{"title":"Moisturising Hair Relaxer","description":null,"products":[{"product_id":"dark-and-lovely-superior-moisture-plus-no-lye-relaxer-super","title":"Dark \u0026 Lovely Dark and Lovely Superior Moisture Plus No Lye Relaxer Kit - Super 9oz","description":"\u003cp\u003eDark and Lovely Superior Moisture Plus No Lye Relaxer Kit Super 9oz is specifically formulated to tame even the most resistant and coarse hair types.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cp\u003eCoarse hair requires a specialized approach to achieve a smooth, straight finish without compromising hair integrity. This super strength relaxer kit is designed to provide powerful straightening while maintaining the hair's natural moisture. The oil-infused formula, enriched with African Shea Butter, works to deeply condition the hair during the chemical process, resulting in 60% less breakage. It provides superior gray coverage and leaves the hair with a brilliant, long-lasting shine. The no-lye system minimizes scalp irritation, making it a comfortable experience for those with thick hair. After use, your hair will be transformed into a silky, straight texture that is easy to style and manage. The intense conditioning properties of the kit ensure that even the most stubborn curls are smoothed out while the hair remains strong and resilient. The kit also includes a color-signal neutralizing shampoo that helps you identify when all the relaxer has been removed, preventing potential damage from over-processing. This product is a comprehensive solution that addresses both the need for effective straightening and the essential requirement for deep hydration and nourishment in coarse hair textures.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAfrican Shea Butter\u003c\/strong\u003e — Delivers essential fatty acids to nourish the hair and provide a smooth, glossy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture Seal Polymers\u003c\/strong\u003e — Help to lock in hydration during the chemical process to prevent dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e — Adds shine and helps to protect the hair from protein loss during relaxing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuanidine Carbonate\u003c\/strong\u003e — The powerful yet gentle relaxing agent that effectively breaks down tight curl patterns in coarse hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eBefore beginning, read the instruction sheet carefully and perform a strand test. Mix the relaxer cream and activator as directed. Section your hair and apply the cream to the new growth, making sure not to overlap on previously relaxed hair. Because coarse hair is more resistant, pay close attention to the processing times on the chart, but never exceed the maximum time. Rinse your hair thoroughly with warm water until all product is removed. Use the neutralizing shampoo until the foam turns white, which indicates that the hair's pH has been restored and all chemical residue is gone. Finish with the included moisture seal conditioner for optimal results.\u003c\/p\u003e\u003ch3\u003eWho It's For\u003c\/h3\u003e\u003cp\u003eThe super strength kit is intended for those with coarse, thick, or resistant hair textures (type 4 hair). It is perfect for individuals who have struggled to achieve a fully straight look with regular strength relaxers. If you have a healthy scalp but very resistant hair, this super kit will provide the straightening power you need while maintaining softness and shine. It is the ideal choice for those seeking a dramatic transformation for their thick hair.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003eThis complete kit contains relaxer cream, activator, neutralizing shampoo with color indicator, moisture seal conditioner, and a styling treatment. It is formulated with the Superior Moisture Plus system for coarse hair care. The packaging provides all the components needed for a professional result in the comfort of your own home.\u003c\/p\u003e\u003ch3\u003eWhy Choose Dark \u0026amp; Lovely\u003c\/h3\u003e\u003cp\u003eDark \u0026amp; Lovely is a global leader in hair care for women of color, with decades of expertise in relaxer technology. Their products are designed to celebrate and care for the unique beauty of textured hair. Trust Dark \u0026amp; Lovely to provide the strength you need for your hair type while providing the moisture it craves. Their commitment to quality and innovation has made them a household name for over forty years.