{"title":"L'Oreal Professionnel Colour-Treated Hair Liquid Shampoo","description":null,"products":[{"product_id":"loreal-professionnel-metal-detox-sulphate-free-shampoo-300-ml","title":"L'Oréal Professionnel Serié Expert Metal Detox Sulphate Free Shampoo for Anti-Metal Cleansing \u0026 Colour Protection for Colour-Treated Hair 300 ml\/10.14 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Metal Detox Sulphate Free Shampoo 300 ml\/10.14 oz\u003c\/h3\u003e\n\u003cp\u003eUnleash the full potential of your colour-treated hair with the L'Oréal Professionnel Serié Expert Metal Detox Sulphate Free Shampoo. This innovative, award-winning formula is expertly crafted to transform your hair, offering unparalleled protection and vibrancy. Experience a noticeable difference from the very first wash, as this shampoo targets the root cause of dullness and damage in coloured hair.\u003c\/p\u003e\n\u003cp\u003eWater, though essential for life, often contains metal particles like copper that can significantly impact the health and longevity of your hair colour. The L'Oréal Professionnel Metal Detox Shampoo steps in as your ultimate guardian, actively neutralising these water-induced copper deposits. This prevents colour fading and oxidative damage, ensuring your hair colour remains as brilliant and true as the day you left the salon.\u003c\/p\u003e\n\u003cp\u003eBeyond colour protection, this advanced cleansing cream shampoo delivers exceptional results in hair health. Its powerful yet gentle sulphate-free formula works to strengthen hair fibers from within, leading to a dramatic reduction in breakage. Clinical studies show up to an astounding 87% less hair breakage in just one use*, leaving your hair feeling resilient, smooth, and incredibly soft.\u003c\/p\u003e\n\u003cp\u003eThe secret lies in its patented technology, featuring Glicoamine – a molecule small enough to penetrate the hair fibre and neutralise metal inside. This not only safeguards your colour but also enhances its luminosity. Prepare for a dazzling finish with up to two times shinier hair*, reflecting light beautifully and giving your hair an enviable, healthy glow. Indulge your senses with its delightful sweet, citrusy fragrance, subtly underpinned by sophisticated musky-woody notes, transforming your hair wash routine into a luxurious experience.\u003c\/p\u003e\n\n\u003ch4\u003eKey Benefits:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAchieve up to 87% less hair breakage in a single use, enhancing hair strength.\u003c\/li\u003e\n\u003cli\u003eNeutralises water-induced copper deposits to maintain vibrant, long-lasting hair colour.\u003c\/li\u003e\n\u003cli\u003eDelivers up to two times shinier hair, promoting a luminous, healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003eAward-winning, sulphate-free formula gently cleanses while protecting colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow to Use:\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to maximise the benefits of the Metal Detox system, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply the shampoo evenly onto wet hair, ensuring full coverage from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLather thoroughly until a rich, luxurious foam is obtained. Enjoy the sensory experience as it cleanses.\u003c\/li\u003e\n\u003cli\u003eRinse completely and thoroughly with warm water, ensuring no residue remains.\u003c\/li\u003e\n\u003cli\u003eUse weekly, alternating with your regular daily shampoo to maintain the detoxifying effects without over-cleansing.\u003c\/li\u003e\n\u003cli\u003eFor enhanced protection and nourishment, follow with L’Oréal Professionnel Anti-Metal Detox Protecting Mask (sold separately) as part of your comprehensive hair care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eIngredients:\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Professionnel is committed to delivering high-performance products. The Serié Expert Metal Detox Shampoo features a carefully selected blend of ingredients to ensure efficacy and hair health:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAqua \/ Water \/ Eau\u003c\/li\u003e\n\u003cli\u003eSodium C14-16 Olefin Sulfonate\u003c\/li\u003e\n\u003cli\u003eCocamide Mea\u003c\/li\u003e\n\u003cli\u003eGlycerin\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate\u003c\/li\u003e\n\u003cli\u003eSodium Lauroyl Sarcosinate\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine\u003c\/li\u003e\n\u003cli\u003ePeg-55 Propylene Glycol Oleate\u003c\/li\u003e\n\u003cli\u003ePropylene Glycol\u003c\/li\u003e\n\u003cli\u003eHydroxypropyl Guar Hydroxypropyltrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003eBenzoic Acid\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003eHexyl Cinnamal\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eCitral\u003c\/li\u003e\n\u003cli\u003eGeraniol\u003c\/li\u003e\n\u003cli\u003eGlycine\u003c\/li\u003e\n\u003cli\u003eTocopherol\u003c\/li\u003e\n\u003cli\u003eC266766\/1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlease note: For the most up-to-date ingredient information, always refer to the packaging of your product before use, as formulations may be updated periodically.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are dedicated to bringing you the finest professional hair care solutions. As a trusted retailer, we understand the importance of healthy, beautiful hair, and we meticulously select our product range to include only the best in the industry. When you choose us, you're not just purchasing a product; you're investing in a superior beauty experience.\u003c\/p\u003e\n\u003cp\u003eWe pride ourselves on offering authentic, high-quality brands like L'Oréal Professionnel, ensuring that every item you receive is genuine and effective. Our commitment extends to providing exceptional customer service, fast and reliable shipping across the UK, and expert advice to help you find the perfect products for your specific hair needs. With TJ Beauty, you gain access to innovative formulas designed to tackle your hair concerns, from colour protection to intense hydration and repair.\u003c\/p\u003e\n\u003cp\u003eJoin our community of satisfied customers who trust TJ Beauty Products UK for their daily beauty rituals. Elevate your hair care routine with products that deliver visible results and unleash your hair's true potential. Experience the difference of premium quality and dedicated service today – because your hair deserves nothing but the best.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test: Metal Detox pre-treatment + technical service + shampoo + mask.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53653081620856,"sku":"LPSEMDSH300","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/images_4_copy.jpg?v=1731422310"},{"product_id":"loreal-professionnel-serie-expert-metal-detox-shampoo-1500-ml","title":"L'Oréal Professionnel Serié Expert Metal Detox Shampoo for Anti-Breakage \u0026 Color Protection for Color-Treated Hair 1500 ml\/50.72 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Metal Detox Shampoo 1500 ml\/50.72 oz\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces hair breakage by up to 87% in a single use for stronger strands.