{"product_id":"design-essentials-sulfate-free-shampoo-12oz","title":"Design Essentials Almond \u0026 Avocado Sulfate-Free Shampoo 12oz","description":"\u003cp\u003eDesign Essentials Almond \u0026amp; Avocado Sulfate-Free Shampoo 12oz is a gentle, moisturising cleansing shampoo infused with almond and avocado oils that cleanses natural, curly, and coily hair thoroughly without stripping it of its natural oils leaving hair clean, hydrated, and significantly easier to detangle.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits for Natural, Curly and Coily Hair\u003c\/h3\u003e\n\u003cp\u003eThis sulfate-free shampoo is specifically formulated to address the unique needs of textured hair. Traditional sulfate-based shampoos can strip curly and coily hair of the natural oils it needs to stay moisturised and defined leaving it feeling dry, rough, and prone to breakage. This sulfate-free formula cleanses gently and effectively, removing product build-up, dirt, and excess oil without disrupting the hair’s natural moisture balance, leaving strands clean yet supple and nourished after every wash.\u003c\/p\u003e\n\u003cp\u003eThe shampoo also features exceptional detangling performance a significant benefit for those with densely coiled or highly textured hair that typically requires extensive work to detangle before and after washing. The formula provides outstanding slip through the hair, reportedly saving up to 30 minutes of detangling time per wash day, making the entire wash-day experience more efficient and significantly less damaging to fragile curl patterns.\u003c\/p\u003e\n\u003cp\u003eFree from parabens, paraffin, petrolatum, mineral oil, and sulfates, this is a clean, conscientious formulation that supports the long-term health of natural, textured hair. The 12oz bottle is ideal for regular wash-day use, providing ample product for thorough cleansing of longer or thicker natural hair.\u003c\/p\u003e\n\u003ch3\u003eHero Ingredients and What They Do\u003c\/h3\u003e\n\u003cp\u003ePersea Gratissima (Avocado) Oil is packed with vitamins A, D, and E, as well as oleic fatty acids that penetrate the hair shaft to deliver deep moisture and strengthen each strand. Its extraordinary skin and hair penetration ability makes it one of the most effective botanical oils for dry, porous textured hair. Prunus Amygdalus Dulcis (Sweet Almond) Oil complements avocado beautifully nourishing and conditioning the hair, improving elasticity, and adding a luminous shine whilst helping to stimulate a healthy scalp environment.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Wheat Protein fills in gaps in the hair cuticle and strengthens the hair shaft, reducing breakage and improving the overall density and resilience of each strand during washing. Cocamidopropyl Betaine and Cocamidopropyl Hydroxysultaine are gentle, plant-derived cleansing agents that create a rich, luxurious lather without the harshness of traditional sulfate surfactants. Together, these ingredients make this shampoo effective at cleansing whilst remaining gentle enough for frequent use on fragile textured hair.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly with warm water, ensuring all sections are fully saturated from roots to ends. Apply the shampoo to the scalp and work into a rich lather, massaging gently with fingertips in circular motions to lift dirt and product build-up from the scalp and roots. Work the lather through the lengths and ends of the hair, detangling with fingers as you go. Rinse thoroughly with warm water and repeat if necessary for very heavy build-up. Follow immediately with the Design Essentials Almond \u0026amp; Avocado Moisturising \u0026amp; Detangling Conditioner for a complete wash-day routine.\u003c\/p\u003e\n\u003ch3\u003eWho Is This Shampoo For?\u003c\/h3\u003e\n\u003cp\u003eThis sulfate-free shampoo is designed for all textured hair types from 2A to 4C particularly those with curly, coily, and kinky hair that is prone to dryness and frizz after washing with traditional shampoos. It is ideal for women of African and Caribbean heritage with natural hair who want a shampoo that cleanses thoroughly without disrupting moisture balance. Those with colour-treated natural hair will also benefit from the gentle, sulfate-free formula that helps preserve colour vibrancy whilst keeping hair clean and healthy.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003eSize: 12oz (340g). Texture: rich cleansing lather. Free from: parabens, paraffin, petrolatum, mineral oil, and sulfates. Suitable for all textured hair types 2A–4C.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Design Essentials Almond \u0026amp; Avocado Sulfate-Free Shampoo?\u003c\/h3\u003e\n\u003cp\u003eDesign Essentials has developed this sulfate-free shampoo to give curly and coily hair a genuinely clean start on wash day without the dryness and damage caused by harsh sulfate formulas. The Almond \u0026amp; Avocado Sulfate-Free Shampoo delivers a thorough, moisture-preserving cleanse, exceptional detangling slip, and the kind of botanical nourishment that textured hair deserves. Stocked and shipped from the UK, this is the definitive wash-day shampoo for those who want clean, moisturised, manageable natural hair every week.\u003c\/p\u003e","brand":"Design Essentials","offers":[{"title":"Default Title","offer_id":40192227115146,"sku":"DEAASH12OZ","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Design_Essentials_Almond_Avocado_Sulfate-Free_Shampoo_12oz.png?v=1776340140","url":"https:\/\/www.tjbeautyproducts.co.uk\/products\/design-essentials-sulfate-free-shampoo-12oz","provider":"TJ Beauty Products UK","version":"1.0","type":"link"}