L'Oréal Paris Préférence Cool Blondes with the translucent gel formula gives your hair a blonde shade with luminous reflection and intensifies the natural nuances of your hair colour.

With a nourishing mask enriched with purple dyes that neutralise yellow undertones week after week.

Apply the mask to keep your blonde cool for up to 6 weeks.*

*For more details about ingredients and directions for use, please refer to the packaging.