\u003c\/li\u003e\n\u003cli\u003eBrightens and protects colour-treated hair, preventing fading and enhancing vibrancy.\u003c\/li\u003e\n\u003cli\u003eNeutralises harmful copper deposits from water to purify hair from within.\u003c\/li\u003e\n\u003cli\u003eBoosts colour longevity and delivers up to two times more shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your hair care routine with the L'Oréal Professionnel Serié Expert Metal Detox Shampoo, an award-winning solution meticulously crafted to combat the hidden enemies of healthy, vibrant hair. This professional-grade cleansing cream shampoo is your first line of defense against the invisible metal particles found in water, which can severely impact hair health, especially for those with colour-treated locks.\u003c\/p\u003e\n\u003cp\u003eWater, even from your tap, contains microscopic metal particles like copper. These deposits accumulate within the hair fibre over time, leading to increased breakage, dullness, and a rapid decline in colour vibrancy. The innovative Metal Detox Shampoo is powered by patented Glicoamine technology, a molecule small enough to penetrate the hair fibre and neutralise these metal ions from the inside out. This revolutionary action ensures your hair is truly detoxified, laying the foundation for unparalleled strength and radiance.\u003c\/p\u003e\n\u003cp\u003eExperience a dramatic transformation in your hair's resilience. Clinical studies show an impressive reduction of up to 87% in hair breakage after just one use, meaning significantly stronger, more robust strands that are less prone to damage. Beyond strength, this shampoo is a saviour for coloured hair. By eliminating metal interference, it ensures your hair colour remains brilliant and true, preventing unwanted tonal shifts and promoting a longer-lasting, more intense hue. Prepare for a finish that boasts up to two times more shine, reflecting light beautifully for an enviable luminosity.\u003c\/p\u003e\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Metal Detox Shampoo doesn't just deliver outstanding results; it also offers a luxurious sensory experience. As the high-performance formula envelops your hair in a rich, creamy lather, it releases a delightful sweet, citrusy scent harmoniously balanced with warm, musky-woody undertones. This indulgent fragrance transforms your daily wash into a moment of pampering, leaving your hair not only visibly healthier but also beautifully scented.\u003c\/p\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to unlock the full potential of this powerful detoxifying shampoo, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply the shampoo evenly to wet hair, ensuring full coverage from roots to ends, distributing the product thoroughly.\u003c\/li\u003e\n\u003cli\u003eLather generously, massaging gently into the scalp and hair until a rich, luxurious foam is obtained.\u003c\/li\u003e\n\u003cli\u003eRinse hair completely and thoroughly with water until all traces of the shampoo are removed.\u003c\/li\u003e\n\u003cli\u003eFor optimal results, incorporate this detox shampoo into your routine weekly, alternating with your regular daily shampoo, and follow with the L'Oréal Professionnel Anti-Metal Detox Protecting Mask (sold separately) to seal in protection.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Metal Detox Shampoo features a carefully selected blend of ingredients, with the star being Glicoamine, engineered to provide comprehensive metal detoxification and hair protection:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAqua \/ Water \/ Eau\u003c\/li\u003e\n\u003cli\u003eSodium C14-16 Olefin Sulfonate\u003c\/li\u003e\n\u003cli\u003eCocamide Mea\u003c\/li\u003e\n\u003cli\u003eGlycerin\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate\u003c\/li\u003e\n\u003cli\u003eSodium Lauroyl Sarcosinate\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine\u003c\/li\u003e\n\u003cli\u003ePeg-55 Propylene Glycol Oleate\u003c\/li\u003e\n\u003cli\u003ePropylene Glycol\u003c\/li\u003e\n\u003cli\u003eHydroxypropyl Guar Hydroxypropyltrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003eBenzoic Acid\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003eHexyl Cinnamal\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eCitral\u003c\/li\u003e\n\u003cli\u003eGeraniol\u003c\/li\u003e\n\u003cli\u003eGlycine\u003c\/li\u003e\n\u003cli\u003eTocopherol\u003c\/li\u003e\n\u003cli\u003eC266766\/1\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eFor the latest and most accurate ingredient information, it is always recommended to review the ingredient list printed on the packaging of the product before usage.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Choose TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the very best in professional hair care. When you choose us for your L'Oréal Professionnel Serié Expert Metal Detox Shampoo, you're not just purchasing a product; you're investing in quality, authenticity, and an unparalleled shopping experience.\u003c\/p\u003e\n\u003cp\u003eWe guarantee that all our L'Oréal Professionnel products are 100% authentic, sourced directly from the brand or authorised distributors. This ensures you receive genuine, high-performing formulations that deliver the results you expect from a world-renowned brand. Our expert team carefully curates our selection, ensuring every product meets our stringent standards for efficacy and innovation.\u003c\/p\u003e\n\u003cp\u003eExperience the convenience of fast, reliable delivery right to your doorstep across the UK. Our dedication to exceptional customer service means a seamless shopping journey from browsing to checkout, backed by competitive pricing that makes premium hair care accessible. Trust TJ Beauty to be your partner in achieving salon-quality hair health and brilliance.\u003c\/p\u003e\n\u003cp\u003eTransform your hair from the inside out with the L'Oréal Professionnel Serié Expert Metal Detox Shampoo. Protect your colour, reduce breakage, and unveil unprecedented shine and strength. Make this essential addition to your hair care arsenal and discover the true potential of your hair with TJ Beauty Products UK.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":53653177303416,"sku":"LPSEMDSH1500","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/299761.jpg?v=1731426300"},{"product_id":"loreal-professionnel-serie-expert-blondifier-cool-shampoo-300-ml","title":"L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo for Neutralising Yellow Tones \u0026 Enhancing Cool Blonde Vibrancy","description":"\u003ch3\u003eUnlock the Full Potential of Your Blonde Hair\u003c\/h3\u003e\u003cp\u003eElevate your blonde hair care routine with the L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo, an essential product for anyone with highlighted or blonde hair seeking to maintain a fresh, vibrant, and cool-toned look. Available exclusively at TJ Beauty Products UK, this professional-grade shampoo is meticulously formulated to address the unique needs of blonde hair, offering a superior cleanse while actively working to perfect your colour.