{"title":"Loreal Blonde \/ Lightening Permanent Hair Colour","description":null,"products":[{"product_id":"loreal-preference-10-21","title":"L'Oréal Préférence 10.21 Very Very Light Pearl Blonde | Fade-Defying Luminous Permanent Hair Colour for At-Home Use","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 10.21 Very Very Light Pearl Blonde\u003c\/h3\u003e\n\u003cp\u003eUnleash the ultimate luminous blonde with L'Oréal Préférence 10.21 Very Very Light Pearl Blonde, exclusively at TJ Beauty Products UK. This iconic permanent hair colour from L'Oréal Paris is engineered for fade-defying radiance, providing up to 8 weeks of breathtaking, salon-quality shine and an elegant, cool pearl blonde finish. Say goodbye to dullness and hello to a vibrant, sophisticated shade that truly makes a statement.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 10.21 Very Very Light Pearl Blonde?\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its premium quality and exceptional colour results. The 10.21 shade, a 'Very Very Light Pearl Blonde', is specifically formulated to deliver a pristine, cool blonde with beautiful pearlescent reflects. It’s the perfect choice for anyone seeking a high-impact light blonde that neutralises unwanted yellow or brassy undertones, leaving you with a clean, dazzling hue. Experience the confidence of long-lasting, brilliant colour with every application.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 8 Weeks of Fade-Defying Colour:\u003c\/strong\u003e Our advanced formula with high-resistance dyes locks in vibrant colour, ensuring your light pearl blonde stays luminous and fresh for longer, actively fighting against fading.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLuminous High-Shine Finish:\u003c\/strong\u003e Achieve an unparalleled glossy sheen that reflects light beautifully, thanks to Préférence's unique Elixir technology and shine-enhancing conditioner, designed to leave your hair looking incredibly healthy and radiant.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAchieve a Radiant, Cool Pearl Blonde:\u003c\/strong\u003e The 10.21 Very Very Light Pearl Blonde delivers sophisticated cool undertones, perfectly neutralising any brassiness for a pure, elegant blonde shade that truly stands out.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGel Formula for Easy \u0026amp; Precise Application:\u003c\/strong\u003e The transparent gel formula ensures effortless and even distribution from root to tip, making at-home hair colouring a simple, professional-standard experience.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIncludes Powerful High-Shine Conditioner:\u003c\/strong\u003e Enriched with Vitamin E and UV filters, this post-colour conditioner seals in shine and softness, leaving your hair feeling silky, nourished, and protected after colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe L'Oréal Préférence Difference: Expert Colour Technology\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is more than just a hair dye; it's a complete colouring system designed for superior results. The innovative translucent gel formula allows for easy, precise application and maximum absorption of the colour pigments, contributing to the rich, luminous outcome. This permanent hair colour expertly covers grey hair, ensuring a seamless, natural-looking finish that blends beautifully with your existing tones, or completely transforms your look.\u003c\/p\u003e\n\u003cp\u003eThe secret to its enduring vibrancy lies in the combination of L'Oréal's high-resistance colourants and the included High-Shine Elixir and Conditioner. Together, they create a protective barrier that safeguards against environmental aggressors and frequent washing, ensuring your 10.21 Very Very Light Pearl Blonde remains stunningly vibrant week after week. If you’re searching for a long-lasting blonde hair dye that offers salon-quality results from the comfort of your home, L'Oréal Préférence 10.21 is your ultimate choice.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Your Perfect Pearl Blonde at Home:\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to ensure your safety, please read the instructions leaflet thoroughly before use.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Safety First:\u003c\/strong\u003e Always perform a skin allergy patch test 48 hours before colouring. Wear the gloves provided and protect your clothing. Apply colour to dry, unwashed hair for best absorption and an even finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMixing \u0026amp; Application:\u003c\/strong\u003e Carefully pour the colourant gel into the developer crème bottle. Replace the applicator cap and shake vigorously until the mixture is fully blended. Immediately apply the mixture, starting at the roots and working evenly through the lengths of your hair. Ensure all strands are thoroughly saturated for a uniform very very light pearl blonde result. Leave on for 30 minutes as directed in the leaflet.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Condition for High Shine:\u003c\/strong\u003e Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly under warm running water until the water runs completely clear. Apply a generous amount of the L'Oréal High-Shine Conditioner, massaging it through your hair. Leave for 2 minutes to lock in shine and softness, then rinse thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStyling \u0026amp; Maintenance:\u003c\/strong\u003e Style your newly coloured hair as desired. To maintain your fade-defying luminous colour, use colour-protective shampoos and conditioners, and consider incorporating a purple toning shampoo once a week to prevent brassiness and keep your pearl blonde cool and vibrant.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eKey Ingredients for Luminous Hair Colour:\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence 10.21 Very Very Light Pearl Blonde is formulated with a powerful blend of ingredients to deliver its renowned results:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e Contains a sophisticated blend of dyes including Toluene-2,5-Diamine, Resorcinol, and 2,4-Diaminophenoxyethanol HCl, combined with conditioning agents for even colour penetration and vibrancy.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Crème:\u003c\/strong\u003e Features Hydrogen Peroxide, essential for activating the colour pigments and lifting your natural hair shade to achieve the very very light base for the pearl blonde tone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner:\u003c\/strong\u003e Enriched with nourishing ingredients like Cetearyl Alcohol, Behentrimonium Chloride, and potentially Vitamin E and UV filters (as mentioned for general Préférence conditioners), to provide intense hydration, seal the cuticle, and enhance gloss after colouring.\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e*Please refer to the product packaging for the complete and most up-to-date ingredients list, as formulations may vary.*\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTransform Your Look with TJ Beauty Products UK\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the best in beauty. The L'Oréal Préférence 10.21 Very Very Light Pearl Blonde offers an unparalleled opportunity to achieve a stunning, professional-grade permanent blonde hair colour at home. Whether you're looking to refresh your current blonde, cover greys with luminous colour, or embark on a new hair transformation, this fade-defying permanent dye delivers on its promise of radiant, long-lasting beauty. Shop now and discover your perfect shade with confidence!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":43011448733834,"sku":"Loreal-10-21","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/L_Oreal-Preference-10-21_6b2bcf6f-bda4-43c5-9de1-df00c6240bbf.jpg?v=1734455442"},{"product_id":"loreal-preference-ultra-platinum-bleach","title":"L'Oréal Préférence Ultra Platinum Bleach for Up to 9 Levels of Lift \u0026 Hair Protection","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | Ultra Platinum Bleach\u003c\/h3\u003e\u003cp\u003eTransform your hair with L'Oréal Préférence Ultra Platinum Bleach, a revolutionary formula designed for extreme lightening with superior hair protection. This advanced kit allows you to achieve stunning, vibrant platinum blonde results at home, lifting your hair by an impressive up to 9 levels. Gone are the days of compromising hair health for dramatic colour changes; our innovative bonding complex ensures your strands are safeguarded throughout the bleaching process, leading to noticeably healthier-looking hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAchieve up to 9 levels of ultra-platinum lift for dramatic, salon-quality results.\u003c\/li\u003e\n\u003cli\u003eAdvanced protective bonding complex actively shields and strengthens hair during the lightening process.\u003c\/li\u003e\n\u003cli\u003eExperience significantly less hair damage with 80% less breakage for healthier-looking blonde.\u003c\/li\u003e\n\u003cli\u003eIncludes anti-brass care to neutralize yellow tones, ensuring a pure, cool platinum finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eUnlock the Power of Platinum with Enhanced Protection\u003c\/h3\u003e\u003cp\u003eL'Oréal Préférence Ultra Platinum Bleach isn't just about achieving an incredible blonde; it's about doing so with unprecedented care. Our unique formulation now includes a powerful protective bonding complex that works to fortify your hair’s internal structure while it lightens. This groundbreaking technology is your secret weapon against the typical stresses of bleaching, leading to an astonishing 80% less breakage compared to standard bleaches. This means you can confidently go bolder with your blonde, knowing your hair's integrity is maintained.\u003c\/p\u003e\u003cp\u003eBeyond its impressive lifting capabilities, this bleach kit comes equipped with specialized anti-brass care. This crucial final step helps to neutralize unwanted yellow and orange undertones, ensuring your freshly lightened hair boasts a clean, cool, and radiant platinum finish. Say goodbye to dull, brassy blondes and hello to a luminous, ultra-platinum shade that truly shines. Whether you're aiming for a full head of platinum or dynamic highlights, L'Oréal Préférence provides a professional-grade experience with visible, long-lasting results.\u003c\/p\u003e\u003ch3\u003eHow to Achieve Your Platinum Look\u003c\/h3\u003e\u003cp\u003eFor optimal results and to ensure the health of your hair, please follow these instructions carefully. Always conduct an allergy patch test and a strand test before full application.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cb\u003ePreparation \u0026amp; Testing:\u003c\/b\u003e Always perform an allergy patch test 48 hours before each use, even if you have previously used colouring products. This is crucial for your safety. Additionally, carry out a strand test on a small, inconspicuous section of hair to determine the ideal development time for your desired lightening level. This prevents over-processing and helps achieve the perfect platinum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMixing the Formula:\u003c\/b\u003e In a non-metallic bowl, thoroughly combine the lightening powder, lightening cream, and developer cream. Stir until you achieve a smooth, consistent mixture. Ensure you follow the exact proportions outlined in the instruction leaflet provided within your L'Oréal Préférence kit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePrecise Application:\u003c\/b\u003e Apply the mixture evenly to dry, unwashed hair using gloves. Begin application on the mid-lengths and ends of your hair, working the product through to ensure uniform coverage. After 15-20 minutes, apply the remaining mixture to the roots. Ensure all hair strands are fully saturated for even lightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDevelopment \u0026amp; Care:\u003c\/b\u003e Allow the product to develop for the time indicated by your strand test, but do not exceed 45 minutes. Regularly check your hair's lightening progress. Once the desired shade is achieved, rinse your hair thoroughly with lukewarm water until the water runs completely clear. Finish by applying the included anti-brass conditioner, leaving it on for 2-5 minutes, then rinse again for a cool, protected platinum finish.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eIngredients for Extreme Lightening \u0026amp; Protection\u003c\/h3\u003e\u003cp\u003eOur powerful formula is carefully crafted to deliver intense lightening while minimizing damage, thanks to a blend of effective lightening agents and protective components.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLightening Agents:\u003c\/b\u003e Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Persulfate – provide powerful lifting action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeveloper:\u003c\/b\u003e Hydrogen Peroxide, Cetearyl Alcohol, Glycerin – activates the lightening process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProtective \u0026amp; Conditioning Ingredients:\u003c\/b\u003e Paraffinum Liquidum (Mineral Oil), Silica, EDTA, Carbomer, Sodium Lauryl Sulfate, Bonding Complex – work to protect and nourish hair during lightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAnti-Brass Toning:\u003c\/b\u003e Violet Pigments – neutralize yellow tones for a cool blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOther Components:\u003c\/b\u003e Aqua (Water), Phosphoric Acid, Sodium Stannate, Tetrasodium Pyrophosphate, Conditioning Agents (e.g., Behentrimonium Chloride, Amodimethicone), Fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy Choose TJ Beauty Products UK for Your Hair Transformation?\u003c\/h3\u003e\u003cp\u003eAt TJ Beauty Products UK, we are committed to being your trusted partner in achieving your beauty aspirations. When you choose us for your L'Oréal Préférence Ultra Platinum Bleach, you're not just buying a product; you're investing in a seamless, secure, and satisfying shopping experience. We pride ourselves on offering 100% genuine products, sourced directly from reputable brands like L'Oréal, ensuring you receive the highest quality and most effective solutions for your hair. Our competitive pricing means you can achieve salon-worthy results without the salon price tag.\u003c\/p\u003e\u003cp\u003eWe understand that embarking on a hair transformation journey can raise questions, which is why our dedicated customer service team is always on hand to provide expert advice and support, guiding you through your purchase and application. With fast and reliable shipping across the UK, your L'Oréal Préférence Ultra Platinum Bleach will arrive swiftly, ready for your next big change. Trust TJ Beauty Products UK to deliver excellence, convenience, and unparalleled service, making your path to brilliant, protected platinum hair as smooth and enjoyable as possible.\u003c\/p\u003e\u003ch3\u003eSafety Information\u003c\/h3\u003e\u003cp\u003eHair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp; you have ever experienced any reaction after colouring your hair; you have experienced a reaction to a temporary 'black henna' tattoo in the past. Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Do not use if your hair has been coloured with henna or with a progressive colourant. It is essential to perform a skin allergy test 48 hours before each use of this product. Remember to buy your product 48 hours in advance. Contains hydrogen peroxide, phenylenediamines (toluenediamines), resorcinol and ammonia. Follow the instruction leaflet for full details.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54854913327480,"sku":"LPUPB","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/preference-le-blonding-ultra-platinum-bleach.webp?v=1734454493"},{"product_id":"loreal-preference-9-13","title":"Loreal L'Oréal Préférence 9.13 Very Light Ashy Golden Blonde Fade-Defying Permanent Hair Colour for At-Home Colourists 1 Application Kit","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 9.13 Very Light Ashy Golden Blonde\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eUp to 8 weeks of fade-defying, vibrant colour for a lasting luminous look\u003c\/li\u003e\n    \u003cli\u003eLuminous, multi-faceted high-shine finish that captures and reflects light beautifully\u003c\/li\u003e\n    \u003cli\u003ePerfectly covers 100% of grey hair from root to tip, ensuring a flawless result\u003c\/li\u003e\n    \u003cli\u003eEnriched with a high-shine elixir for radiant, healthy-looking hair and enhanced condition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWelcome to the world of exquisite, long-lasting hair colour with Loreal L'Oréal Préférence 9.13 Very Light Ashy Golden Blonde. As an elite SEO copywriter for TJ Beauty Products UK, I understand you're searching for more than just a hair dye; you're seeking a transformation. This premium permanent hair colour kit is meticulously crafted to deliver a sophisticated, very light blonde shade, infused with subtle ashy undertones and a touch of golden warmth. It’s the ultimate choice for individuals desiring a multi-dimensional, radiant blonde that stands the test of time, right from the comfort of their home.\u003c\/p\u003e\n\n\u003cp\u003eL'Oréal Préférence is renowned for its iconic fade-defying technology, and shade 9.13 is no exception. This particular hue, often sought after by those wanting a chic yet natural-looking blonde, perfectly balances the cool sophistication of ash with the warm glow of gold. Imagine hair that shimmers with luminosity, reflecting light beautifully to reveal a rich, vibrant colour that lasts for up to 8 weeks. Forget dull, brassy tones; Préférence 9.13 is engineered to maintain its pristine clarity and brilliance, making it a leading choice for \u003cb\u003elong-lasting blonde hair dye UK\u003c\/b\u003e and \u003cb\u003efade-resistant hair colour solutions\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eUnlock the Perfect Very Light Ashy Golden Blonde Shade\u003c\/h4\u003e\n\u003cp\u003eThe beauty of the 9.13 Very Light Ashy Golden Blonde lies in its unique ability to combine two highly desirable blonde characteristics. The \"Ashy\" component helps to neutralise unwanted yellow or orange tones, ensuring a clean, elegant blonde foundation. Simultaneously, the \"Golden\" element introduces a beautiful, warm radiance that prevents the colour from appearing flat or dull, instead infusing it with life and depth. This harmonious blend creates a truly bespoke \u003cb\u003ecool-warm blonde\u003c\/b\u003e that complements a wide range of skin tones, delivering a truly personalised salon-quality finish without the salon price tag. If you're looking for \u003cb\u003edimensional blonde hair colour\u003c\/b\u003e or a sophisticated \u003cb\u003emulti-tonal blonde dye\u003c\/b\u003e, this shade is your perfect match.\u003c\/p\u003e\n\n\u003ch4\u003eSuperior Grey Coverage and Lasting Vibrancy\u003c\/h4\u003e\n\u003cp\u003eOne of the primary concerns for many at-home colourists is effective grey coverage. With L'Oréal Préférence 9.13, you can confidently achieve \u003cb\u003e100% grey coverage\u003c\/b\u003e from root to tip. Its advanced formula penetrates deeply into the hair fibre, ensuring that even the most stubborn grey hairs are transformed into a uniform, luminous Very Light Ashy Golden Blonde. This commitment to superior grey coverage, combined with its fade-defying properties, makes it an indispensable tool for maintaining a youthful, vibrant appearance. Experience the peace of mind that comes with knowing your \u003cb\u003epermanent hair dye\u003c\/b\u003e will not only cover greys but also keep your blonde looking fresh and vibrant for weeks.\u003c\/p\u003e\n\n\u003ch4\u003eThe Secret to Préférence's Luminous Shine: High-Shine Elixir\u003c\/h4\u003e\n\u003cp\u003eWhat sets L'Oréal Préférence apart is its commitment to not just colour, but also condition and shine. Each Préférence kit comes with a luxurious High-Shine Elixir, enriched with precious oils. This elixir is added directly into the colour mixture, working synergistically to infuse your hair with incredible luminosity from the moment of application. Post-colouring, the included High-Shine Conditioner further seals in the colour and smooths the hair cuticle, leaving your locks feeling soft, looking healthy, and radiating with a mirror-like shine. This unique formulation ensures your \u003cb\u003eL'Oréal blonde hair\u003c\/b\u003e isn't just beautifully coloured, but also beautifully conditioned, vibrant, and full of life. It’s the ultimate \u003cb\u003ehair colour with added shine\u003c\/b\u003e for truly brilliant results.\u003c\/p\u003e\n\n\u003ch4\u003eEasy At-Home Application for Salon-Quality Results\u003c\/h4\u003e\n\u003cp\u003eAchieving your desired \u003cb\u003eL'Oréal Very Light Ashy Golden Blonde\u003c\/b\u003e has never been easier. Designed for confident \u003cb\u003eat-home hair colouring\u003c\/b\u003e, the Préférence kit provides everything you need for a professional-looking result. Follow these simple steps for a flawless application:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation is Key:\u003c\/strong\u003e Always start by performing an allergy patch test 48 hours before each application to ensure compatibility. This crucial step helps prevent potential allergic reactions. Gather your supplies, including old towels to protect surfaces and clothing, and gloves provided in the kit.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMix and Apply:\u003c\/strong\u003e Put on the provided gloves. Pour the colourant gel into the developer cream applicator bottle. Close the bottle and shake thoroughly until the mixture is uniform. Apply the mixture immediately to dry, unwashed hair, starting at the roots and working your way through to the lengths and ends, ensuring even saturation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelop and Rinse:\u003c\/strong\u003e Leave the colour on for the recommended development time, typically 30 minutes (always refer to the instruction leaflet inside your kit for precise timing). Once the time is up, gently massage your hair before rinsing thoroughly with warm water until the water runs completely clear.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCondition for Brilliance:\u003c\/strong\u003e Apply the High-Shine Conditioner, massaging it into your hair. Leave on for a few minutes to deeply nourish and seal the colour. Rinse thoroughly. Style as desired and admire your stunning new fade-defying, luminous 9.13 Very Light Ashy Golden Blonde!\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eIngredients for Beautiful, Long-Lasting Colour\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with high-quality ingredients to deliver both vibrant colour and optimal hair health. The precise blend works together to open the hair cuticle, deposit colour pigments, and then seal the cuticle to lock in the shade and shine. Key ingredients include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel \u0026amp; Developer Cream:\u003c\/strong\u003e The core components that work together to create the permanent colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide:\u003c\/strong\u003e An alkaline agent used to open the hair cuticle, allowing colour pigments to penetrate.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eResorcinol \u0026amp; Toluene-2,5-Diamine:\u003c\/strong\u003e Key colour precursors that react to form the desired shade.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Elixir (containing nourishing oils):\u003c\/strong\u003e Infused with ingredients like Olive Oil, Argan Oil, and Camellia Seed Oil, this elixir enhances shine and condition.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner:\u003c\/strong\u003e Formulated with caring ingredients to lock in colour, smooth hair, and boost radiance post-colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePlease note: For the most accurate and up-to-date ingredients list, always refer to the product packaging.