{"title":"Wella Colour Protection Cream Dye","description":null,"products":[{"product_id":"wella-professionals-koleston-perfect-60ml","title":"Wella Professionals Koleston Perfect Vibrant, Long-Lasting Colour for Professional Results 60ml\/2.03 oz","description":"\u003ch3\u003eKey Benefits of Wella Professionals Koleston Perfect 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to vibrant, long-lasting hair colour with \u003cstrong\u003eWella Professionals Koleston Perfect\u003c\/strong\u003e, available in a convenient \u003cstrong\u003e60ml\/2.03 oz\u003c\/strong\u003e tube. As a cornerstone of professional hair salons worldwide, this iconic permanent hair dye formula sets the standard for exceptional results. Whether you're a seasoned stylist or an at-home colour enthusiast looking for professional salon results, Koleston Perfect delivers unparalleled intensity, shine, and coverage. Experience the transformative power of Wella's innovative colour technology, designed to provide stunning, true-to-tone shades that stand the test of time, all while caring for your hair's health and vitality.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose Wella Professionals Koleston Perfect?\u003c\/h4\u003e\n\u003cp\u003eFor decades, \u003cstrong\u003eWella Koleston Perfect\u003c\/strong\u003e has been synonymous with superior hair colouring. Its advanced formula ensures not just beautiful hair colour, but also comprehensive care, making it the preferred choice for stylists aiming for perfection. This \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e system offers a vast array of shades, ensuring you can find the perfect hue for any client or personal preference. From rich, deep browns to luminous blondes and fiery reds, each shade is crafted to deliver intense, multi-dimensional results.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 100% Grey Coverage:\u003c\/strong\u003e Achieve flawless, natural-looking grey coverage, even on resistant grey hair. Koleston Perfect seamlessly blends away grey, providing uniform colour from root to tip.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVibrant, Intense \u0026amp; Long-Lasting Colour:\u003c\/strong\u003e Experience colour that pops! The unique formulation ensures deeply saturated, vibrant results that resist fading, maintaining their brilliance for weeks. Enjoy incredible vibrancy and a radiant, healthy-looking finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFormulated with ME+ Technology:\u003c\/strong\u003e Revolutionising hair colour safety, \u003cstrong\u003eME+ technology\u003c\/strong\u003e significantly reduces the risk of developing new allergies to hair colourants*, making it a more considerate choice for sensitive scalps and clients. *For people not allergic to hair colourants.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Hair Condition \u0026amp; Vibrant Shine:\u003c\/strong\u003e Beyond just colour, Koleston Perfect treats your hair. It leaves hair feeling soft, smooth, and incredibly shiny, reflecting light beautifully for a healthy, luminous finish and stunning vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe Power of ME+ Technology in Wella Koleston Perfect\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWella Professionals Koleston Perfect\u003c\/strong\u003e stands out with its groundbreaking \u003cstrong\u003eME+ technology\u003c\/strong\u003e. This innovative ingredient replaces traditional PPD and PTD colourants, which are common causes of allergic reactions in some individuals. While not a guarantee against all allergic reactions, ME+ significantly lowers the risk for those not already sensitised to hair colourants. This commitment to client well-being, combined with its exceptional colour performance, makes Koleston Perfect a leader in professional hair care. You can achieve stunning \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e with greater peace of mind, knowing that Wella is at the forefront of safety and innovation in the world of professional hair products.\u003c\/p\u003e\n\n\u003ch4\u003eAchieve Flawless, Professional Salon Results at Home or in the Salon\u003c\/h4\u003e\n\u003cp\u003eWhether you are a professional stylist creating bespoke looks or an experienced individual colouring your hair at home, the \u003cstrong\u003e60ml Wella Koleston Perfect\u003c\/strong\u003e tube provides ample product for a full application or multiple root touch-ups. Its creamy consistency ensures easy mixing and smooth application, allowing for precise colour placement and consistent results every time. Combine with \u003cstrong\u003eWella Welloxon Perfect developer\u003c\/strong\u003e for optimal activation and stunning colour development. This duo is engineered to work in harmony, delivering vibrant shine and deep conditioning that lasts, ensuring true \u003cstrong\u003eprofessional salon results\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use Wella Professionals Koleston Perfect for Optimal Results\u003c\/h4\u003e\n\u003cp\u003eFor best results with your \u003cstrong\u003eWella Koleston Perfect permanent hair dye\u003c\/strong\u003e, follow these professional guidelines. Always ensure you have performed a skin allergy patch test 48 hours before each application, even if you have coloured your hair before. This is crucial for safety.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003eEnsure your hair is dry and unwashed.\u003c\/li\u003e\n            \u003cli\u003eIn a non-metallic bowl, mix Koleston Perfect colour with Welloxon Perfect developer. The standard mixing ratio is 1:1 (e.g., 60ml of Koleston Perfect colour + 60ml of Welloxon Perfect developer).\u003c\/li\u003e\n            \u003cli\u003eFor Special Blonde shades, the ratio is 1:2 (e.g., 60ml colour + 120ml developer).\u003c\/li\u003e\n            \u003cli\u003eMix thoroughly until a smooth, consistent cream is formed.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003e\n\u003cstrong\u003eFirst-Time Application:\u003c\/strong\u003e For virgin hair, apply the colour mixture evenly to the mid-lengths and ends first, leaving about 2cm from the scalp. Allow to process for 10-20 minutes. Then, apply the remaining mixture to the roots and process for an additional 20-30 minutes. Total processing time should be 30-40 minutes (or 15-25 minutes with heat).\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eRoot Touch-Up\/Regrowth Application:\u003c\/strong\u003e Apply the colour mixture directly to the regrowth area at the roots. Allow to process for 30-40 minutes (or 15-25 minutes with heat). If necessary, emulsify and pull through to mid-lengths and ends for the last 5-10 minutes to refresh the colour.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing Time:\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003eRefer to the specific shade chart or product leaflet for precise processing times. These can vary based on the desired intensity, developer strength, and hair type.\u003c\/li\u003e\n            \u003cli\u003eDo not exceed the maximum recommended processing time to maintain hair health and achieve the desired \u003cstrong\u003elong-lasting colour\u003c\/strong\u003e.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Aftercare:\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003eOnce processing is complete, gently emulsify the colour with a small amount of warm water, massaging the scalp and hair.\u003c\/li\u003e\n            \u003cli\u003eRinse hair thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n            \u003cli\u003eShampoo with a colour-safe shampoo, such as \u003cstrong\u003eWella Professionals INVIGO Color Brilliance Shampoo\u003c\/strong\u003e, to remove any residual colour and neutralise the pH.\u003c\/li\u003e\n            \u003cli\u003eFollow with a colour-safe conditioner or treatment, like \u003cstrong\u003eWella Professionals INVIGO Color Brilliance Conditioner\u003c\/strong\u003e, to seal the cuticle and enhance shine.\u003c\/li\u003e\n            \u003cli\u003eFor enhanced colour longevity and health, incorporate a professional hair mask into your routine weekly.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eGeneral Ingredients List (Please refer to product packaging for specific shade ingredients)\u003c\/h4\u003e\n\u003cp\u003eThe precise composition of \u003cstrong\u003eWella Koleston Perfect\u003c\/strong\u003e varies slightly between shades to achieve its diverse colour palette. However, a typical formulation includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eAqua\/Water\/Eau\u003c\/li\u003e\n    \u003cli\u003eCetearyl Alcohol\u003c\/li\u003e\n    \u003cli\u003ePropylene Glycol\u003c\/li\u003e\n    \u003cli\u003eDicetyl Phosphate\u003c\/li\u003e\n    \u003cli\u003eTrisodium Ethylenediamine Disuccinate\u003c\/li\u003e\n    \u003cli\u003eAmmonia\u003c\/li\u003e\n    \u003cli\u003eCeteth-10 Phosphate\u003c\/li\u003e\n    \u003cli\u003eSteareth-200\u003c\/li\u003e\n    \u003cli\u003eAmmonium Sulfate\u003c\/li\u003e\n    \u003cli\u003eSodium Sulfate\u003c\/li\u003e\n    \u003cli\u003eToluene-2,5-Diamine Sulfate (or other primary oxidising agents, reduced by ME+ technology)\u003c\/li\u003e\n    \u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n    \u003cli\u003eSodium Sulfite\u003c\/li\u003e\n    \u003cli\u003eAscorbic Acid\u003c\/li\u003e\n    \u003cli\u003eParfum\/Fragrance\u003c\/li\u003e\n    \u003cli\u003eXanthan Gum\u003c\/li\u003e\n    \u003cli\u003eResorcinol\u003c\/li\u003e\n    \u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n    \u003cli\u003e2-Methylresorcinol\u003c\/li\u003e\n    \u003cli\u003em-Aminophenol\u003c\/li\u003e\n    \u003cli\u003ep-Aminophenol\u003c\/li\u003e\n    \u003cli\u003e4-Amino-2-Hydroxytoluene\u003c\/li\u003e\n    \u003cli\u003eLinalool\u003c\/li\u003e\n    \u003cli\u003e2,4-Diaminophenoxyethanol HCl\u003c\/li\u003e\n    \u003cli\u003eCitronellol\u003c\/li\u003e\n    \u003cli\u003eAnd other colourants and conditioning agents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Contains ME+ technology which significantly reduces the risk of developing new allergies to hair colourants. Always check the individual product packaging for the most accurate and up-to-date ingredients list, especially if you have sensitivities or allergies.\u003c\/p\u003e\n\n\u003ch4\u003eThe Wella Legacy: Innovation \u0026amp; Excellence\u003c\/h4\u003e\n\u003cp\u003eWith a heritage spanning over a century, Wella Professionals is a brand trusted by stylists and consumers alike for its dedication to innovation and quality. \u003cstrong\u003eWella Koleston Perfect\u003c\/strong\u003e embodies this legacy, offering a professional-grade product that consistently delivers exceptional results. This \u003cstrong\u003e60ml\/2.03 oz\u003c\/strong\u003e tube is a testament to Wella's commitment to providing accessible yet high-performance solutions for all your hair colouring needs, whether for full colour, highlights, or intricate colouring techniques, ensuring brilliant hair colour every time.