\u003c\/p\u003e\u003cp\u003eSay goodbye to dullness, brassiness, and unwanted yellow undertones. With every wash, this illuminating shampoo revitalises your locks, leaving them feeling incredibly soft, looking brilliantly bright, and radiating health from root to tip. Developed by L'Oréal Professionnel, a global leader in salon expertise, this shampoo brings the renowned quality and innovative science of professional hair care directly into your home, ensuring your blonde stays salon-perfect and beautifully cool between salon visits. Experience the transformation as your hair gains luminosity, incredible shine, and a revitalised feel.\u003c\/p\u003e\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eGently Cleanses and Purifies:\u003c\/b\u003e Experience a delicate yet highly effective cleanse that removes impurities and product build-up without stripping your precious blonde colour. This expertly balanced formula protects the integrity of your highlights and overall blonde tone, preparing your hair for maximum vibrancy and receptiveness to subsequent treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNeutralises Unwanted Yellow Tones:\u003c\/b\u003e Specifically formulated for cool blondes, this advanced shampoo actively targets and neutralises brassy yellow undertones that can diminish the beauty of your colour over time. It helps to maintain that coveted cool, fresh blonde look, ensuring your highlights shine with clarity and brilliance, looking as perfect as the day you left the salon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnriched with Açai Polyphenols:\u003c\/b\u003e Harness the remarkable power of Açai Berry extract, a natural ingredient celebrated for its rich concentration of polyphenols. These vital nutrients work diligently to deeply nourish and smooth damaged hair strands, improving overall hair health, resilience, and elasticity. Your hair will feel incredibly soft, supple, and noticeably stronger.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBoosts Natural Gloss, Shine, and Moisture:\u003c\/b\u003e Witness an immediate and significant boost in your hair's natural gloss and intense shine. The Blondifier Cool Shampoo works diligently to replenish essential moisture within the hair fibre, promoting a silky-smooth texture and a brilliant, radiant finish that beautifully captures and reflects light, making your blonde truly pop with luminosity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBeyond its remarkable cleansing and toning capabilities, the L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo focuses on holistic hair health. It ensures that while your colour is perfected and brightened, your hair’s internal structure is also fortified and deeply moisturised. This comprehensive approach means your blonde hair doesn’t just look vibrant; it feels stronger, smoother, and incredibly soft to the touch. Trust in the unwavering expertise of L'Oréal Professionnel to deliver outstanding, professional-grade results, turning every wash into a crucial step towards healthier, more radiant cool blonde hair that commands attention.\u003c\/p\u003e\u003ch4\u003eHow to Achieve Salon-Fresh Blonde at Home\u003c\/h4\u003e\u003cp\u003eFor the best results and to fully unlock the potential of your L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo, follow these simple steps:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cb\u003ePrepare Your Hair:\u003c\/b\u003e Thoroughly wet your hair with lukewarm water. Dispense a small amount of L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo into your palms, adjusting the amount based on your hair length and thickness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eApply \u0026amp; Lather:\u003c\/b\u003e Apply the shampoo evenly across your wet hair, focusing on distributing it from the roots to the ends. Gently massage into your scalp and hair to create a rich, luxurious lather. Allow the product to work its magic for a moment, letting the toning agents activate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRinse Thoroughly:\u003c\/b\u003e Rinse your hair thoroughly with lukewarm water until all traces of shampoo are completely removed and the water runs clear. Ensure no residue is left behind to prevent any dullness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFollow-Up for Optimal Results:\u003c\/b\u003e For salon-level conditioning and enhanced results, complete your hair care routine by applying L'Oréal Professionnel Blondifier Conditioner or a dedicated Blondifier Mask. This will seal in moisture, further boost shine, and leave your hair incredibly soft and manageable.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch4\u003eDiscover the Power of Key Ingredients\u003c\/h4\u003e\u003cp\u003eThe secret behind the exceptional performance and transformative effects of L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo lies in its meticulously crafted formula, featuring potent active ingredients that precisely target the specific needs of blonde hair.\u003c\/p\u003e\u003cp\u003eAt the heart of this innovative shampoo is the powerful \u003cb\u003eAçai Berry Extract\u003c\/b\u003e, a natural ingredient celebrated for its rich concentration of polyphenols. These incredible compounds provide a protective shield against environmental aggressors and help to revitalise damaged strands from within. Açai Polyphenols are crucial for smoothing the hair cuticle, which not only enhances light reflection for incredible shine but also helps to lock in moisture, preventing dryness and brittleness. This ensures your blonde hair remains soft, manageable, and exceptionally vibrant, contributing to its overall health and resilience.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAqua\/Water\/Eau\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eLaureth-5 Carboxylic Acid\u003c\/li\u003e\n\u003cli\u003eCocamide Mipa\u003c\/li\u003e\n\u003cli\u003eAmodimethicone\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003ePeg-55 Propylene Glycol Oleate\u003c\/li\u003e\n\u003cli\u003ePropylene Glycol\u003c\/li\u003e\n\u003cli\u003ePeg-60 Hydrogenated Castor Oil\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eTocopheryl Acetate\u003c\/li\u003e\n\u003cli\u003ePanthenol\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003e2-Oleamido-1,3-Octadecanediol\u003c\/li\u003e\n\u003cli\u003eMagnesium Sulfate\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eEuterpe Oleracea Fruit Extract\u003c\/li\u003e\n\u003cli\u003eMaltodextrin\u003c\/li\u003e\n\u003cli\u003eCi 19140 \/ Yellow 5\u003c\/li\u003e\n\u003cli\u003eCi 14700 \/ Red 4\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance (F.I.L. C228812\/1)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith consistent use, the L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo transforms your blonde hair, revealing a cooler, brighter, and more luminous complexion. It not only diligently maintains your desired tone but also significantly improves overall hair health, leaving it feeling incredibly soft, wonderfully supple, and bursting with shine. Experience the renewed confidence that comes with beautifully cared-for blonde hair, reflecting professional quality and stunning radiance every single day.\u003c\/p\u003e\u003ch4\u003eWhy Choose TJ Beauty for Your L'Oréal Professionnel Hair Care?