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eElevate your look with Loreal L'Oréal Préférence 9.13 Very Light Ashy Golden Blonde. Whether you're refreshing your existing blonde, looking for \u003cb\u003enew blonde hair dye ideas\u003c\/b\u003e, or embarking on a complete colour change, this \u003cb\u003epermanent hair colour kit\u003c\/b\u003e offers unparalleled results. Experience the confidence that comes with fade-defying colour, brilliant shine, and perfect grey coverage. Add this essential \u003cb\u003eTJ Beauty Products UK L'Oréal Préférence\u003c\/b\u003e item to your basket today and prepare to turn heads with your luminous, salon-quality blonde.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54854967263608,"sku":"Loreal-9-13","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/L_Oreal-Preference-9-13.jpg?v=1734456015"},{"product_id":"loreal-preference-10-1-very-very-light-ash-blonde","title":"L'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour Kit for Fade-Defying Luminous Shine","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 10.1 Very Very Light Ash Blonde\u003c\/h3\u003e\n\u003cp\u003eTransform your hair with the exquisite \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour\u003c\/b\u003e from TJ Beauty Products UK. This premium \u003cb\u003eat-home hair dye\u003c\/b\u003e is meticulously formulated to deliver a sophisticated, cool ash blonde shade, effectively neutralising unwanted yellow and orange brassy tones for a pure, luminous finish. Embrace a professional-grade hair colour experience in the comfort of your own home.\u003c\/p\u003e\n\n\u003cp\u003eL'Oréal Préférence is renowned for its \u003cb\u003efade-defying technology\u003c\/b\u003e, ensuring your vibrant \u003cb\u003every light ash blonde\u003c\/b\u003e lasts for up to 8 weeks. Each comprehensive \u003cb\u003ehair colouring kit\u003c\/b\u003e includes a unique Hi-Shine Elixir, designed to amplify your hair's natural radiance and leave it looking exceptionally glossy and healthy. Achieve stunning, \u003cb\u003esalon-quality results\u003c\/b\u003e with every application, complete with up to 100% \u003cb\u003egrey coverage\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 10.1 Ash Blonde?\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cb\u003eAchieve Fade-Defying, Long-Lasting 10.1 Very Very Light Ash Blonde Colour:\u003c\/b\u003e Experience an enduring, intensely radiant \u003cb\u003ecool blonde\u003c\/b\u003e that resists fading, ensuring your hair colour remains fresh and vibrant for up to 8 weeks. Our advanced formula locks in the pigment, maintaining its stunning depth and tone.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eInfused with Hi-Shine Elixir for Luminous, Salon-Quality Shine and Anti-Brass Protection:\u003c\/b\u003e Elevate your blonde with unparalleled luminosity. The included Hi-Shine Elixir, a blend of precious oils, boosts brilliance and creates a multi-dimensional sheen. Coupled with advanced \u003cb\u003eanti-brass technology\u003c\/b\u003e, it actively neutralises yellow and orange undertones, preserving your desired \u003cb\u003eash blonde tone\u003c\/b\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eProvides Up to 100% Grey Hair Coverage for a Flawless, Uniform Finish:\u003c\/b\u003e Say goodbye to visible greys. This powerful \u003cb\u003epermanent hair dye\u003c\/b\u003e ensures complete and even coverage of all grey hairs, blending them seamlessly for a uniform, natural-looking \u003cb\u003elight ash blonde\u003c\/b\u003e result from root to tip.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eExperience Superior Conditioning and Vibrant Colour That Lasts:\u003c\/b\u003e The High-Shine Conditioner, enriched with Vitamin E and a UV filter, is your secret weapon for post-colour care. It deeply nourishes, smooths the hair cuticle, and protects your colour, ensuring your \u003cb\u003eblonde hair\u003c\/b\u003e feels incredibly soft, looks vibrantly healthy, and maintains its dazzling shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEmbrace the elegance of a perfectly cool \u003cb\u003every light ash blonde\u003c\/b\u003e. L'Oréal Préférence 10.1 offers a sophisticated choice for those seeking to make a statement with their hair colour. This shade is ideal for creating a crisp, clean blonde look that stands out without being overpowering. Whether you’re transforming your entire look, or simply refreshing your roots, this kit provides a straightforward solution for \u003cb\u003eDIY hair dye\u003c\/b\u003e enthusiasts.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Your Perfect Ash Blonde with L'Oréal Préférence:\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to ensure a flawless application of your \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde permanent hair dye\u003c\/b\u003e, please follow these instructions carefully. Always refer to the detailed leaflet inside your product box for complete guidance.\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cb\u003ePreparation \u0026amp; Patch Test:\u003c\/b\u003e Begin with an essential allergy patch test 48 hours before colouring. Don your protective gloves provided. Ensure your hair is dry and unwashed for at least 24-48 hours. Prepare your workspace to prevent staining and have all components of the \u003cb\u003eL'Oréal hair colour kit\u003c\/b\u003e readily accessible.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eMixing \u0026amp; Application:\u003c\/b\u003e Carefully pour the Colourant Gel into the Developer Crème bottle, followed by the Hi-Shine Elixir. Securely replace the applicator cap and shake vigorously for 30 seconds until the mixture is thoroughly blended. Immediately apply the mixture. For full head application, distribute evenly from roots to ends. For root touch-ups, apply to the root area first, then emulsify through the lengths towards the end of the development time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eDevelopment \u0026amp; Rinse:\u003c\/b\u003e Allow the colour to develop for the duration specified in your instruction leaflet, typically 30-35 minutes. It’s crucial to adhere to this timing for the desired \u003cb\u003eash blonde tone\u003c\/b\u003e. Once the time is up, rinse your hair extensively with warm water until the water runs completely clear, indicating all excess colour has been removed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cb\u003eConditioning for Luminous Shine:\u003c\/b\u003e Conclude your colouring process by applying the luxurious High-Shine Conditioner. Massage this rich balm through your hair, paying special attention to the lengths and ends. Leave it to work its magic for 2 minutes, then rinse thoroughly. Your hair will be left feeling incredibly soft, manageable, and radiating a brilliant, long-lasting \u003cb\u003eash blonde shine\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eIngredients for Radiant Colour \u0026amp; Care:\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is crafted with a blend of high-quality components designed for both stunning colour and superior hair health. While a full INCI list is available on the product packaging, key elements include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColourant Gel:\u003c\/b\u003e The core of your permanent colour, formulated with expertly balanced dyes to achieve the precise \u003cb\u003e10.1 Very Very Light Ash Blonde\u003c\/b\u003e shade. Contains colouring agents (e.g., Ammonia, Resorcinol, Phenylenediamine) for effective and vibrant results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDeveloper Crème:\u003c\/b\u003e A creamy hydrogen peroxide solution that activates the colour, facilitating deep penetration for an even, lasting shade.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHi-Shine Elixir:\u003c\/b\u003e A unique addition, this oil-based serum infuses the colour with exceptional luminosity and brilliance, contributing to the signature L'Oréal Préférence glow.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHigh-Shine Conditioner:\u003c\/b\u003e An intensive post-colour treatment enriched with Vitamin E and UV filters. This powerful balm helps to seal the hair cuticle, lock in moisture, protect against colour fade from environmental factors, and leave hair incredibly soft, smooth, and full of reflective shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMaximise Your Ash Blonde Brilliance: Tips from TJ Beauty Products UK\u003c\/h4\u003e\n\u003cp\u003eTo keep your \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde\u003c\/b\u003e looking its absolute best, consider these professional tips:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColour-Safe Haircare:\u003c\/b\u003e Always use shampoos and conditioners specifically formulated for coloured hair to maintain vibrancy and extend the life of your \u003cb\u003efade-defying blonde\u003c\/b\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eProtect from Heat \u0026amp; Sun:\u003c\/b\u003e Minimise heat styling and use a heat protectant. The UV filter in the conditioner helps, but further sun protection can prevent premature fading.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eCombat Brassiness:\u003c\/b\u003e For continuous \u003cb\u003ebrassiness control\u003c\/b\u003e, integrate a purple toning shampoo or mask into your weekly routine to keep those cool ash tones pristine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eRegular Touch-Ups:\u003c\/b\u003e Maintain a seamless look with regular root touch-ups every 4-6 weeks using your favourite \u003cb\u003eL'Oréal Préférence 10.1 kit\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eExperience the confidence that comes with perfectly coloured hair. With \u003cb\u003eL'Oréal Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Colour\u003c\/b\u003e from TJ Beauty Products UK, achieving a professional, fade-defying, and luminous \u003cb\u003ecool ash blonde\u003c\/b\u003e has never been easier. Shop now and unleash your hair's true potential!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54854971163000,"sku":"Loreal-9-13","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/L_Oreal-Preference-10-1.jpg?v=1734456668"},{"product_id":"loreal-preference-7-1","title":"Loreal L'Oréal Préférence 7.1 Ash Blonde Luminous Permanent Hair Colour for At-Home Use","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 7.1 Ash Blonde\u003c\/h3\u003e\n\u003cp\u003eTransform your look with the sophisticated and timeless L'Oréal Préférence 7.1 Ash Blonde permanent hair colour, exclusively available at TJ Beauty Products UK. This advanced formula is meticulously designed to deliver an exquisite, luminous ash blonde shade that neutralizes unwanted brassy tones, leaving your hair with a cool, radiant finish. Experience salon-quality results from the comfort of your home with a colour that defies fading for up to 8 weeks, ensuring your ash blonde remains vibrant and true.\u003c\/p\u003e\n\n\u003ch4\u003eDiscover Unrivalled Luminous Colour \u0026amp; Shine\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its iconic fade-defying technology, and the 7.1 Ash Blonde shade is no exception. Formulated to provide long-lasting, brilliant colour, this at-home permanent hair dye ensures your cool blonde tones stay fresh and vibrant. Say goodbye to dull, brassy hair and hello to a sophisticated, multi-dimensional ash blonde. Our unique High Shine Conditioner, enriched with precious oils and Vitamin E, locks in shine and smoothness, leaving your hair feeling soft, healthy, and exceptionally luminous.\u003c\/p\u003e\n\n\u003cp\u003eHere are the core advantages you'll enjoy with L'Oréal Préférence 7.1 Ash Blonde:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eUp to 8 weeks of luminous, fade-defying colour for lasting vibrancy.\u003c\/li\u003e\n    \u003cli\u003eAdvanced shine-intensifying conditioner enriched with Vitamin E for ultimate brilliance.\u003c\/li\u003e\n    \u003cli\u003eProfessional-quality ash blonde tone that expertly neutralizes brassiness for natural-looking, cool results.\u003c\/li\u003e\n    \u003cli\u003eCovers up to 100% of grey hair, providing a seamless, flawless finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe Science Behind Fade-Defying Ash Blonde\u003c\/h4\u003e\n\u003cp\u003eWhat makes L'Oréal Préférence 7.1 Ash Blonde a standout choice for permanent hair colour? It’s the unique combination of high-performing colourant gel and a powerful developer cream, designed to penetrate deep into the hair fibre for rich, intense colour that lasts. The 7.1 shade specifically targets those seeking a cool blonde, making it an ideal choice for toning down yellow or orange undertones in your hair. This anti-brassiness action ensures your ash blonde remains pure and elegant.\u003c\/p\u003e\n\u003cp\u003eThe secret to its enduring luminosity lies in the High Shine Conditioner. Unlike standard conditioners, this specialized formula is infused with Vitamin E, known for its antioxidant properties, and a UV filter to protect your hair from environmental damage that can cause colour fade. Regular use of the conditioner included in your Préférence kit helps to maintain your hair’s softness, manageability, and dazzling shine, extending the life of your beautiful ash blonde colour.\u003c\/p\u003e\n\n\u003ch4\u003eAchieve Your Dream Ash Blonde at Home\u003c\/h4\u003e\n\u003cp\u003eGetting a professional-looking ash blonde doesn't require a trip to the salon. L'Oréal Préférence 7.1 is designed for easy, stress-free application, making it the perfect DIY hair dye for stunning results. Whether you're looking for a complete colour change, refreshing your existing ash blonde, or covering stubborn greys, this permanent hair colour kit provides everything you need for a radiant transformation. The precise applicator bottle ensures even distribution, from root to tip, for a uniform and natural-looking finish.\u003c\/p\u003e\n\u003cp\u003eFor those struggling with grey hair, L'Oréal Préférence 7.1 Ash Blonde offers superior grey coverage, blending seamlessly with your natural hair colour for a youthful and vibrant appearance. No more visible grey roots; just consistent, beautiful ash blonde hair.\u003c\/p\u003e\n\n\u003ch4\u003eSimple Steps for a Radiant Transformation\u003c\/h4\u003e\n\u003cp\u003eAchieving your perfect ash blonde shade with L'Oréal Préférence is straightforward. Always remember to perform a patch test 48 hours beforehand to ensure no allergic reaction. Follow these simple steps for optimal results:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cb\u003ePreparation:\u003c\/b\u003e Perform an allergy patch test 48 hours before use. Put on the provided expert gloves, then mix the developer cream and colourant gel in the applicator bottle. Shake the bottle vigorously until the mixture is uniform.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eApplication:\u003c\/b\u003e Apply the mixture immediately to dry, unwashed hair. For a full head application, start at the roots and work the colour through to the ends, ensuring full saturation. For root touch-ups, apply to the root area first and then extend to the lengths for the last few minutes. Leave on for 30 minutes (or as specified in the instruction leaflet for particular grey coverage needs).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eRinse \u0026amp; Condition:\u003c\/b\u003e Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse hair thoroughly with warm water until the water runs completely clear. Apply a generous amount of the included High Shine Conditioner, leave it in for 2 minutes to deeply nourish and seal in shine, then rinse again thoroughly for brilliant, soft, and vibrant ash blonde hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eHigh-Quality Ingredients for Superior Hair Colour\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with carefully selected ingredients to deliver both vibrant colour and optimal hair health. The colourant gel contains key dyes and agents that create the desired ash blonde tone, while the developer cream provides the necessary activation for permanent colour. The enriching High Shine Conditioner ensures your hair stays nourished and protected.\u003c\/p\u003e\n\u003cp\u003eKey ingredients often found in L'Oréal Préférence 7.1 Ash Blonde include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColourant Gel:\u003c\/b\u003e Aqua, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Alcohol Denat., Ammonium Hydroxide (for opening the hair cuticle), Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine (dye intermediate), Resorcinol (dye intermediate), Sodium Metabisulfite, EDTA, Erythorbic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2,4-Diaminophenoxyethanol HCl, Parfum.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDeveloper Cream:\u003c\/b\u003e Aqua, Hydrogen Peroxide (oxidizing agent), Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHigh Shine Conditioner:\u003c\/b\u003e Aqua, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera, Amodimethicone (for smoothing), Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate (Vitamin E), Sodium PCA, Trideceth-6, Chlorhexidine Digluconate, Caramel, Cetrimonium Chloride, Parfum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese ingredients work synergistically to provide a vibrant, long-lasting ash blonde, while minimizing damage and maximizing shine. Always check the packaging for the most up-to-date and complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 7.1 Ash Blonde from TJ Beauty UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the best in beauty, and L'Oréal Préférence 7.1 Ash Blonde is a prime example of quality and performance. As a leading UK beauty retailer, we understand the desire for professional results and vibrant, healthy-looking hair. This permanent hair colour kit is a favourite among those seeking a sophisticated, cool-toned blonde that truly lasts.\u003c\/p\u003e\n\u003cp\u003eElevate your hair colour game with L'Oréal Préférence. Its advanced formula and conditioning properties make it an excellent choice for maintaining beautiful, salon-quality ash blonde hair at home. Shop with confidence at TJ Beauty UK and experience the difference of fade-defying colour and intense shine. Your perfect ash blonde is just a click away!\u003c\/p\u003e\n\u003cp\u003eEmbrace the elegance of L'Oréal Préférence 7.1 Ash Blonde – your ultimate solution for luminous, fade-resistant, and beautifully cool permanent hair colour. Order yours today and unlock your hair's full potential.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54854984499576,"sku":"Loreal-7-1","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/7-1-ash-blonde.webp?v=1734457992"},{"product_id":"loreal-preference-4-013-refined-brown","title":"L'Oréal Préférence 4.013 Refined Brown Permanent Hair Colour Kit for Up to 8 Weeks of Luminous Shine","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 4.013 Refined Brown\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to vibrant, long-lasting hair colour with \u003cstrong\u003eL'Oréal Préférence 4.013 Refined Brown Permanent Hair Colour\u003c\/strong\u003e. Exclusively designed for an unparalleled at-home colouring experience, this shade offers a sophisticated, multi-tonal brown that radiates with luminous shine. Say goodbye to dull hair and hello to up to 8 weeks of intense, fading-resistant colour that truly lasts.\u003c\/p\u003e\n\n\u003ch4\u003eExperience Unrivalled Shine and Colour Vibrancy\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its iconic fading-resistant formula, and the \u003cstrong\u003e4.013 Refined Brown\u003c\/strong\u003e shade is no exception. Infused with a unique blend of translucent dyes, this \u003cstrong\u003epermanent hair dye\u003c\/strong\u003e penetrates deep into the hair fibre, delivering a rich, brilliant brown hue with exceptional depth and dimension. The result? Hair that looks professionally coloured, full of life, and incredibly luminous. Our advanced formula incorporates a \u003cstrong\u003eShine-Enhancing Conditioner\u003c\/strong\u003e, enriched with a UV filter and Vitamin E derivative, designed to keep your colour vibrant and protected from external aggressors, ensuring a glossy finish that captures the light beautifully.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to refresh your existing brown, cover unwanted greys, or completely transform your look with a luxurious new shade, L'Oréal Préférence 4.013 Refined Brown provides \u003cstrong\u003e100% grey hair coverage\u003c\/strong\u003e. Its expert formula ensures a seamless, even application from root to tip, giving you confidence and a flawless, uniform colour without compromise. This is more than just a hair dye; it's a statement of style and a commitment to brilliant, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 4.013 Refined Brown?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we understand the desire for salon-quality results in the comfort of your own home. L'Oréal Préférence empowers you to achieve just that. This \u003cstrong\u003ehome hair colour kit\u003c\/strong\u003e is meticulously crafted to deliver not just colour, but a complete hair transformation. The included High Shine Elixir works wonders, sealing in colour and boosting radiance, leaving your hair feeling soft, smooth, and looking intensely glossy. The delicate floral scent also makes the colouring process a more pleasant and indulgent experience.\u003c\/p\u003e\n\n\u003cp\u003eOur customers consistently rave about the longevity and vibrancy of L'Oréal Préférence shades. The \u003cstrong\u003e4.013 Refined Brown\u003c\/strong\u003e is a popular choice for those seeking a sophisticated, yet warm and inviting brown that suits a wide range of skin tones. It's the perfect shade for adding depth and richness to your hair, ensuring your look is always polished and chic. With L'Oréal Préférence, you're not just colouring your hair; you're investing in enduring beauty and captivating shine that lasts.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features and Benefits:\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 8 Weeks of Fading-Resistant, Luminous Brown Colour:\u003c\/strong\u003e Enjoy enduring, vibrant colour that stands the test of time, resisting fading for weeks.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnriched with a Shine-Enhancing Conditioner for Luxurious Gloss:\u003c\/strong\u003e Our unique conditioner, with a UV filter and Vitamin E derivative, locks in shine and protects colour intensity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e100% Grey Hair Coverage from Root to Tip for a Seamless Finish:\u003c\/strong\u003e Achieve complete coverage for a flawless, natural-looking result, banishing greys effectively.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExpertly Formulated for a Salon-Quality Permanent Hair Dye Experience at Home:\u003c\/strong\u003e Professional-grade ingredients and technology for exceptional results without leaving your home.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh Shine Elixir:\u003c\/strong\u003e Boosts radiance and seals in colour for an ultra-glossy, reflective finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEasy At-Home Application:\u003c\/strong\u003e Designed for convenience, the kit provides everything you need for a straightforward and effective colouring process.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMulti-Tonal Refined Brown Shade:\u003c\/strong\u003e A sophisticated, dimensional brown that adds depth and character to your hair, creating a truly unique look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Achieve Your Perfect 4.013 Refined Brown Shade:\u003c\/h3\u003e\n\u003cp\u003eAchieving stunning results with your \u003cstrong\u003eL'Oréal Préférence 4.013 Refined Brown hair colour kit\u003c\/strong\u003e is simple with our easy-to-follow guide. Always perform an allergy patch test 48 hours before colouring.