\u003c\/p\u003e\n\n\u003ch4\u003eEnhance Your Hair Colour Journey with TJ Beauty Products UK\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are proud to offer a comprehensive range of \u003cstrong\u003eWella Professionals\u003c\/strong\u003e products, including the renowned \u003cstrong\u003eKoleston Perfect permanent hair colour\u003c\/strong\u003e. Elevate your hair game with vibrant, long-lasting colour, superior \u003cstrong\u003egrey coverage\u003c\/strong\u003e, and healthy-looking \u003cstrong\u003evibrant shine\u003c\/strong\u003e. Our competitive pricing and fast delivery ensure you get your favourite professional hair products quickly and conveniently. Transform your hair with confidence and embrace the stunning results only \u003cstrong\u003eWella Koleston Perfect\u003c\/strong\u003e can provide. Shop now and discover the perfect shade for your next hair transformation!\u003c\/p\u003e","brand":"Wella","offers":[{"title":"0\/28 - Matt Blue (Special Mix)","offer_id":40192611451018,"sku":"KP028","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/33 - intense Gold","offer_id":40192611483786,"sku":"KP033","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/97 - Very Very Light Blond Smoked Brown","offer_id":40192611516554,"sku":"KP1097","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/03 - Special Natural Gold Blonde (Pure Naturals)","offer_id":40192611549322,"sku":"KP1203","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/17 - Special Ash Brunette Blonde (Rich Naturals)","offer_id":40192611582090,"sku":"KP1217","price":9.99,"currency_code":"GBP","in_stock":false},{"title":"4\/77 - Medium Intense Brunette Brown (Deep Browns)","offer_id":40192611614858,"sku":"KP477","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/73 - Light Brunette Gold Blonde (Deep Browns)","offer_id":40192611647626,"sku":"KP573","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/34 - Dark Gold Red Blonde (Vibrant Reds)","offer_id":40192611680394,"sku":"KP634","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/41 - Dark Red Ash Blonde (Vibrant Reds)","offer_id":40192611713162,"sku":"KP641","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/73 - Dark Brunette Gold Blonde (Deep Browns)","offer_id":40192611745930,"sku":"KP673","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"66\/44 - Dark intense Red Blonde (Vibrant Reds)","offer_id":40192611778698,"sku":"KP6644","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/03 - Medium Natural Gold Blonde (Pure Naturals)","offer_id":40192611811466,"sku":"KP703","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"77\/46 - Medium Intense Red Violet Blonde (Vibrant Reds)","offer_id":40192611844234,"sku":"KP7746","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/41 - Light Blonde Copper Ash (Vibrant Reds)","offer_id":40192611877002,"sku":"KP841","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/74 - Light Brunette Red Blonde (Deep Browns)","offer_id":40192611909770,"sku":"KP874","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/03 - Very Light Natural Gold Blonde (Pure Naturals)","offer_id":40192611942538,"sku":"KP903","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/17 - Very Light Ash Brunette Blonde (Rich Naturals)","offer_id":40192611975306,"sku":"KP917","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/7- Very Light Brunette Blonde (Deep Browns)","offer_id":40192612008074,"sku":"KP97","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/products\/wella-koleston-perfect-haarfarbe_139-1.jpg?v=1642983327"},{"product_id":"wella-professionals-koleston-perfect-me-plus-pure-naturals-60ml","title":"Wella Professionals Koleston Perfect ME+ Pure Naturals Permanent Hair Colour 60ml\/2.03 oz","description":"\u003ch3\u003eKey Benefits of Wella Professionals Koleston Perfect ME+ Pure Naturals 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eUp to 100% grey coverage for flawless, natural-looking results.\u003c\/li\u003e\n    \u003cli\u003eFeatures ME+ dye molecule, significantly reducing the risk of developing new allergies to hair colour.\u003c\/li\u003e\n    \u003cli\u003eAchieve pure, balanced colour results with natural depth and shine.\u003c\/li\u003e\n    \u003cli\u003eMinimised hair damage colour after colour, keeping hair healthy and vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTransform your hair with the exceptional performance of \u003cstrong\u003eWella Professionals Koleston Perfect ME+ Pure Naturals permanent hair colour\u003c\/strong\u003e, available at TJ Beauty Products UK. This 60ml\/2.03 oz tube is your key to unlocking stunningly natural, balanced, and vibrant hair tones with professional-grade excellence. Ideal for both seasoned professional stylists and discerning home users, Koleston Perfect ME+ Pure Naturals delivers unparalleled results, ensuring up to 100% grey coverage and a luminous, healthy finish.\u003c\/p\u003e\n\n\u003ch4\u003eRevolutionary ME+ Technology for Enhanced Safety\u003c\/h4\u003e\n\u003cp\u003eAt the heart of Wella Koleston Perfect ME+ Pure Naturals is the groundbreaking \u003cstrong\u003eME+ dye molecule\u003c\/strong\u003e. This patented innovation significantly reduces the risk of developing new allergies to hair colour*, offering a more comfortable and reassuring experience for clients and colourists alike. Wella's commitment to safety and innovation means you can achieve beautiful, permanent hair colour without compromising on well-being. It's a significant advancement in professional hair care, replacing common sensitising molecules like PPD\/PTD found in traditional hair dyes, making it a preferred choice for those seeking a gentler hair colouring solution. Always perform an allergy patch test 48 hours before each application.\u003c\/p\u003e\n\n\u003ch4\u003eEmbrace Pure Naturals: Authentic Tones, Unrivalled Depth\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003ePure Naturals\u003c\/strong\u003e range is specifically crafted to deliver authentic, balanced, and incredibly rich natural tones. Whether you're aiming for subtle enhancement or complete transformation, these permanent hair colour shades provide remarkable depth and multi-dimensional shine that truly reflects light. Experience outstanding \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e, ensuring seamless, uniform results that perfectly blend with your natural hair or desired base. The 60ml\/2.03 oz packaging offers precise application and ensures minimal waste, making it an economical and efficient choice for professional use.\u003c\/p\u003e\n\n\u003ch4\u003eHair Health \u0026amp; Lasting Vibrancy\u003c\/h4\u003e\n\u003cp\u003eBeyond stunning colour, \u003cstrong\u003eKoleston Perfect ME+ Pure Naturals\u003c\/strong\u003e is formulated to be gentle on the hair. Its advanced composition works to minimise hair damage colour after colour, leaving your locks feeling incredibly soft, smooth, and looking vibrant. The long-lasting formula resists fade, maintaining its true tone and brilliance for weeks, so your hair remains healthy, shiny, and beautiful between salon visits. Achieve professional-grade, permanent hair colour results that truly stand the test of time, reflecting Wella's heritage of excellence in hair care.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose Wella Professionals Koleston Perfect ME+ Pure Naturals from TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eWhen you choose Wella Professionals Koleston Perfect ME+ Pure Naturals from TJ Beauty Products UK, you're investing in a product trusted by professional stylists worldwide. We provide authentic Wella products, ensuring you receive the high-quality, reliable permanent hair colour you expect. Our commitment to excellence means you can achieve salon-quality results, whether you're a professional seeking the best for your clients or a home user desiring impeccable, healthy-looking hair. Experience the perfect blend of innovation, safety, and radiant colour with Wella.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Flawless Results with Wella Koleston Perfect ME+ Pure Naturals\u003c\/h3\u003e\n\u003cp\u003eFor optimal results and to ensure the longevity of your vibrant hair colour, follow these professional guidelines:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e Always perform an allergy patch test 48 hours prior to application. Wear suitable gloves. In a non-metallic bowl, mix Wella Professionals Koleston Perfect ME+ Pure Naturals permanent hair colour (60ml\/2.03 oz) with the appropriate volume of Wella Welloxon Perfect developer. The standard mixing ratio is 1:1 (e.g., 60ml colour + 60ml developer) for most shades, and 1:2 for Special Blonde shades.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the colour mixture immediately and evenly to dry, unwashed hair. For regrowth touch-ups, apply to the root area first. For a full-head application on virgin hair, apply from mid-lengths to ends, then follow with root application after 10-15 minutes to ensure even lift and tone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing:\u003c\/strong\u003e Allow the permanent hair colour to process for 30-40 minutes at room temperature. If using heat, reduce processing time to 20-30 minutes. Always refer to the specific shade instructions for precise timing and perform a strand test to check the colour development.