\u003c\/h4\u003e\u003cp\u003eWhen you choose TJ Beauty Products UK for your L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo, you're not just purchasing a product; you're investing in quality, authenticity, and unparalleled customer service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAuthorised Retailer:\u003c\/b\u003e Purchase with complete confidence, knowing you receive only genuine L'Oréal Professionnel products sourced directly from the manufacturer, guaranteeing authenticity and efficacy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExpert Advice:\u003c\/b\u003e Our knowledgeable team is dedicated to helping you find the perfect products tailored to your specific hair needs. Feel free to reach out for personalised recommendations and professional insights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFast UK Delivery:\u003c\/b\u003e Get your essential hair care delivered swiftly and securely to your doorstep anywhere in the UK, ensuring you can maintain your salon-fresh look without any unnecessary delay.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCompetitive Prices:\u003c\/b\u003e We are committed to offering premium professional hair care at excellent value, ensuring you don't have to compromise on quality for affordability.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElevate your blonde hair care routine today with the L'Oréal Professionnel Serié Expert Blondifier Cool Shampoo. Embrace radiant, cool-toned blonde that turns heads, exudes health, and feels incredibly luxurious. Add it to your cart now and experience the TJ Beauty difference – where professional quality meets exceptional service for your most beautiful hair.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"300ml","offer_id":54871823057272,"sku":"LPSEBLOSH300","price":16.99,"currency_code":"GBP","in_stock":false},{"title":"1500ml","offer_id":54871823090040,"sku":"LPSEBLOSH1500","price":36.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/blondifier-cool-shampoo_1-replacement.webp?v=1731601478"},{"product_id":"loreal-professionnel-serie-expert-silver-shampoo-1500-ml","title":"L'Oréal Professionnel Serié Expert Silver Shampoo Neutralises Yellow Tones \u0026 Brightens for Grey, White, or Blonde Hair 1500 ml\/50.72 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Silver Shampoo 1500 ml\/50.72 oz\u003c\/h3\u003e\u003cp\u003eReveal the ultimate brilliance of your grey, white, or light blonde hair with L'Oréal Professionnel Serié Expert Silver Shampoo. This professional-grade purple shampoo is expertly formulated to neutralize unwanted yellow and brassy tones, ensuring your hair retains its cool, vibrant luminosity. Designed for salon-quality results at home, it transforms dullness into radiant, healthy-looking locks.\u003c\/p\u003e\u003cul\u003e    \u003cli\u003e\n\u003cstrong\u003ePowerful Tone Neutralization:\u003c\/strong\u003e Effectively counteracts yellow and brassy undertones, restoring a clean, cool, and bright appearance to your hair.\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eEnhanced Radiance:\u003c\/strong\u003e Boosts the natural luminosity and vibrancy of grey, white, and light blonde hair, preventing dullness.\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eMagnesium Enriched Formula:\u003c\/strong\u003e Infused with magnesium, this shampoo not only tones but also works to protect the hair fibre, contributing to overall hair health.\u003c\/li\u003e    \u003cli\u003e\n\u003cstrong\u003eRevitalised \u0026amp; Healthy-Looking Finish:\u003c\/strong\u003e Leaves hair feeling deeply nourished and revitalised, with a healthy shine and softer texture after each wash.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe secret lies in its advanced violet pigment technology, which actively neutralizes yellow reflections by leveraging color theory to cancel out opposing tones. This precise action delivers consistent, professional toning without over-depositing colour. Beyond toning, the formula, enriched with Magnesium Acetate, helps fortify the hair fibre, offering protection against daily stressors. The generous 1500 ml size ensures a long-lasting supply, making professional hair care accessible and convenient for regular use.\u003c\/p\u003e\u003ch3\u003eHow to Achieve Salon-Perfect Tones with L'Oréal Professionnel Serié Expert Silver Shampoo\u003c\/h3\u003e\u003col\u003e    \u003cli\u003eWet your hair thoroughly, ensuring even saturation.\u003c\/li\u003e    \u003cli\u003eApply a generous amount of shampoo, distributing evenly through wet hair, focusing on areas prone to brassiness.\u003c\/li\u003e    \u003cli\u003eLather well and massage gently. For optimal toning, leave on hair for 2-3 minutes.\u003c\/li\u003e    \u003cli\u003eRinse hair thoroughly with cool or lukewarm water until water runs clear. For best results, follow with a suitable conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Ingredients for Luminous Hair\u003c\/h3\u003e\u003cp\u003eL'Oréal Professionnel Serié Expert Silver Shampoo features a carefully selected blend of ingredients, working in harmony to deliver exceptional toning and hair care benefits. Each component contributes to the product's effectiveness and your hair's overall health and vibrancy.\u003c\/p\u003e\u003cul\u003e    \u003cli\u003eAqua \/ Water \/ Eau\u003c\/li\u003e    \u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e    \u003cli\u003eSodium Chloride\u003c\/li\u003e    \u003cli\u003eCoco-Betaine\u003c\/li\u003e    \u003cli\u003eGlycol Distearate\u003c\/li\u003e    \u003cli\u003eCocamide Mipa\u003c\/li\u003e    \u003cli\u003eDimethicone\u003c\/li\u003e    \u003cli\u003eSodium Benzoate\u003c\/li\u003e    \u003cli\u003eSodium Hydroxide\u003c\/li\u003e    \u003cli\u003eCitric Acid\u003c\/li\u003e    \u003cli\u003eHexylene Glycol\u003c\/li\u003e    \u003cli\u003eCi 60730 \/ Acid Violet 43\u003c\/li\u003e    \u003cli\u003eSalicylic Acid\u003c\/li\u003e    \u003cli\u003eCarbomer\u003c\/li\u003e    \u003cli\u003eBenzyl Salicylate\u003c\/li\u003e    \u003cli\u003eBenzyl Alcohol\u003c\/li\u003e    \u003cli\u003eGuar Hydroxypropyltrimonium Chloride\u003c\/li\u003e    \u003cli\u003eHydroxypropyltrimonium Hydrolyzed Wheat Protein\u003c\/li\u003e    \u003cli\u003eLimonene\u003c\/li\u003e    \u003cli\u003eMagnesium Acetate\u003c\/li\u003e    \u003cli\u003eHexyl Cinnamal\u003c\/li\u003e    \u003cli\u003eAspartic Acid\u003c\/li\u003e    \u003cli\u003eGlycine\u003c\/li\u003e    \u003cli\u003eArginine\u003c\/li\u003e    \u003cli\u003eGlutamic Acid\u003c\/li\u003e    \u003cli\u003ePhenoxyethanol\u003c\/li\u003e    \u003cli\u003eFumaric Acid\u003c\/li\u003e    \u003cli\u003eParfum \/ Fragrance (F.I.L. C230906\/1)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy Choose TJ Beauty for Your Professional Hair Care?\u003c\/h3\u003e\u003cp\u003eAt TJ Beauty, we are dedicated to bringing you the finest in professional hair care, including the celebrated L'Oréal Professionnel Serié Expert Silver Shampoo. We carefully select each product to ensure it meets our high standards for quality and performance. When you shop with us, you're choosing a partner committed to your hair's health and beauty.