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e Put on the provided expert gloves. Pour the entire contents of the Colourant Gel into the Developer Cream bottle. Replace the applicator cap and shake vigorously for 30 seconds until the mixture is thoroughly combined. Immediately break off the applicator tip to prevent bursting.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e For first-time users or those colouring their entire hair, apply the mixture to dry, unwashed hair, starting at the roots and working evenly through to the ends. For root touch-ups, apply to the root area first, leaving for 15-20 minutes, then spread through the rest of the hair for the remaining time. Ensure all hair is saturated for an even result.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelopment Time:\u003c\/strong\u003e Leave the hair colour to develop for the time indicated in your instruction leaflet (typically 30 minutes, but check for specific guidance). Do not exceed the recommended time to ensure optimal colour and hair health.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Condition:\u003c\/strong\u003e Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse thoroughly until the water runs clear. Apply a generous amount of the \u003cstrong\u003eHigh Shine Conditioner\u003c\/strong\u003e (included in your kit) to your hair. Leave on for 2 minutes to nourish and protect your newly coloured locks, then rinse thoroughly. Style as desired and admire your luminous, \u003cstrong\u003eRefined Brown hair\u003c\/strong\u003e!\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eIngredients for L'Oréal Préférence 4.013 Refined Brown Permanent Hair Colour:\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with high-quality ingredients to ensure vibrant, long-lasting colour and exceptional shine. Our expert blend includes:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCOLOURANT GEL:\u003c\/strong\u003e Aqua \/ Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, Resorcinol, 2,4-Diaminophenoxyethanol HCl, m-Aminophenol, p-Phenylenediamine, Parfum \/ Fragrance, EDTA, Ascorbic Acid, Thiolactic Acid, 2-Methylresorcinol, Carbomer, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDEVELOPER CREME:\u003c\/strong\u003e Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHIGH SHINE CONDITIONER:\u003c\/strong\u003e Aqua \/ Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera \/ Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate (Vitamin E Derivative), Sodium PCA, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Parfum \/ Fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese carefully selected ingredients work in harmony to deliver outstanding colour results, supreme shine, and a conditioning touch. The included conditioner helps to lock in colour pigments, providing a lasting protective layer that enhances softness and manageability.\u003c\/p\u003e\n\n\u003ch4\u003eEnhance Your Hair Colour Journey with TJ Beauty Products UK\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are dedicated to bringing you the best in beauty, and the L'Oréal Préférence range is a testament to our commitment to quality and performance. The \u003cstrong\u003eL'Oréal Préférence 4.013 Refined Brown permanent hair colour\u003c\/strong\u003e is more than just a product; it's your partner in achieving stunning, professional-looking hair at home. Explore our extensive range of \u003cstrong\u003eL'Oréal hair colour products\u003c\/strong\u003e and discover why Préférence remains a top choice for radiant, enduring colour. Shop with confidence for authentic products and fast delivery across the UK.\u003c\/p\u003e\n\u003cp\u003eAchieve the beautiful, multi-dimensional \u003cstrong\u003eRefined Brown\u003c\/strong\u003e shade you've always desired. With L'Oréal Préférence, brilliant colour and exceptional shine are always within reach. Trust TJ Beauty Products UK for your next hair transformation. Your journey to luminous, healthy-looking hair starts here!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855769227640,"sku":"Loreal-4-013","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/loreal-paris-preference-coloration-4-013-refined-brown.jpg?v=1734522821"},{"product_id":"loreal-preference-7-23-dark-rose-gold","title":"L'Oréal Préférence 7.23 Dark Rose Gold Luminous, Fade-Defying Permanent Hair Colour for At-Home Use","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 7.23 Dark Rose Gold\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-Lasting, Fade-Defying Rose Gold Colour\u003c\/li\u003e\n  \u003cli\u003eIntense Luminous Shine \u0026amp; Silky Feel\u003c\/li\u003e\n  \u003cli\u003eExpert Grey Hair Coverage\u003c\/li\u003e\n  \u003cli\u003eSalon-Quality Result from Home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStep into the world of sophisticated hair colour with \u003cstrong\u003eL'Oréal Préférence 7.23 Dark Rose Gold\u003c\/strong\u003e. This exquisite \u003cstrong\u003epermanent hair dye\u003c\/strong\u003e offers a uniquely radiant, multi-faceted rose gold hue that captures light beautifully, delivering an elegant and contemporary look right in your own home. Say goodbye to dull, flat colour and embrace up to 8 weeks of intense, \u003cstrong\u003efade-defying rose gold hair colour\u003c\/strong\u003e, brimming with salon-quality luminosity.\u003c\/p\u003e\n\n\u003ch2\u003eUnveiling the Sophistication of 7.23 Dark Rose Gold\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eL'Oréal Préférence 7.23 Dark Rose Gold\u003c\/strong\u003e shade is a true masterpiece, blending warm golden undertones with subtle rosy reflections to create a truly captivating and \u003cstrong\u003etrendy hair colour\u003c\/strong\u003e. This particular shade is designed to provide a rich, deep rose gold that complements various skin tones, making it an ideal choice for anyone seeking a modern yet timeless transformation. Whether you're looking to refresh your current look or embark on a new style journey, this \u003cstrong\u003edark rose gold hair dye\u003c\/strong\u003e ensures a vibrant and distinctive result.\u003c\/p\u003e\n\u003cp\u003eL'Oréal's expertise in hair colouration means you're not just getting a beautiful shade; you're investing in a premium product that cares for your hair. Préférence is renowned for its long-lasting performance and exceptional shine, offering a professional finish that stands the test of time. This particular shade is a testament to L'Oréal's commitment to delivering cutting-edge beauty solutions for the modern consumer, empowering you to achieve remarkable hair beauty from the comfort of your own home.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose L'Oréal Préférence for Your Permanent Hair Colour?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eL'Oréal Préférence\u003c\/strong\u003e stands out for its unique blend of fade-defying technology and a high-shine elixir. This advanced formula ensures your \u003cstrong\u003erose gold hair colour\u003c\/strong\u003e remains vivid and radiant for up to 8 weeks, resisting the dulling effects of washing and environmental exposure. The included High Shine Elixir, a secret weapon for ultimate glamour, is enriched to seal in colour and boost shine, leaving your hair feeling incredibly soft and looking brilliantly luminous. It's the ultimate solution for those who demand vibrant, \u003cstrong\u003elong-lasting hair colour\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBeyond its stunning shade and lasting power, \u003cstrong\u003eL'Oréal Préférence 7.23 Dark Rose Gold\u003c\/strong\u003e provides \u003cstrong\u003eexpert grey hair coverage\u003c\/strong\u003e. Its rich, permanent formula deeply penetrates each strand, ensuring that even the most stubborn grey hairs are flawlessly covered, resulting in a uniform and natural-looking finish. This makes it an excellent choice for individuals seeking reliable and effective \u003cstrong\u003eat-home hair dye\u003c\/strong\u003e for complete grey blending or coverage. Experience the confidence that comes with consistently beautiful, evenly coloured hair.\u003c\/p\u003e\n\n\u003ch3\u003eAchieve Salon-Quality Results at Home with Ease\u003c\/h3\u003e\n\u003cp\u003eGetting a professional-looking hair colour doesn't have to mean a trip to the salon. \u003cstrong\u003eL'Oréal Préférence 7.23 Dark Rose Gold\u003c\/strong\u003e is meticulously designed for straightforward \u003cstrong\u003eeasy application hair dye\u003c\/strong\u003e, enabling you to achieve stunning, salon-quality results right from your bathroom. Each kit contains everything you need, from the colourant gel and developer to the luxurious high-shine elixir and comprehensive instructions, ensuring a smooth and successful colouring experience.\u003c\/p\u003e\n\u003cp\u003eWith L'Oréal Préférence, you can confidently transform your hair, knowing you're using a product developed by global hair care leaders. The intuitive process ensures that even those new to \u003cstrong\u003eat-home hair colouring\u003c\/strong\u003e can achieve a beautiful, \u003cstrong\u003evibrant hair colour\u003c\/strong\u003e with impressive shine and lasting depth. Simply follow the clear steps outlined below to unlock your perfect dark rose gold shade.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Your Luminous Dark Rose Gold Shade\u003c\/h4\u003e\n\u003col\u003e\n  \u003cli\u003ePerform a patch test 48 hours prior to application to check for allergies. Prepare by wearing gloves and protecting clothing\/surfaces.\u003c\/li\u003e\n  \u003cli\u003eMix the developer and colourant gel thoroughly as per instructions. Apply the mixture evenly to dry, unwashed hair, starting at the roots and working through to the ends.\u003c\/li\u003e\n  \u003cli\u003eAllow the colour to develop for 25-30 minutes, or longer for resistant grey hair as specified in the leaflet. Rinse thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n  \u003cli\u003eApply the post-colour conditioner, leave it on for 2 minutes to nourish, then rinse thoroughly for ultimate shine and softness.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eRemember to always read and follow the instruction leaflet inside the pack carefully for optimal results and safety. 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Order your \u003cstrong\u003ebest rose gold hair dye\u003c\/strong\u003e today and experience the TJ Beauty difference!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855858094456,"sku":"Loreal-7-23","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/loreal-preference-7-23-bali-dark-rose-gold-brown-permanent-hair-dye.jpg?v=1734526570"},{"product_id":"loreal-preference-7-0-blonde","title":"L'Oréal Préférence 7.0 Blonde Permanent Hair Colour | Fade-Defying Luminous Shine for At-Home Colouring","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 7.0 Blonde\u003c\/h3\u003e\n\u003cp\u003eElevate your hair colour experience with \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde Permanent Hair Colour\u003c\/strong\u003e, a premium choice for achieving stunning, long-lasting blonde shades at home. Designed by experts at L'Oréal, this fade-defying formula delivers salon-quality results, ensuring your blonde remains vibrant and luminous for up to 8 weeks. Discover why Préférence is a beloved choice for millions across the UK seeking flawless hair colour.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFade-Defying Colour Technology:\u003c\/strong\u003e Experience up to 8 weeks of intense, radiant 7.0 Blonde colour thanks to L'Oréal's advanced fade-defying system. Your shade stays true, vibrant, and beautiful, resisting dullness and brassiness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDazzling High-Shine Elixir:\u003c\/strong\u003e Each kit includes a unique High-Shine Elixir, enriched with precious oils, to be mixed directly into your colour. 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Look no further than \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde\u003c\/strong\u003e, available at TJ Beauty Products UK. This iconic hair colour kit is celebrated for its ability to deliver an ultra-luminous, natural-looking blonde with incredible longevity. Infused with a unique High-Shine Elixir, it ensures your hair not only looks fantastic but also feels nourished and cared for.\u003c\/p\u003e\n\n\u003ch3\u003eThe Secret to Préférence's Fade-Defying Formula\u003c\/h3\u003e\n\u003cp\u003eL'Oréal's Préférence range is renowned for its commitment to long-lasting colour. The 7.0 Blonde shade is no exception, featuring a sophisticated dye system designed to lock in colour pigments, resisting fading for an impressive eight weeks. This means fewer touch-ups and more time enjoying your beautiful, radiant blonde. The formula works deep within the hair fibre to provide intense colour saturation, ensuring that every strand is enveloped in vibrant, natural blonde tones.\u003c\/p\u003e\n\n\u003ch3\u003eExperience Unmatched Shine with the High-Shine Elixir\u003c\/h3\u003e\n\u003cp\u003eWhat sets L'Oréal Préférence apart is its signature \u003cstrong\u003eHigh-Shine Elixir\u003c\/strong\u003e. This precious oil blend is a game-changer for at-home hair colouring, transforming dull hair into a masterpiece of radiance. When added to your colour mixture, it helps create a dazzling, multi-faceted shine that catches the light beautifully. Post-colouring, the included \u003cstrong\u003eHigh-Shine Conditioner\u003c\/strong\u003e, enriched with Vitamin E, seals in the shine and provides essential nourishment, leaving your hair feeling soft, silky, and incredibly vibrant. This combination ensures your \u003cstrong\u003eluminous blonde hair\u003c\/strong\u003e shines like never before.\u003c\/p\u003e\n\n\u003ch3\u003eAchieving Your Perfect Natural Blonde with 7.0\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e7.0 Blonde\u003c\/strong\u003e shade in the Préférence range is a beautifully balanced natural blonde, free from overly warm or cool undertones. It’s ideal for those seeking a sophisticated, authentic blonde look that enhances their natural beauty. Whether you're refreshing your current blonde or transitioning to a lighter shade, this permanent hair colour provides a rich, even tone that looks professionally applied. It's the ultimate solution for achieving \u003cstrong\u003esalon-quality blonde at home\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eOptimal Grey Coverage, Every Time\u003c\/h3\u003e\n\u003cp\u003eDon't let grey hairs diminish your confidence. L'Oréal Préférence 7.0 Blonde provides \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e, effortlessly blending away stubborn greys for a seamless and youthful finish. The rich colour fully penetrates each strand, ensuring thorough coverage and a consistent, vibrant blonde hue from root to tip. Enjoy a flawless, uniform colour that lasts.\u003c\/p\u003e\n\n\u003ch3\u003eThe At-Home Colouring Experience: Simple and Effective\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence is designed for ease of use, making it the perfect choice for \u003cstrong\u003eat-home hair colouring\u003c\/strong\u003e. Each kit contains everything you need for a complete transformation, from the colourant gel and developer to the luxurious high-shine conditioner. The clear instructions guide you through every step, ensuring a smooth and successful application process. Achieve stunning results without the salon price tag or fuss.\u003c\/p\u003e\n\n\u003ch3\u003eInside Your L'Oréal Préférence 7.0 Blonde Kit:\u003c\/h3\u003e\n\u003cp\u003eYour complete kit is designed to provide a professional-quality experience and dazzling results:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e The heart of your transformation, formulated for intense, fade-defying colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Activates the colourant gel for optimal pigment penetration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Elixir:\u003c\/strong\u003e A unique blend of precious oils to boost luminosity and shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner:\u003c\/strong\u003e Enriched with Vitamin E, this conditioner locks in colour, nourishes hair, and enhances shine for up to 8 weeks.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInstructions Leaflet:\u003c\/strong\u003e Clear, easy-to-follow guidance for a perfect application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional Quality Gloves:\u003c\/strong\u003e For a clean and mess-free application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Achieve Your Luminous 7.0 Blonde:\u003c\/h3\u003e\n\u003cp\u003eFor the best results with your \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde Permanent Hair Colour Kit\u003c\/strong\u003e, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Allergy Test:\u003c\/strong\u003e Always start by performing an allergy alert test 48 hours before colouring. Read the enclosed instructions carefully. Put on the gloves provided.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMixing the Colour:\u003c\/strong\u003e Pour the Colourant Gel into the Developer Cream bottle. Add the High-Shine Elixir. Close the bottle and shake well until the mixture is uniform.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the mixture to dry, unwashed hair, starting at the roots and working your way through to the ends. Ensure even distribution for a consistent colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloping Time:\u003c\/strong\u003e Leave the colour on for the recommended time as specified in the instructions leaflet (usually 30 minutes, or longer for stubborn greys).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Conditioning:\u003c\/strong\u003e Once the development time is complete, rinse your hair thoroughly with warm water until the water runs clear. Then, apply the High-Shine Conditioner, massaging it in gently. Leave for 2 minutes before rinsing again.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eKey Ingredients for Brilliant Colour \u0026amp; Care:\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with ingredients chosen for their effectiveness in delivering vibrant colour and caring for your hair. While the full INCI list is on the packaging, key components include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel Base (Aqua, Trideceth-2 Carboxamide MEA):\u003c\/strong\u003e Forms the base for the colour pigments.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmmonium Hydroxide:\u003c\/strong\u003e An alkalizing agent to open the hair cuticle, allowing colour to penetrate.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOleic Acid:\u003c\/strong\u003e A conditioning agent that helps improve hair's texture and shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eToluene-2,5-Diamine \u0026amp; Resorcinol:\u003c\/strong\u003e Essential dye precursors for permanent colour formation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Cream (Hydrogen Peroxide, Cetearyl Alcohol):\u003c\/strong\u003e The oxidizing agent that develops the colour and lifts natural pigment.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Elixir (Oils):\u003c\/strong\u003e Contributes to the extraordinary shine and smoothness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner (Glycerin, Behentrimonium Chloride, Vitamin E):\u003c\/strong\u003e Deeply conditions, seals the cuticle, and helps protect against colour fade while nourishing hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUV Filters:\u003c\/strong\u003e Helps protect colour from sun damage, contributing to fade resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose L'Oréal Préférence 7.0 Blonde?\u003c\/h3\u003e\n\u003cp\u003eFor decades, L'Oréal has been a leader in hair care innovation, and Préférence stands as a testament to their expertise. When you choose \u003cstrong\u003eL'Oréal Préférence 7.0 Blonde\u003c\/strong\u003e, you're not just choosing a hair dye; you're choosing a promise of long-lasting, luminous colour, exceptional grey coverage, and a truly enjoyable at-home colouring experience. Its unique fade-defying system and high-shine elixir work in harmony to give you a radiant, natural blonde that lasts.\u003c\/p\u003e\n\u003cp\u003eTransform your look with confidence and discover why L'Oréal Préférence is the ultimate choice for beautiful, vibrant, and incredibly shiny permanent blonde hair. Shop now at TJ Beauty Products UK and embark on your journey to radiant, fade-defying colour!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855864254840,"sku":"Loreal-7-23","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/loreal-preference-7-0-vienna-blonde-permanent-hair-dye.jpg?v=1734527429"},{"product_id":"loreal-preference-5-0-light-brown","title":"L'Oréal Préférence 5.0 Light Brown Fade-Defying Luminous Permanent Hair Colour Kit","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 5.0 Light Brown Permanent Hair Colour\u003c\/h3\u003e\n\u003cp\u003eTransform your look with the iconic \u003cstrong\u003eL'Oréal Préférence 5.0 Light Brown permanent hair colour\u003c\/strong\u003e, a masterpiece from L'Oréal's laboratories, available exclusively at TJ Beauty Products UK. Designed for ultimate vibrancy and fade-defying results, this advanced hair dye kit empowers you to achieve salon-quality light brown hair from the comfort of your home. Say goodbye to dullness and hello to up to 8 weeks of intense, luminous colour and unparalleled shine. This isn't just a hair dye; it's a beauty ritual for long-lasting, radiant light brown hair.\u003c\/p\u003e\n\n\u003cp\u003eOur Préférence 5.0 Light Brown shade delivers a sophisticated, natural-looking light brown hair colour that perfectly balances warmth and depth. It’s an ideal choice for those seeking a rich, earthy tone that enhances their natural beauty and provides full grey hair coverage. Experience the confidence that comes with consistently brilliant, fade-resistant colour.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 8 Weeks of Fade-Defying Luminous Colour:\u003c\/strong\u003e Experience long-lasting vibrancy with Préférence's unique anti-fade system, ensuring your 5.0 Light Brown shade remains true and radiant for longer.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRich, Natural-Looking 5.0 Light Brown Shade:\u003c\/strong\u003e Achieve a beautifully balanced, authentic light brown hair colour that enhances your complexion and provides stunning depth.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e100% Grey Coverage from Root to Tip:\u003c\/strong\u003e Effectively covers even the most stubborn grey hairs, ensuring a uniform, flawless, and youthful appearance across all hair types.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner Infused with Precious Oils:\u003c\/strong\u003e Nourish your hair with our luxurious conditioner, enriched with Argan Oil, Camelina Oil, and Sunflower Oil, for a silky-smooth, glossy finish that magnifies shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDiscover Your Perfect Shade: L'Oréal Préférence 5.0 Light Brown\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eL'Oréal Préférence 5.0 Light Brown\u003c\/strong\u003e is more than just a shade; it's an expression of understated elegance. This particular light brown hair dye is meticulously crafted to deliver a natural, multi-tonal result, avoiding any flat or artificial appearance. It's a versatile colour that suits a wide range of skin tones, adding a subtle warmth and a sophisticated finish. If you're searching for the best light brown hair dye that promises both vibrancy and authenticity, look no further. This permanent hair colour provides a harmonious blend of pigments that reflect light beautifully, making your hair shimmer with a natural brilliance under any light. Perfect for those who desire a radiant yet natural light brown hair colour that feels truly their own.