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Aftercare:\u003c\/strong\u003e Once processing is complete, gently emulsify the colour with a small amount of warm water, then rinse thoroughly until the water runs clear. Follow with a post-colour shampoo and conditioner from the Wella Professionals Invigo Color Brilliance range or WellaPlex for optimal colour lock and hair health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eIngredients Spotlight - The Science Behind Beautiful Colour\u003c\/h3\u003e\n\u003cp\u003eThe sophisticated formula of Wella Professionals Koleston Perfect ME+ Pure Naturals combines innovative dye technology with nourishing components to deliver stunning colour and care. While specific ingredients can vary slightly by shade, a representative list includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eAqua\/Water\/Eau\u003c\/li\u003e\n    \u003cli\u003eCetearyl Alcohol\u003c\/li\u003e\n    \u003cli\u003ePropylene Glycol\u003c\/li\u003e\n    \u003cli\u003eDicetyl Phosphate\u003c\/li\u003e\n    \u003cli\u003eTrisodium Ethylenediamine Disuccinate (Metal Purifier)\u003c\/li\u003e\n    \u003cli\u003eCeteth-10 Phosphate\u003c\/li\u003e\n    \u003cli\u003eSteareth-200\u003c\/li\u003e\n    \u003cli\u003eAmmonia (Alkalizing Agent)\u003c\/li\u003e\n    \u003cli\u003eToluene-2,5-Diamine Sulfate (ME+ Dye Precursor)\u003c\/li\u003e\n    \u003cli\u003eResorcinol\u003c\/li\u003e\n    \u003cli\u003eSodium Sulfite\u003c\/li\u003e\n    \u003cli\u003eAscorbic Acid (Antioxidant)\u003c\/li\u003e\n    \u003cli\u003eParfum\/Fragrance\u003c\/li\u003e\n    \u003cli\u003eXanthan Gum\u003c\/li\u003e\n    \u003cli\u003e2-Methylresorcinol\u003c\/li\u003e\n    \u003cli\u003ep-Aminophenol\u003c\/li\u003e\n    \u003cli\u003em-Aminophenol\u003c\/li\u003e\n    \u003cli\u003eDisodium EDTA\u003c\/li\u003e\n    \u003cli\u003e4-Amino-2-Hydroxytoluene\u003c\/li\u003e\n    \u003cli\u003e2,4-Diaminophenoxyethanol HCl\u003c\/li\u003e\n    \u003cli\u003eN,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate\u003c\/li\u003e\n    \u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e(Note: Always refer to the product packaging for the most current and complete ingredients list for your specific shade.)\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions (FAQs) about Koleston Perfect ME+ Pure Naturals\u003c\/h3\u003e\n\u003cdl\u003e\n    \u003cdt\u003e\u003cstrong\u003eQ: Is Koleston Perfect ME+ suitable for sensitive scalps?\u003c\/strong\u003e\u003c\/dt\u003e\n    \u003cdd\u003eA: While ME+ technology significantly reduces the risk of developing new allergies to hair colour, it is essential to perform an allergy patch test 48 hours before each application, even for existing users. It is designed for enhanced comfort but individual reactions can vary.\u003c\/dd\u003e\n\n    \u003cdt\u003e\u003cstrong\u003eQ: What developer should I use with Wella Koleston Perfect ME+ Pure Naturals?\u003c\/strong\u003e\u003c\/dt\u003e\n    \u003cdd\u003eA: Always use with Wella Welloxon Perfect developer. The standard mixing ratio is 1:1 (e.g., 60ml colour + 60ml developer) for most shades, and 1:2 for Special Blonde shades. Choose the appropriate volume (6%, 9%, 12%) based on desired lift, grey coverage, and professional recommendation.\u003c\/dd\u003e\n\n    \u003cdt\u003e\u003cstrong\u003eQ: Can I achieve pure blonde tones with the Pure Naturals range?\u003c\/strong\u003e\u003c\/dt\u003e\n    \u003cdd\u003eA: The \"Pure Naturals\" range is specifically designed for natural, balanced, and deep tones with excellent grey coverage. For pure blonde results or significant lift, you might explore other Koleston Perfect ME+ families such as \"Special Blonde\" or consult with a professional stylist who can recommend the best range for your desired blonde nuance.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\n\u003cp\u003eElevate your hair colour experience with \u003cstrong\u003eWella Professionals Koleston Perfect ME+ Pure Naturals permanent hair colour 60ml\/2.03 oz\u003c\/strong\u003e. Achieve professional-grade, natural-looking results with reduced allergy risk and minimised hair damage. Shop now at TJ Beauty Products UK and discover the secret to healthy, vibrant, and stunning hair!\u003c\/p\u003e","brand":"Wella","offers":[{"title":"10\/0 - Lightest Blonde","offer_id":40192648642698,"sku":"WKPM100","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/03 - Lightest Blonde Natural Gold","offer_id":40192648675466,"sku":"WKPM1003","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/04 - Lightest Blonde atural Red","offer_id":40192648708234,"sku":"WKPM1004","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"2\/0 - Black","offer_id":40192648741002,"sku":"WKPM20","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3\/0 - Dark Brown","offer_id":40192648773770,"sku":"WKPM30","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3\/00 - Dark Natural Brown","offer_id":40192648806538,"sku":"WKPM300","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"33\/0 - Dark Brown Intensive","offer_id":40192648839306,"sku":"WKPM33","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4\/0 - 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Light Natural Blonde","offer_id":40192649396362,"sku":"WKPM800","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8-Jan","offer_id":40549073191050,"sku":"WKPM801","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/03 - Light Blonde Natural Gold","offer_id":40192649461898,"sku":"WKPM803","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/04 - Light Blonde Natural Red","offer_id":40192649494666,"sku":"WKPM804","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/07 - Light Blonde Natural Brown","offer_id":40192649527434,"sku":"WKPM807","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"88\/0 - Light Blonde Intensive","offer_id":40192649560202,"sku":"WKPM880","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/0 - Very Light Blonde","offer_id":40192649592970,"sku":"WKPM90","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/00 - Very Light Natural Blonde","offer_id":40192649625738,"sku":"WKPM900","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/03 - Very Light Blonde Natural Gold","offer_id":40192649658506,"sku":"WKPM903","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/04 - Very Light Blonde Natural Red","offer_id":40192649691274,"sku":"WKPM904","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"99\/0 - Very Light Blonde Intensive","offer_id":40192649724042,"sku":"WKPM990","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/products\/kolestone-perfect-plus-me-pure-natural.jpg?v=1638507208"},{"product_id":"wella-professionals-koleston-perfect-me-plus-rich-naturals-60ml","title":"Wella Professionals Koleston Perfect ME Plus Rich Naturals Vibrant, Natural-Looking Colour for Professional \u0026 Home Use 60ml\/2.03 oz","description":"\u003ch3\u003eKey Benefits of Wella Professionals Koleston Perfect ME Plus Rich Naturals 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eUp to 100% grey coverage for flawless, uniform results that seamlessly blend with your natural hair.\u003c\/li\u003e\n    \u003cli\u003eFeatures revolutionary ME+ technology, significantly reducing the risk of developing new allergies to hair colourants.\u003c\/li\u003e\n    \u003cli\u003eAchieves natural-looking, multi-dimensional hair colour with exceptional vibrancy and unparalleled shine.\u003c\/li\u003e\n    \u003cli\u003eLong-lasting, fade-resistant permanent formula ensures enduring colour intensity and beauty wash after wash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eElevate your hair colour experience with \u003cstrong\u003eWella Professionals Koleston Perfect ME Plus Rich Naturals 60ml\/2.03 oz\u003c\/strong\u003e, available at TJ Beauty Products UK. This iconic permanent hair colour is the choice of professionals worldwide, now made accessible for stunning results whether in the salon or for sophisticated home use. Designed to deliver rich, natural-looking colour, this advanced formula goes beyond simple tinting, offering a blend of intensity, coverage, and care.\u003c\/p\u003e\n\n\u003ch4\u003eRevolutionise Your Colour with ME+ Technology\u003c\/h4\u003e\n\u003cp\u003eAt the heart of Wella Koleston Perfect ME Plus is the groundbreaking \u003cstrong\u003eME+ technology\u003c\/strong\u003e. This innovative dye molecule is a significant breakthrough for hair colour users, as it substantially \u003cstrong\u003ereduces the risk of developing new allergies to hair colourants\u003c\/strong\u003e. Unlike traditional PPD and PTD formulations, ME+ technology offers a safer colouring experience without compromising on colour performance. Enjoy vibrant hair colour with enhanced peace of mind, knowing you're using a product developed with your comfort and safety in mind.\u003c\/p\u003e\n\n\u003ch4\u003eUnrivalled Vibrancy and Unbeatable Coverage\u003c\/h4\u003e\n\u003cp\u003eSay goodbye to unwanted grey hairs with Koleston Perfect ME Plus. This powerful formula provides \u003cstrong\u003eup to 100% grey coverage\u003c\/strong\u003e, ensuring a perfect, uniform result from root to tip. Experience intensely vibrant colour that reflects light beautifully, creating a multi-dimensional effect that enhances your hair’s natural texture. The permanent hair colour is formulated for exceptional \u003cstrong\u003efade-resistance\u003c\/strong\u003e, meaning your rich shades stay true and brilliant for longer, maintaining that fresh-from-the-salon look.\u003c\/p\u003e\n\n\u003ch4\u003eThe Allure of Rich Naturals\u003c\/h4\u003e\n\u003cp\u003eThe \u003cstrong\u003eRich Naturals\u003c\/strong\u003e range is specifically curated to offer sophisticated, elegant tones that mimic the most beautiful aspects of natural hair colours. From soft brunettes to luminous blondes and subtle reds, each shade is crafted to provide a natural-looking finish with a captivating shimmer. These shades are designed to complement various complexions, delivering a refined and polished appearance that never looks artificial. Achieve harmonious, balanced colour that radiates health and vitality.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Salon-Quality Results with Wella Koleston Perfect ME Plus Rich Naturals\u003c\/h4\u003e\n\u003cp\u003eFor best results and to ensure optimal hair colouring, follow these professional guidelines:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e Always start with dry, unwashed hair. In a non-metallic bowl, mix Wella Koleston Perfect ME Plus Rich Naturals 60ml with Welloxon Perfect Developer (sold separately) in a 1:1 ratio. For example, use 60ml of colour cream with 60ml of Welloxon Perfect. Ensure thorough mixing to achieve a smooth, consistent cream. Always wear appropriate gloves.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e For a full head application (first-time colour), begin by applying the mixture to the mid-lengths and ends, allowing it to develop for 10-20 minutes. Then, apply to the roots and process for an additional 20-30 minutes. For re-growth or root touch-ups, apply the mixture only to the root area and process for 30-40 minutes.