\u003c\/p\u003e\u003cp\u003eExperience the TJ Beauty difference with our competitive pricing, swift and reliable UK delivery, and unparalleled customer service. We make it easy to access premium hair care, ensuring a seamless shopping journey from start to finish. Elevate your hair care routine and achieve salon-worthy results at home, all backed by the trusted service of TJ Beauty.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54776388419960,"sku":"LPSESILSH1500","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Professionnel_Serie_Expert_Silver_Shampoo_1500ml_hws_hair_beauty_71.webp?v=1732104538"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-shampoo-1500-ml","title":"L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo Radiance-Boosting Colour Protection for Colour-Treated Hair 1500 ml\/50.72 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo 1500 ml\/50.72 oz\u003c\/h3\u003e\u003cp\u003ePreserving the vibrancy of colour-treated hair is crucial, and the L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo is your ultimate ally. This professional-grade shampoo is meticulously formulated to protect your precious hair colour, ensuring it remains brilliant and fresh for longer. Say goodbye to dullness and hello to radiant, salon-fresh results with every wash, specifically designed for the unique needs of coloured hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides advanced colour protection for up to 8 weeks, helping to preserve your shade's intensity.\u003c\/li\u003e\n\u003cli\u003eSignificantly boosts the radiance and luminosity of colour-treated hair, enhancing its natural glow.\u003c\/li\u003e\n\u003cli\u003eEnriched with Resveratrol, a powerful antioxidant inspired by skincare, to shield and fortify hair fibres.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling remarkably soft, deeply replenished, and visibly vibrant with a healthy-looking shine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAt the core of its protective power is Resveratrol, a potent polyphenol recognized in skincare for its antioxidant properties. This innovative ingredient diligently protects your hair colour from fading and environmental damage. It helps seal the hair cuticle, locking in colour pigments and enhancing light reflection for a truly dazzling, long-lasting finish.\u003c\/p\u003e\u003ch3\u003eExperience Professional Colour Care at Home\u003c\/h3\u003e\u003cp\u003eEvery application of L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo offers more than just cleansing; it's a step towards extended colour brilliance. Its gentle yet highly effective formula carefully removes impurities without stripping away your hair's essential moisture or compromising its colour integrity. Advanced technology safeguards against external aggressors like hard water and UV exposure, common culprits behind premature colour fade. Maintain your hair's vitality and shine with this expert formulation.\u003c\/p\u003e\u003ch3\u003eOptimise Your Colour Protection Routine\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eBegin by thoroughly wetting your hair under warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small, even amount of L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo onto your wet hair.\u003c\/li\u003e\n\u003cli\u003eGently massage the shampoo into your scalp and work it through the lengths, creating a rich, luxurious lather.\u003c\/li\u003e\n\u003cli\u003eRinse your hair completely until all traces of shampoo are removed. For optimal colour care, follow immediately with L'Oréal Professionnel Vitamino Colour Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eFor intensified results, integrate the L'Oréal Professionnel Vitamino Colour Mask into your weekly routine. This comprehensive system ensures maximum colour retention, detangling, and a silky-smooth finish, making your hair not only vibrant but also incredibly manageable and healthy-looking.\u003c\/p\u003e\u003ch3\u003eKey Ingredients for Vibrant, Protected Colour\u003c\/h3\u003e\u003cp\u003eThe effectiveness of L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo stems from its expertly crafted ingredient list, each component chosen for its specific role in protecting, nourishing, and enhancing the beauty of colour-treated hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAqua\/Water\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eDimethicone\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eAmodimethicone\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003eGuar Hydroxypropyltrimonium Chloride\u003c\/li\u003e\n\u003cli\u003eTrideceth-10\u003c\/li\u003e\n\u003cli\u003eGlycerin\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate\u003c\/li\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003eMica\u003c\/li\u003e\n\u003cli\u003ePeg-100 Stearate\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eSteareth-6\u003c\/li\u003e\n\u003cli\u003ePhenoxyethanol\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine\u003c\/li\u003e\n\u003cli\u003eTrideceth-3\u003c\/li\u003e\n\u003cli\u003eCi 77891\/Titanium Dioxide\u003c\/li\u003e\n\u003cli\u003eResveratrol\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eAcetic Acid\u003c\/li\u003e\n\u003cli\u003eFumaric Acid\u003c\/li\u003e\n\u003cli\u003eParfum\/Fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color: rgb(179, 179, 179);\"\u003eFor the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003eWhy Shop L'Oréal Professionnel at TJ Beauty?\u003c\/h3\u003e\u003cp\u003eChoosing TJ Beauty means opting for authenticity, competitive pricing, and unparalleled customer service. We are a trusted UK retailer committed to providing genuine L'Oréal Professionnel products directly to your door. Experience swift delivery, secure shopping, and the confidence that comes from using salon-approved hair care.\u003c\/p\u003e\u003cp\u003eInvest in the lasting vibrancy of your colour-treated hair. The L'Oréal Professionnel Serié Expert Vitamino Colour Shampoo 1500 ml\/50.72 oz is an essential for anyone serious about maintaining radiant, protected colour. Add this salon-staple to your regimen today and keep your hair looking its absolute best!\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54776486723960,"sku":"LPSEVCSH1500","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/loreal-professionnel-vitamino-color-shampoo-1500ml-727.webp?v=1732102469"},{"product_id":"loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-300-ml","title":"L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Neutralises Yellow Tones for Highlighted \u0026 Blonde Hair 300 ml\/10.14 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo 300 ml\/10.14 oz\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstantly neutralises unwanted yellow reflects in highlighted and natural blonde hair, restoring coolness and clarity.\u003c\/li\u003e\n\u003cli\u003eDelivers superior colour correction for a radiant, brass-free blonde, enhancing your hair's luminosity.\u003c\/li\u003e\n\u003cli\u003eFeatures a rich, creamy, and foaming texture that transforms your hair washing routine into a luxurious, sensorial experience.\u003c\/li\u003e\n\u003cli\u003eDeveloped with professionally tailored dyes in a uniquely caring formula, a result of L'Oréal Professionnel's advanced Color and Haircare Labs collaboration.