains healthy and manageable.

Maintaining Your L'Oréal Préférence Dark Rose Gold Hair

To prolong the breathtaking radiance of your L'Oréal Préférence 7.23 Dark Rose Gold colour, adopt a targeted hair care routine. We recommend using shampoos and conditioners specifically formulated for coloured hair, as these are designed to protect pigments and prevent premature fading. Minimise heat styling where possible, and always apply a heat protectant spray when using styling tools.

Regular use of a leave-in conditioner or hair mask can also help maintain the softness and luminosity that Préférence delivers. By following these simple tips, your fade-defying rose gold hair colour will continue to turn heads, showcasing its vibrant depth and brilliant shine for weeks.

Shop L'Oréal Préférence 7.23 Dark Rose Gold at TJ Beauty Products UK

Ready to transform your look with the stunning L'Oréal Préférence 7.23 Dark Rose Gold permanent hair colour? Look no further than TJ Beauty Products UK, your trusted destination for premium hair beauty products UK. We pride ourselves on offering authentic L'Oréal products at competitive prices, ensuring you receive the best value for your beauty investment.

When you choose to buy hair dye online from TJ Beauty Products UK, you benefit from our commitment to customer satisfaction, fast delivery, and expert support. Elevate your hair game with a sophisticated, luminous, and long-lasting hair colour that reflects your unique style. Embrace the enduring beauty and shine that only L'Oréal Préférence can provide. Order your best rose gold hair dye today and experience the TJ Beauty difference!

  1. Perform a patch test 48 hours prior to application to check for allergies. Prepare by wearing gloves and protecting clothing/surfaces.
  2. Mix the developer and colourant gel thoroughly as per instructions. Apply the mixture evenly to dry, unwashed hair, starting at the roots and working through to the ends.
  3. Allow the colour to develop for 25-30 minutes, or longer for resistant grey hair as specified in the leaflet. Rinse thoroughly with warm water until the water runs clear.
  4. Apply the post-colour conditioner, leave it on for 2 minutes to nourish, then rinse thoroughly for ultimate shine and softness.

Colourant Gel: Aqua, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum, p-Phenylenediamine, Resorcinol, 2-Methylresorcinol, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate. Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin. High Shine Elixir/Conditioner: Aqua, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Trideceth-12, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Alcohol, Geraniol, Citronellol, Cetrimonium Chloride, Parfum.

United Kingdom:

  • All orders are dispatched within 24 hours
  • Please allow at least 2-4 working days for delivery.
  • Restrictions will apply on deliveries on National & Bank Holidays.

Express Shipping:

  • Express shipping is available Mon-Thurs till GMT 2pm & Friday till GMT 1pm to get the order for the next working day. Our express shipping orders success rate is 99%. National & Bank Holidays may affect express shipping.

For more information on our shipping policy please see HERE.