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing:\u003c\/strong\u003e The total processing time is typically 30-40 minutes without heat, or 15-25 minutes with gentle heat. Always refer to the specific instructions provided on the shade chart or product packaging, as processing times can vary. A strand test is highly recommended to determine precise timings and desired results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Aftercare:\u003c\/strong\u003e Once the processing time is complete, gently emulsify the colour with a small amount of warm water, then rinse your hair thoroughly until the water runs completely clear. Follow with a professional colour-safe shampoo and conditioner, such as Wella Professionals Invigo Color Brilliance, and finish with a suitable post-colour treatment to seal the cuticle and enhance shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eEssential Tips for Optimal Colouring\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAllergy Alert Test:\u003c\/strong\u003e Always perform an allergy alert test 48 hours before each application, even if you have coloured your hair before.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Conduct a strand test to preview your chosen shade and determine the optimal processing time for your hair type.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHair Condition:\u003c\/strong\u003e Ensure your hair is in good condition prior to colouring. Deep conditioning treatments can improve colour absorption and vibrancy.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColour Protection:\u003c\/strong\u003e Extend the life of your vibrant colour by using Wella Professionals colour protection products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eUnderstanding the Ingredients of Wella Koleston Perfect ME Plus\u003c\/h4\u003e\n\u003cp\u003eWella Koleston Perfect ME Plus is formulated with a blend of high-quality ingredients designed for superior colour performance and hair health. While the exact composition may vary slightly by shade, key components include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWater\/Aqua\/Eau:\u003c\/strong\u003e The base for the colour cream.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e A fatty alcohol that helps to condition and thicken the product.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePropylene Glycol:\u003c\/strong\u003e A humectant that helps retain moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrisodium Ethylenediamine Disuccinate:\u003c\/strong\u003e A chelating agent that helps improve colour stability.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eToluene-2,5-Diamine Sulfate (ME+ technology):\u003c\/strong\u003e The innovative dye precursor responsible for the reduced allergy risk.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eResorcinol:\u003c\/strong\u003e A common oxidative dye coupler.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide:\u003c\/strong\u003e The alkalizing agent that helps open the hair cuticle.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003em-Aminophenol (ME+ technology) \u0026amp; 2-Methylresorcinol:\u003c\/strong\u003e Additional dye couplers within the ME+ system.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Sulfite \u0026amp; Ascorbic Acid:\u003c\/strong\u003e Antioxidants used as stabilizers.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eParfum\/Fragrance:\u003c\/strong\u003e For a pleasant application experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAlways refer to the ingredient list printed on the product packaging for the most precise and up-to-date information, especially concerning allergens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose Wella Koleston Perfect ME Plus Rich Naturals from TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eWhen you choose \u003cstrong\u003eWella Koleston Perfect ME Plus Rich Naturals 60ml\/2.03 oz\u003c\/strong\u003e from TJ Beauty Products UK, you're not just buying a hair colour; you're investing in professional-grade quality, innovative technology, and stunning, reliable results. As a trusted supplier, TJ Beauty Products UK ensures you receive authentic Wella Professionals products, allowing you to achieve beautiful, vibrant, and natural-looking hair colour with confidence and ease. Experience the difference of ME+ technology and unleash your hair's full potential.\u003c\/p\u003e\n\u003cp\u003eAdd to your cart today and transform your look with the enduring beauty of Wella Koleston Perfect ME Plus Rich Naturals!\u003c\/p\u003e","brand":"Wella","offers":[{"title":"10\/1 - Lightest Blonde Ash","offer_id":40192650412170,"sku":"WKPMR101","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/16 - Lightest Blonde Ash Violet","offer_id":40192650444938,"sku":"WKPMR1016","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/3 - Lightest Blonde Gold","offer_id":40192650477706,"sku":"WKPMR103","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/31 - Lightest Blonde Gold Ash","offer_id":40192650510474,"sku":"WKPMR1031","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/38 - Lightest Blonde Goldern Pearl","offer_id":40192650543242,"sku":"WKPMR1038","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/86 - Lightest Blonde Pearl Violet","offer_id":40192650576010,"sku":"WKPMR1086","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"10\/95 - 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This isn't just any hair colour; it's a revolutionary professional-grade permanent ultra-lightening solution engineered to deliver stunning, pure, and vibrant blonde results with an unparalleled level of care. Designed specifically for discerning professional stylists, this advanced formulation ensures your clients experience magnificent colour transformation while prioritising their well-being.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 5 Levels of Lift:\u003c\/strong\u003e Achieve powerful, clear ultra-lightening, creating brilliant and radiant blonde shades, even on darker bases.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Significantly reduces the risk of developing new allergies to hair colourants, offering a more comfortable colouring experience for sensitive clients.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePure, Balanced Colour:\u003c\/strong\u003e Delivers natural depth and incredible shine, ensuring truly expressive and believable blonde tones without unwanted brassiness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLong-Lasting Vibrancy:\u003c\/strong\u003e Enjoy durable, true-to-tone blonde results that resist fading, keeping your clients' hair looking salon-fresh for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe Wella Koleston Perfect ME+ Special Blonde is a cornerstone of professional hair colouring. Its innovative ME+ molecule is a game-changer, replacing PPD and PTD – common ingredients known to cause allergic reactions in some individuals. This commitment to client safety, combined with Wella's renowned colour expertise, makes it a top choice for stylists seeking both exceptional performance and peace of mind. Experience the difference of a hair colour that works harder, and smarter, for breathtaking blonde hair.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose Wella Koleston Perfect ME+ Special Blonde for Your Salon?\u003c\/h3\u003e\n\u003cp\u003eFor decades, Wella Professionals has been at the forefront of hair innovation, and the Koleston Perfect ME+ range exemplifies this legacy. The Special Blonde series is meticulously crafted for those who demand the ultimate in blonde perfection. Whether you're aiming for icy platinum, natural sun-kissed, or sophisticated ash blonde tones, this permanent hair colour provides the versatility and reliability you need. Its advanced formula ensures superior blonde clarity and cool tone neutralisation, combating brassy undertones to leave hair with a pristine, luminous finish. The rich, creamy texture of the 60ml tube ensures easy mixing and precise application, making every colouring process efficient and effective.\u003c\/p\u003e\n\u003cp\u003eWith Wella Koleston Perfect ME+, you're not just applying colour; you're applying science. The pure balance technology ensures that each strand is saturated with vibrant, even pigment from root to tip, resulting in flawless, uniform blonde hair. This product isn't merely about lightening; it's about perfecting. It’s about delivering an elevated salon experience where stunning results meet advanced safety. Make the Wella Koleston Perfect ME+ Special Blonde 60ml \/ 2.03 oz a staple in your professional toolkit and witness the transformation of every client into a radiant blonde masterpiece.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Flawless Blonde Results with Wella Koleston Perfect ME+ Special Blonde\u003c\/h3\u003e\n\u003cp\u003eAchieving breathtaking blonde hair requires precision and adherence to professional guidelines. Always perform a patch test 48 hours prior to application and wear suitable gloves.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e For Special Blonde shades, mix one part Wella Koleston Perfect ME+ Special Blonde 60ml with two parts Koleston Perfect Crème Developer (e.g., 9% \/ 30 Vol for up to 3 levels of lift, or 12% \/ 40 Vol for 4-5 levels of lift). Use a non-metallic bowl and whisk thoroughly until a smooth, consistent mixture is achieved.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the colour mixture immediately to dry, unwashed hair. For virgin hair (first-time application), apply to the mid-lengths and ends first, ensuring even saturation. After 15-20 minutes, apply to the root area. For regrowth applications, apply only to the root area.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelopment Time:\u003c\/strong\u003e Allow the colour to develop for 50-60 minutes without heat. Always refer to your Wella colour chart and strand test results for precise timings. Do not exceed the recommended development time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Aftercare:\u003c\/strong\u003e Once development is complete, gently emulsify the colour with a small amount of warm water for a few minutes. Rinse hair thoroughly until the water runs completely clear. Follow with a post-colour shampoo (e.g., Wella Professionals ColorMotion+ Post-Colour Treatment) and conditioner to lock in colour and enhance shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eEssential Tips for Wella Special Blonde Application\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eFor optimal results and to maintain hair health, always use Wella Koleston Perfect Crème Developer.\u003c\/li\u003e\n    \u003cli\u003eConsider pre-lightening heavily pigmented or very dark hair before using Special Blonde for the purest results.\u003c\/li\u003e\n    \u003cli\u003eMonitor the hair closely during the development time, especially for delicate blonde shades.\u003c\/li\u003e\n    \u003cli\u003eEducate clients on proper at-home care, including using sulphate-free shampoos and conditioners, and regular use of colour-safe treatments to maintain their vibrant Wella blonde.