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRediscover the true beauty of your blonde hair with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. This innovative anti-brassiness solution is specifically formulated to combat unwanted yellow undertones that can dull the vibrancy of highlighted and natural blonde hair. Unlike ordinary shampoos, Chroma Crème offers a sophisticated approach to colour care, ensuring your blonde remains bright, cool, and salon-fresh between appointments.\u003c\/p\u003e\u003cp\u003eBorn from a unique synergy between L'Oréal Professionnel Paris' renowned Color Labs and Haircare Labs, this shampoo embodies cutting-edge technology. It's infused with professionally tailored purple dyes designed to target and instantly neutralise yellow reflections. This scientific precision guarantees effective colour correction, allowing you to maintain a pure and consistent blonde tone effortlessly from the comfort of your home.\u003c\/p\u003e\u003cp\u003eExperience more than just a colour corrector; indulge in a premium hair care ritual. The Serié Expert Chroma Crème Purple Dyes Shampoo boasts a rich, creamy, and wonderfully foaming texture that envelops your hair in luxury. It cleanses gently while performing its powerful neutralising action, leaving your hair feeling soft, nourished, and beautifully vibrant. Say goodbye to dull, brassy hues and hello to a brilliant, cool-toned blonde that shines with health.\u003c\/p\u003e\u003ch4\u003eAchieve Salon-Perfect Blonde at Home\u003c\/h4\u003e\u003cp\u003eMaintaining vibrant blonde hair often comes with the challenge of brassiness. Environmental factors, product build-up, and even natural oxidation can cause yellow undertones to emerge, altering your desired shade. L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo is your essential ally in this battle, offering a targeted solution that works immediately upon application.\u003c\/p\u003e\u003cp\u003eWhether you have delicate highlights, a full head of blonde, or radiant platinum locks, this toning shampoo is designed to restore and protect your colour integrity. It's an indispensable addition to any blonde's hair care regimen, providing that crucial professional touch for long-lasting, beautiful results. Embrace the confidence that comes with consistently cool and stunning blonde hair.\u003c\/p\u003e\u003ch3\u003eHow to Use L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo for Optimal Results\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply evenly on wet hair, ensuring thorough distribution from root to tip. For best results, wear gloves to prevent temporary staining on hands.\u003c\/li\u003e\n\u003cli\u003eLather gently, allowing the rich, creamy texture to activate its powerful neutralising properties and penetrate each strand.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2 to 5 minutes, depending on the desired level of neutralisation and the intensity of the yellow tones you wish to correct. For a stronger effect, you may extend the processing time slightly.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until water runs clear, ensuring all product is removed and revealing a beautifully corrected blonde without any residue.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Ingredients for Vibrant Blonde Hair\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAqua\/Water\/Eau:\u003c\/strong\u003e The primary solvent, providing the base for the shampoo formulation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Laureth Sulfate:\u003c\/strong\u003e A gentle cleansing agent that helps create rich lather and remove impurities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Betaine:\u003c\/strong\u003e A mild surfactant derived from coconut oil, enhancing foam and conditioning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycol Distearate:\u003c\/strong\u003e Contributes to the pearlescent appearance and luxurious texture of the shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasic Violet 2 (CI 60730):\u003c\/strong\u003e The core purple dye pigment responsible for neutralising yellow tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid:\u003c\/strong\u003e A mild exfoliant that helps cleanse the scalp and promotes overall hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-7:\u003c\/strong\u003e A conditioning agent that leaves hair soft, manageable, and easy to detangle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParfum\/Fragrance:\u003c\/strong\u003e Provides a pleasant scent, enhancing the sensorial experience of use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePlease note: For a full and comprehensive list of ingredients, always refer to the product packaging.\u003c\/p\u003e\u003ch3\u003eWhy Choose TJ Beauty Products UK for Your L'Oréal Professionnel Hair Care?\u003c\/h3\u003e\u003cp\u003eAt TJ Beauty Products UK, we pride ourselves on being your trusted destination for premium hair care. When you choose us for your L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo, you're not just buying a product; you're investing in authentic quality and unparalleled service. We guarantee that all our L'Oréal Professionnel products are 100% genuine, sourced directly to ensure you receive the finest formulations for your hair.\u003c\/p\u003e\u003cp\u003eBeyond authenticity, TJ Beauty offers a seamless shopping experience with competitive pricing, fast and reliable UK shipping, and a dedicated customer service team ready to assist you. We understand the importance of maintaining your hair's health and beauty, which is why we meticulously select our product range to include only the best. Elevate your hair care routine and achieve professional-level results at home with the confidence of shopping from a reputable retailer.\u003c\/p\u003e\u003cp\u003eTransform your blonde hair from brassy to brilliant with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. Restore its cool, luminous shine and keep unwanted yellow tones at bay. Shop with TJ Beauty Products UK today and experience the difference of expert colour correction and care.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54817429127544,"sku":"LPSECCPDSH300","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Chromacremepurple_1replacement.jpg?v=1732210806"},{"product_id":"loreal-professionnel-serie-expert-chroma-creme-purple-dyes-shampoo-1500-ml","title":"L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo Anti-Brassiness \u0026 Yellow Tones Neutralising for Highlighted \u0026 Blonde Hair 1500 ml\/50.72 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo 1500 ml\/50.72 oz\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly neutralises unwanted yellow and brassy tones, restoring cool vibrancy.\u003c\/li\u003e\n\u003cli\u003eProvides superior colour correction, working deeper than surface-level toning for lasting results.\u003c\/li\u003e\n\u003cli\u003eFeatures a luxurious, rich, creamy, and foaming texture that elevates your washing experience.