As I Am Curly & Coily Hair Products

{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"As I Am curly & coily hair products for textured hair"}]},{"type":"paragraph","children":[{"type":"text","value":"This collection brings together As I Am products made for curly, coily, kinky, natural and afro-textured hair. You will find cleansing options, conditioners, deep treatments, leave-in products, creams, butters and styling control products for different points in your hair care process."}]},{"type":"paragraph","children":[{"type":"text","value":"If you are comparing across textures, you can also view our wider"},{"type":"link","url":"/collections/curly-and-coily-hair-products","title":"curly & coily hair products","target":"_self","children":[{"type":"text","value":"curly & coily hair products"}]},{"type":"text","value":"collection."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"What wash step are you choosing for?"}]},{"type":"paragraph","children":[{"type":"text","value":"For cleansing, look for shampoos, co-washes and cleansing creams depending on whether you want a deeper cleanse or a gentler wash feel. Product titles in this range include options for curly, coily and kinky hair, as well as natural curls and protective-style care."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"Need more moisture, detangling or softness?"}]},{"type":"paragraph","children":[{"type":"text","value":"Conditioners, deep conditioners, moisture milks and leave-ins suit shoppers focusing on dry-feeling hair, detangling or softer-feeling curls and coils. Ingredients highlighted across the range include coconut, shea butter, Jamaican black castor oil, avocado, aloe vera, rosemary and argan oil. For more from the same brand format, browse"},{"type":"link","url":"/collections/as-i-am-leave-in-conditioner","title":"As I Am leave-in conditioner","target":"_self","children":[{"type":"text","value":"As I Am leave-in conditioner"}]},{"type":"text","value":"."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"How do you want curls, coils or twists to finish?"}]},{"type":"paragraph","children":[{"type":"text","value":"For styling, choose creams, butters and edge-control products when you want definition, smoothing, hold or twist styling support. If cream textures are your priority, the broader"},{"type":"link","url":"/collections/curly-and-coily-hair-styling-cream","title":"curly & coily hair styling cream","target":"_self","children":[{"type":"text","value":"curly & coily hair styling cream"}]},{"type":"text","value":"page can help you compare similar styling formats."}]}]}