\u003c\/li\u003e\n    \u003cli\u003eFor toning or neutralising unwanted warm tones post-lightening, explore the Wella Professionals Blondor or Koleston Perfect Pure Naturals ranges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUnderstanding the Ingredients in Wella Koleston Perfect ME+ Special Blonde\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we believe in transparency. While the most accurate and comprehensive ingredients list will always be found on the product packaging of your Wella Professional Koleston Perfect ME+ Special Blonde 60ml \/ 2.03 oz, here's a typical overview of what you can expect:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWater (Aqua):\u003c\/strong\u003e The primary solvent.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e A fatty alcohol that acts as an emulsifier, opacifier, and carrying agent.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePropylene Glycol:\u003c\/strong\u003e A humectant and solvent, helping to distribute the colour evenly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrisodium Ethylenediamine Disuccinate:\u003c\/strong\u003e A chelating agent that helps stabilise the formula and improve colour performance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide:\u003c\/strong\u003e An alkalising agent that opens the hair cuticle, allowing colour molecules to penetrate.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eToluene-2,5-Diamine Sulfate (ME+):\u003c\/strong\u003e The innovative dye precursor that significantly reduces the risk of new allergies to hair colourants.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Sulfite \u0026amp; Ascorbic Acid:\u003c\/strong\u003e Antioxidants that prevent premature oxidation of the dye.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eResorcinol \u0026amp; 2-Methylresorcinol:\u003c\/strong\u003e Colour couplers, essential for developing specific shades.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003em-Aminophenol \u0026amp; 2-Amino-6-Chloro-4-Nitrophenol:\u003c\/strong\u003e Direct dyes or couplers contributing to the final blonde tone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFragrance (Parfum):\u003c\/strong\u003e For a pleasant scent during application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDisodium EDTA:\u003c\/strong\u003e A chelating agent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePlease note: This is a general guide. Always check the specific product packaging for the full and most up-to-date ingredients list, as formulations can vary slightly.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eMaintain Your Radiant Wella Blonde\u003c\/h3\u003e\n\u003cp\u003eTo prolong the life and vibrancy of your Wella Professional Koleston Perfect ME+ Special Blonde hair colour, recommend a dedicated aftercare routine. Regular use of Wella Professionals ColorMotion+ range or Invigo Color Brilliance products will help protect the colour, enhance shine, and keep hair feeling healthy and strong. Avoid excessive heat styling and always use a heat protectant. For ongoing colour maintenance, schedule regular touch-ups for root regrowth and consider professional treatments to keep the blonde luminous and fresh. Trust Wella for enduring beauty.\u003c\/p\u003e\n\u003cp\u003eElevate your salon's blonde services with the Wella Professional Koleston Perfect ME+ Special Blonde 60ml \/ 2.03 oz. Available now at TJ Beauty Products UK – your trusted source for professional hair care and colouring essentials.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"12\/0 - Special Blonde Natural","offer_id":40192651526282,"sku":"WKPMS120","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/03 Special Blonde Natural Gold","offer_id":40192651559050,"sku":"WKPMS1203","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/1 - Special Blonde Ash","offer_id":40192651591818,"sku":"WKPMS121","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/11 - Special Blonde Ash Intensive","offer_id":40192651624586,"sku":"WKPMS1211","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/16 - Special Blonde Ash Violet","offer_id":40192651657354,"sku":"WKPMS1216","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/61 - Special Blonde Violet Ash","offer_id":40192651690122,"sku":"WKPMS1261","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/81 - Special Blonde Pearl Ash","offer_id":40192651722890,"sku":"WKPMS1281","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/89 - Special Blonde Pearl Cendre","offer_id":40192651755658,"sku":"WKPMS1289","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"12\/96 - Special Blonde Cendre Violet","offer_id":40192651788426,"sku":"WKPMS1296","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/products\/kelostone-perfect-me-plus-special-blonde.jpg?v=1638507225"},{"product_id":"wella-professional-koleston-perfect-me-plus-deep-browns-60ml","title":"Wella Professional Koleston Perfect ME Plus Deep Browns Permanent Hair Colour for Rich, Lasting Shine 60ml\/2.03 oz","description":"\u003cp\u003eWelcome to the world of exquisite hair transformation with \u003cstrong\u003eWella Professional Koleston Perfect ME Plus Deep Browns 60ml\/2.03 oz\u003c\/strong\u003e, available at TJ Beauty Products UK. This advanced \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e is designed for both professional stylists and discerning individuals seeking salon-quality results at home. Koleston Perfect ME+ is a groundbreaking innovation, delivering not only stunning, rich deep brown shades but also significantly reducing the risk of developing new allergies to hair colourants, thanks to its revolutionary ME+ technology. Experience unparalleled colour vibrancy, incredible shine, and flawless grey coverage, all in a convenient 60ml\/2.03 oz size perfect for precise application.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits of Wella Professional Koleston Perfect ME Plus Deep Browns 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRevolutionary ME+ Technology:\u003c\/strong\u003e Experience peace of mind with our cutting-edge ME+ molecule, which replaces traditional PPD\/PTD, significantly reducing the risk of developing new allergies to hair colourants. This innovation makes Wella Koleston Perfect ME Plus a safer choice for many clients, without compromising on performance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExquisite, Vibrant Deep Brown Shades:\u003c\/strong\u003e Dive into a spectrum of rich, multi-dimensional deep brown tones that deliver intense vibrancy and a natural-looking finish. Each shade is crafted to provide extraordinary shine, reflecting light beautifully for hair that looks as healthy as it feels.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnrivalled 100% Grey Coverage:\u003c\/strong\u003e Achieve superior and complete grey coverage, ensuring every strand is perfectly coloured from root to tip. Wella Koleston Perfect ME+ Deep Browns guarantees a uniform, flawless result, even on the most resistant grey hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLong-Lasting, Fade-Resistant Colour:\u003c\/strong\u003e Enjoy enduring beauty with a permanent hair colour formula engineered for exceptional longevity. Your vibrant deep brown will resist fading, maintaining its richness and intensity between salon visits, providing lasting satisfaction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe Wella Koleston Perfect ME Plus range stands as a testament to Wella's commitment to innovation and excellence in professional hair colour. This particular \u003cstrong\u003e60ml\/2.03 oz Deep Browns\u003c\/strong\u003e collection offers a rich palette of tones, from cool ash browns to warm chocolate hues, ensuring every client can find their perfect match. Its creamy texture ensures easy mixing and precise application, making it a favourite among professional stylists for achieving consistent, predictable, and stunning results every time. When you choose Koleston Perfect ME+, you’re choosing a legacy of superior performance and advanced hair science.\u003c\/p\u003e\n\n\u003ch4\u003eThe Groundbreaking ME+ Technology Explained\u003c\/h4\u003e\n\u003cp\u003eAt the heart of Wella Professional Koleston Perfect ME Plus lies the patented ME+ dye molecule. For years, PPD (para-phenylenediamine) and PTD (para-toluenediamine) have been essential components in permanent hair colour, known for their ability to deliver intense, long-lasting results. However, these ingredients are also the primary cause of allergic reactions to hair dye. Wella scientists have ingeniously replaced these molecules with ME+, providing similar performance to traditional permanent colour but with up to a 60 times lower chance of developing a new allergy. This innovation makes the \u003cstrong\u003eWella Koleston Perfect ME Plus Deep Browns 60ml\/2.03 oz\u003c\/strong\u003e a truly remarkable product, offering beauty with enhanced safety.\u003c\/p\u003e\n\n\u003ch4\u003eEmbrace the Richness of Deep Browns\u003c\/h4\u003e\n\u003cp\u003eDeep brown hair colour exudes sophistication, warmth, and natural elegance. The Wella Koleston Perfect ME Plus Deep Browns collection offers a versatile range that can be customised to complement various skin tones and personal styles. Whether you desire a deep, cool espresso brown, a luminous golden brown, or a classic rich chocolate, these shades deliver incredible depth and vibrancy. The advanced colour molecules penetrate deeply into the hair shaft, ensuring each pigment is locked in for an intensive, brilliant finish that truly shines. Achieve your perfect \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e with confidence and style.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Salon-Quality Deep Brown Hair with Wella Koleston Perfect ME Plus 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cp\u003eFor best results and to ensure safety, always follow these instructions carefully. It is highly recommended to perform a patch test 48 hours before each application.\u003c\/p\u003e\n\n\u003ch5\u003eImportant Safety Information:\u003c\/h5\u003e\n\u003cp\u003eHair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary \"black henna\" tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp; you have ever experienced any reaction after colouring your hair; you have experienced a reaction to a temporary \"black henna\" tattoo in the past. Keep out of reach of children. Wear suitable gloves.