\u003c\/li\u003e\n\u003cli\u003eDeveloped with professionally tailored dyes, ensuring precise neutralisation and optimal blonde clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnveil the purest, coolest blonde you've always desired with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. Specially formulated for highlighted and natural blonde hair, this professional-grade shampoo is your ultimate at-home solution for banishing unsightly yellow and brassy reflects. Say goodbye to dullness and hello to radiant, salon-fresh blonde, maintained effortlessly from the comfort of your home. This generous 1500 ml \/ 50.72 oz size ensures you have a lasting supply of expertly crafted blonde perfection.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of the Chroma Crème Purple Dyes Shampoo lies an exclusive technology born from a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. This synergy has resulted in a breakthrough formula featuring professionally tailored purple dyes designed to target and instantly neutralise unwanted yellow tones. Far beyond a simple wash, this shampoo offers superior colour correction, restoring the pristine, cool character of your blonde hair with remarkable precision and efficacy.\u003c\/p\u003e\n\n\u003cp\u003eExperience a truly indulgent hair care ritual with every wash. The Chroma Crème Purple Dyes Shampoo boasts a rich, creamy, and profoundly foaming texture that envelops your hair in luxurious lather. This not only ensures an even distribution of the neutralising pigments but also provides a sensorial experience that transforms your routine into a moment of pampering. Your hair feels cleansed, soft, and remarkably cared for, a testament to the formula's commitment to both colour integrity and hair health.\u003c\/p\u003e\n\n\u003cp\u003eWhether your blonde is natural, highlighted, or a dazzling platinum, this anti-brassiness shampoo is expertly crafted to cater to a wide spectrum of blonde shades. It works diligently to counteract the common challenge of yellowing that can diminish the beauty of blonde hair over time, leaving you with consistently cool, luminous results. Reclaim the brilliance of your blonde and maintain that freshly coloured look for longer, ensuring your hair always looks its best.\u003c\/p\u003e\n\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo isn't just about neutralising; it's about providing comprehensive care. Its advanced formula ensures that while it corrects unwanted tones, it also maintains the hair's integrity, leaving it feeling nourished and vibrant. This balance of potent colour correction and gentle care sets it apart, making it an indispensable part of any blonde hair care regimen. Trust in L'Oréal Professionnel to deliver professional results, every single time.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo\u003c\/h4\u003e\n\u003cp\u003eFor optimal results and to maintain the purity of your blonde, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply evenly to wet hair, focusing on areas prone to brassiness or where yellow tones are most prominent.\u003c\/li\u003e\n\u003cli\u003eLather thoroughly, ensuring the creamy texture is well distributed from root to tip, and leave on for 5-15 minutes, depending on the desired level of neutralisation and intensity of yellow tones.\u003c\/li\u003e\n\u003cli\u003eRinse hair thoroughly with cool to lukewarm water until the water runs completely clear, ensuring no product residue remains.\u003c\/li\u003e\n\u003cli\u003eFor enhanced care and to seal in the results, follow with your preferred L'Oréal Professionnel conditioner or hair mask. Use once a week or as needed to maintain your ideal blonde shade.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eIngredients Spotlight\u003c\/h4\u003e\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo features a meticulously selected blend of ingredients designed for effective toning and hair care:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAqua \/ Water \/ Eau\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate\u003c\/li\u003e\n\u003cli\u003eCocamidopropyl Betaine\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate\u003c\/li\u003e\n\u003cli\u003eSodium Chloride\u003c\/li\u003e\n\u003cli\u003eCI 60730 \/ Acid Violet 43 (The key purple neutralising dye)\u003c\/li\u003e\n\u003cli\u003eCocamide MIPA\u003c\/li\u003e\n\u003cli\u003eSodium Benzoate\u003c\/li\u003e\n\u003cli\u003eSodium Hydroxide\u003c\/li\u003e\n\u003cli\u003eCitric Acid\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid\u003c\/li\u003e\n\u003cli\u003eCarbomer\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-7\u003c\/li\u003e\n\u003cli\u003eLinalool\u003c\/li\u003e\n\u003cli\u003eBenzyl Salicylate\u003c\/li\u003e\n\u003cli\u003eBenzyl Alcohol\u003c\/li\u003e\n\u003cli\u003eLimonene\u003c\/li\u003e\n\u003cli\u003eAlpha-Isomethyl Ionone\u003c\/li\u003e\n\u003cli\u003eHydroxycitronellal\u003c\/li\u003e\n\u003cli\u003eGeraniol\u003c\/li\u003e\n\u003cli\u003eCitronellol\u003c\/li\u003e\n\u003cli\u003eParfum \/ Fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose TJ Beauty for Your L'Oréal Professionnel Products?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are dedicated to bringing you the finest professional hair care solutions. When you choose us, you're not just purchasing a product; you're investing in a promise of authenticity, quality, and exceptional service. We pride ourselves on stocking only genuine L'Oréal Professionnel products, ensuring that you receive the salon-grade performance you expect. Our commitment extends beyond just sales; we offer expert advice and a seamless shopping experience, making us your trusted partner in achieving stunning hair results. Elevate your hair care routine with confidence, knowing you're backed by TJ Beauty's dedication to your beauty needs.\u003c\/p\u003e\n\n\u003cp\u003eTransform your blonde hair from brassy to brilliant with the L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo. Its expertly crafted formula, luxurious texture, and powerful neutralising action make it an essential for anyone with highlighted or blonde hair seeking to maintain a cool, vibrant, and perfectly toned look. Embrace the clarity and radiance of your blonde, only with L'Oréal Professionnel and TJ Beauty.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54817432404344,"sku":"LPSECCPDSH","price":39.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/chromapurple.jpg?v=1732210857"},{"product_id":"loreal-professionnel-serie-expert-chroma-creme-blue-dyes-shampoo-300-ml","title":"L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo Orange Tone Neutralizing \u0026 Colour Correction for Light to Medium Brown Hair 300 ml\/10.14 oz","description":"\u003ch3\u003eKey Benefits of L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo 300 ml\/10.14 oz\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to flawlessly cool-toned light to medium brown hair with the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo. This innovative blue shampoo is engineered specifically to combat and neutralise those stubborn orange reflects that can diminish the beauty of your brown shades. Designed for exceptional colour correction and deep nourishment, it promises to keep your hair looking salon-perfect, vibrant, and incredibly healthy. Say goodbye to brassiness and embrace a harmoniously balanced, rich brown hue.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly neutralises unwanted orange reflections in light to medium brown hair.