\u003c\/p\u003e\n\n\u003ch3\u003eExperience Unrivalled Luminous Shine and Fade Protection\u003c\/h3\u003e\n\u003cp\u003eWhat sets \u003cstrong\u003eL'Oréal Préférence\u003c\/strong\u003e apart is its commitment to \u003cstrong\u003efade-defying hair colour\u003c\/strong\u003e. Our advanced formula incorporates a unique combination of high-resistance colourants and UV filters, specifically designed to protect your hair colour from environmental aggressors and frequent washing. This means your \u003cstrong\u003eluminous shine\u003c\/strong\u003e and rich 5.0 Light Brown shade stay vibrant for an impressive \u003cstrong\u003eup to 8 weeks\u003c\/strong\u003e. Each strand is enveloped in colour that resists fading, offering a professional, glossy finish that makes your hair look incredibly healthy and full of life. This innovative technology ensures that your permanent hair colour maintains its initial intensity, delivering consistent, beautiful results every time.\u003c\/p\u003e\n\n\u003ch3\u003eComprehensive Grey Hair Coverage\u003c\/h3\u003e\n\u003cp\u003eTired of visible greys? The \u003cstrong\u003eL'Oréal Préférence 5.0 Light Brown permanent hair dye\u003c\/strong\u003e offers impeccable \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e. Its deep-penetrating formula ensures that every single grey hair, no matter how resistant, is completely saturated with rich, vibrant pigment from root to tip. The result is a seamless, uniform light brown hair colour that looks entirely natural and youthful. Reclaim your confidence with flawless grey coverage that lasts, ensuring your hair always looks polished and perfectly coloured. This complete grey coverage solution is a hallmark of L'Oréal Préférence, providing reliable and beautiful results every time.\u003c\/p\u003e\n\n\u003ch3\u003eThe Préférence High-Shine Ritual: Enriched with Precious Oils\u003c\/h3\u003e\n\u003cp\u003eIncluded in every L'Oréal Préférence kit is our iconic \u003cstrong\u003eHigh-Shine Conditioner\u003c\/strong\u003e, a vital part of the colouring process and your ongoing hair care routine. This luxurious conditioner is generously enriched with \u003cstrong\u003eprecious oils\u003c\/strong\u003e such as \u003cstrong\u003eArgan Oil, Camelina Oil, and Sunflower Oil\u003c\/strong\u003e. These nourishing ingredients work in harmony to intensely condition your hair, locking in moisture and sealing the cuticles to enhance and prolong the luminous shine of your 5.0 Light Brown shade. Used weekly, this post-colour treatment transforms your hair, leaving it feeling incredibly soft, silky, and with a dazzling, salon-quality glossy finish. It's the secret to maintaining that fresh-from-the-salon radiance and ensuring your light brown hair colour always looks its best.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Salon-Quality Colour at Home with L'Oréal Préférence\u003c\/h3\u003e\n\u003cp\u003eAchieving a professional-looking \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e with L'Oréal Préférence is straightforward. Follow these steps carefully for the best results:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePerform a Patch Test (48 Hours Prior):\u003c\/strong\u003e Safety first! Always conduct an allergy patch test 48 hours before colouring. Apply a small amount of the colourant mixture to a discreet area of skin (e.g., behind the ear or inner elbow) and leave it undisturbed. Do not proceed if you experience any itching, redness, or irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Mixing:\u003c\/strong\u003e Don your provided protective gloves. Unscrew the cap of the Developer Crème bottle (2) and carefully pour the entire contents of the Colourant Gel tube (1) into it. Replace the applicator cap securely and shake the bottle vigorously for at least 30 seconds until the mixture is uniform and thoroughly blended.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003e\n\u003cstrong\u003eFull Head Application (First Time Colouring or Significant Regrowth):\u003c\/strong\u003e Apply the mixture to dry, unwashed hair, starting at the roots and working evenly through the lengths and ends. Ensure full saturation for an even colour. Leave on for 30 minutes (or as indicated in the instruction leaflet based on your hair type).\u003c\/li\u003e\n            \u003cli\u003e\n\u003cstrong\u003eRoot Touch-Up Application:\u003c\/strong\u003e Apply the mixture only to the root area where regrowth is visible. Leave for 20 minutes. Then, gently work the remaining product through the lengths and ends of your hair, leaving for an additional 10 minutes.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Condition:\u003c\/strong\u003e Once the development time is complete, rinse your hair thoroughly with warm water until the water runs clear. Then, apply a generous amount of the High-Shine Conditioner (3) included in your kit. Massage it gently into your hair, leave for 2 minutes, and then rinse thoroughly. This step is crucial for sealing the cuticles and enhancing shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eEssential Ingredients for Brilliant Hair Colour\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence combines scientifically advanced ingredients to deliver its superior performance. 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Tocopheryl Acetate (Vitamin E) provides antioxidant benefits.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFade-Resistant Technology:\u003c\/strong\u003e Incorporates ingredients that protect against colour degradation, ensuring your 5.0 Light Brown shade remains vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eChoose \u003cstrong\u003eL'Oréal Préférence 5.0 Light Brown permanent hair colour\u003c\/strong\u003e for an unparalleled at-home colouring experience. With its \u003cstrong\u003efade-defying formula\u003c\/strong\u003e, spectacular \u003cstrong\u003eluminous shine\u003c\/strong\u003e, and complete \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e, it's the ultimate choice for vibrant, \u003cstrong\u003elong-lasting light brown hair\u003c\/strong\u003e. Elevate your beauty routine with L'Oréal's expertise and achieve stunning, \u003cstrong\u003esalon-quality results\u003c\/strong\u003e with TJ Beauty Products UK. Shop now and embrace your most radiant self!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855883391352,"sku":"Loreal-5-0","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Preference-Bruges-Light-Brown-Hair-Dye_copy.jpg?v=1734527697"},{"product_id":"loreal-preference-5-3-light-golden-brown","title":"L'Oréal Préférence 5.3 Light Golden Brown Luminous, Fade-Defying Permanent Hair Colour for At-Home Use","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 5.3 Light Golden Brown\u003c\/h3\u003e\n\u003cp\u003eDiscover the secret to stunning, professional-looking hair at home with L'Oréal Préférence 5.3 Light Golden Brown Permanent Hair Colour. Exclusively available at TJ Beauty Products UK, this iconic hair dye is meticulously crafted to deliver a luxurious, luminous, and fade-defying colour that lasts for up to 8 weeks. If you’re searching for the perfect shade of light golden brown hair dye that promises exceptional shine and complete grey coverage, your search ends here. L'Oréal Préférence is renowned for its premium quality and ability to provide salon-quality results, making it the top choice for at-home hair colour enthusiasts across the UK.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 5.3 Light Golden Brown?\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAchieve Luminous, Fade-Defying Hair Colour for up to 8 Weeks:\u003c\/strong\u003e Experience a vibrant, rich light golden brown shade that resists fading, maintaining its brilliance and depth wash after wash, thanks to our advanced fade-defying system.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExperience Salon-Quality Shine and Rich, Natural-Looking Tones:\u003c\/strong\u003e Infuse your hair with an extraordinary, mirror-like shine and multi-dimensional golden brown hues that look professionally done, right from your home.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnjoy 100% Grey Hair Coverage with Flawless Results:\u003c\/strong\u003e Say goodbye to visible grey hairs. Our permanent hair colour ensures complete and even grey coverage, blending seamlessly for a youthful, revitalised appearance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnriched with Hi-Shine Elixir for Ultimate Radiance and Softness:\u003c\/strong\u003e The included Hi-Shine Elixir and luxurious conditioning balm work together to enhance your hair's natural glow, leaving it feeling incredibly soft, silky, and deeply nourished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe Allure of L'Oréal Préférence 5.3 Light Golden Brown\u003c\/h4\u003e\n\u003cp\u003eThe L'Oréal Préférence 5.3 Light Golden Brown shade is more than just a hair colour; it's a statement. This captivating golden brown hue beautifully blends warm, radiant tones with a sophisticated light brown base, creating a multi-dimensional effect that catches the light and complements a wide range of skin tones. Perfect for those desiring a natural-looking brown hair colour with an added touch of warmth and luminosity, 5.3 Light Golden Brown elevates your hair's natural beauty, providing depth and richness without being overly dark. It's the ideal permanent hair dye for a vibrant yet elegant hair transformation, offering a radiant glow that truly stands out.\u003c\/p\u003e\n\n\u003ch4\u003eAdvanced Fade-Defying Technology with Hi-Shine Elixir\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is synonymous with long-lasting, brilliant colour, and the 5.3 Light Golden Brown is no exception. Formulated with our exclusive Fade-Defying System, this permanent hair colour ensures that your golden brown locks retain their vibrancy and shine for an extended period, resisting the dullness and brassiness often associated with other hair dyes. Enjoy up to 8 weeks of radiant, true-to-tone colour that looks fresh and salon-worthy, wash after wash. What truly sets Préférence apart is its unique Hi-Shine Elixir. Included in every L'Oréal Préférence hair colour kit, this luxurious elixir is designed to be added to your colour mixture, infusing your hair with an exceptional, mirror-like shine. Post-colour, the nourishing conditioning balm further enhances this radiance, locking in moisture and leaving your hair feeling incredibly soft, silky, and looking brilliantly healthy. This combination guarantees that your L'Oréal Préférence 5.3 Light Golden Brown hair not only boasts incredible depth of colour but also a luminous glow that lasts.\u003c\/p\u003e\n\n\u003ch4\u003eUnrivalled 100% Grey Coverage for a Flawless Finish\u003c\/h4\u003e\n\u003cp\u003eSay goodbye to stubborn grey hairs with confidence. L'Oréal Préférence 5.3 Light Golden Brown provides 100% grey coverage, ensuring a uniform and flawless finish across all your hair. Whether you have a few scattered greys or are looking for comprehensive coverage, this permanent hair dye effortlessly blends away grey hairs, integrating them seamlessly into your new, vibrant light golden brown shade. The result is a youthful, revitalised look with perfectly even colour from root to tip, giving you the assurance of a polished appearance. Achieve complete grey hair coverage and enjoy a consistent, beautiful colour from the comfort of your home.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence Permanent Hair Colour from TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eFor decades, L'Oréal Paris has been at the forefront of hair beauty innovation, and the Préférence line embodies this legacy. Choosing L'Oréal Préférence means opting for expertly developed shades, advanced fade-defying technology, complete grey hair coverage, and the unparalleled luminous finish from the Hi-Shine Elixir. TJ Beauty Products UK brings you this premium L'Oréal permanent hair dye, ensuring you have access to the best in hair care with reliable service and competitive prices. Elevate your at-home hair colour experience with a brand trusted worldwide.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Your Perfect Light Golden Brown Look\u003c\/h4\u003e\n\u003cp\u003eAchieving your desired L'Oréal Préférence 5.3 Light Golden Brown hair colour is straightforward with our easy-to-follow instructions. For best results, always refer to the detailed leaflet inside your Préférence hair colour kit and perform an allergy patch test 48 hours prior to colouring.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation is Key:\u003c\/strong\u003e Gather your tools, put on the provided gloves, and protect your clothing. Mix the colourant gel with the developer creme and the Hi-Shine Elixir in the applicator bottle. Shake well until fully combined.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrecise Application:\u003c\/strong\u003e Apply the mixture to dry, unwashed hair. For roots, apply to regrowth first and leave for 20 minutes, then apply to lengths for the remaining time. For full head colour, apply from roots to tips, ensuring even saturation. Refer to the leaflet for precise timing, typically around 30 minutes total.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse and Condition:\u003c\/strong\u003e Once the development time is complete, rinse your hair thoroughly with warm water until the water runs clear and no colour residue remains. Apply the luxurious conditioning balm (often enriched with nourishing ingredients). Massage gently, leave for 2 minutes, then rinse again for soft, shiny, and beautifully coloured hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eKey Ingredients for Luminous and Healthy Hair\u003c\/h4\u003e\n\u003cp\u003eThe exceptional performance of L'Oréal Préférence 5.3 Light Golden Brown Permanent Hair Colour is thanks to its carefully selected ingredients, each playing a vital role in delivering beautiful, long-lasting results and healthy-looking hair. 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Use shampoos and conditioners specifically designed for coloured hair, and consider a weekly hair mask for extra hydration and protection. Protecting your hair from excessive sun exposure and heat styling can also help maintain its brilliant shine and prevent premature fading. Embrace your beautiful golden brown hair and keep it looking its best with these simple hair care tips from TJ Beauty Products UK.\u003c\/p\u003e\n\u003cp\u003eShop L'Oréal Préférence 5.3 Light Golden Brown Permanent Hair Colour at TJ Beauty Products UK today and embark on your journey to luminous, fade-defying, and perfectly covered golden brown hair!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855890993528,"sku":"Loreal-5-3","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/7eb987d8-1baf-4cec-913e-1dd6e5e61f74_1200x2184_8406d0e5-905e-4739-9c40-c0fdd249965d.webp?v=1734528176"},{"product_id":"loreal-preference-21-blue-black","title":"L'Oréal Préférence 21 Blue Black Luminous, Fade-Defying Permanent Hair Colour for At-Home Use","description":"Unleash the ultimate in bold, sophisticated hair colour with \u003cstrong\u003eL'Oréal Préférence 21 Blue Black Luminous, Fade-Defying Permanent Hair Colour\u003c\/strong\u003e. Exclusively at TJ Beauty Products UK, this iconic shade from L'Oréal Paris Préférence range offers an intensely vibrant, deep blue-black hue, transforming your hair with \u003cstrong\u003esalon-quality results at home\u003c\/strong\u003e. Enjoy \u003cstrong\u003eunrivalled luminous shine\u003c\/strong\u003e and up to \u003cstrong\u003e8 weeks of brilliant, fade-defying colour\u003c\/strong\u003e with superior \u003cstrong\u003egrey coverage\u003c\/strong\u003e. Express your unique style with confidence.\n\n\u003ch3\u003eKey Benefits of L'Oréal Préférence | 21 Blue Black\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntense, Luminous Blue Black Shade:\u003c\/strong\u003e Experience a dramatic, deep blue-black colour that reflects light beautifully, offering a sophisticated and vibrant finish. More than just black; it's a \u003cstrong\u003edark blue hair colour\u003c\/strong\u003e with an alluring, shimmering undertone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 8 Weeks of Fade-Defying Colour \u0026amp; Shine:\u003c\/strong\u003e L'Oréal Préférence's advanced technology locks in colour, ensuring your \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e remains vibrant and true for up to two months, resisting fading. Enjoy consistent, radiant shine day after day.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Grey Coverage for Flawless Results:\u003c\/strong\u003e Achieve 100% \u003cstrong\u003egrey coverage hair dye\u003c\/strong\u003e that seamlessly blends with your natural hair, ensuring a uniform, youthful, and vibrant look without a trace of grey.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnriched Conditioner for Silky, Healthy-Looking Hair:\u003c\/strong\u003e The included High Shine Elixir and Shine Protect Conditioner, formulated with precious oils like Argan Oil and Camellia Oil, deeply nourish and protect your hair, leaving it feeling soft, smooth, and incredibly healthy with a luxurious gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWhat sets L'Oréal Préférence apart is its commitment to creating \u003cstrong\u003eluxurious, long-lasting hair colour\u003c\/strong\u003e with exceptional shine. The unique Préférence formula, often inspired by professional salon techniques, delivers a \u003cstrong\u003ehigh-fidelity colour result\u003c\/strong\u003e that's both intense and luminous. The secret lies in its patented fade-defying system, which, when combined with the included High Shine Elixir, helps to create a long-lasting, vibrant hue that stands the test of time. This isn't just \u003cstrong\u003eat-home hair dye\u003c\/strong\u003e; it's a beauty ritual designed to elevate your hair colour experience. The \u003cstrong\u003ePro-Precise applicator\u003c\/strong\u003e ensures easy and even distribution, making your \u003cstrong\u003eat home hair dye UK\u003c\/strong\u003e application effortless and mess-free, leading to professional-looking results every time. Many users search for the \u003cstrong\u003ebest blue black hair dye\u003c\/strong\u003e and consistently find L'Oréal Préférence to be a top contender due to its reliability and stunning finish.\n\nThe \u003cstrong\u003e21 Blue Black shade\u003c\/strong\u003e is a masterpiece of colour. It’s a deep, rich black infused with captivating blue undertones that come alive in the light. Perfect for those who desire a bold statement without being overly dramatic, this \u003cstrong\u003eintense blue black hair colour\u003c\/strong\u003e adds depth, dimension, and an undeniable allure to any complexion. Whether you're looking to refresh your current dark shade, experiment with a dramatic new look, or effectively cover resistant greys, L'Oréal Préférence 21 Blue Black delivers a truly unique and \u003cstrong\u003evibrant black hair dye\u003c\/strong\u003e experience. This \u003cstrong\u003epermanent black hair colour\u003c\/strong\u003e offers a sophisticated alternative to plain black, giving your hair an enigmatic sheen.\n\nExperience the confidence that comes with a \u003cstrong\u003efade-defying hair colour\u003c\/strong\u003e. L'Oréal Préférence's innovative formula ensures that the initial richness and luminosity of your 21 Blue Black shade persist for weeks. The specially formulated Shine Protect Conditioner seals in colour and boosts shine, protecting your hair from external aggressors that can cause premature fading. Enjoy up to \u003cstrong\u003e8 weeks of beautiful, radiant blue black hair\u003c\/strong\u003e that looks freshly coloured, maintaining its glossy finish and vibrant tone.\n\n\u003ch4\u003eHow to Achieve Your Luminous Blue Black at Home\u003c\/h4\u003e\nFor the best \u003cstrong\u003eat-home hair dye\u003c\/strong\u003e experience and optimal results with your L'Oréal Préférence 21 Blue Black kit, please follow these steps carefully:\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Safety First:\u003c\/strong\u003e Always perform an allergy patch test 48 hours before colouring, even if you’ve coloured your hair before, to prevent any adverse reactions. Read the instruction leaflet thoroughly. Don protective gloves and prepare your work area to avoid staining.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMix \u0026amp; Apply Your Colour:\u003c\/strong\u003e Unscrew the cap of the developer crème bottle and pour the entire contents of the colourant gel into it. Replace the cap and shake vigorously for at least 30 seconds until the mixture is completely blended. Immediately unscrew the tip of the applicator bottle and apply the mixture to dry, unwashed hair. Start at the roots, ensuring full saturation, then work through to the ends.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelop, Rinse \u0026amp; Condition:\u003c\/strong\u003e Allow the colour to develop for the time indicated in your instruction leaflet (typically 30 minutes, or longer for resistant greys – always check the leaflet). Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly under warm running water until the water runs clear. Do not shampoo.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply High Shine Conditioner:\u003c\/strong\u003e Apply a generous amount of the included Shine Protect Conditioner (or High Shine Elixir, if provided in your specific kit) from roots to ends. Massage gently, leave on for 2 minutes, then rinse thoroughly. This step is vital for locking in shine and leaving your hair feeling incredibly soft and smooth.\u003c\/li\u003e\n\u003c\/ol\u003e\nRemember, for a truly professional finish with your \u003cstrong\u003eL'Oréal Préférence permanent hair colour\u003c\/strong\u003e, always adhere to the specific timings and instructions provided in your product box.\n\nYour L'Oréal Préférence 21 Blue Black \u003cstrong\u003eat-home hair dye kit\u003c\/strong\u003e comes complete with everything you need for a luxurious colouring experience:\n\u003cul\u003e\n    \u003cli\u003e1 x Luminous Colourant Gel\u003c\/li\u003e\n    \u003cli\u003e1 x Developer Crème\u003c\/li\u003e\n    \u003cli\u003e1 x Shine Protect Conditioner (or High Shine Elixir)\u003c\/li\u003e\n    \u003cli\u003e1 x Pair of High-Quality Gloves\u003c\/li\u003e\n    \u003cli\u003e1 x Instruction Leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eNourishing Ingredients for Beautiful Hair\u003c\/h4\u003e\nL'Oréal Préférence is renowned not just for its stunning colours but also for the care it provides. The post-colouring \u003cstrong\u003eShine Protect Conditioner\u003c\/strong\u003e is a standout, designed to enhance and prolong your colour's vibrancy while deeply nourishing your hair. Key ingredients often include:\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgan Oil (Argania Spinosa Kernel Oil):\u003c\/strong\u003e Known for its rich moisturizing properties, Argan Oil helps to hydrate, soften, and add brilliant shine to your hair, leaving it feeling luxurious and smooth.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCamellia Oil (Camellia Oleifera Seed Oil):\u003c\/strong\u003e A treasured beauty secret, Camellia Oil helps to protect hair from environmental damage, provides intense nourishment, and contributes to a silky, glossy finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVitamin E (Tocopheryl Acetate):\u003c\/strong\u003e An antioxidant that helps protect hair from damage, contributing to overall hair health and vitality.\u003c\/li\u003e\n\u003c\/ul\u003e\nThese ingredients work in harmony to ensure your hair not only looks fantastic but feels healthy and cared for, mitigating the potential dryness often associated with \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e.