\u003c\/p\u003e\n\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 1: Preparation \u0026amp; Mixing for Optimal Colour:\u003c\/strong\u003e Ensure you wear suitable protective gloves throughout the entire process. In a non-metallic bowl, precisely mix one part Wella Professional Koleston Perfect ME Plus Deep Browns permanent hair colour (e.g., 60ml\/2.03 oz tube) with one part Welloxon Perfect developer. The chosen developer strength (e.g., 6% \/ 20 Vol for 1 level of lift and grey coverage, 9% \/ 30 Vol for 2 levels, 12% \/ 40 Vol for 3 levels) will determine the lift and intensity of your rich deep brown shade. A 1:1 mixing ratio is standard for most Koleston Perfect ME+ shades, ensuring perfect consistency for application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 2: Precise Application for Uniform Results:\u003c\/strong\u003e Apply the creamy colour mixture immediately to dry, unwashed hair. For a first-time application on virgin hair, begin by applying to the mid-lengths and ends, allowing it to develop for 10-20 minutes before applying to the root area. For regrowth applications, focus only on the new growth at the roots, ensuring thorough saturation for superior grey coverage and a seamless blend with your existing vibrant deep brown.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 3: Development Time for Perfect Shade:\u003c\/strong\u003e Allow the colour to develop for the recommended time. Typically, this is 30-40 minutes without heat, or 15-25 minutes if using additional heat (e.g., a climazon). Always monitor the colour progression and refer to the Wella Professional Koleston Perfect ME+ shade chart for specific timings and desired results. The development time is crucial for achieving the lasting shine and depth of your chosen deep brown permanent hair colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 4: Rinsing, Emulsifying \u0026amp; Aftercare:\u003c\/strong\u003e Once the development time is complete, gently emulsify the colour with a small amount of warm water for a few minutes. Then, rinse the hair thoroughly with lukewarm water until the water runs completely clear. Follow this with a professional post-colour shampoo and conditioner, such as those from the Wella Professionals Invigo Color Brilliance range, to seal the cuticles, lock in the magnificent deep brown pigment, and enhance the longevity and intense shine of your new hair colour.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eExpert Tips from TJ Beauty Products UK Stylists for Lasting Deep Browns\u003c\/h3\u003e\n\u003cp\u003eTo maximise the life and vibrancy of your \u003cstrong\u003eWella Koleston Perfect ME Plus Deep Browns 60ml\/2.03 oz\u003c\/strong\u003e, consider these professional recommendations:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePre-Colour Prep:\u003c\/strong\u003e For optimal colour absorption and even results, ensure hair is clean and free from heavy styling products. A clarifying shampoo a day or two before colouring can be beneficial.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaintain with Care:\u003c\/strong\u003e Use sulphate-free shampoos and conditioners specifically designed for colour-treated hair. The Wella Professionals Color Motion+ or Invigo Color Brilliance lines are excellent choices to protect your vibrant deep brown permanent hair colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHeat Protection:\u003c\/strong\u003e Always use a heat protectant spray when styling with hot tools to prevent colour fade and maintain the hair's integrity and shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRefresh \u0026amp; Gloss:\u003c\/strong\u003e Between full colour applications, consider using a Wella Colour Fresh Mask in a suitable brown shade to refresh your tone and boost shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWella Koleston Perfect ME+ Deep Browns 60ml\/2.03 oz Key Ingredients (Illustrative)\u003c\/h3\u003e\n\u003cp\u003eWhile specific formulations may vary slightly by individual shade, the Wella Koleston Perfect ME+ permanent hair colour generally includes a balanced blend of high-quality ingredients designed for optimal performance and hair health. Always refer to the product packaging for the most accurate and up-to-date ingredient list.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eAqua\/Water\/Eau (Solvent)\u003c\/li\u003e\n    \u003cli\u003eCetearyl Alcohol (Emulsifier, Opacifying)\u003c\/li\u003e\n    \u003cli\u003ePropylene Glycol (Humectant)\u003c\/li\u003e\n    \u003cli\u003eAmmonia (Alkalizing Agent)\u003c\/li\u003e\n    \u003cli\u003eDicetyl Phosphate (Emulsifier)\u003c\/li\u003e\n    \u003cli\u003eTrisodium Ethylenediamine Disuccinate (Chelating Agent)\u003c\/li\u003e\n    \u003cli\u003eCeteth-10 Phosphate (Emulsifier)\u003c\/li\u003e\n    \u003cli\u003eSteareth-200 (Emulsifier, Stabilizer)\u003c\/li\u003e\n    \u003cli\u003eSodium Hydroxide (pH Adjuster)\u003c\/li\u003e\n    \u003cli\u003eSodium Sulfite (Antioxidant, Preservative)\u003c\/li\u003e\n    \u003cli\u003eAscorbic Acid (Antioxidant)\u003c\/li\u003e\n    \u003cli\u003eParfum\/Fragrance (Scent)\u003c\/li\u003e\n    \u003cli\u003eXanthan Gum (Viscosity Controller)\u003c\/li\u003e\n    \u003cli\u003eToluene-2,5-Diamine Sulfate (ME+ Dye Precursor - replaces PPD)\u003c\/li\u003e\n    \u003cli\u003eResorcinol (Coupler)\u003c\/li\u003e\n    \u003cli\u003e2-Methylresorcinol (Coupler)\u003c\/li\u003e\n    \u003cli\u003ep-Aminophenol (Developer)\u003c\/li\u003e\n    \u003cli\u003em-Aminophenol (Developer)\u003c\/li\u003e\n    \u003cli\u003e4-Amino-2-Hydroxytoluene (Coupler)\u003c\/li\u003e\n    \u003cli\u003eDisodium EDTA (Chelating Agent)\u003c\/li\u003e\n    \u003cli\u003ePotential Colourants: Various deep brown pigment precursors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAt TJ Beauty Products UK, we are proud to offer the full range of Wella Professional Koleston Perfect ME Plus. When you choose the \u003cstrong\u003eDeep Browns 60ml\/2.03 oz\u003c\/strong\u003e from our selection, you're not just purchasing a hair colour; you're investing in a professional-grade product that delivers stunning, long-lasting, and safer results. Our commitment to quality ensures you receive genuine Wella products, empowering you to achieve vibrant, rich deep brown hair with exceptional shine and confidence. Elevate your colour game today and experience the Wella difference!\u003c\/p\u003e","brand":"Wella","offers":[{"title":"4\/71 - Medium Brown Brwon Ash","offer_id":40192651919498,"sku":"WKMDB471","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4\/75 - Medium Brown Brown Mahogany","offer_id":40192651952266,"sku":"WKMDB475","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4\/77 - Medium Brown Brown Intensive","offer_id":40192651985034,"sku":"WKMDB477","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/73 - Light Brown Brown Gold","offer_id":40192652017802,"sku":"WKMDB573","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/75 - Light Brown Brown Mahogany","offer_id":40192652050570,"sku":"WKMDB575","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/77 - Light Brown Brwon Intensive","offer_id":40192652083338,"sku":"WKMDB577","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/7 - Dark Blonde Brown","offer_id":40192652116106,"sku":"WKMDB67","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/71 - Dark Blonde Brown Ash","offer_id":40192652148874,"sku":"WKMDB671","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/73 - Dark Blonde Brown Blonde","offer_id":40192652181642,"sku":"WKMDB673","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/74 - Dark Blonde Brown Red","offer_id":40192652214410,"sku":"WKMDB674","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/75 - Dark Blonde Brown Mahogany","offer_id":40192652247178,"sku":"WKMDB675","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/77 - Dark Blonde Brown Intensive","offer_id":40192652279946,"sku":"WKMDB677","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/7 - Medium Blonde Brown","offer_id":40192652312714,"sku":"WKMDB77","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/73 - Medium Blonde Brown Gold","offer_id":40192652345482,"sku":"WKMDB773","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/75 - Medium Blonde Brown Mahogany","offer_id":40192652378250,"sku":"WKMDB775","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/77 - Medium Blonde Brown Intensive","offer_id":40192652411018,"sku":"WKMDB777","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/7 - Light Blonde Brown","offer_id":40192652443786,"sku":"WKMDB87","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/71 - Light Blonde Brown Ash","offer_id":40192652476554,"sku":"WKMDB871","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/73 - Light Blonde Brown Gold","offer_id":40192652509322,"sku":"WKMDB873","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/74 - Light Blonde Brown Red","offer_id":40192652542090,"sku":"WKMDB874","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/7 - Very Light Blonde Brown","offer_id":40192652574858,"sku":"WKMDB97","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9\/73 - Very Light Blonde Brown Gold","offer_id":40192652607626,"sku":"WKMDB973","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/products\/kelostone-perfect-me-plus-deep-browns.jpg?v=1638507235"},{"product_id":"wella-professional-koleston-perfect-me-plus-vibrent-reds-60ml","title":"Wella Koleston Perfect ME Plus Vibrent Reds Permanent Hair Colour 60ml\/2.03 oz","description":"\u003ch3\u003eKey Benefits of Wella Professional Koleston Perfect ME Plus Vibrent Reds 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cp\u003eAs an elite SEO copywriter for TJ Beauty Products UK, I'm thrilled to introduce you to the revolutionary Wella Koleston Perfect ME Plus Vibrent Reds 60ml\/2.03 oz. This isn't just any hair colour; it's a pinnacle of professional hair dyeing technology designed to deliver breathtaking results. Wella Professional Koleston Perfect ME Plus Vibrent Reds is renowned among stylists for its ability to create intense, head-turning red hues while prioritising hair health and client comfort. Whether you're aiming for a fiery auburn, a deep mahogany, or a dazzling ruby, this permanent hair colour offers unparalleled vibrancy and depth. Say goodbye to dull, flat reds and embrace a spectrum of stunning red shades that truly shine.\u003c\/p\u003e\n\n\u003cp\u003eWhen you choose Wella Koleston Perfect ME Plus Vibrent Reds, you're investing in more than just colour; you're investing in a superior hair experience. This exceptional formula is engineered to provide not only beautiful aesthetics but also significant advancements in hair colour safety and performance.