\u003c\/li\u003e\n\u003cli\u003eProvides superior colour correction, restoring cooler, purer hair tones.\u003c\/li\u003e\n\u003cli\u003eDelivers intense care, targeting damaged and porous areas for healthier hair.\u003c\/li\u003e\n\u003cli\u003eFormulated with professional-grade dyes for lasting colour vibrancy and purity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe challenge of maintaining beautiful hair colour often lies in the inevitable appearance of warm undertones after a few washes. L'Oréal Professionnel, a leader in professional hair care, has addressed this common concern head-on. The Serié Expert Chroma Crème Blue Dyes Shampoo is the brilliant outcome of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. This pioneering partnership has culminated in an exclusive technology, featuring professionally tailored dyes that specifically target and neutralise unwanted orange reflects, ensuring your light to medium brown hair maintains its desired cool, sophisticated appearance.\u003c\/p\u003e\n\u003cp\u003eFreshly coloured hair contains a delicate balance of primary colour dyes. However, with time and repeated washing, certain pigments can fade faster than others. For those with light to medium brown hair, it’s often the orange undertones that resurface, leading to an undesirable brassy effect. This is where the scientific principle of colour neutralisation becomes paramount. As blue stands directly opposite orange on the colour wheel, the Chroma Crème Blue Dyes Shampoo effectively counteracts these warm, brassy tones, restoring clarity, depth, and a desirable coolness to your brown hair. It’s an intelligent approach to maintaining your perfect shade.\u003c\/p\u003e\n\u003cp\u003eBeyond its remarkable colour-correcting prowess, this L'Oréal Professionnel blue shampoo is infused with a profoundly caring formula. It goes beyond mere toning, providing intense nourishment that precisely targets the most damaged and porous areas of your hair fibres. This dual-action approach ensures that while your colour is being meticulously corrected and perfected, the overall health and integrity of your hair are simultaneously being enhanced. Experience hair that not only boasts vibrant, neutralised colour but also feels exceptionally soft, supple, and beautifully revitalised after every wash.\u003c\/p\u003e\n\u003ch4\u003eHow to Achieve Optimal Results with Chroma Crème Blue Dyes Shampoo:\u003c\/h4\u003e\n\u003cp\u003eFor best results and to ensure even neutralisation, follow these professional steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eEvenly apply the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo to thoroughly wet hair, ensuring all strands are covered.\u003c\/li\u003e\n\u003cli\u003eGently massage the shampoo into your scalp and lengths to create a rich lather, distributing the product effectively.\u003c\/li\u003e\n\u003cli\u003eLeave the shampoo on your hair for 5 to 10 minutes. The exact duration depends on the intensity of the orange tones you wish to neutralise and your desired level of coolness.\u003c\/li\u003e\n\u003cli\u003eRinse your hair thoroughly and meticulously until all shampoo residue is completely removed, ensuring no blue pigment remains.\u003c\/li\u003e\n\u003cli\u003eFor enhanced softness, hydration, and manageability, follow with your preferred L'Oréal Professionnel conditioner or hair mask.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eIncorporate the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo into your hair care regimen as needed, typically once or twice a week, or whenever you observe orange tones reappearing. For optimal safety, always perform a patch test before initial use. This consistent care will help you maintain a perpetually fresh, vibrant, and cool-toned brown.\u003c\/p\u003e\n\u003ch4\u003eKey Ingredients for Colour Perfection \u0026amp; Hair Health:\u003c\/h4\u003e\n\u003cp\u003eThe L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo is crafted with a meticulously selected blend of ingredients to deliver both potent colour correction and essential hair care. While the comprehensive ingredient list can be found on the product packaging, key components typically include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAqua (Water)\u003c\/li\u003e\n\u003cli\u003eSodium Laureth Sulfate (Cleansing Agent)\u003c\/li\u003e\n\u003cli\u003eCoco-Betaine (Mild Cleansing \u0026amp; Foaming Agent)\u003c\/li\u003e\n\u003cli\u003eGlycol Distearate (Pearlescent Agent)\u003c\/li\u003e\n\u003cli\u003eSodium Chloride (Thickening Agent)\u003c\/li\u003e\n\u003cli\u003eBasic Blue 99 (Blue Dye for Neutralisation)\u003c\/li\u003e\n\u003cli\u003eSalicylic Acid (Gentle Exfoliant, Helps with Scalp Health)\u003c\/li\u003e\n\u003cli\u003eCarbomer (Thickening Agent)\u003c\/li\u003e\n\u003cli\u003eHexylene Glycol (Solvent, Viscosity Reducer)\u003c\/li\u003e\n\u003cli\u003eCitric Acid (pH Adjuster)\u003c\/li\u003e\n\u003cli\u003eGlycerin (Humectant, Hydration)\u003c\/li\u003e\n\u003cli\u003eGuar Hydroxypropyltrimonium Chloride (Conditioning Agent)\u003c\/li\u003e\n\u003cli\u003eArginine (Amino Acid for Hair Strength)\u003c\/li\u003e\n\u003cli\u003eSerine (Amino Acid for Hair Health)\u003c\/li\u003e\n\u003cli\u003eGlutamic Acid (Amino Acid for Hair Health)\u003c\/li\u003e\n\u003cli\u003eLinalool (Fragrance Component)\u003c\/li\u003e\n\u003cli\u003eBenzyl Salicylate (Fragrance Component)\u003c\/li\u003e\n\u003cli\u003eParfum (Fragrance)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach ingredient is chosen for its specific role in ensuring effective neutralisation, deep conditioning, and overall hair vitality, working synergistically to bring out the best in your light to medium brown hair.\u003c\/p\u003e\n\u003ch4\u003eWhy Choose TJ Beauty for Your L'Oréal Professionnel Products?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty, we are dedicated to being your ultimate destination for professional-grade hair care solutions. We proudly offer an extensive collection of authentic L'Oréal Professionnel products, including the highly effective Serié Expert Chroma Crème range. Our commitment ensures that every product you receive is genuine, high-quality, and designed to meet your specific hair needs. With TJ Beauty, you benefit from reliable delivery, competitive pricing, and unparalleled customer service, making your online shopping experience effortless and gratifying. Trust TJ Beauty to provide the expert solutions that help you achieve and maintain your perfect hair colour and health.\u003c\/p\u003e\n\u003cp\u003eTransform your hair care routine and confidently eliminate unwanted orange tones with the L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo. Embrace the power of professional innovation and reveal beautifully neutralised, perfectly cared-for light to medium brown hair that radiates with health and purity.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":54817436172664,"sku":"LPSECCBDSH300","price":19.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/chblue.webp?v=1732210165"}],"url":"https:\/\/www.tjbeautyproducts.co.uk\/collections\/l-oreal-professionnel-colour-treated-hair-liquid-shampoo.oembed","provider":"TJ Beauty Products UK","version":"1.0","type":"link"}