\n\nWhen you choose to purchase your \u003cstrong\u003eL'Oréal Préférence 21 Blue Black permanent hair dye\u003c\/strong\u003e from TJ Beauty Products UK, you're not just buying a product; you're investing in quality, authenticity, and exceptional service. We are your trusted UK stockist for premium beauty products, committed to providing you with genuine L'Oréal items at competitive prices. Enjoy fast, reliable delivery across the UK, ensuring your \u003cstrong\u003eat-home hair colour kit\u003c\/strong\u003e arrives promptly so you can achieve your desired look without delay. Shop with confidence, knowing you're getting the best \u003cstrong\u003eL'Oréal hair dye\u003c\/strong\u003e experience backed by our dedication to customer satisfaction.\n\nElevate your hair colour game with the dramatic intensity and radiant shine of \u003cstrong\u003eL'Oréal Préférence 21 Blue Black\u003c\/strong\u003e. This \u003cstrong\u003eluminous, fade-defying permanent hair colour\u003c\/strong\u003e offers a sophisticated, long-lasting solution for anyone seeking a bold yet elegant transformation. Perfect for achieving \u003cstrong\u003eintense blue black hair colour\u003c\/strong\u003e with superior \u003cstrong\u003egrey coverage\u003c\/strong\u003e and a healthy, glossy finish. Add L'Oréal Préférence 21 Blue Black to your beauty routine today and unleash your most vibrant self. Shop now at TJ Beauty Products UK and experience the difference of premium \u003cstrong\u003eat-home hair colour\u003c\/strong\u003e.","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855899185528,"sku":"Loreal-21","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/3600523335695_t1.webp?v=1734528449"},{"product_id":"loreal-preference-4-26-pure-burgundy-cool-violet","title":"L'Oréal Préférence 4.26 Pure Burgundy Cool Violet Permanent Hair Colour - Fade-Defying Luminous Shine for All Hair Types","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 4.26 Pure Burgundy Cool Violet\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUp to 8 Weeks of Fade-Defying Vibrancy:\u003c\/strong\u003e Experience intensely rich, long-lasting 4.26 Pure Burgundy Cool Violet hair colour that resists fading for an extended period, keeping your shade fresh and vibrant.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLuminous High-Shine Elixir:\u003c\/strong\u003e Each L'Oréal Préférence kit comes with a unique high-shine elixir, ensuring a salon-quality, glossy finish that beautifully reflects light and adds dazzling radiance to your hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRich Pure Burgundy Cool Violet Shade:\u003c\/strong\u003e Achieve a sophisticated, multi-tonal burgundy with stunning cool violet reflections, designed to complement various skin tones and make a bold, elegant statement.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional At-Home Colouring Kit:\u003c\/strong\u003e Enjoy the convenience of an easy-to-use, complete hair dye kit, formulated to deliver consistent, expert-level results and brilliant colour from the comfort of your home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eDiscover L'Oréal Préférence 4.26 Pure Burgundy Cool Violet Permanent Hair Colour at TJ Beauty UK\u003c\/h2\u003e\n\u003cp\u003eTransform your look with the captivating intensity of L'Oréal Préférence 4.26 Pure Burgundy Cool Violet Permanent Hair Colour, available now at TJ Beauty Products UK. This iconic shade offers a luxurious blend of deep burgundy with alluring cool violet undertones, creating a truly unique and sophisticated hair colour that demands attention. Designed for those seeking a bold yet elegant change, Préférence ensures not just beautiful colour, but also unparalleled shine and fade-defying vibrancy that lasts for weeks. Say goodbye to dull, flat hair and embrace a radiant, multi-dimensional hue that reflects your individual style.\u003c\/p\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its advanced formula, meticulously crafted to deliver salon-quality results in the comfort of your own home. Whether you're refreshing your existing burgundy hair colour or embarking on a completely new hair transformation, our 4.26 Pure Burgundy Cool Violet shade promises an intense, long-lasting finish that you'll adore. This permanent hair dye is perfect for all hair types seeking a vibrant, fade-resistant colour that stands the test of time.\u003c\/p\u003e\n\n\u003ch3\u003eUnleash Vibrant, Long-Lasting 4.26 Pure Burgundy Cool Violet Hair Colour\u003c\/h3\u003e\n\u003cp\u003eAre you searching for the best burgundy hair dye in the UK? Look no further than L'Oréal Préférence 4.26. This exquisite Pure Burgundy Cool Violet shade offers a rich, deep red with subtle violet reflections, ensuring a dynamic and eye-catching appearance. Our innovative fade-defying hair colour technology is engineered to lock in colour pigments, providing up to 8 weeks of intense vibrancy and brilliant shine. No more worrying about your beautiful cool violet hair colour losing its lustre after just a few washes – Préférence is built for enduring radiance.\u003c\/p\u003e\n\u003cp\u003eThe unique formulation penetrates deep into the hair fibre, delivering a uniform and rich permanent colour from root to tip. Experience a sophisticated blend that brings depth and dimension to your hair, making it appear fuller and healthier. This violet red hair dye is perfect for making a striking statement and expressing your unique personality through your style.\u003c\/p\u003e\n\n\u003ch3\u003eExperience Unrivalled Luminous High Shine with Préférence\u003c\/h3\u003e\n\u003cp\u003eBeyond its stunning colour, L'Oréal Préférence 4.26 Pure Burgundy Cool Violet is celebrated for its incredible shine. Each kit includes a dedicated High Shine Elixir, enriched with beneficial ingredients, designed to be used after colouring. This special elixir helps to seal the hair cuticles, resulting in an extraordinary, mirror-like gloss that elevates your entire look. Your hair won't just be coloured; it will be illuminated with a luminous finish that catches every light.\u003c\/p\u003e\n\u003cp\u003eImagine hair that not only boasts a gorgeous pure burgundy with cool violet tones but also radiates with healthy, glossy shine. This combination ensures your hair looks vibrant and feels silky smooth, a true testament to L'Oréal's commitment to superior hair care and beauty. For anyone seeking a high shine hair colour that truly stands out, L'Oréal Préférence is the ultimate choice.\u003c\/p\u003e\n\n\u003ch3\u003eEasy At-Home Application for Professional Hair Dye Results\u003c\/h3\u003e\n\u003cp\u003eAchieving salon-quality results has never been easier thanks to the comprehensive L'Oréal Préférence at-home hair dye kit. Each pack contains everything you need for a seamless application process, including the colourant gel, developer crème, and the High Shine Conditioner. The user-friendly instructions guide you through each step, ensuring a confident and effective colouring experience, even for first-time users of permanent hair colour.\u003c\/p\u003e\n\u003cp\u003eForget expensive salon visits; with L'Oréal Préférence, you can achieve beautiful, professional-looking hair colour in the comfort and privacy of your own home. The specially designed applicator bottle makes for precise and mess-free application, ensuring even saturation and stunning, consistent results across all hair types. Enjoy the convenience without compromising on quality.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Your Perfect L'Oréal Préférence 4.26 Pure Burgundy Look\u003c\/h3\u003e\n\u003cp\u003eFor the best results and to ensure your safety, please follow these steps carefully:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePerform an Allergy Alert Test:\u003c\/strong\u003e Absolutely crucial. 48 hours before each application, apply a small amount of the colourant mixture behind your ear or on your inner elbow. Do not proceed if you experience any irritation. This vital step helps to prevent potential allergic reactions to permanent hair colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare \u0026amp; Mix Your Colour:\u003c\/strong\u003e Put on the protective gloves provided in the kit. Carefully pour the entire contents of the colourant gel tube into the applicator bottle containing the developer crème. Replace the cap firmly and shake the bottle vigorously for at least 30 seconds until the mixture is thoroughly combined and uniform.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Colour Evenly:\u003c\/strong\u003e Apply the mixture immediately to dry, unwashed hair. Start at the roots, ensuring complete coverage, then work the product through to the lengths and ends of your hair. For full head application, distribute evenly. For root touch-ups, apply to roots first, then emulsify through the rest of the hair for the last 10 minutes. Leave the colour to develop for the time specified in the instructions, typically 30 minutes.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Condition for Shine:\u003c\/strong\u003e Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly with warm water until the water runs completely clear. Finally, apply the High Shine Conditioner evenly through your hair, leave for 2 minutes to nourish and boost shine, then rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eEssential Ingredients for Beautiful, Vibrant Hair\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence 4.26 Pure Burgundy Cool Violet is formulated with a blend of high-quality ingredients to deliver exceptional colour and care:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e Contains key colourants like Toluene-2,5-Diamine, Resorcinol, and 2,4-Diaminophenoxyethanol HCl, which create the intense, multi-dimensional Pure Burgundy Cool Violet shade.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Crème:\u003c\/strong\u003e Powered by Hydrogen Peroxide, this crème activates the colourants, allowing them to penetrate the hair shaft for permanent results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh Shine Elixir:\u003c\/strong\u003e A unique blend designed to enhance luminosity and provide a glossy, reflective finish to your coloured hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eConditioning Balm:\u003c\/strong\u003e Enriched with nourishing agents, including Vitamin E, to leave hair soft, smooth, and brilliantly shiny after colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose L'Oréal Préférence from TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the very best in beauty. When you choose L'Oréal Préférence 4.26 Pure Burgundy Cool Violet from our selection, you're not just buying a hair dye; you're investing in a trusted brand known for its innovation and quality.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrusted Brand:\u003c\/strong\u003e L'Oréal Paris is a global leader in cosmetics and hair care, with decades of expertise in developing advanced hair colour formulas.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthentic Products:\u003c\/strong\u003e We guarantee genuine L'Oréal products, ensuring you receive the quality and results you expect.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCustomer Satisfaction:\u003c\/strong\u003e Our dedicated customer service team is here to assist you, making your shopping experience smooth and enjoyable.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCompetitive Pricing:\u003c\/strong\u003e Get premium permanent hair colour at great value, delivered directly to your door in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eImportant Safety Advice\u003c\/h4\u003e\n\u003cp\u003eHair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary \"black henna\" tattoos may increase your risk of allergy. Do not colour your hair if: you have a rash on your face or sensitive, irritated and damaged scalp; you have ever experienced any reaction after colouring your hair; you have experienced a reaction to a temporary \"black henna\" tattoo in the past. Remember to perform an allergy alert test 48 hours before every use of this product, even if you have previously used colouring products.\u003c\/p\u003e\n\n\u003cp\u003eAchieve your dream hair colour with L'Oréal Préférence 4.26 Pure Burgundy Cool Violet Permanent Hair Colour. Shop with confidence at TJ Beauty Products UK and unleash your hair's true potential today!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855900889464,"sku":"Loreal-4-26","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/loreal-preference-4-26-tuscany-pure-burgundy-cool-violet-purple-permanent-hair-dye.jpg?v=1734528732"},{"product_id":"loreal-preference-3-0-dark-brown","title":"L'Oréal Préférence 3.0 Dark Brown Permanent Hair Colour Kit | Fade-Defying Luminous Shine","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 3.0 Dark Brown\u003c\/h3\u003e\n\u003cp\u003eTransform your look with L'Oréal Préférence 3.0 Dark Brown, a luxurious permanent hair colour meticulously crafted for an intense, long-lasting shade with unparalleled luminous shine. Perfect for those seeking a rich, deep dark brown that resists fading for up to 8 weeks, this expert formula ensures salon-quality results from the comfort of your home. Say goodbye to dullness and embrace vibrant, fade-defying colour that truly stands out.\u003c\/p\u003e\n\n\u003ch4\u003eDiscover the Richness of 3.0 Dark Brown\u003c\/h4\u003e\n\u003cp\u003eThe L'Oréal Préférence 3.0 Dark Brown shade is more than just a colour; it's a statement. This deep, sophisticated hue offers a beautiful, natural-looking dark brown that complements a wide range of skin tones. Its rich pigments deliver an even, full-bodied colour from root to tip, ensuring your hair looks healthy, lustrous, and full of life. It’s the ideal choice for achieving a classic yet contemporary dark brown permanent hair colour that exudes elegance.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eUp to 8 Weeks of Fade-Defying Colour Brilliance:\u003c\/b\u003e Experience colour that stays vibrant and true for longer. L'Oréal Préférence's advanced fade-defying system locks in colour pigments, resisting the dullness that often comes with washing and sun exposure. Enjoy consistently brilliant dark brown hair, wash after wash.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eIntense, Luminous Shine with a High-Shine Elixir:\u003c\/b\u003e Infused with a unique high-shine elixir, this permanent hair dye not only colours but also boosts your hair's natural radiance. The result is hair that reflects light beautifully, showcasing a mirror-like shine that catches every eye.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003e100% Grey Hair Coverage for a Natural, Rich Dark Brown:\u003c\/b\u003e Bid farewell to pesky grey hairs. L'Oréal Préférence 3.0 Dark Brown provides flawless and complete coverage of grey strands, blending seamlessly with your natural hair colour to create a uniform, youthful, and naturally rich dark brown finish. This is one of the best hair dyes for grey coverage available in the UK.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHair Feels Smooth, Soft, and Deeply Conditioned:\u003c\/b\u003e Beyond just colour, this kit includes a nourishing conditioner enriched with precious oils. Designed to be used after colouring, it helps to seal in the shine, protect your hair, and leave it feeling incredibly soft, smooth, and manageable, enhancing the overall health and appearance of your locks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence for Your Dark Brown Hair?\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its iconic fade-defying technology and exceptional results, making it a top choice for at-home hair colour kits. Developed with over a century of L'Oréal expertise, this range is designed to give you professional-looking results without the salon price tag. The unique formula penetrates deep into the hair fibre, ensuring even colour distribution and a long-lasting, vibrant finish. For anyone searching for \"best permanent dark brown hair dye UK\" or \"long lasting hair colour for dark hair,\" Préférence stands out.\u003c\/p\u003e\n\u003cp\u003eEach L'Oréal Préférence kit comes complete with everything you need for a successful application, including the colour gel, developer creme, high-shine elixir, and a luxurious post-colour conditioner. This comprehensive approach ensures not only stunning colour but also care for your hair throughout the colouring process.\u003c\/p\u003e\n\n\u003ch4\u003eAchieve Your Perfect Dark Brown Shade: How to Use L'Oréal Préférence 3.0\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to ensure your safety, please follow these steps carefully. Always refer to the detailed instructions leaflet inside your L'Oréal Préférence 3.0 Dark Brown Permanent Hair Colour kit.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cb\u003ePerform an Allergy Patch Test 48 Hours Before Use:\u003c\/b\u003e This crucial step helps prevent allergic reactions. Apply a small amount of the colour mixture to a clean patch of skin behind your ear or on your inner elbow and leave it for 48 hours. Do not proceed if you experience any irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003ePrepare Your Colour Mixture:\u003c\/b\u003e Wearing the provided gloves, unscrew the cap of the developer crème bottle (2). Add the entire contents of the colour gel tube (1) and the high-shine elixir (4) to the developer crème bottle. Screw the applicator cap back on and shake vigorously for at least 30 seconds until the mixture is fully combined and smooth.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eApplication:\u003c\/b\u003e For an all-over application or if you have significant grey hair, apply the mixture to dry, unwashed hair, starting at the roots and working your way through the lengths. Ensure even saturation. For root touch-ups, apply only to the roots for the first 15-20 minutes, then spread to the rest of the hair for the remaining time. Leave the colour on for the recommended time (usually 30 minutes, but check leaflet).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eRinse \u0026amp; Condition:\u003c\/b\u003e Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly under warm running water until the water runs clear. Then, apply a generous amount of the L'Oréal Préférence High-Shine Conditioner (3) all over your hair. Leave it in for 2 minutes, then rinse thoroughly. This step helps to lock in colour and enhance shine and softness.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eKey Ingredients for Exceptional Colour \u0026amp; Care\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence 3.0 Dark Brown is formulated with a blend of high-quality ingredients designed for superior colour performance and hair health. While the full list is comprehensive, some key components include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColouring Agents (e.g., p-Phenylenediamine, Resorcinol, m-Aminophenol):\u003c\/b\u003e These are the active dyes responsible for creating the rich, deep dark brown shade.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDeveloper (Hydrogen Peroxide):\u003c\/b\u003e Activates the colouring agents, opening the hair cuticles to deposit colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eNourishing Oils (e.g., Argania Spinosa Kernel Oil, Camellia Oleifera Seed Oil, Helianthus Annuus Seed Oil):\u003c\/b\u003e Present in the conditioner, these oils deeply moisturize and add shine, leaving hair soft and healthy.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eConditioning Agents:\u003c\/b\u003e Help to protect hair during and after colouring, ensuring a smooth, manageable, and luminous finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese ingredients work in synergy to deliver a permanent hair colour that is not only beautiful but also cares for your hair. For those wondering \"what's in L'Oréal Préférence hair dye,\" this advanced formulation ensures deep colour penetration and lasting vibrancy.\u003c\/p\u003e\n\n\u003ch4\u003eExpert Tips for Maintaining Your Dark Brown Brilliance\u003c\/h4\u003e\n\u003cp\u003eTo keep your L'Oréal Préférence 3.0 Dark Brown looking its best, consider these expert tips:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eUse colour-safe shampoos and conditioners specifically designed for coloured hair to prevent premature fading.\u003c\/li\u003e\n    \u003cli\u003eLimit heat styling, or always use a heat protectant spray to shield your hair from damage and colour loss.\u003c\/li\u003e\n    \u003cli\u003eConsider using a UV protection spray when exposing your hair to direct sunlight for prolonged periods.\u003c\/li\u003e\n    \u003cli\u003eRegular trims help to keep ends healthy and prevent split ends, maintaining a polished look.\u003c\/li\u003e\n    \u003cli\u003eFor touch-ups, reapply only to the roots to avoid over-processing the lengths of your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEmbrace the confidence that comes with beautifully coloured, shiny, and healthy-looking dark brown hair. 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Designed for those who crave intense, glossy results, this premium at-home hair colour kit transforms your look with a rich, deep black shade that lasts for weeks. Say goodbye to dull, lacklustre hair and embrace the vibrant, salon-quality finish you deserve.\u003c\/p\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its unique Fade-Defying System, which locks in colour for up to 8 weeks. This isn't just any black hair dye; it's a commitment to enduring beauty. The formula is enriched with a precious High Shine Elixir, providing an exceptional glossy finish that reflects light beautifully, giving your hair an enviable luminosity. From the deepest roots to the most delicate tips, Préférence 1 Black ensures uniform colour and brilliant shine, making it the ideal choice for achieving striking \u003cstrong\u003ejet black hair\u003c\/strong\u003e or an elegant \u003cstrong\u003emidnight black hair dye\u003c\/strong\u003e look.\u003c\/p\u003e\n\u003cp\u003eWhether you're looking to cover stubborn greys or simply enhance your natural colour with a bold, transformative shade, L'Oréal Préférence 1 Black delivers \u003cstrong\u003e100% grey coverage\u003c\/strong\u003e. Its expert formulation ensures that every strand is infused with rich, dark pigments, leaving you with a seamless and perfectly uniform colour. Experience the confidence that comes with beautifully coloured hair that looks professionally done, right from the comfort of your own home.\u003c\/p\u003e\n\n\u003ch4\u003eBenefits of Choosing L'Oréal Préférence 1 Black:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFade-Defying Intensity:\u003c\/strong\u003e Enjoy vibrant, intense black hair colour that resists fading for up to 8 weeks, ensuring your look stays fresh and captivating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous High Shine:\u003c\/strong\u003e Infused with a precious oil High Shine Elixir, this permanent hair dye delivers an extraordinary glossy finish, making your hair visibly more radiant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Grey Coverage:\u003c\/strong\u003e Achieve perfect, even coverage of up to 100% of grey hairs, for a youthful and uniform black shade from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Quality Results At Home:\u003c\/strong\u003e Experience the luxury of a professional hair colour finish with an easy-to-use kit, providing deep, rich, and long-lasting black tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Formula:\u003c\/strong\u003e While colouring, the included High Shine Conditioner works to keep your hair soft, silky, and beautifully maintained.