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDelivers Pure, Balanced Colour Results with Natural Depth and Shine:\u003c\/strong\u003e Experience truly authentic and multi-dimensional red hair colour. The ME+ technology ensures pure colour tones, avoiding brassiness or unwanted undertones, resulting in a vibrant red finish that reflects light beautifully for incredible shine and natural movement.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 100% Grey Coverage from Root to Tip:\u003c\/strong\u003e Struggling with stubborn greys? Wella Koleston Perfect ME Plus Vibrent Reds provides flawless, complete coverage, ensuring a seamless, uniform red hue across all hair types, even the most resistant grey strands. Your clients will enjoy a youthful, vibrant transformation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSignificantly Reduces the Risk of Developing New Allergies to Hair Colour (ME+ Technology):\u003c\/strong\u003e This is a game-changer. Wella's patented ME+ molecule is a scientific breakthrough, significantly lowering the chance of allergic reactions compared to traditional permanent hair dyes. This makes the Koleston Perfect ME Plus Vibrent Reds a preferred choice for clients concerned about hair colour sensitivities.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProvides Long-Lasting, Vibrant Red Shades with Intense Brilliance and Condition:\u003c\/strong\u003e Red hair is notorious for fading, but not with Koleston Perfect ME Plus. Its advanced formula locks in the vibrant red pigments, ensuring your dazzling colour remains intense and brilliant for weeks. Your hair will not only look great but feel soft, smooth, and conditioned.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUnveiling Wella's ME+ Technology\u003c\/h3\u003e\n\u003cp\u003eAt the heart of the Wella Koleston Perfect ME Plus Vibrent Reds lies the innovative ME+ technology. This groundbreaking component represents a significant leap forward in hair colour science. Unlike many traditional permanent hair dyes that rely heavily on PPD (p-phenylenediamine) or PTD (p-toluenediamine), which are common allergens, ME+ significantly reduces the presence of these sensitising molecules. This doesn't just mean fewer existing allergies; it drastically lowers the likelihood of developing new allergies to hair colour over time. For professional stylists and colour enthusiasts alike, this provides a greater sense of security and comfort, making vibrant red transformations accessible to a wider audience. The ME+ technology ensures that the stunning, pure, and balanced colour results you achieve with Wella Professional Koleston Perfect ME Plus Vibrent Reds are not only beautiful but also delivered with enhanced safety in mind.\u003c\/p\u003e\n\n\u003ch3\u003eThe Power of Vibrent Reds\u003c\/h3\u003e\n\u003cp\u003eThe Vibrent Reds collection within the Koleston Perfect ME Plus range is specifically formulated to create the most captivating red tones imaginable. From subtle strawberry blondes with a red tint to deep, fiery coppers and intense, dramatic burgundies, these shades offer incredible versatility. The precise blend of pigments in Wella Professional Koleston Perfect ME Plus Vibrent Reds ensures that each strand is infused with rich, multi-tonal colour, delivering a vibrant red that catches the light and exudes sophistication. This range is perfect for those who want their red hair to be a true statement, reflecting passion, confidence, and individuality. The 60ml\/2.03 oz tube provides ample product for single applications, making it ideal for both full-head colour and intricate highlighting techniques.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Stunning Results with Wella Koleston Perfect ME Plus Vibrent Reds\u003c\/h3\u003e\n\u003cp\u003eFor the best and safest results with your Wella Koleston Perfect ME Plus Vibrent Reds permanent hair colour, adhering to professional guidelines is key. While designed for professional use, understanding the application process is beneficial for all. Always perform a patch test 48 hours prior to application to check for allergic reactions, even with ME+ technology.\u003c\/p\u003e\n\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eConsult with a Wella Professional Stylist for Optimal Shade Selection and Development:\u003c\/strong\u003e Before starting, it is highly recommended to consult a qualified Wella Professional stylist. They can expertly assess your hair's current condition, natural colour, and porosity to recommend the perfect Vibrent Reds shade from the Koleston Perfect ME Plus range and determine the precise developer strength (Welloxon Perfect) and processing time needed for your desired vibrant red outcome.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare and Mix Your Colour:\u003c\/strong\u003e In a non-metallic bowl, accurately measure and mix Wella Koleston Perfect ME Plus Vibrent Reds with Welloxon Perfect developer. The standard mixing ratio is 1:1 (e.g., 60ml of colour with 60ml of Welloxon Perfect developer for standard permanent hair colour), but specific shade instructions or high-lift shades might require a 1:2 ratio. Mix thoroughly until a smooth, consistent cream is achieved.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrecise Application to Dry Hair:\u003c\/strong\u003e Using a tint brush, apply the colour mixture evenly to dry, unwashed hair. For a virgin application, start by applying to the mid-lengths and ends, then apply to the roots after 10-15 minutes. For root touch-ups, apply directly to the regrowth area. Ensure every strand is fully saturated for uniform and vibrant red hair colour results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelop, Rinse, and Condition:\u003c\/strong\u003e Allow the colour to develop for the recommended time (typically 30-40 minutes without heat, or 15-25 minutes with heat, depending on developer strength and desired intensity). Once the development time is complete, emulsify the colour with a small amount of warm water, then rinse hair thoroughly until the water runs completely clear. Finish by shampooing with a colour-safe shampoo and applying a Wella Professionals post-colour treatment or conditioner to seal the cuticle and enhance shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eIngredients for Radiant Red Hair\u003c\/h3\u003e\n\u003cp\u003eThe sophisticated formula of Wella Koleston Perfect ME Plus Vibrent Reds 60ml\/2.03 oz is a blend of carefully selected ingredients designed to deliver vibrant, long-lasting permanent hair colour while caring for your hair. Key components work in harmony to ensure brilliant colour, conditioning, and the protective benefits of ME+ technology.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAqua\/Water\/Eau:\u003c\/strong\u003e The primary solvent, essential for creating the creamy consistency of the hair dye.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol \u0026amp; Propylene Glycol:\u003c\/strong\u003e Conditioning agents that help to moisturise and protect the hair during the colouring process, leaving it soft and manageable.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide \u0026amp; Ethanolamine:\u003c\/strong\u003e Alkalizing agents that open the hair cuticle, allowing colour pigments to penetrate deeply into the hair shaft for permanent results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eToluene-2,5-Diamine Sulfate (ME+ Technology Component):\u003c\/strong\u003e A key colour precursor that, alongside other ME+ activators, provides vibrant colour with a significantly reduced risk of allergic reactions compared to traditional PPD.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eResorcinol, m-Aminophenol, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene:\u003c\/strong\u003e A blend of colour coupling agents and modifiers that create the specific vibrant red shades and contribute to the depth and intensity of the final hair colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAscorbic Acid \u0026amp; Sodium Sulfite:\u003c\/strong\u003e Antioxidants that help stabilise the colour formula and prevent premature oxidation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFragrance\/Parfum:\u003c\/strong\u003e Provides a pleasant scent during the colouring process.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDisodium EDTA:\u003c\/strong\u003e A chelating agent that helps improve product stability and performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eChoose Wella Koleston Perfect ME Plus Vibrent Reds for a professional-grade permanent hair colour that combines stunning, long-lasting red shades with breakthrough allergy reduction technology. Elevate your hair colour game and experience the Wella difference with this 60ml\/2.03 oz powerhouse from TJ Beauty Products UK. Your journey to incredibly vibrant, healthy-looking red hair starts here!\u003c\/p\u003e","brand":"Wella","offers":[{"title":"33\/66 - Dark Brown Intensive Violet Intensive","offer_id":40192652738698,"sku":"WKMVR3366","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"44\/65 - Dark Brown Intensive Violet Mahogany","offer_id":40192652771466,"sku":"WKMVR4465","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"44\/66 - Medium Brown Intensive Violet Intensive","offer_id":40192652804234,"sku":"WKMVR4466","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/41 - Light Brown Red Ash","offer_id":40192652837002,"sku":"WKMVR541","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5\/5 - Light Brown Mahogany","offer_id":40192652869770,"sku":"WKMVR55","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"55\/46 - Light Brown Intensive Red Violet","offer_id":40192652902538,"sku":"WKMVR5546","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"55\/65 - Light Brown Intensive Violet Mahogany","offer_id":40192652935306,"sku":"WKMVR5565","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"55\/66 - Light Brown Intensive Violet Intensive","offer_id":40192652968074,"sku":"WKMVR5566","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/34 - Dark Blonde Golden Red","offer_id":40192653000842,"sku":"WKMVR634","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/41 - Dark Blonde Red Ash","offer_id":40192653033610,"sku":"WKMVR641","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/43 - Dark Blonde Red Gold","offer_id":40192653066378,"sku":"WKMVR643","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6\/45 - Dark Blonde Red Mahogany","offer_id":40192653099146,"sku":"WKMVR645","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"66\/44 - Dark Blonde Intensive Red Intensive","offer_id":40192653131914,"sku":"WKMVR6644","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"66\/46 - Dark Blonde Intensive Red Violet","offer_id":40192653164682,"sku":"WKMVR6646","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"66\/56 - Dark Blonde Intensive Mahogany Violet","offer_id":40192653197450,"sku":"WKMVR6656","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/34 - Medium Blonde Golden Red","offer_id":40192653230218,"sku":"WKMVR734","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"7\/43 - Medium Blonde Red Gold","offer_id":40192653262986,"sku":"WKMVR743","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/4 - Light Blonde Golden Red","offer_id":40192653295754,"sku":"WKMVR84","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/41 - Light Blonde Red Ash","offer_id":40192653328522,"sku":"WKMVR841","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"8\/43 - Light Blonde Red Gold","offer_id":40192653361290,"sku":"WKMVR843","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/products\/kolestone-perfect-me-plus-vibrent-reds.jpg?v=1638507243"},{"product_id":"wella-professional-koleston-perfect-me-plus-special-mix-60ml","title":"Wella Professional Koleston Perfect ME Plus Special Mix Vibrant Color \u0026 Reduced Allergy Risk for Professional Hair Stylists 60ml\/2.03 oz","description":"\u003ch3\u003eKey Benefits of Wella Professional Koleston Perfect ME Plus Special Mix 60ml\/2.03 oz\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eRevolutionary ME+ technology significantly reduces the risk of developing new allergies to hair colour.