\u003c\/p\u003e\u003cp style=\"display:none;\"\u003e                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \u003c\/p\u003e","brand":"Dark \u0026 Lovely","offers":[{"title":"Default Title","offer_id":40192636813450,"sku":"DALRS001","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/super.jpg?v=1724245968"},{"product_id":"dark-and-lovely-superior-moisture-plus-no-lye-relaxer-regular","title":"Dark \u0026 Lovely Dark and Lovely Superior Moisture Plus No Lye Relaxer Kit - Regular 9oz","description":"\u003cp\u003eDark and Lovely Superior Moisture Plus No Lye Relaxer Kit Regular 9oz is the gold standard for achieving silky, straight hair with minimal damage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cp\u003eThis relaxer kit is expertly engineered to provide maximum straightness while prioritizing the health and moisture of your hair. The Superior Moisture Plus formula is oil-infused, ensuring that your hair is protected throughout the chemical process. It significantly reduces hair breakage by up to 60%, compared to standard relaxers, thanks to the nourishing properties of African Shea Butter. The no-lye system is gentler on the scalp while still delivering professional results. It leaves hair looking incredibly shiny, feeling soft, and having a natural-looking bounce. This regular strength formula is perfectly balanced for those with fine to medium hair textures who want a sleek and manageable style. The inclusion of a post-relaxer moisture seal conditioner ensures that the hair's cuticles are smoothed down immediately after the treatment, locking in the essential oils and moisture. This comprehensive kit includes everything needed to perform a professional-quality relaxer at home, including a neutralizing shampoo with a color indicator to ensure all chemical residue is safely removed. The result is not just straight hair, but hair that looks and feels healthy, vibrant, and full of life.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAfrican Shea Butter\u003c\/strong\u003e — Provides intense nourishment and creates a protective barrier to lock in moisture during the relaxing process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e — Helps to strengthen the hair shaft and adds a brilliant shine to the finished look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — Maintains the hair's internal moisture balance, preventing the dryness often associated with chemical treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMineral Oil\u003c\/strong\u003e — Acts as a lubricant to ensure the relaxer cream spreads evenly and rinses out cleanly.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAlways start by conducting a strand test to determine the correct processing time for your specific hair type. Follow the detailed instructions included in the kit to mix the relaxer cream and activator. Section your hair into four parts and apply the mixture to the new growth only, starting from the back. Use the back of a comb or your gloved fingers to smooth the hair. Do not exceed the recommended processing time. Rinse the hair thoroughly with warm water, then apply the neutralizing shampoo provided. Rinse until the suds are no longer pink, ensuring all relaxer is removed. Apply the moisture seal conditioner and leave for 5 minutes before the final rinse.\u003c\/p\u003e\u003ch3\u003eWho It's For\u003c\/h3\u003e\u003cp\u003eThe regular strength kit is ideal for individuals with fine to medium hair textures who want to permanently straighten their curls. It is suitable for those who prioritize hair health and want to avoid excessive breakage during the relaxing process. If you are looking for a reliable at-home relaxer that delivers salon-quality shine and smoothness, this is the product for you. It is perfect for those who want a manageable style that is easy to maintain daily.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003eThe kit includes everything you need for a full application: relaxer cream, activator, neutralizing shampoo, moisture seal conditioner, and a leave-in treatment. It is formulated with Superior Moisture Plus technology for ultimate care. All components are designed to work together to provide a safe and effective straightening experience.\u003c\/p\u003e\u003ch3\u003eWhy Choose Dark \u0026amp; Lovely\u003c\/h3\u003e\u003cp\u003eDark \u0026amp; Lovely has been the trusted name in relaxers for generations, understanding the science of African hair like no one else. Their Moisture Plus technology is a testament to their dedication to providing safe and effective straightening solutions. Choose Dark \u0026amp; Lovely for the confidence of a perfect, healthy-looking finish every time. With millions of satisfied users, it is the most popular choice for textured hair straightening globally.\u003c\/p\u003e\u003cp style=\"display:none;\"\u003e                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    \u003c\/p\u003e","brand":"Dark \u0026 Lovely","offers":[{"title":"Default Title","offer_id":40192637534346,"sku":"DALRR002","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Regular_1c91f154-691f-493b-b9f2-5bb1faea721f.webp?v=1724245945"},{"product_id":"mane-n-tail-the-original-moisturizer-texturizer-conditioner-355ml","title":"Mane n Tail The Original Moisturizer Texturizer Conditioner - Deeply Hydrating \u0026 Detangling for All Hair Types 355ml\/12 oz","description":"\u003ch3\u003eKey Benefits of Mane n Tail The Original Moisturizer Texturizer Conditioner 355ml\/12 oz\u003c\/h3\u003e\n\u003cp\u003eWelcome to the secret of beautiful, manageable hair, brought to you by TJ Beauty Products UK. The \u003cstrong\u003eMane n Tail The Original Moisturizer Texturizer Conditioner\u003c\/strong\u003e is a true icon in hair care, celebrated for its unique ability to transform dry, dull, and unruly hair into a vibrant, soft, and easy-to-style mane. This generous 355ml (12 oz) bottle holds the power to deeply hydrate, strengthen, and enhance the natural texture of your hair, making it a must-have in your daily routine.