Colour Protection Permanent Hair Colour

{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Choosing colour protection permanent hair colour"}]},{"type":"paragraph","children":[{"type":"text","value":"This collection is for permanent hair colour products where colour protection is the key attribute. It can include creams, dyes, powder colour and henna-style colour, with product titles referencing shine, long-lasting colour, grey coverage, natural-looking tones and use on different hair types."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Which shade direction are you working towards?"}]},{"type":"paragraph","children":[{"type":"text","value":"For a broad view of the category, start with"},{"type":"link","url":"/collections/hair_hair-colour_permanent-hair-colour","title":"permanent hair colour","target":"_self","children":[{"type":"text","value":"permanent hair colour"}]},{"type":"text","value":". If you already know the tone, product naming points to pure naturals, rich naturals, deep browns, vibrant reds, special blonde and high-lift blonde options, so use shade family and pack instructions to narrow your choice."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Do you want lightening, natural shades or richer colour?"}]},{"type":"paragraph","children":[{"type":"text","value":"Blonde and lifting products suit shoppers looking at lighter colour directions; you can also review"},{"type":"link","url":"/collections/blonde-lightening-permanent-hair-colour-cream-dye","title":"blonde / lightening permanent hair colour cream dye","target":"_self","children":[{"type":"text","value":"blonde / lightening permanent hair colour cream dye"}]},{"type":"text","value":". For understated browns, blondes and natural-looking finishes,"},{"type":"link","url":"/collections/natural-shades-permanent-hair-colour-cream-dye","title":"natural shades permanent hair colour cream dye","target":"_self","children":[{"type":"text","value":"natural shades permanent hair colour cream dye"}]},{"type":"text","value":"may be more relevant."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Which format and use case should you check?"}]},{"type":"paragraph","children":[{"type":"text","value":"Product titles include salon-style tubes, home colour kits, powder colour and henna hair colour, with some options described for professional stylists, home users, men, or natural, textured and afro hair. Check the exact shade, developer or mixing requirements where shown, pack size and usage directions before buying."}]}]}