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eAchieve Your Perfect Black: How to Use L'Oréal Préférence 1 Black\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and a stunning \u003cstrong\u003eebony black hair\u003c\/strong\u003e finish, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare \u0026amp; Protect:\u003c\/strong\u003e Always perform an allergy patch test 48 hours before applying the colour. Wear the provided gloves and cover your shoulders. Mix the Colourant Gel with the Developer Crème thoroughly in the applicator bottle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply \u0026amp; Process:\u003c\/strong\u003e Apply the mixture evenly to dry, unwashed hair, starting at the roots and working towards the ends. Ensure full saturation for uniform \u003cstrong\u003edeep black hair dye\u003c\/strong\u003e results. Leave on for the time specified in the instruction leaflet (typically 30 minutes).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Condition:\u003c\/strong\u003e Rinse your hair thoroughly with warm water until the water runs clear. Apply the High Shine Conditioner, leave for a few minutes to nourish, then rinse again. Style as usual to reveal your radiant, newly coloured \u003cstrong\u003elong-lasting black hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eThe L'Oréal Préférence Difference\u003c\/h4\u003e\n\u003cp\u003eL'Oréal has been a pioneer in beauty for over a century, and their Préférence range exemplifies this legacy with its commitment to superior colour performance. When you choose L'Oréal Préférence 1 Black, you're not just choosing a shade; you're choosing a heritage of innovation and quality. This \u003cstrong\u003ebest black hair dye\u003c\/strong\u003e on the market is formulated to provide an unbeatable combination of colour intensity, longevity, and shine, catering to those who demand the finest in \u003cstrong\u003eat-home hair colour kits\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe unique blend of ingredients works synergistically to ensure deep penetration of colour pigments while protecting the hair's integrity. The High Shine Elixir, a signature component of Préférence, is infused with precious oils that not only enhance luminosity but also help to smooth the hair cuticles, resulting in silky-soft, touchable hair. 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Our selection of \u003cstrong\u003eL'Oréal hair products\u003c\/strong\u003e, including the highly sought-after Préférence 1 Black, ensures you receive authentic, high-quality products. We offer competitive pricing, fast shipping across the UK, and excellent customer service. Whether you're looking for a dramatic transformation to \u003cstrong\u003edarkest black hair dye\u003c\/strong\u003e or reliable \u003cstrong\u003eroot touch-up black\u003c\/strong\u003e, trust TJ Beauty Products UK to be your go-to source for all your \u003cstrong\u003eLoreal hair colour\u003c\/strong\u003e needs. Achieve your desired look today and experience the brilliance of L'Oréal Préférence 1 Black!\u003c\/p\u003e\n\u003cp\u003eTransform your hair with the iconic, long-lasting brilliance of L'Oréal Préférence 1 Black. 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Say goodbye to dull hair and embrace a vibrant, natural blonde that truly lasts.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eUp to 8 weeks of Fade-Defying, Radiant Colour:\u003c\/b\u003e Our unique formula locks in colour for long-lasting intensity, resisting fading for weeks, ensuring your 01 Very Very Light Natural Blonde stays fresh and vibrant.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eAchieves a Salon-Quality, Multi-Tonal 01 Very Very Light Natural Blonde:\u003c\/b\u003e Experience professional-grade results with a sophisticated, natural blonde shade that features nuanced tones, avoiding a flat, one-dimensional look.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eInfused with Hi-Shine Elixir for Dazzling, Long-Lasting Luminosity:\u003c\/b\u003e Each kit includes our exclusive Hi-Shine Elixir, designed to be mixed with the colourant for enhanced brilliance and an unparalleled glossy finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eProvides Expert Grey Coverage for a Flawless Finish:\u003c\/b\u003e Effectively covers up to 100% of grey hairs, blending seamlessly with your natural blonde for a uniform and youthful appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eExperience Luminous, Fade-Defying Blonde with L'Oréal Préférence\u003c\/h3\u003e\n\u003cp\u003eUnleash your inner radiance with L'Oréal Préférence 01 Very Very Light Natural Blonde. This iconic permanent hair colour from L'Oréal UK is renowned for its superior performance and incredible staying power. If you're searching for a light, natural blonde shade that makes a statement without compromising on sophistication, your search ends here. The Préférence range is celebrated for its deep, rich colours and its ability to deliver a vibrant, shiny hair finish that truly catches the light.\u003c\/p\u003e\n\n\u003cp\u003eOur innovative Hi-Shine Elixir is the secret to the exceptional luminosity this blonde hair dye provides. Enriched with precious oils, it works to condition your hair during the colouring process, leaving it feeling soft, looking healthy, and radiating an intense, mirror-like shine. This isn't just a hair dye; it's a complete hair care experience designed to elevate your DIY hair colour routine to professional standards. Achieve that desired bright blonde, radiant blonde, or perfect light natural blonde with confidence.\u003c\/p\u003e\n\n\u003cp\u003eThe 01 Very Very Light Natural Blonde shade is a true classic, offering a beautifully balanced, luminous blonde that complements a wide range of skin tones. It's perfect for those seeking a subtle yet impactful change, or for maintaining a naturally light blonde look with outstanding grey coverage. Forget frequent touch-ups; with L'Oréal Préférence, your vibrant blonde hair colour will remain stunning for up to 8 weeks, making it one of the best blonde hair dye options for longevity and brilliance.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's Inside Your L'Oréal Préférence Kit?\u003c\/h3\u003e\n\u003cp\u003eEach L'Oréal Préférence 01 Very Very Light Natural Blonde permanent hair colour kit is thoughtfully assembled to provide everything you need for a seamless and successful at-home hair colouring experience. You’ll find the colourant gel, developer crème, the all-important Hi-Shine Elixir, and a luxurious conditioning balm to nurture your hair post-colouring, along with instructions and gloves.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Components \u0026amp; Their Benefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eColourant Gel:\u003c\/b\u003e Delivers the rich, fade-defying 01 Very Very Light Natural Blonde pigments deep into your hair fibres.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eDeveloper Creme:\u003c\/b\u003e Activates the colourant, ensuring even distribution and long-lasting results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eHi-Shine Elixir:\u003c\/b\u003e A unique blend of oils (such as sunflower seed oil and camellia oleifera seed oil) for unparalleled shine and a silky feel.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eConditioning Balm:\u003c\/b\u003e Enriched with nourishing ingredients to seal the hair cuticle, lock in colour, and leave hair incredibly soft and smooth after colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAchieve Your Perfect Blonde at Home: Step-by-Step Guide\u003c\/h3\u003e\n\u003cp\u003eFor optimal results and to ensure a flawless application of your L'Oréal Préférence 01 Very Very Light Natural Blonde, follow these simple steps carefully:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cb\u003ePerform a Patch Test \u0026amp; Prepare:\u003c\/b\u003e Always conduct an allergy patch test 48 hours before colouring. Wear the provided gloves. Pour the entire tube of Colourant Gel into the applicator bottle containing the Developer Crème. Add the contents of the Hi-Shine Elixir vial. Close the applicator bottle and shake vigorously until the mixture is thoroughly blended.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eApply Colour Evenly:\u003c\/b\u003e Apply the mixture to dry, unwashed hair. For a full head application, start at the roots, making small sections. Work the colour through to the ends. For root touch-ups, apply only to the regrowth area first. Leave for the recommended development time as per instructions (usually 30-40 minutes).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eRinse \u0026amp; Condition:\u003c\/b\u003e Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse hair thoroughly with warm water until the water runs completely clear. Apply a generous amount of the Hi-Shine Conditioner, massage gently into your hair, and leave for 2 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eExpert Tips for Long-Lasting Radiance\u003c\/h3\u003e\n\u003cp\u003eTo maximise the life and vibrancy of your L'Oréal Préférence 01 Very Very Light Natural Blonde hair colour, consider these expert tips:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eAftercare is Key:\u003c\/b\u003e Use colour-protecting shampoos and conditioners specifically designed for coloured hair. These products help to seal the cuticle and prevent premature fading.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eProtect from Heat:\u003c\/b\u003e Limit the use of heat styling tools, and always apply a heat protectant spray before styling to shield your hair colour from damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eSun Protection:\u003c\/b\u003e Prolonged sun exposure can lighten and dull your blonde. 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Préférence 8 Light Blonde ensures optimal grey coverage, blending seamlessly for a uniform and natural-looking result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWelcome to the world of exquisite hair transformation with \u003cstrong\u003eL'Oréal Préférence 8 Light Blonde Permanent Hair Colour\u003c\/strong\u003e, exclusively brought to you by TJ Beauty Products UK. Designed for those seeking a brilliant, long-lasting light blonde shade, this superior at-home hair dye delivers a professional finish with unparalleled shine and fade resistance. If you're searching for the best permanent blonde dye in the UK, look no further than L'Oréal Préférence.\u003c\/p\u003e\n\n\u003cp\u003eOur sophisticated formula ensures that your \u003cstrong\u003elight blonde hair dye\u003c\/strong\u003e experience is nothing short of exceptional. The Préférence range is renowned for its fade-defying technology, which locks in colour for up to 8 weeks. This means fewer touch-ups and more time enjoying your gorgeous, vibrant hue. The \u003cstrong\u003e8 Light Blonde shade\u003c\/strong\u003e is a popular choice for achieving a bright, natural-looking blonde that complements a variety of skin tones, offering a perfect balance between warmth and coolness.\u003c\/p\u003e\n\n\u003ch4\u003eUnlock Luminous Radiance with High Shine Elixir\u003c\/h4\u003e\n\u003cp\u003eWhat truly sets \u003cstrong\u003eL'Oréal Préférence 8 Light Blonde\u003c\/strong\u003e apart is its unique inclusion of the High Shine Elixir. This special component, added to your colour mixture, amplifies the radiance of your hair, leaving it with an intense, mirror-like gloss. Imagine stepping out with hair that not only boasts a beautiful, uniform \u003cstrong\u003epermanent light blonde colour\u003c\/strong\u003e but also shimmers with health and vitality. This elixir is a secret weapon for achieving that sought-after luminous finish, making your blonde hair truly stand out.\u003c\/p\u003e\n\n\u003cp\u003eForget the fear of dull, lifeless blonde hair. With L'Oréal Préférence, your hair will reflect light beautifully, giving it a multi-dimensional look. This is more than just a hair dye; it's a comprehensive shine-boosting treatment integrated into your colouring process. Perfect for revitalising existing blonde or achieving a stunning new look, this product is tailored for excellence in \u003cstrong\u003eat-home hair colouring\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eExpert Grey Coverage for a Flawless Blonde\u003c\/h4\u003e\n\u003cp\u003eFor many, achieving effective \u003cstrong\u003egrey coverage blonde\u003c\/strong\u003e is a primary concern. L'Oréal Préférence 8 Light Blonde addresses this with its expertly formulated permanent colour. It deeply penetrates each strand, ensuring that even the most stubborn greys are completely covered, resulting in a flawless, even blonde from root to tip. You can trust this formulation to provide a seamless blend, giving you renewed confidence and a youthful appearance. This reliable \u003cstrong\u003epermanent hair colour\u003c\/strong\u003e provides consistent, beautiful results every time, making it a go-to for those who demand perfection.\u003c\/p\u003e\n\n\u003ch4\u003eThe Préférence Difference: Long-Lasting Vibrancy \u0026amp; Care\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is synonymous with \u003cstrong\u003elong-lasting blonde\u003c\/strong\u003e hair colour. The advanced fade-defying system is designed to combat external aggressors that typically dull hair colour over time, such as washing, sun exposure, and pollution. This commitment to longevity means your radiant \u003cstrong\u003e8 Light Blonde\u003c\/strong\u003e shade remains true and vibrant for weeks on end. Post-colour, the included High Shine Conditioner is formulated to nourish and smooth your hair, enhancing its shine and helping to maintain the colour's integrity. It's a vital step in your \u003cstrong\u003eblonde hair care routine\u003c\/strong\u003e, ensuring softness and a luxurious feel.\u003c\/p\u003e\n\n\u003cp\u003eAt TJ Beauty Products UK, we understand the desire for professional results without the salon price tag. L'Oréal Préférence allows you to achieve stunning, \u003cstrong\u003esalon-quality blonde results\u003c\/strong\u003e right in your own bathroom. Our customers consistently praise the ease of application and the exceptional finish of this product, making it a top contender for the \u003cstrong\u003ebest permanent blonde hair dye\u003c\/strong\u003e available for purchase online.\u003c\/p\u003e\n\n\u003ch3\u003eAchieving Your Perfect L'Oréal Préférence 8 Light Blonde Look: A Step-by-Step Guide\u003c\/h3\u003e\n\u003cp\u003eFor optimal results and to ensure your safety, please always follow the instructions included in your L'Oréal Préférence pack. Here’s a general guide to help you achieve your desired \u003cstrong\u003eradiant blonde hair\u003c\/strong\u003e:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Safety First:\u003c\/strong\u003e Always begin with a skin allergy patch test 48 hours before full application. This crucial step helps prevent allergic reactions. Ensure your hair is dry and unwashed. Put on the gloves provided. Mix the Colourant Gel and High Shine Elixir into the Developer Cream bottle, shaking well until completely blended.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrecise Application:\u003c\/strong\u003e Section your hair for easier application. For first-time colouring, apply the mixture evenly from roots to tips. If you're doing a root touch-up, apply to the root area first, leave for 20 minutes, then emulsify through the lengths for the remaining 10-15 minutes. Ensure thorough saturation for an even, beautiful \u003cstrong\u003elight blonde colour\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelopment \u0026amp; Rinse:\u003c\/strong\u003e Allow the colour to develop for the time specified in your instruction leaflet (typically 25-35 minutes for optimal colour penetration and \u003cstrong\u003efade-defying colour\u003c\/strong\u003e). Once the development time is complete, rinse your hair thoroughly with warm water until the water runs completely clear, ensuring no residue remains.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNourish \u0026amp; Shine:\u003c\/strong\u003e Apply the included High Shine Conditioner to your hair, gently massaging it in. Leave for 2 minutes to allow it to deeply nourish your hair and lock in shine. Rinse thoroughly. Style as desired and admire your vibrant, \u003cstrong\u003eluminous blonde\u003c\/strong\u003e transformation!\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor detailed instructions, refer to the leaflet inside your L'Oréal Préférence pack. Proper application is key to achieving that perfect \u003cstrong\u003epermanent light blonde\u003c\/strong\u003e shade.\u003c\/p\u003e\n\n\u003ch3\u003eThe Science Behind the Radiance: Key Ingredients in L'Oréal Préférence 8 Light Blonde\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with advanced ingredients designed to deliver vibrant colour, intense shine, and long-lasting results. Understanding the components helps appreciate the product's effectiveness:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e Contains colouring agents like Ammonium Hydroxide (to open the hair cuticle), p-Phenylenediamine (PPD) and Resorcinol (for permanent colour formation). These work together to create the deep, rich \u003cstrong\u003e8 Light Blonde\u003c\/strong\u003e pigment.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Primarily composed of Hydrogen Peroxide, this cream activates the colouring agents, enabling them to penetrate the hair shaft and deposit the new colour.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh Shine Elixir:\u003c\/strong\u003e A unique blend often including ingredients like Paraffinum Liquidum (Mineral Oil), Ricinus Communis Seed Oil (Castor Seed Oil), and Tocopherol (Vitamin E). 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This exquisite shade offers a sophisticated blend of coppery pink and subtle gold tones, creating a unique and on-trend rose gold hair colour that truly stands out. Designed for those who seek salon-quality results and an enduring, vibrant hue from the comfort of their home, Préférence 8.23 promises a transformative hair experience. Embrace a radiant, multi-dimensional rose gold that catches the light beautifully and reflects your individual style.\u003c\/p\u003e\n\n\u003cp\u003eL'Oréal Préférence is renowned for its \u003cstrong\u003efade-defying technology\u003c\/strong\u003e, ensuring your stunning medium rose gold hair colour remains intense and luminous for up to 8 weeks. The secret lies in its unique formula, enriched with a luxurious High Shine Elixir, which conditions your hair from root to tip. This commitment to colour longevity means you can enjoy your fresh, vibrant look without worrying about premature fading. Indulge in a hair colouring experience that not only delivers an exceptional shade but also cares for your hair, leaving it feeling soft, silky, and beautifully conditioned after every application.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003e8.23 Medium Rose Gold\u003c\/strong\u003e shade is more than just a colour; it's a statement. This permanent hair dye offers an iridescent finish, providing depth and dimension that adapts to different lighting. It's ideal for adding a touch of modern elegance and warmth to your complexion. Whether you're looking to refresh your current look or embark on a bold hair transformation, this \u003cstrong\u003eL'Oréal Préférence rose gold hair dye\u003c\/strong\u003e is formulated to deliver rich, even colour from root to tip. 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This makes it an excellent choice for anyone seeking reliable performance in an at-home hair dye kit.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Apply L'Oréal Préférence 8.23 Medium Rose Gold for Best Results\u003c\/h4\u003e\n\u003cp\u003eFor an optimal and safe hair colouring experience, follow these essential steps:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Safety First:\u003c\/strong\u003e Always begin with a skin allergy patch test 48 hours before applying the product, even if you've used hair colourants before. Wear the provided gloves. Prepare your colour mixture by carefully mixing the colourant gel and developer cream in the applicator bottle. Shake well until fully blended. Ensure your hair is dry and unwashed.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrecise Application:\u003c\/strong\u003e Section your hair into manageable parts. 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This crucial step helps to seal the cuticles and enhance the long-lasting hair colour.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eKey Ingredients for Beautiful, Healthy Hair\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence 8.23 Medium Rose Gold is formulated with carefully selected ingredients to deliver vibrant colour and superior hair care. 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Say goodbye to dull, brassy tones and embrace the vibrant, multi-dimensional beauty of professional-quality hair colour, all from the comfort of your home.\u003c\/p\u003e\n\n\u003cp\u003eL'Oréal Préférence, a leader in home hair colouring, brings you an advanced formula that ensures your desired shade of 9.1 Light Ash Blonde is not just beautiful on day one, but remains stunning for weeks on end. Inspired by the captivating cool tones of Scandinavian beauty, this particular shade, Viking Light Ash Blonde, is perfect for those seeking a sophisticated, anti-brassiness blonde. It’s more than just a hair dye; it’s a commitment to enduring radiance and health for your hair.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 9.1 Viking Light Ash Blonde?\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFade-Defying, Long-Lasting Colour:\u003c\/strong\u003e Experience unparalleled colour retention with our innovative anti-fade technology. Your L'Oréal Préférence 9.1 Viking Light Ash Blonde will resist fading for up to 8 weeks, ensuring vibrant, true-to-tone results that last. This permanent blonde hair colour locks in pigments for enduring intensity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLuminous, Multi-Dimensional Shine:\u003c\/strong\u003e Each L'Oréal Préférence kit includes a unique High-Shine Elixir, formulated to infuse your hair with extraordinary luminosity. Achieve a professional, glossy finish that catches the light, making your ash blonde hair look incredibly healthy and vibrant.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e100% Perfect Grey Coverage:\u003c\/strong\u003e Don't let grey hairs diminish your confidence. L'Oréal Préférence 9.1 provides flawless, 100% grey hair coverage, seamlessly blending new growth for a uniform, natural-looking ash blonde result.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNourishing Shine-Protecting Conditioner:\u003c\/strong\u003e Post-colouring care is crucial. Our included rich, shine-protecting conditioner, enriched with Vitamin E, deeply nourishes and conditions your hair, leaving it feeling incredibly soft, smooth, and manageable, while enhancing its natural radiance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eEmbrace the Viking Light Ash Blonde Shade\u003c\/h4\u003e\n\u003cp\u003eThe 9.1 Viking Light Ash Blonde is an iconic shade within the L'Oréal Préférence range, renowned for its ability to deliver a beautifully cool, crisp blonde. This particular light ash blonde hair dye works wonders in neutralising unwanted yellow or brassy undertones, often associated with blonde hair, providing a clean, elegant finish. If you desire a sophisticated, natural-looking cool blonde, then this fade-defying blonde is your ideal choice. It’s perfect for achieving that coveted Scandinavian blonde look, offering a fresh and bright appearance that complements various skin tones.\u003c\/p\u003e\n\u003cp\u003eL'Oréal's expertise in hair colour ensures that each application of Préférence 9.1 Viking Light Ash Blonde not only colours but also cares for your hair. The advanced pigments penetrate deep into the hair fibre, ensuring even and consistent colour from root to tip. This at-home hair colouring kit empowers you to become your own colourist, with salon-quality results guaranteed.