\u003c\/p\u003e\n\n\u003cp\u003eOriginally formulated for horses' manes and tails, its effectiveness quickly led to its adoption by humans seeking extraordinary hair results. This isn't just any conditioner; it's a legacy product known for delivering visible improvements from the very first use. If you're searching for a \u003cstrong\u003edeep conditioning treatment\u003c\/strong\u003e, a reliable \u003cstrong\u003ehair moisturizer\u003c\/strong\u003e, or an effective \u003cstrong\u003edetangling conditioner\u003c\/strong\u003e, look no further.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose Mane n Tail The Original Moisturizer Texturizer Conditioner?\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntense Hydration:\u003c\/strong\u003e Say goodbye to parched strands! Our advanced formula penetrates deep into the hair shaft, providing long-lasting moisture that restores vitality and suppleness. It’s an excellent \u003cstrong\u003edry hair remedy\u003c\/strong\u003e and an essential part of any \u003cstrong\u003ehealthy hair routine\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Detangling:\u003c\/strong\u003e Knots and tangles become a thing of the past. This conditioner effortlessly smooths the hair cuticle, allowing combs and brushes to glide through, significantly reducing pain and potential damage during styling. Experience less breakage and more resilient hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTexturizing \u0026amp; Smoothing:\u003c\/strong\u003e While not a chemical relaxer, its unique formulation helps to soften and enhance your hair's natural texture, making it more pliable and easier to style. It works wonders to smooth frizz, giving you a sleek, polished look without weighing hair down. Perfect for those seeking a natural \u003cstrong\u003ehair texturizer\u003c\/strong\u003e effect.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStrengthens \u0026amp; Protects:\u003c\/strong\u003e Infused with beneficial proteins, including hydrolyzed wheat protein, this conditioner helps to fortify each strand from within. It helps to prevent split ends and breakage, leading to visibly stronger and healthier hair over time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAdds Brilliant Shine:\u003c\/strong\u003e Experience a noticeable boost in your hair's natural luster. The rich conditioning agents seal the cuticle, reflecting light for an enviable, healthy sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether your hair is naturally curly, wavy, straight, or chemically treated, the \u003cstrong\u003eMane n Tail Original Formula\u003c\/strong\u003e is designed to cater to all hair types. It's particularly effective for those dealing with \u003cstrong\u003edamaged hair repair\u003c\/strong\u003e, lack of shine, or persistent frizz, making it a versatile addition to your \u003cstrong\u003eprofessional hair care\u003c\/strong\u003e arsenal.\u003c\/p\u003e\n\n\u003ch4\u003eKey Ingredients for Exceptional Results:\u003c\/h4\u003e\n\u003cp\u003eThe secret to Mane n Tail's efficacy lies in its carefully selected ingredients, working in harmony to deliver superior conditioning:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein:\u003c\/strong\u003e A powerful protein that strengthens hair, adds elasticity, and helps to repair damage, reducing breakage and improving overall hair health.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanolin Oil:\u003c\/strong\u003e A natural emollient known for its deep moisturizing properties, helping to soften hair and lock in hydration without a greasy feel.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDimethicone:\u003c\/strong\u003e A conditioning silicone that smooths the hair's surface, enhances shine, and provides a protective barrier against humidity, aiding in \u003cstrong\u003efrizz control\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol \u0026amp; Stearyl Alcohol:\u003c\/strong\u003e Fatty alcohols that act as excellent conditioning agents, providing slip and softness without drying the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOur formula is balanced to ensure maximum effectiveness while being gentle enough for daily use. It's the ideal \u003cstrong\u003edaily conditioner\u003c\/strong\u003e for maintaining optimal hair health and beauty.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Best Results:\u003c\/h4\u003e\n\u003cp\u003eFor a truly transformative experience with your \u003cstrong\u003eMane n Tail Conditioner UK\u003c\/strong\u003e, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Your Hair:\u003c\/strong\u003e Start by thoroughly washing your hair with \u003ca href=\"#\"\u003eMane n Tail The Original Shampoo\u003c\/a\u003e to cleanse and prepare your strands for conditioning.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Squeeze a liberal amount of \u003cstrong\u003eMane n Tail The Original Moisturizer Texturizer Conditioner\u003c\/strong\u003e into your palm. Distribute it evenly through your wet hair, paying special attention to the mid-lengths and ends, where hair tends to be driest and most prone to damage. Avoid applying directly to the scalp if you have fine hair to prevent weighing it down.