As I Am Shampoo

{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"Find the right As I Am shampoo for your wash day"}]},{"type":"paragraph","children":[{"type":"text","value":"This As I Am collection brings together shampoos, co-washes and cleansing puddings for natural, textured and afro hair, including options for curly, coily, kinky and wavy hair types. If you want to see similar cleansing products beyond this brand, visit our wider"},{"type":"link","url":"/collections/hair_hair-care_shampoo","title":"shampoo","target":"_self","children":[{"type":"text","value":"shampoo"}]},{"type":"text","value":"collection."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Do you prefer a deeper cleanse or a gentler co-wash?"}]},{"type":"paragraph","children":[{"type":"text","value":"For a fresher, more clarified feel, a formula such as Curl Clarity Shampoo is positioned around deep cleansing for natural curls. If your hair often feels dry after washing, a co-wash or cleansing pudding may be the more comfortable choice, with coconut and moisturising cleanser formats appearing across the range. You can also narrow your choice through the dedicated"},{"type":"link","url":"/collections/as-i-am-co-wash","title":"As I Am co-wash","target":"_self","children":[{"type":"text","value":"As I Am co-wash"}]},{"type":"text","value":"page."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Which scalp and hair concerns are you shopping for?"}]},{"type":"paragraph","children":[{"type":"text","value":"The product mix includes Jamaican black castor oil, rosemary, olive oil and tea tree options, with titles referencing scalp care, strengthening and dry or itchy-feeling scalp needs. Choose by the concern named on the product, then check the size and format to suit how often you cleanse."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Is your hair curly, coily, kinky or wavy?"}]},{"type":"paragraph","children":[{"type":"text","value":"Many items in this collection are described for curly, coily, kinky, wavy or natural hair. If you are building around one brand, the broader"},{"type":"link","url":"/collections/as-i-am","title":"As I Am","target":"_self","children":[{"type":"text","value":"As I Am"}]},{"type":"text","value":"collection can help you view related cleansing and care products together."}]}]}