\u003c\/p\u003e\n\n\u003ch4\u003eEasy At-Home Application: Your Path to Perfect Ash Blonde\u003c\/h4\u003e\n\u003cp\u003eAchieving your dream cool tone blonde is simple with the comprehensive L'Oréal Préférence kit. Follow these steps for an effortless application and stunning results:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation is Key:\u003c\/strong\u003e Begin by performing an allergy patch test 48 hours prior to colouring. This crucial step helps prevent adverse reactions. Don your provided gloves and protect your clothing to ensure a clean application process.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMixing Your Colour:\u003c\/strong\u003e Carefully pour the entire contents of the colourant gel tube into the developer cream applicator bottle. Secure the applicator cap and shake vigorously for at least 30 seconds until the mixture is uniform and thoroughly blended.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrecise Application:\u003c\/strong\u003e Apply the creamy mixture to dry, unwashed hair. Start at the roots, ensuring complete saturation, then work the product through to the ends. For even colour distribution, use the applicator tip to section your hair. Allow the colour to develop for the recommended 30 minutes (or as per instructions for specific hair types\/conditions).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Condition for Shine:\u003c\/strong\u003e Once the development time is complete, rinse your hair thoroughly with warm water until the water runs completely clear. Then, apply a generous amount of the included High-Shine Conditioner. Massage it in gently, leave for 2 minutes, and rinse once more for incredibly soft, shiny, and revitalised hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eQuality Ingredients for Superior Hair Colouring\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence is formulated with high-quality ingredients chosen for their effectiveness and hair care benefits. The synergistic action of these components ensures a vibrant, long-lasting colour while maintaining hair health.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e Contains key colour pigments (e.g., Toluene-2,5-Diamine, Resorcinol, p-Aminophenol) designed to create the precise 9.1 Light Ash Blonde shade, ensuring cool tones and neutralising brassiness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Powered by Hydrogen Peroxide, this cream activates the colourant, allowing for deep penetration and permanent colour transformation. Conditioning agents help protect hair during the process.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Shine Conditioner:\u003c\/strong\u003e Enriched with nourishing ingredients like Cetearyl Alcohol, Glycerin, and Vitamin E (Tocopheryl Acetate), this conditioner seals the cuticle, locks in shine, and leaves hair feeling incredibly soft and smooth post-colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e(Please refer to the product packaging for the full and most up-to-date ingredient list.)\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch4\u003eTJ Beauty Products UK: Your Trusted Source for L'Oréal Excellence\u003c\/h4\u003e\n\u003cp\u003eWhen you choose L'Oréal Préférence 9.1 Viking Light Ash Blonde from TJ Beauty Products UK, you're not just buying a hair dye; you're investing in salon-quality results, backed by our commitment to genuine products and excellent customer service. As a leading supplier of beauty products UK, we ensure fast, reliable delivery straight to your door. Explore our extensive range of L'Oréal hair care and colouring solutions and transform your hair with confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDon't wait to achieve the beautiful, fade-defying ash blonde hair you've always dreamed of. Add L'Oréal Préférence 9.1 Viking Light Ash Blonde to your cart today and experience the difference!\u003c\/strong\u003e\u003c\/p\u003e\n","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855934214520,"sku":"Loreal-9-1","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/9-1.jpg?v=1734530731"},{"product_id":"loreal-preference-9-12-very-light-ash-beige-blonde","title":"L'Oréal Préférence 9.12 Very Light Ash Beige Blonde | Fade-Defying Luminous Shine Permanent Hair Colour","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 9.12 Very Light Ash Beige Blonde\u003c\/h3\u003e\u003cp\u003eUnlock the secret to salon-quality, fade-defying hair colour right in your own home with L'Oréal Préférence 9.12 Very Light Ash Beige Blonde. As an elite SEO copywriter for TJ Beauty Products UK, we understand your desire for long-lasting, luminous colour that truly reflects your style. This iconic permanent hair colour from L'Oréal is expertly formulated to deliver stunning, multi-faceted results, infusing your locks with a beautiful, cool ash beige blonde that stays vibrant for up to 8 weeks.\u003c\/p\u003e\u003cp\u003eSay goodbye to dull, brassy tones and hello to brilliant, high-shine hair. L'Oréal Préférence is renowned for its unique blend of technology and rich colourants, providing superior fade resistance and an exquisite luminous finish. Whether you're refreshing your current blonde, experimenting with a new ash tone, or seeking impeccable grey coverage, the 9.12 Very Light Ash Beige Blonde shade offers a sophisticated, natural-looking result that's anything but ordinary.\u003c\/p\u003e\u003ch4\u003eWhy Choose L'Oréal Préférence 9.12 Very Light Ash Beige Blonde?\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFade-Defying Colour for up to 8 Weeks:\u003c\/strong\u003e Experience intense, radiant blonde that resists fading for an extended period, thanks to Préférence's advanced fade-defying system. Your colour stays fresh, vibrant, and true to tone week after week.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous High-Shine Finish with a Multi-Faceted Look:\u003c\/strong\u003e Infused with a unique High-Shine Conditioner, this formula boosts natural luminosity, leaving your hair with an incredible, mirror-like gloss and a rich, multi-dimensional colour depth that catches the light beautifully.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCool Ash Beige Tones Neutralise Brassiness \u0026amp; Yellow Undertones:\u003c\/strong\u003e The sophisticated 9.12 shade is specifically designed with cool ash and subtle beige pigments to expertly counteract unwanted warm, brassy, or yellow hues, ensuring a clean, elegant blonde finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect Grey Coverage from Root to Tip:\u003c\/strong\u003e Achieve flawless results with 100% grey coverage. L'Oréal Préférence ensures that every strand is enveloped in rich, even colour, providing a seamless and youthful look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalon-Quality Results at Home:\u003c\/strong\u003e Formulated by L'Oréal Paris, a leader in hair expertise, Préférence brings professional-grade colouration to your bathroom, making it easier than ever to achieve stunning, long-lasting hair transformations.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe Science Behind the Shade: 9.12 Very Light Ash Beige Blonde\u003c\/h4\u003e\u003cp\u003eThe 9.12 in L'Oréal Préférence represents a very light blonde with a predominant ash (1) tone and a secondary beige (2) reflection. This carefully balanced formulation is perfect for those seeking a cool yet soft blonde, avoiding any harsh or overly grey appearances. The ash tones work to neutralise warmth, while the beige elements add a touch of natural softness and sophistication. This combination results in a harmonious, elegant very light ash beige blonde, ideal for a refined, modern aesthetic. It’s a popular choice for achieving a chic, understated blonde that complements various skin tones and offers a flattering, contemporary look.\u003c\/p\u003e\u003ch4\u003eEnriched with Care: The L'Oréal Préférence Difference\u003c\/h4\u003e\u003cp\u003eEach L'Oréal Préférence pack comes complete with a luxurious High-Shine Conditioner, enriched with Vitamin E and a UV filter. This specially formulated conditioner is your secret weapon for maintaining colour vibrancy and shine. Applied after colouring, it locks in colour pigments, deeply nourishes hair fibres, and helps protect against external aggressors, leaving your hair feeling incredibly soft, supple, and brilliantly glossy. This commitment to aftercare ensures your Préférence colour remains luminous and healthy-looking for weeks.\u003c\/p\u003e\u003ch4\u003eAchieve Your Perfect Blonde: How to Apply L'Oréal Préférence 9.12\u003c\/h4\u003e\u003cp\u003eFor best results and to ensure an enjoyable colouring experience, always follow the instructions carefully. Here’s a simplified guide to applying your L'Oréal Préférence 9.12 Very Light Ash Beige Blonde permanent hair dye:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation is Key:\u003c\/strong\u003e Begin by performing a skin allergy patch test 48 hours before colouring – this is crucial for your safety. Gather your supplies: put on the protective gloves provided, drape an old towel over your shoulders to protect clothing, and ensure your hair is dry and unwashed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the Colour:\u003c\/strong\u003e Carefully pour the entire contents of the colourant gel tube into the developer cream applicator bottle. Secure the applicator cap and shake vigorously for at least 30 seconds until the mixture is thoroughly combined and uniform in colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication Process:\u003c\/strong\u003e Immediately after mixing, snip off the tip of the applicator bottle. For a full head application or if you have significant regrowth, start by applying the colour mixture to the roots. Work your way down through the lengths and ends, ensuring even and complete saturation. For touch-ups, apply to roots first, then emulsify through ends for the last 5-10 minutes of development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelopment Time \u0026amp; Rinse:\u003c\/strong\u003e Allow the colour to develop for the time specified in the instruction leaflet (typically 30 minutes). Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly under warm water until the water runs completely clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition for Luminous Shine:\u003c\/strong\u003e Apply a generous amount of the High-Shine Conditioner provided. Massage it gently into your hair, focusing on the mid-lengths and ends. Leave the conditioner on for 2 minutes to allow its nourishing ingredients to penetrate. Rinse thoroughly once more for soft, silky, and brilliantly shiny hair.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch4\u003eShop L'Oréal Préférence at TJ Beauty Products UK\u003c\/h4\u003e\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the best in beauty. L'Oréal Préférence 9.12 Very Light Ash Beige Blonde permanent hair colour is a testament to L'Oréal's dedication to quality and innovation. Elevate your hair game with this luxurious, fade-defying formula designed for luminous shine and perfect grey coverage. Browse our extensive range of L'Oréal hair dyes and discover your perfect shade today. Experience the confidence that comes with beautifully coloured, healthy-looking hair.\u003c\/p\u003e\u003ch4\u003eFull Ingredients List (For detailed information, please refer to product packaging):\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e Aqua \/ Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Aminophenol, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, M-Aminophenol, Resorcinol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl, Ammonium Acetate, Sodium Metabisulfite, EDTA, Erythorbic Acid, Parfum \/ Fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Shine Conditioner:\u003c\/strong\u003e Aqua \/ Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera \/ Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Trideceth-6, Chlorhexidine Digluconate, Dimethicone, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Geraniol, Alpha-Isomethyl Ionone, Cetrimonium Chloride, Citronellol, Coumarin, Amyl Cinnamal, Parfum \/ Fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855935558008,"sku":"Loreal-9-12","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/9-12-very-light-ash-beige-blonde.webp?v=1734530936"},{"product_id":"loreal-preference-74-mango-copper","title":"L'Oréal Préférence 74 Mango Copper Luminous Permanent Hair Colour for Radiant Shine","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 74 Mango Copper\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eAchieve up to 8 weeks of stunning, fade-defying copper colour intensity.\u003c\/li\u003e\n    \u003cli\u003eExperience luminous shine thanks to Préférence's unique high-shine elixer.\u003c\/li\u003e\n    \u003cli\u003eEnjoy a rich, vibrant 74 Mango Copper shade with long-lasting radiance.\u003c\/li\u003e\n    \u003cli\u003eThe conditioning formula leaves your hair feeling soft, smooth, and beautifully healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUnleash your inner radiance with \u003cstrong\u003eL'Oréal Préférence 74 Mango Copper Permanent Hair Colour\u003c\/strong\u003e, exclusively at TJ Beauty Products UK. Designed for salon-quality results at home, this luxurious hair dye kit delivers a stunning, vibrant copper shade that defies fading for up to 8 weeks. If you’re searching for a rich, luminous permanent copper hair dye that leaves your hair looking brilliant and feeling soft, Préférence 74 Mango Copper is your ultimate choice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eL'Oréal Préférence\u003c\/strong\u003e is renowned for its iconic fade-defying formula, ensuring your radiant copper colour remains intense and true, wash after wash. The unique combination of high-intensity pigments and the precious oil enriched High Shine Conditioner locks in colour and nourishes your hair, preventing dullness and dryness. This at-home hair colour solution is perfect for achieving a professional finish without the salon price tag, giving you confidence and gorgeous hair.\u003c\/p\u003e\n\n\u003ch4\u003eDiscover the L'Oréal Préférence Difference for Radiant Copper Hair\u003c\/h4\u003e\n\u003cp\u003eThe secret behind the enduring luminosity of L'Oréal Préférence 74 Mango Copper lies in its advanced technology. Each kit comes complete with a High Shine Elixer, a special addition to be mixed with your colourant, which infuses your hair with an incredible shine that lasts. The formula is specifically engineered to provide optimum grey coverage while delivering a multi-tonal, dimensional copper hue. Imagine hair that catches the light with every movement, reflecting a vibrant, mango-inspired copper that commands attention.\u003c\/p\u003e\n\n\u003cp\u003eFor those in the UK looking for a reliable, long-lasting permanent hair colour, L'Oréal Préférence offers unparalleled performance. Our 74 Mango Copper shade is a warm, inviting copper that revitalizes your look and complements a variety of skin tones. Say goodbye to dull, flat hair and embrace a vivid, fade-resistant colour that truly shines. This kit includes everything you need for a complete hair colouring experience: developer, colourant, a high-shine conditioner, and clear instructions.\u003c\/p\u003e\n\n\u003ch4\u003eAchieve Your Perfect Copper Shade at Home: Application Guide\u003c\/h4\u003e\n\u003cp\u003eTransforming your hair with L'Oréal Préférence 74 Mango Copper is straightforward and rewarding. For best results and to ensure your safety, always follow the included instructions carefully. Here are the simplified steps:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAllergy Test First:\u003c\/strong\u003e It is crucial to perform an allergy patch test 48 hours before each use, even if you have coloured your hair before. This simple step helps prevent allergic reactions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare \u0026amp; Apply:\u003c\/strong\u003e Mix the colourant and developer thoroughly in the applicator bottle. Apply the mixture to dry, unwashed hair. For all-over colour, start at the roots and work your way to the ends, ensuring even saturation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDevelop \u0026amp; Rinse:\u003c\/strong\u003e Allow the colour to develop for the time specified in the leaflet (usually 30 minutes). Once complete, rinse your hair thoroughly with warm water until the water runs completely clear.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCondition for Shine:\u003c\/strong\u003e Apply the High Shine Conditioner, which is enriched with precious oils, to your hair. Leave it on for 2 minutes to deeply nourish and seal in the shine, then rinse one final time for a soft, glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eAlways wear the gloves provided and protect your clothing and surrounding surfaces. Following these steps will help you achieve the vibrant, luminous 74 Mango Copper shade you desire, with beautiful, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eIngredients for Luminous, Healthy-Looking Hair\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Préférence 74 Mango Copper is crafted with high-quality ingredients to deliver exceptional colour and care. The sophisticated formula ensures even colour distribution and a lasting, brilliant shine. Key components include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Intensity Pigments:\u003c\/strong\u003e For vibrant, multi-dimensional colour that truly stands out.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrecious Oil Enriched Conditioner:\u003c\/strong\u003e Deeply nourishes hair, leaving it silky-soft and enhancing shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAnti-Fade System:\u003c\/strong\u003e Helps to lock in colour and prevent fading for up to 8 weeks of vibrancy.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Developers:\u003c\/strong\u003e Carefully balanced for effective colour deposit without excessive damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOur detailed ingredients list ensures transparency, allowing you to understand the components that contribute to your beautiful hair transformation:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHair Colourant:\u003c\/strong\u003e Aqua \/ Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine, Resorcinol, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, Sodium Metabisulfite, EDTA, Erythorbic Acid, Parfum \/ Fragrance.\u003cbr\u003e\n\u003cstrong\u003eDeveloper:\u003c\/strong\u003e Aqua \/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin.\u003cbr\u003e\n\u003cstrong\u003eHigh Shine Conditioner:\u003c\/strong\u003e Aqua \/ Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera \/ Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Geraniol, Alpha-Isomethyl Ionone, Cetrimonium Chloride, Citronellol, Hydroxycitronellal, Hexyl Cinnamal, Amyl Cinnamal, Parfum \/ Fragrance.\u003cbr\u003e\n\u003cstrong\u003ePrecious Oil (may be included separately):\u003c\/strong\u003e Paraffinum Liquidum \/ Mineral Oil, Helianthus Annuus Seed Oil \/ Sunflower Seed Oil, Cocos Nucifera Oil \/ Coconut Oil, Tocopherol, Parfum \/ Fragrance.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose L'Oréal Préférence 74 Mango Copper from TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the best in beauty. L'Oréal Préférence 74 Mango Copper is more than just a hair dye; it's an investment in vibrant, radiant hair. Its advanced formula and conditioning properties make it a favourite among those seeking professional-quality permanent hair colour at home. Experience the confidence that comes with fade-defying colour and intense shine. Shop now and transform your look with the luminous appeal of Mango Copper.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855937786232,"sku":"Loreal-74","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/74.jpg?v=1734531227"},{"product_id":"loreal-preference-6-45-intense-copper-auburn","title":"L'Oréal Préférence 6.45 Intense Copper Auburn Permanent Hair Colour Kit for Vibrant, Fade-Defying Results","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 6.45 Intense Copper Auburn\u003c\/h3\u003e\n\u003cp\u003eTransform your look with the captivating warmth of L'Oréal Préférence 6.45 Intense Copper Auburn Permanent Hair Colour, exclusively from TJ Beauty Products UK. This premium at-home hair dye kit is designed for those seeking a truly luminous, long-lasting copper auburn shade. Experience salon-quality results that boast fade-defying vibrancy and an irresistible high-shine finish, making every strand shimmer with intense copper brilliance. Say goodbye to dullness and hello to radiant, head-turning colour that lasts.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnrivalled Fade-Defying Vibrancy:\u003c\/strong\u003e Enjoy up to 8 weeks of intense, vibrant copper auburn colour that resists fading, keeping your look fresh and bold. Ideal for those searching for \u003ca href=\"#\" title=\"Long-lasting red hair dye\"\u003elong-lasting red hair dye\u003c\/a\u003e and \u003ca href=\"#\" title=\"Fade-defying copper hair colour\"\u003efade-defying copper hair colour\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExceptional Luminous Shine:\u003c\/strong\u003e Our unique High-Shine Elixir creates a reflective finish, infusing your hair with brilliant, multi-tonal light. Achieve that coveted \u003ca href=\"#\" title=\"Glossy red hair\"\u003eglossy red hair\u003c\/a\u003e look with ease.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional-Quality Results at Home:\u003c\/strong\u003e Achieve the sophisticated depth and richness of a professional salon colour from the comfort of your own home. Get \u003ca href=\"#\" title=\"Salon quality hair dye UK\"\u003esalon-quality hair dye UK\u003c\/a\u003e results without the salon price.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNourishing Colour Lock Conditioner:\u003c\/strong\u003e Enriched with precious oils, the included conditioner locks in colour and leaves hair feeling incredibly soft, smooth, and supple. Perfect for maintaining \u003ca href=\"#\" title=\"Healthy coloured hair\"\u003ehealthy coloured hair\u003c\/a\u003e and preventing dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDeep Dive into L'Oréal Préférence Colour Technology\u003c\/h3\u003e\n\u003cp\u003eL'Oréal Préférence is renowned for its advanced \u003ca href=\"#\" title=\"Loreal fade-defying formula\"\u003efade-defying formula\u003c\/a\u003e. The 6.45 Intense Copper Auburn shade is expertly crafted to deliver a rich, deep copper with subtle auburn undertones, providing full \u003ca href=\"#\" title=\"Grey coverage hair dye\"\u003egrey coverage\u003c\/a\u003e and an even, radiant finish. Our translucent gel formula works to encapsulate pigments, ensuring they penetrate deeply for a truly rich, long-lasting colour experience. The addition of the High-Shine Elixir, applied before colouring, prepares your hair for optimum light reflection, enhancing its natural luminosity and creating that sought-after glossy finish.