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGently Massage \u0026amp; Detangle:\u003c\/strong\u003e Work the conditioner through your hair with your fingers or a wide-tooth comb to gently detangle any knots. The rich texture of the conditioner will provide excellent slip, making detangling much easier and reducing the risk of breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Leave the conditioner on for 1-3 minutes to allow its active ingredients to deeply penetrate and condition. Then, rinse thoroughly with cool water. Cool water helps to seal the hair cuticle, enhancing shine and locking in moisture.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eIncorporate this \u003cstrong\u003eMane n Tail hair treatment\u003c\/strong\u003e into your regular hair care routine, and discover why it's been a beloved choice for achieving strong, silky, and lustrous hair for decades. Available now at TJ Beauty, your trusted source for premium \u003cstrong\u003eUK beauty products\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eElevate your hair game with the timeless power of Mane n Tail. Experience the difference that deep hydration, superior detangling, and enhanced manageability can make. Get your \u003cstrong\u003eMane n Tail The Original Moisturizer Texturizer Conditioner 355ml\/12 oz\u003c\/strong\u003e today and embark on your journey to truly beautiful hair!\u003c\/p\u003e","brand":"Mane N Tail","offers":[{"title":"Default Title","offer_id":40192719356042,"sku":"Mane183222","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/products\/mane_n_tail_texturizer_conditioner_600x600-2.png?v=1638510182"},{"product_id":"affirm-fiberguard-normalizing-shampoo-950ml","title":"Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair","description":"\u003ch3\u003eKey Benefits of Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair\u003c\/h3\u003e\n\u003cp\u003eExperience professional-grade post-relaxer care with Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml. Specially formulated with exclusive Fiber Strengthening Complex (FSC) technology, this advanced shampoo not only ensures complete neutralization of relaxer traces but also actively works to restore and protect your hair from within. Perfect for those seeking to minimize \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and combat \u003cstrong\u003eDryness\u003c\/strong\u003e after chemical treatments, it's an essential step in maintaining healthy, beautiful relaxed hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable Relaxer Neutralization:\u003c\/strong\u003e Features a unique built-in color indicator that changes from pink to white, providing visual confirmation that all relaxer residue has been thoroughly rinsed and hair is perfectly neutralized, preventing over-processing and potential damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Damage Repair:\u003c\/strong\u003e Enriched with Affirm's exclusive Fiber Strengthening Complex (FSC) technology, fruit extracts, and ceramides, this shampoo actively helps repair pre-existing damage, reinforcing the hair's structural integrity. This powerful formulation significantly reduces \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and strengthens strands from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuticle Realignment \u0026amp; Moisture Retention:\u003c\/strong\u003e Works to tighten and realign hair cuticles to a closed position, effectively sealing in vital moisture. This action not only combats \u003cstrong\u003eDryness\u003c\/strong\u003e but also enhances the hair's natural luster and smoothness, leaving it feeling soft and looking incredibly healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Detangling \u0026amp; Improved Manageability:\u003c\/strong\u003e Transforms tangled, post-relaxer hair into a smooth, manageable canvas. 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It doesn't just cleanse; it actively works to restore the hair's internal structure, making it more resilient, reducing susceptibility to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e, and keeping \u003cstrong\u003eDryness\u003c\/strong\u003e at bay.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use Affirm Fiberguard Normalizing Shampoo\u003c\/h3\u003e\n\u003cp\u003eAchieving optimal results with your Affirm Fiberguard Normalizing Shampoo is simple:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter thoroughly rinsing relaxer from hair, apply a generous amount of Affirm Fiberguard Normalizing Shampoo to wet hair.\u003c\/li\u003e\n\u003cli\u003eGently massage into the hair and scalp, working up a rich lather. Pay close attention to the color of the lather; it will appear pink initially due to the relaxer traces.\u003c\/li\u003e\n\u003cli\u003eContinue to shampoo, ensuring even distribution. The lather will gradually change from pink to a creamy white. 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Its dual-action formula not only guarantees complete neutralization, which is crucial for preventing post-relaxer damage, but also proactively strengthens and repairs. Say goodbye to worries about \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and hello to hair that feels incredibly soft, strong, and deeply moisturized, free from \u003cstrong\u003eDryness\u003c\/strong\u003e. It's the intelligent choice for maintaining the health and beauty of your relaxed hair, ensuring salon-quality results at home.