\u003c\/li\u003e\n    \u003cli\u003eAchieve up to 100% grey coverage, delivering natural depth and luminous, long-lasting shine.\u003c\/li\u003e\n    \u003cli\u003eExperience a significant reduction in hair damage, ensuring superior hair quality, colour after colour.\u003c\/li\u003e\n    \u003cli\u003eDelivers vibrant, true-to-tone results with an expansive palette for unlimited creative colour possibilities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWelcome to the forefront of professional hair colouring with the Wella Professional Koleston Perfect ME Plus Special Mix 60ml\/2.03 oz, exclusively available at TJ Beauty Products UK. This isn't just another hair dye; it's a paradigm shift in professional hair colour, combining ground-breaking ME+ technology with unparalleled vibrant colour performance. Designed for the discerning professional hair stylists and creative colourists, Koleston Perfect ME+ empowers you to deliver stunning, true-to-tone results while prioritizing client comfort and hair health.\u003c\/p\u003e\n\n\u003cp\u003eFor decades, Wella Professionals has been at the cutting edge of hair science, and Koleston Perfect ME+ is the pinnacle of this innovation. This permanent hair dye ensures brilliant, expressive colour that lasts, providing up to 100% grey coverage with exceptional depth and dimension. Whether you're aiming for bold transformations or subtle enhancements, the Koleston Perfect ME+ Special Mix offers the versatility needed for any artistic vision.\u003c\/p\u003e\n\n\u003ch4\u003eUnderstanding ME+ Technology: The Future of Hair Colouring\u003c\/h4\u003e\n\u003cp\u003eAt the heart of Wella Koleston Perfect ME+ is its revolutionary ME+ dye molecule, a scientific breakthrough that replaces traditional PPD (p-phenylenediamine) and PTD (p-toluenediamine) in specific shades. This advanced formulation is engineered to significantly reduce the risk of developing new allergies to hair colour – a crucial consideration for both professional hair stylists and their clients. While it reduces the risk, it’s important to note that a patch test is still mandatory before every application, as severe allergic reactions can still occur. This commitment to client well-being sets Wella Koleston Perfect ME+ apart, making it a preferred choice for salons seeking innovative and safer colour solutions.\u003c\/p\u003e\n\n\u003ch4\u003eUnleash Vibrant, True-to-Tone Colour with Lasting Shine\u003c\/h4\u003e\n\u003cp\u003eThe Wella Koleston Perfect ME Plus Special Mix is renowned for its ability to deliver stunning, vibrant hair colour that truly stands out. Experience brilliant, expressive colour results with incredible depth and shine, making every shade a masterpiece. From rich brunettes to fiery reds and luminous blondes, the colour spectrum offered by Koleston Perfect ME+ allows professional hair stylists to create personalised looks that are true-to-tone and long-lasting. Its superior formulation ensures up to 100% grey coverage, blending seamlessly for a natural, youthful appearance. Clients will adore the radiant finish and the enduring vibrancy of their new hair colour, extending the life of their salon service.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional-Grade Performance \u0026amp; Hair Health\u003c\/h4\u003e\n\u003cp\u003eBeyond its innovative ME+ technology and vibrant colour delivery, Wella Koleston Perfect ME+ is celebrated for its commitment to hair integrity. This permanent hair dye offers a significant reduction in hair damage, colour after colour, thanks to its carefully balanced formulation. Hair feels healthier, looks shinier, and maintains its natural strength even after repeated colouring processes. This professional-grade performance means you can confidently offer your clients exceptional colour results without compromising on hair quality. The 60ml\/2.03 oz tube provides ample product for single applications or for mixing custom shades, giving professional hair stylists the flexibility they need in a busy salon environment.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Salon-Perfect Colour with Wella Koleston Perfect ME+ Special Mix\u003c\/h3\u003e\n\u003cp\u003eFor optimal results and to ensure client safety, always perform a patch test 48 hours prior to application and follow the instructions carefully.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Mix Wella Koleston Perfect ME+ Special Mix with the appropriate Koleston Perfect developer (Welloxon Perfect) in a non-metallic bowl, according to the recommended mixing ratio (e.g., 1:1 for most shades, 1:2 for Special Blonde). Ensure a consistent, smooth mixture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the colour mixture evenly to dry, unwashed hair using a brush. For a first-time application, start from the mid-lengths and ends, then apply to the roots. For regrowth, apply to the root area first, then emulsify through the lengths during the last 5-10 minutes of development time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelopment:\u003c\/strong\u003e Allow the colour to develop for the recommended time (typically 30-40 minutes for full development, or 15-25 minutes with heat, depending on the shade and desired intensity). Do not exceed the maximum development time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish:\u003c\/strong\u003e Once development is complete, gently emulsify the colour with warm water and rinse thoroughly until the water runs clear. Shampoo with a colour-safe shampoo, such as Wella Professionals Invigo Colour Brilliance, and condition with a post-colour treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWella Professional Koleston Perfect ME Plus Special Mix 60ml\/2.03 oz Ingredients\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eAqua\/Water\/Eau\u003c\/li\u003e\n    \u003cli\u003eCetearyl Alcohol\u003c\/li\u003e\n    \u003cli\u003ePropylene Glycol\u003c\/li\u003e\n    \u003cli\u003eAmmonia\u003c\/li\u003e\n    \u003cli\u003eDicetyl Phosphate\u003c\/li\u003e\n    \u003cli\u003eTrisodium Ethylenediamine Disuccinate\u003c\/li\u003e\n    \u003cli\u003eCeteth-10 Phosphate\u003c\/li\u003e\n    \u003cli\u003eSteareth-200\u003c\/li\u003e\n    \u003cli\u003eAmmonium Hydroxide\u003c\/li\u003e\n    \u003cli\u003eSodium Sulfate\u003c\/li\u003e\n    \u003cli\u003eResorcinol\u003c\/li\u003e\n    \u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n    \u003cli\u003eM-Aminophenol\u003c\/li\u003e\n    \u003cli\u003e2-Methylresorcinol\u003c\/li\u003e\n    \u003cli\u003eP-Aminophenol\u003c\/li\u003e\n    \u003cli\u003eP-Phenylenediamine (Note: ME+ technology reduces the need for PPD\/PTD in many shades, but some special mix shades may still contain these or similar dyes. Always check the specific shade's ingredient list.)\u003c\/li\u003e\n    \u003cli\u003eAscorbic Acid\u003c\/li\u003e\n    \u003cli\u003eParfum\/Fragrance\u003c\/li\u003e\n    \u003cli\u003eXanthan Gum\u003c\/li\u003e\n    \u003cli\u003eSodium Sulfite\u003c\/li\u003e\n    \u003cli\u003e2-Amino-4-Hydroxyethylaminoanisole Sulfate\u003c\/li\u003e\n    \u003cli\u003eDisodium EDTA\u003c\/li\u003e\n    \u003cli\u003e(Please note: Specific ingredients may vary slightly by shade and are subject to change. Always refer to the product packaging for the most accurate and up-to-date information.)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to providing professional hair stylists with the very best in salon supplies. The Wella Professional Koleston Perfect ME Plus Special Mix 60ml\/2.03 oz is an essential addition to any professional’s toolkit, offering advanced technology, superior colour results, and enhanced client comfort. Elevate your colour services and inspire confidence with every application. Shop now and experience the Wella difference.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"0\/00 - Clear","offer_id":40192653459594,"sku":"WKPSM000","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/11- Ash Intensive","offer_id":40192653492362,"sku":"WKPSM011","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/28 - Matt Blue","offer_id":40192653525130,"sku":"WKPSM028","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/30 - Gold","offer_id":40192653557898,"sku":"WKPSM030","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/33 - intense Gold","offer_id":40192653590666,"sku":"WKPSM033","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/43 - Red Gold","offer_id":40192653623434,"sku":"WKPSM043","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/44 - Red intensive","offer_id":40192653656202,"sku":"WKPSM044","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/65 - Violet Mahogany","offer_id":40192653721738,"sku":"WKPSM065","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/66 - Violet Intensive","offer_id":40192653754506,"sku":"WKPSM066","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"0\/88 - Blue Intensive","offer_id":40192653787274,"sku":"WKPSM088","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/products\/kolestone-perfect-me-plus-special-mix.jpg?v=1638507252"}],"url":"https:\/\/www.tjbeautyproducts.co.uk\/collections\/wella-colour-protection-cream-dye.oembed","provider":"TJ Beauty Products UK","version":"1.0","type":"link"}