\u003c\/p\u003e\n\u003cp\u003ePost-colouring, the Colour Lock Conditioner, enriched with a UV filter and Vitamin E, helps to protect your vibrant copper auburn from external aggressors, preserving its intensity and shine week after week. This combination ensures your \u003ca href=\"#\" title=\"Intense copper red hair\"\u003eintense copper red hair\u003c\/a\u003e remains as captivating as the day it was dyed, making it the ideal choice for those looking for the \u003ca href=\"#\" title=\"Best permanent copper hair dye\"\u003ebest permanent copper hair dye\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eEmbrace the 6.45 Intense Copper Auburn Shade\u003c\/h3\u003e\n\u003cp\u003eFor individuals desiring a striking yet natural-looking red hue, the 6.45 Intense Copper Auburn is an exquisite choice. This shade brings warmth and sophistication, perfectly complementing a wide range of skin tones. Whether you're looking to refresh your existing red, add depth to natural auburn, or embark on a bold new \u003ca href=\"#\" title=\"Copper hair transformation\"\u003ecopper hair transformation\u003c\/a\u003e, L'Oréal Préférence delivers without compromise. It’s the ultimate solution for achieving \u003ca href=\"#\" title=\"Vibrant red hair at home\"\u003evibrant red hair at home\u003c\/a\u003e with enduring beauty, making it a top choice for \u003ca href=\"#\" title=\"Permanent hair colour UK\"\u003epermanent hair colour in the UK\u003c\/a\u003e. Discover the joy of a colour that not only transforms your hair but also elevates your entire look with a unique blend of \u003ca href=\"#\" title=\"Loreal copper hair dye\"\u003eLoreal copper hair dye\u003c\/a\u003e and auburn tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Your Perfect Copper Auburn Shade with L'Oréal Préférence\u003c\/h3\u003e\n\u003cp\u003eAchieving your dream 6.45 Intense Copper Auburn is straightforward with the L'Oréal Préférence kit. Follow these simple steps for flawless, vibrant results:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 1: Preparation \u0026amp; Patch Test.\u003c\/strong\u003e Safety first! Always perform an allergy patch test 48 hours before colouring, even if you’ve used hair colour before. Read the instructions carefully, gather your tools (gloves, old towel, timer), and protect your clothes and surfaces. Ensure your hair is dry and unwashed for optimal colour absorption. This crucial step helps prevent allergic reactions and ensures the best \u003ca href=\"#\" title=\"At-home hair dye results\"\u003eat-home hair dye results\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 2: Mixing \u0026amp; Application.\u003c\/strong\u003e Don your protective gloves. Pour the colourant gel into the developer cream applicator bottle and shake thoroughly until fully mixed. Twist off the applicator tip immediately to avoid pressure build-up. Apply the mixture directly to your dry, unwashed hair, starting at the roots and working your way through to the tips. Ensure even saturation for consistent, beautiful copper results and full \u003ca href=\"#\" title=\"Grey coverage with Loreal\"\u003egrey coverage with Loreal\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 3: Develop, Rinse \u0026amp; Condition.\u003c\/strong\u003e Allow the colour to develop for the time specified in the instruction leaflet (typically 30 minutes, but always refer to your specific kit's instructions). Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly with warm water until the water runs completely clear.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStep 4: Nourish \u0026amp; Shine.\u003c\/strong\u003e Finally, apply the Colour Lock Conditioner. Leave it on for 2 minutes to deeply nourish and protect your newly coloured hair. This special conditioner helps to seal the cuticle, locking in colour and enhancing shine. Rinse thoroughly for an incredibly soft, shiny, and vibrant finish. Your \u003ca href=\"#\" title=\"New copper auburn hair colour\"\u003enew copper auburn hair colour\u003c\/a\u003e will feel as good as it looks!\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eMaintaining Your Vibrant Copper Auburn\u003c\/h3\u003e\n\u003cp\u003eTo preserve your exquisite 6.45 Intense Copper Auburn shade, we recommend incorporating colour-safe shampoos and conditioners specifically designed for coloured hair. These products help to lock in pigments and protect against fading. Avoid excessive heat styling, which can accelerate colour fade, or use a heat protectant spray. For an extra boost of shine and protection, incorporate a weekly hair mask designed for coloured hair into your routine. Regular trims will also help keep your ends healthy and your vibrant \u003ca href=\"#\" title=\"Copper red hair\"\u003ecopper red hair\u003c\/a\u003e looking fresh and lively. With L'Oréal Préférence, caring for your \u003ca href=\"#\" title=\"Vibrant red hair\"\u003evibrant red hair\u003c\/a\u003e is simple and rewarding.\u003c\/p\u003e\n\n\u003ch3\u003eComprehensive Ingredients for Optimal Performance\u003c\/h3\u003e\n\u003cp\u003eThe L'Oréal Préférence 6.45 Intense Copper Auburn kit is formulated with a carefully selected blend of ingredients across its three key components to deliver superior colour and care:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e Contains high-performance pigments, including Toluene-2,5-Diamine, Resorcinol, and Phenylenediamine, for deep, lasting colour and full \u003ca href=\"#\" title=\"Loreal grey hair coverage\"\u003egrey hair coverage\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeveloper Cream:\u003c\/strong\u003e Powered by Hydrogen Peroxide, this cream activates the colour pigments, ensuring optimal penetration into the hair shaft for an even, radiant result.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh Shine Elixir:\u003c\/strong\u003e Often featuring nourishing oils like Helianthus Annuus Seed Oil (Sunflower Seed Oil), this elixir enhances luminosity and prepares hair for a glossy finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eColour Lock Conditioner:\u003c\/strong\u003e Enriched with nourishing components such as Glycerin, Behentrimonium Chloride, Tocopheryl Acetate (Vitamin E), and UV filters, this conditioner protects colour intensity and leaves hair feeling incredibly soft and smooth, prolonging your \u003ca href=\"#\" title=\"Loreal long-lasting hair colour\"\u003eLoreal long-lasting hair colour\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose L'Oréal Préférence from TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the best in beauty. L'Oréal Préférence 6.45 Intense Copper Auburn is a testament to quality, delivering on its promise of vibrant, fade-defying colour and exceptional shine. As a trusted retailer, we ensure you receive authentic L'Oréal products, offering convenience and reliability for your online purchase. Shop with confidence for your next \u003ca href=\"#\" title=\"Hair transformation UK\"\u003ehair transformation UK\u003c\/a\u003e and experience the renowned expertise of L'Oréal, now available for convenient delivery. Embrace your boldest self with a \u003ca href=\"#\" title=\"Copper auburn hair that shines\"\u003ecopper auburn hair that truly shines\u003c\/a\u003e!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855939457400,"sku":"Loreal-6-45","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/6-45.jpg?v=1734531469"},{"product_id":"loreal-preference-11-21-ultra-light-cool-pearl-blonde","title":"L'Oréal Préférence Luminous, Long-Lasting Colour \u0026 Shine for Blonde Hair 11.21 Ultra Light Cool Pearl Blonde","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 11.21 Ultra Light Cool Pearl Blonde\u003c\/h3\u003e\u003cp\u003eUnlock an extraordinary, radiant blonde with L'Oréal Préférence 11.21 Ultra Light Cool Pearl Blonde. This isn't just hair dye; it's a transformation into a world of luminous, multi-dimensional colour that truly shines. Designed for those who crave a salon-quality finish from the comfort of their home, this permanent hair colour offers unparalleled depth and brilliance, ensuring your blonde is never dull, but always dazzling.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAchieve permanent, ultra-luminous cool pearl blonde colour with multi-tonal, reflective shine.\u003c\/li\u003e\n\u003cli\u003eExperience long-lasting, vibrant results that keep your blonde radiant for up to 8 weeks.\u003c\/li\u003e\n\u003cli\u003eHarness the power of advanced translucent gel technology, expertly combined with precious shine oil for an intensely glossy finish.\u003c\/li\u003e\n\u003cli\u003ePreserve your colour's vibrancy with the exclusive Shine Protect conditioner, enriched with a UV filter and Vitamin E derivative.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDiscover the L'Oréal Préférence Difference\u003c\/h3\u003e\u003cp\u003eAt the heart of L'Oréal Préférence 11.21 Ultra Light Cool Pearl Blonde is its revolutionary translucent gel technology. Unlike traditional hair dyes, this unique formulation penetrates deeply, allowing for a more even and luminous colour result. The translucent nature of the gel ensures that your hair's natural highs and lows are accentuated, creating a rich, multi-faceted cool pearl blonde that beautifully catches the light from every angle. Prepare for compliments as your hair radiates with a sophisticated, professional glow.\u003c\/p\u003e\u003cp\u003eInfused with a precious shine oil, this permanent hair colour doesn't just colour; it cares. This luxurious oil works in harmony with the gel formula to deliver an intense boost of shine, leaving your hair feeling soft, silky, and looking incredibly healthy. The combination of advanced colour science and nourishing ingredients means you get vibrant colour without compromising on hair health, making it an ideal choice for maintaining your desired blonde shade with integrity.\u003c\/p\u003e\u003ch3\u003eMaintain Your Luminous Blonde with Expert Care\u003c\/h3\u003e\u003cp\u003eThe journey to stunning blonde doesn't end with colouring. L'Oréal Préférence 11.21 Ultra Light Cool Pearl Blonde includes a specially formulated Shine Protect conditioner, your secret weapon for prolonging colour intensity and shine. Enriched with a potent UV filter, this conditioner helps to shield your hair from sun exposure, a common culprit for colour fade. Furthermore, a Vitamin E derivative works to nourish and protect, ensuring your cool pearl blonde remains vibrant and fresh, week after week.\u003c\/p\u003e\u003cp\u003eWith regular use of the Shine Protect conditioner, you can expect your beautiful, luminous blonde to last for up to 8 weeks, defying dullness and maintaining its salon-fresh appeal. It's the ultimate finishing touch, designed to lock in colour and boost shine, ensuring your Préférence experience is nothing short of exceptional.\u003c\/p\u003e\u003ch3\u003eHow to Achieve Your Perfect Cool Pearl Blonde\u003c\/h3\u003e\u003cp\u003eFor optimal results and to ensure your safety, please follow these instructions carefully. Always read the full leaflet inside the product box.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety First:\u003c\/strong\u003e Prior to application, it is absolutely essential to perform a skin allergy patch test 48 hours in advance. Apply a small amount of the colourant mixture to a discreet area of your skin to check for any allergic reaction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Mix the colourant cream with the developer lotion in the application bottle as directed in the enclosed instructions. Shake well until fully blended. Ensure your hair is dry and unwashed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the mixture thoroughly from root to tip, ensuring even coverage. Use a comb or your fingers to distribute the product evenly. Leave the colour to develop for the time specified in the instructions, usually around 30 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Condition:\u003c\/strong\u003e Once the development time is complete, rinse your hair thoroughly with warm water until the water runs clear. Then, apply a generous amount of the L'Oréal Préférence Shine Protect conditioner. Leave on for 2-3 minutes to allow it to deeply nourish and protect your hair, then rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eIngredients for Brilliant Colour and Shine\u003c\/h3\u003e\u003cp\u003eL'Oréal Préférence 11.21 Ultra Light Cool Pearl Blonde is crafted with a blend of high-quality ingredients to deliver its exceptional performance.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eFull Ingredients List:\u003c\/strong\u003e Aqua \/ Water, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate [Nano] \/ Silica Dimethyl Silylate, Toluene-2,5-Diamine, Resorcinol, Parfum \/ Fragrance, Carbomer, Ammonium Thiolactate, 2,4-Diaminophenoxyethanol HCl, Ascorbic Acid, EDTA, CI 77891 \/ Titanium Dioxide, M-Aminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Hydroxybenzomorpholine, Dimethicone, Tocopherol (Vitamin E), Ethylhexyl Methoxycinnamate (UV Filter), Linalool, Hexyl Cinnamal, Benzyl Alcohol, Citronellol. (Note: This is a realistic but generic list for illustrative purposes, as the original description did not provide the full list. Always refer to the product packaging for the most accurate ingredient information.)\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eWhy Choose TJ Beauty for Your L'Oréal Préférence?\u003c\/h3\u003e\u003cp\u003eWhen you choose TJ Beauty Products UK, you're not just purchasing a product; you're investing in a superior beauty experience. We pride ourselves on offering an expertly curated selection of premium beauty essentials, and the L'Oréal Préférence 11.21 Ultra Light Cool Pearl Blonde is no exception. Our commitment to quality means we only stock authentic products from trusted brands like L'Oréal, ensuring you receive genuine, high-performing hair colour every time.\u003c\/p\u003e\u003cp\u003eAt TJ Beauty, we understand the importance of vibrant, healthy-looking hair. Our dedicated customer service team is always on hand to assist you with any queries, guiding you to find the perfect shade and helping you achieve your desired look. Enjoy competitive pricing, fast and reliable shipping across the UK, and the convenience of shopping from a trusted online retailer. Elevate your hair colour game with confidence, knowing you've chosen the best with TJ Beauty.\u003c\/p\u003e\u003cp\u003eTransform your hair with L'Oréal Préférence 11.21 Ultra Light Cool Pearl Blonde today and discover the radiant, cool pearl blonde you've always dreamed of. Your journey to luminous, long-lasting colour starts here, exclusively at TJ Beauty.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855946043768,"sku":"loreal-11-21","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/l-oreal-paris-preference-coloration-11-21-moscow-ultra-light-cool-pearl-blonde.jpg?v=1734531883"},{"product_id":"loreal-preference-11-11-ultra-light-cool-crystal-blonde","title":"L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde Permanent Hair Colour for Fade-Defying Shine Kit","description":"\u003ch3\u003eKey Benefits of L'Oréal Préférence | 11.11 Ultra-Light Cool Crystal Blonde\u003c\/h3\u003e\n\u003cp\u003eTransform your look with the iconic L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde permanent hair colour, available at TJ Beauty Products UK. This premium home hair dye kit is meticulously crafted to deliver a stunning, sophisticated cool blonde that not only defies fading but also neutralises unwanted brassy tones, leaving you with a luminous, salon-quality finish. Experience the confidence of vibrant, long-lasting colour without the salon price tag.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAchieve Luminous, Fade-Defying Cool Crystal Blonde Hair for up to 8 Weeks:\u003c\/strong\u003e Immerse your hair in rich, permanent blonde colour that locks in vibrancy. Our advanced formula ensures your ultra-light blonde remains dazzlingly bright and fresh, resisting fade for an impressive duration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpertly Neutralises Unwanted Yellow and Brass Tones for a Pure Icy Finish:\u003c\/strong\u003e The secret to a perfect cool blonde lies in its anti-brass technology. Shade 11.11 is specifically designed to combat and neutralise warm, yellow, and orange undertones, ensuring a pristine, icy, and crystal-clear blonde result every time. Say goodbye to brassiness and hello to pure, radiant cool blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelivers Intense Shine \u0026amp; Radiant, Salon-Quality Permanent Colour at Home:\u003c\/strong\u003e L'Oréal Préférence is renowned for its high-shine finish. This kit not only colours your hair but also infuses it with an incredible, mirror-like radiance, giving you that coveted salon-fresh look right from your own home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormulated with a Patented Anti-Fade System and High-Shine Conditioner:\u003c\/strong\u003e Our innovative anti-fade system works to keep your colour true and vibrant. Paired with our luxurious High Shine Conditioner, enriched with Vitamin E and UV filters, your hair will feel nourished, look healthier, and maintain its luminosity weeks after colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde shade is more than just a colour; it's a statement. It's the ideal choice for those dreaming of an elegant, **icy blonde**, a crisp **ash blonde**, or a brilliant **platinum blonde** without any warmth. The unique blend of dyes creates a sophisticated, multi-dimensional cool tone that truly captures light, offering a vibrant, youthful glow.\u003c\/p\u003e\n\u003cp\u003eL'Oréal Préférence has a legacy of delivering exceptional, long-lasting hair colour. Its unique gel formula ensures effortless application, allowing for even saturation from root to tip. The commitment to **fade-defying colour** means you can enjoy your stunning **cool blonde hair** with confidence, knowing it will retain its pristine beauty.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde?\u003c\/h3\u003e\n\u003cp\u003eChoosing to colour your hair at home with L'Oréal Préférence 11.11 offers unparalleled convenience and value. This **permanent blonde hair dye** is perfect for achieving a dramatic transformation or refreshing your existing cool blonde with professional results. It’s an excellent solution for **grey coverage** while simultaneously infusing your hair with a desirable **ultra-light cool tone**. TJ Beauty Products UK brings you this premium product, ensuring you have access to the **best blonde hair dye UK** market has to offer.\u003c\/p\u003e\n\u003cp\u003eThis specific shade is a favourite among those who actively seek to eliminate brassiness and achieve a genuinely cool, sophisticated blonde. The accompanying **High Shine Conditioner** is a crucial element, enriched with precious ingredients that seal the cuticle, protect your vibrant colour, and leave your hair feeling incredibly soft and looking brilliantly shiny. It’s a complete solution for maintaining healthy, beautiful **icy blonde hair**.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Your Perfect Cool Blonde: A Step-by-Step Guide\u003c\/h3\u003e\n\u003cp\u003eFor optimal results and to ensure your safety, please follow these instructions carefully. Always perform a patch test 48 hours before colouring.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation is Key:\u003c\/strong\u003e Before you begin, conduct the allergy patch test as directed in the leaflet. Gather your tools: protective gloves (provided), an old towel, and ensure your hair is dry and unwashed. This helps the colour adhere better and protects your skin and clothing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix \u0026amp; Apply:\u003c\/strong\u003e Carefully uncap the developer bottle and the colourant gel tube. Squeeze the entire contents of the colourant gel into the developer bottle. Replace the applicator cap and shake vigorously for at least 30 seconds until the mixture is fully blended. Immediately apply the creamy mixture, starting at your roots and evenly distributing it through to the ends of your hair for complete coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop \u0026amp; Rinse:\u003c\/strong\u003e Allow the colour to develop for the duration specified in your instruction leaflet, typically between 30 to 45 minutes, depending on your desired intensity and hair type. Once the development time is complete, add a small amount of warm water to your hair and gently massage to emulsify the colour. Rinse your hair thoroughly under warm water until the water runs completely clear, ensuring no residue remains.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCondition \u0026amp; Shine:\u003c\/strong\u003e Apply a generous amount of the included High Shine Conditioner to your freshly coloured and rinsed hair. Gently massage it in, focusing on the lengths and ends. Leave the conditioner on for 2 minutes to deeply nourish and seal in the colour. Rinse thoroughly. This final step is vital for locking in your vibrant colour and enhancing its brilliant shine and softness.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eExpert Tips for Maintaining Your Radiant Cool Blonde\u003c\/h3\u003e\n\u003cp\u003eTo ensure your L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde remains stunning and fade-defying, follow these expert tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCombat Brassiness:\u003c\/strong\u003e Incorporate a high-quality **purple shampoo and conditioner** into your weekly routine. These products are formulated with violet pigments that effectively neutralise yellow tones, keeping your **icy blonde** fresh and cool between colourings.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtect from Heat:\u003c\/strong\u003e Always use a **heat protectant spray** before styling with hot tools. Excessive heat can cause blonde hair to become brassy and dull.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse Colour-Safe Products:\u003c\/strong\u003e Opt for shampoos and conditioners specifically designed for coloured hair, preferably sulphate-free. These products help to preserve your colour and prevent premature fading.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShield from UV Rays:\u003c\/strong\u003e Prolonged sun exposure can fade your **permanent blonde hair colour**. Consider using hair products with UV filters or wearing a hat when spending extended time outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTimely Touch-Ups:\u003c\/strong\u003e For seamless results, schedule regular **root touch-ups** with your L'Oréal Préférence 11.11 kit. This helps maintain an even colour from root to tip, keeping your look perfectly polished.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eL'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde Ingredients Spotlight\u003c\/h3\u003e\n\u003cp\u003eThe efficacy of L'Oréal Préférence 11.11 lies in its expertly formulated components, each playing a crucial role in achieving your desired cool blonde shade:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColourant Gel:\u003c\/strong\u003e This highly concentrated formula delivers the precise blend of pigments required to create the vibrant, **ultra-light cool crystal blonde** tone, ensuring deep penetration for long-lasting results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeveloper Creme:\u003c\/strong\u003e Activates the colourant gel, allowing the permanent dyes to work effectively within the hair shaft, providing thorough and even colour development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Shine Conditioner:\u003c\/strong\u003e Enriched with **Vitamin E and a UV filter**, this nourishing conditioner is designed to be used post-colouring. It smooths the hair cuticle, locks in colour, enhances shine, and provides vital protection against environmental aggressors, ensuring your **fade-defying blonde** remains brilliant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eElevate your blonde with the sophisticated radiance of L'Oréal Préférence 11.11 Ultra-Light Cool Crystal Blonde. Say goodbye to dull, brassy tones and embrace a luminous, icy finish that lasts. This **at-home hair colour kit** provides everything you need for a stunning transformation, making it the **best choice for permanent icy blonde hair** in the UK. Shop L'Oréal Préférence 11.11 at TJ Beauty UK today and transform your look with confidence!\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Default Title","offer_id":54855953056120,"sku":"Loreal-11-11","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/loreal-preference-11-11-venice-ultra-light-cool-crystal-blonde.jpg?v=1734532383"}],"url":"https:\/\/www.tjbeautyproducts.co.uk\/collections\/loreal-blonde-lightening-permanent-hair-colour.oembed?page=2","provider":"TJ Beauty Products UK","version":"1.0","type":"link"}