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you only the finest in professional hair care. We understand the unique needs of diverse hair types and meticulously select products that deliver exceptional results. 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Specifically formulated to address the common concerns of scalp dryness and irritation, this 32 oz \/ 946 ml professional-grade shampoo offers more than just a cleanse; it provides a deeply soothing and normalizing treatment for your scalp and hair. Ideal for individuals experiencing persistent itchiness, flakiness, or those needing specialized care post-relaxer, this shampoo is a cornerstone for healthy, revitalized hair and advanced Hair Care \u0026amp; Styling.\u003c\/p\u003e\n\n\u003ch4\u003eExperience unparalleled relief and restoration for your scalp and hair:\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInstant Soothing for Dry \u0026amp; Itchy Scalp:\u003c\/strong\u003e Experience immediate and lasting relief from the discomfort of a dry, flaky, or itchy scalp. Our rich, moisturizing formula targets the source of irritation, infusing your scalp with vital hydration and calming agents to restore comfort and balance, effectively combating dryness. 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Quickly and evenly apply relaxer cream to un-relaxed hair, starting from the back. Gently smooth hair, ensuring even distribution. Avoid over-processing; monitor based on strand test.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThorough Rinse \u0026amp; Neutralize:\u003c\/strong\u003e Once desired straightness achieved, rinse hair thoroughly with warm water until all relaxer is removed. Immediately follow with a neutralising shampoo to stop chemical action and restore pH balance. Lather, rinse, repeat until lather is white.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeep Condition:\u003c\/strong\u003e Apply deep conditioning treatment from Affirm range to replenish moisture. Rinse and style. 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It's a proactive step in your **hair care \u0026amp; styling** journey, ensuring your hair remains strong and vibrant even after chemical treatments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTrusted Affirm Hair Products Quality:\u003c\/strong\u003e As part of the esteemed Affirm range, a brand synonymous with professional excellence in **hair care**, you're investing in a product developed with professional-grade standards. 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The inclusion of Keratin, a vital protein for hair structure, along with Ceramide III, which helps bind the hair's cuticle, and enriching Fruit Extracts, ensures a comprehensive repair and revitalization process.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose Affirm 5 in 1 Reconstructor from TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to providing elite hair care solutions that deliver visible results. The \u003cstrong\u003eAffirm 5 in 1 Reconstructor\u003c\/strong\u003e is a testament to this commitment, offering a professional-grade treatment that you can trust. Whether you're recovering from a chemical service or seeking to restore vitality to distressed hair, this reconstructor provides the multifaceted care your hair deserves. It's not just a conditioner; it's a complete hair revitalization system in one bottle.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use for Optimal Results:\u003c\/h4\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Hair:\u003c\/strong\u003e After thoroughly rinsing relaxer from your hair, gently blot any excess water using a clean towel. Your hair should be damp, not dripping wet.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Apply the \u003cstrong\u003eAffirm 5 in 1 Reconstructor\u003c\/strong\u003e generously, ensuring complete and even distribution from the roots to the very ends of your hair. Pay particular attention to areas that may be more damaged or porous.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcess:\u003c\/strong\u003e For maximum penetration and effectiveness, leave the reconstructor on for 10-15 minutes. For an intensive treatment, covering your hair with a plastic processing cap during this time can enhance the absorption of the active ingredients. Always consult with your hair care professional for personalized timing if unsure.