





Key Benefits of L'Oréal Préférence | 10.1 Very Very Light Ash Blonde
Transform your hair with the exquisite L'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour from TJ Beauty Products UK. This premium at-home hair dye is meticulously formulated to deliver a sophisticated, cool ash blonde shade, effectively neutralising unwanted yellow and orange brassy tones for a pure, luminous finish. Embrace a professional-grade hair colour experience in the comfort of your own home.
L'Oréal Préférence is renowned for its fade-defying technology, ensuring your vibrant very light ash blonde lasts for up to 8 weeks. Each comprehensive hair colouring kit includes a unique Hi-Shine Elixir, designed to amplify your hair's natural radiance and leave it looking exceptionally glossy and healthy. Achieve stunning, salon-quality results with every application, complete with up to 100% grey coverage.
Why Choose L'Oréal Préférence 10.1 Ash Blonde?
- Achieve Fade-Defying, Long-Lasting 10.1 Very Very Light Ash Blonde Colour: Experience an enduring, intensely radiant cool blonde that resists fading, ensuring your hair colour remains fresh and vibrant for up to 8 weeks. Our advanced formula locks in the pigment, maintaining its stunning depth and tone.
- Infused with Hi-Shine Elixir for Luminous, Salon-Quality Shine and Anti-Brass Protection: Elevate your blonde with unparalleled luminosity. The included Hi-Shine Elixir, a blend of precious oils, boosts brilliance and creates a multi-dimensional sheen. Coupled with advanced anti-brass technology, it actively neutralises yellow and orange undertones, preserving your desired ash blonde tone.
- Provides Up to 100% Grey Hair Coverage for a Flawless, Uniform Finish: Say goodbye to visible greys. This powerful permanent hair dye ensures complete and even coverage of all grey hairs, blending them seamlessly for a uniform, natural-looking light ash blonde result from root to tip.
- Experience Superior Conditioning and Vibrant Colour That Lasts: The High-Shine Conditioner, enriched with Vitamin E and a UV filter, is your secret weapon for post-colour care. It deeply nourishes, smooths the hair cuticle, and protects your colour, ensuring your blonde hair feels incredibly soft, looks vibrantly healthy, and maintains its dazzling shine.
Embrace the elegance of a perfectly cool very light ash blonde. L'Oréal Préférence 10.1 offers a sophisticated choice for those seeking to make a statement with their hair colour. This shade is ideal for creating a crisp, clean blonde look that stands out without being overpowering. Whether you’re transforming your entire look, or simply refreshing your roots, this kit provides a straightforward solution for DIY hair dye enthusiasts.
How to Achieve Your Perfect Ash Blonde with L'Oréal Préférence:
For optimal results and to ensure a flawless application of your L'Oréal Préférence 10.1 Very Very Light Ash Blonde permanent hair dye, please follow these instructions carefully. Always refer to the detailed leaflet inside your product box for complete guidance.
- Preparation & Patch Test: Begin with an essential allergy patch test 48 hours before colouring. Don your protective gloves provided. Ensure your hair is dry and unwashed for at least 24-48 hours. Prepare your workspace to prevent staining and have all components of the L'Oréal hair colour kit readily accessible.
- Mixing & Application: Carefully pour the Colourant Gel into the Developer Crème bottle, followed by the Hi-Shine Elixir. Securely replace the applicator cap and shake vigorously for 30 seconds until the mixture is thoroughly blended. Immediately apply the mixture. For full head application, distribute evenly from roots to ends. For root touch-ups, apply to the root area first, then emulsify through the lengths towards the end of the development time.
- Development & Rinse: Allow the colour to develop for the duration specified in your instruction leaflet, typically 30-35 minutes. It’s crucial to adhere to this timing for the desired ash blonde tone. Once the time is up, rinse your hair extensively with warm water until the water runs completely clear, indicating all excess colour has been removed.
- Conditioning for Luminous Shine: Conclude your colouring process by applying the luxurious High-Shine Conditioner. Massage this rich balm through your hair, paying special attention to the lengths and ends. Leave it to work its magic for 2 minutes, then rinse thoroughly. Your hair will be left feeling incredibly soft, manageable, and radiating a brilliant, long-lasting ash blonde shine.
Ingredients for Radiant Colour & Care:
L'Oréal Préférence is crafted with a blend of high-quality components designed for both stunning colour and superior hair health. While a full INCI list is available on the product packaging, key elements include:
- Colourant Gel: The core of your permanent colour, formulated with expertly balanced dyes to achieve the precise 10.1 Very Very Light Ash Blonde shade. Contains colouring agents (e.g., Ammonia, Resorcinol, Phenylenediamine) for effective and vibrant results.
- Developer Crème: A creamy hydrogen peroxide solution that activates the colour, facilitating deep penetration for an even, lasting shade.
- Hi-Shine Elixir: A unique addition, this oil-based serum infuses the colour with exceptional luminosity and brilliance, contributing to the signature L'Oréal Préférence glow.
- High-Shine Conditioner: An intensive post-colour treatment enriched with Vitamin E and UV filters. This powerful balm helps to seal the hair cuticle, lock in moisture, protect against colour fade from environmental factors, and leave hair incredibly soft, smooth, and full of reflective shine.
Maximise Your Ash Blonde Brilliance: Tips from TJ Beauty Products UK
To keep your L'Oréal Préférence 10.1 Very Very Light Ash Blonde looking its absolute best, consider these professional tips:
- Colour-Safe Haircare: Always use shampoos and conditioners specifically formulated for coloured hair to maintain vibrancy and extend the life of your fade-defying blonde.
- Protect from Heat & Sun: Minimise heat styling and use a heat protectant. The UV filter in the conditioner helps, but further sun protection can prevent premature fading.
- Combat Brassiness: For continuous brassiness control, integrate a purple toning shampoo or mask into your weekly routine to keep those cool ash tones pristine.
- Regular Touch-Ups: Maintain a seamless look with regular root touch-ups every 4-6 weeks using your favourite L'Oréal Préférence 10.1 kit.
Experience the confidence that comes with perfectly coloured hair. With L'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour from TJ Beauty Products UK, achieving a professional, fade-defying, and luminous cool ash blonde has never been easier. Shop now and unleash your hair's true potential!
- **Preparation & Patch Test:** Always perform an allergy patch test 48 hours before colouring. Put on gloves, prepare your workspace, and have a non-metallic bowl and brush ready.
- **Mixing & Application:** Pour the Colourant Gel into the Developer Crème bottle and shake well. Apply the mixture first to your roots, then evenly distribute through the lengths and ends.
- **Development & Rinse:** Leave the colour on for the recommended time (typically 30-35 minutes, refer to leaflet). Rinse thoroughly with warm water until the water runs clear.
- **Conditioning:** Apply the High-Shine Conditioner, massage gently, leave for 2 minutes, then rinse again for ultra-soft, luminous hair.
Colourant Gel (Ammonia, Resorcinol, Phenylenediamine), Developer Crème (Hydrogen Peroxide), Hi-Shine Elixir, High-Shine Conditioner (with Vitamin E and UV filter).
United Kingdom:
- All orders are dispatched within 24 hours
- Please allow at least 2-4 working days for delivery.
- Restrictions will apply on deliveries on National & Bank Holidays.
Express Shipping:
- Express shipping is available Mon-Thurs till GMT 2pm & Friday till GMT 1pm to get the order for the next working day. Our express shipping orders success rate is 99%. National & Bank Holidays may affect express shipping.
For more information on our shipping policy please see HERE.