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Style:\u003c\/strong\u003e Rinse your hair thoroughly with lukewarm water until the product is completely removed and the water runs clear. Follow with your preferred leave-in conditioner or styling products, and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eExperience the transformation and enjoy hair that feels stronger, looks healthier, and boasts incredible shine and manageability with \u003cstrong\u003eAffirm 5 in 1 Reconstructor - 16 oz \/ 475 ml\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44318133256330,"sku":"AF5I1R475","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-5-in-1-reconstructor-16oz.jpg?v=1708701054"},{"product_id":"affirm-5-in-1-reconstructor-950-ml","title":"Affirm 5 in 1 Reconstructor 32 oz \/ 950 ml - Post-Relaxer \u0026 Damage Repair","description":"\u003ch3\u003eKey Benefits of Affirm 5 in 1 Reconstructor 32 oz \/ 950 ml - Post-Relaxer \u0026amp; Damage Repair\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to resilient, healthy hair with \u003cstrong\u003eAffirm 5 in 1 Reconstructor 32 oz \/ 950 ml - Post-Relaxer \u0026amp; Damage Repair\u003c\/strong\u003e. This elite \u003cstrong\u003eHair Mask \u0026amp; Treatment\u003c\/strong\u003e is specifically engineered to provide deep conditioning and essential normalization, especially vital after chemical relaxing processes. Enriched with a luxurious blend of Argan Oil, Pequi Oil, and Buriti Oil, this powerful reconstructor delivers substantive conditioners deep within each hair fiber, transforming dry, damaged, fine, or limp hair into a vision of health, elasticity, and vibrancy. It’s more than just a conditioner; it’s a complete rehabilitation system for compromised hair, offering comprehensive \u003cstrong\u003eHair Care\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntensive Fiber Reinforcement:\u003c\/strong\u003e Our advanced formula, fortified with fibrous conditioning agents, deeply penetrates to permanently condition and rebuild damaged sections of the hair cortex, significantly reducing the potential for \u003cstrong\u003eHair Breakage\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOptimized Post-Relaxer Normalization:\u003c\/strong\u003e Acts as an exceptional post-relaxer conditioner, meticulously normalizing hair's pH balance and structure after chemical treatments. 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This potent blend, featuring Keratin, Ceramide III, and Fruit Extracts, works synergistically to deliver salon-quality results, making it an indispensable part of your regular \u003cstrong\u003eHair Masks \u0026amp; Treatments\u003c\/strong\u003e regimen. It’s precisely engineered to combat the unique challenges of post-relaxer hair and directly addresses concerns like severe \u003cstrong\u003eHair Breakage\u003c\/strong\u003e, promoting healthier hair growth and structural integrity.\u003c\/p\u003e\n\n\u003ch3\u003eTargeting Dryness and Hair Breakage for Enhanced Hair Care\u003c\/h3\u003e\n\u003cp\u003eIf your hair is struggling with persistent \u003cstrong\u003eDryness\u003c\/strong\u003e, often a consequence of chemical processing, heat styling, or environmental exposure, the \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor offers profound hydration and nutrient replenishment. Its sophisticated formulation specifically targets and fortifies areas prone to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e, constructing a more robust and flexible hair shaft. This leads to noticeably less shedding and enhanced length retention, allowing your hair to grow longer and stronger with consistent \u003cstrong\u003eHair Care\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Salon-Quality Results at Home with this Hair Mask \u0026amp; Treatment\u003c\/h3\u003e\n\u003cp\u003eFor best results and to maximize the benefits of this exceptional \u003cstrong\u003eHair Mask \u0026amp; Treatment\u003c\/strong\u003e:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Hair:\u003c\/strong\u003e After shampooing with a gentle cleanser, lightly towel-dry your hair to remove excess water, ensuring optimal product absorption for deep repair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Distribute a liberal amount of \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor evenly throughout your hair, from roots to ends. Focus extra attention on any areas particularly susceptible to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e or severe \u003cstrong\u003eDryness\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcess for Deep Treatment:\u003c\/strong\u003e Cover your hair with a plastic cap. Allow the reconstructor to process for 5 to 10 minutes. For an intensified treatment, you may sit under a hooded dryer on a low setting.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Rinse your hair completely with cool water until all product residue is gone. For continued hydration and protection, follow with your preferred Affirm leave-in conditioner or styling product, completing your advanced \u003cstrong\u003eHair Care\u003c\/strong\u003e routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eKey Ingredients for Unrivaled Hair Health and Hair Breakage Prevention\u003c\/h3\u003e\n\u003cp\u003eThe efficacy of \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor stems from its potent, carefully selected ingredients, each playing a vital role in superior \u003cstrong\u003eHair Care\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgan Oil, Pequi Oil, Buriti Oil:\u003c\/strong\u003e A luxurious blend of natural oils providing deep moisture, essential fatty acids, and powerful antioxidants, specifically chosen to alleviate \u003cstrong\u003eDryness\u003c\/strong\u003e and enhance hair elasticity and shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eKeratin:\u003c\/strong\u003e The fundamental protein of hair, which helps to rebuild and reinforce the hair's internal structure, significantly reducing its susceptibility to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and environmental damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCeramide III:\u003c\/strong\u003e Crucial for restoring the hair's natural lipid barrier, effectively sealing moisture within the cuticle and providing a protective shield against external damage, contributing to overall hair strength.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFruit Extracts:\u003c\/strong\u003e A rich source of vital vitamins, minerals, and nutrients that boost hair's natural shine, softness, and overall vitality, making your hair feel incredibly smooth and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty for Your Hair Care Needs?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAt TJ Beauty Products UK, we pride ourselves on being your trusted partner for elite professional \u003cstrong\u003eHair Care\u003c\/strong\u003e solutions.\u003c\/li\u003e\n\u003cli\u003eWe are unwavering in our commitment to sourcing and providing only the highest quality products, understanding the diverse and unique needs of every hair type.\u003c\/li\u003e\n\u003cli\u003eWhen you select TJ Beauty, you're not merely purchasing a product; you're making a discerning investment in the future health and beauty of your hair, backed by our expert guidance and unparalleled customer service.\u003c\/li\u003e\n\u003cli\u003eOur meticulously curated selection, featuring industry-leading \u003cstrong\u003eHair Masks \u0026amp; Treatments\u003c\/strong\u003e like the \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor, guarantees you can achieve salon-calibre results and comprehensive hair repair from the comfort and convenience of your home.\u003c\/li\u003e\n\u003cli\u003eChoose TJ Beauty for excellence, reliability, and \u003cstrong\u003eHair Care\u003c\/strong\u003e formulations that consistently deliver transformative, visible results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eReclaim the strength and beauty of your hair with the \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor. Bid farewell to concerns like \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and chronic \u003cstrong\u003eDryness\u003c\/strong\u003e, and embrace hair that is magnificently conditioned, robust, and radiates vibrant health. Integrate this essential \u003cstrong\u003eHair Mask \u0026amp; Treatment\u003c\/strong\u003e into your routine today and witness the profound difference in your overall \u003cstrong\u003eHair Care\u003c\/strong\u003e journey!\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":53632264569208,"sku":"AF5I1R950","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-51Recon-32oz-b_720x_2e15881f-7aa1-4ab9-b9c8-c79b27187e40.webp?v=1730467117"},{"product_id":"affirm-argan-sensitive-scalp-relaxer-4-applications","title":"Affirm Argan Sensitive Scalp Relaxer: Gentle Straightening \u0026 Nourishment for Sensitive Scalps (4 Applications)","description":"\u003ch3\u003eKey Benefits of Affirm Argan Sensitive Scalp Relaxer (4 applications)\u003c\/h3\u003e\n\u003cp\u003eTransform your hair with the ultimate blend of powerful straightening and nourishing care. The Affirm Argan Sensitive Scalp Relaxer, available in a convenient 4-application kit, is expertly formulated to deliver sleek, straight, and healthy-looking hair, even for the most delicate scalps. Say goodbye to harsh chemicals and hello to a revolutionary relaxer experience that prioritises your scalp's comfort and your hair's vitality.\u003c\/p\u003e\n\u003cp\u003eThis premium hair relaxer system from Affirm is enriched with the golden goodness of Argan Oil, renowned for its deep conditioning and protective properties. It's designed to minimise potential irritation and discomfort often associated with chemical relaxers, making it the ideal choice for individuals seeking a gentle yet effective solution for curly, coily, or frizzy hair textures. TJ Beauty Products UK proudly offers this salon-quality relaxer for professional-grade results at home.\u003c\/p\u003e\n\n\u003ch4\u003eExperience unparalleled hair transformation with these core advantages:\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnrivalled Scalp Comfort:\u003c\/strong\u003e Specifically engineered for sensitive scalps, this Affirm relaxer significantly reduces the likelihood of irritation, burning, and itching during the relaxing process, thanks to its advanced protective formula.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgan Oil Infusion for Deep Nourishment:\u003c\/strong\u003e Enriched with precious Argania Spinosa Kernel Oil (Argan Oil), it deeply conditions and moisturises each strand, restoring essential lipids and improving hair elasticity, which helps prevent breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Straightening \u0026amp; Frizz Control:\u003c\/strong\u003e Achieve beautifully straight, smooth, and manageable hair with exceptional frizz reduction. This relaxer effectively breaks down tight curls and coils, leaving hair silky and easy to style.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Shine \u0026amp; Softness:\u003c\/strong\u003e Beyond straightening, the Argan Oil content imparts a brilliant, healthy-looking shine and an incredibly soft, luxurious feel to your newly relaxed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose Affirm Argan Sensitive Scalp Relaxer from TJ Beauty?\u003c\/h3\u003e\n\u003cp\u003eFor decades, Affirm has been a trusted name in professional hair care, and this sensitive scalp relaxer continues that legacy. It's not just a straightening product; it's a complete hair transformation system. Regular relaxers can be harsh, but the Affirm Argan formula is a game-changer for anyone with a delicate scalp looking for a reliable, effective relaxer. It allows you to achieve the sleek, straight look you desire without compromising your scalp health or hair integrity. Each kit provides four applications, ensuring consistent, high-quality results over time.\u003c\/p\u003e\n\u003cp\u003eThis product is a must-have for anyone with African Caribbean hair or very curly textures seeking a permanent straightening solution that also cares for their hair. It's often searched for by terms like \"best relaxer for sensitive scalp UK,\" \"Argan oil hair relaxer,\" \"gentle hair straightening cream,\" and \"Affirm relaxer TJ Beauty.\"\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use Affirm Argan Sensitive Scalp Relaxer for Best Results\u003c\/h3\u003e\n\u003cp\u003eAchieving salon-quality results at home is simple with this carefully formulated relaxer. Always perform a strand test and follow all instructions precisely to ensure optimal safety and efficacy.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Protection:\u003c\/strong\u003e Begin by carefully reading the enclosed instructions. Perform a strand test on a small section of hair to determine appropriate processing time. Apply a generous amount of protective base cream (not included, but highly recommended) to the scalp, hairline, ears, and nape of the neck to shield sensitive skin. Ensure hair is dry and detangled.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMixing \u0026amp; Application:\u003c\/strong\u003e Following the kit's specific instructions, carefully mix the relaxer crème and liquid activator until fully combined and smooth. Using a non-metallic applicator, apply the relaxer quickly and evenly to dry, virgin hair or new growth only, starting from the crown and working towards the hairline. Do not apply to previously relaxed hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing \u0026amp; Rinsing:\u003c\/strong\u003e Allow the relaxer to process for the time determined by your strand test, carefully monitoring your hair and scalp. Do NOT exceed the maximum recommended processing time. Once the hair has reached the desired straightness, rinse thoroughly with warm water until all traces of the relaxer are removed. This step is crucial to prevent over-processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNeutralisation \u0026amp; Conditioning:\u003c\/strong\u003e Immediately after rinsing, apply a neutralising shampoo (such as Affirm 5-in-1 Reconstructor or a similar product) to stop the relaxing process. Lather and rinse until the lather is white, indicating complete neutralisation. Follow with a deep conditioning treatment to restore moisture and strength, then style as desired. Regular deep conditioning is vital for maintaining relaxed hair health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e For ongoing care of your newly straightened hair, incorporate Affirm's full range of post-relaxer treatments and moisturisers into your routine to keep hair healthy, hydrated, and protected.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients for Healthier Straight Hair\u003c\/h3\u003e\n\u003cp\u003eThe efficacy of Affirm Argan Sensitive Scalp Relaxer lies in its thoughtfully selected ingredients, designed to work synergistically for optimal results.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e The active straightening agent, carefully balanced to provide effective curl reduction.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil (Argan Oil):\u003c\/strong\u003e A powerful natural emollient, rich in Vitamin E and fatty acids, providing intense moisture, shine, and antioxidant protection to the hair shaft. It aids in mitigating the drying effects often associated with chemical processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMineral Oil \u0026amp; Petrolatum:\u003c\/strong\u003e Help to provide a protective barrier on the scalp and hair, aiding in lubrication and reducing friction, which enhances comfort during application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePolyquaternium-6:\u003c\/strong\u003e A conditioning polymer that helps to detangle hair, reduce static, and improve manageability, leaving hair smoother and softer.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanolin:\u003c\/strong\u003e A natural emollient that adds moisture and helps to soften hair, contributing to its smooth texture post-relaxing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTJ Beauty Products UK is your trusted source for premium hair care. 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