{"title":"As I Am Gentle Cleansing Products","description":null,"products":[{"product_id":"as-i-am-curl-cleansing-pudding","title":"As I Am Cleansing Pudding Co-Wash \u0026 Moisturising Cleanser for Curly, Coily \u0026 Kinky Hair 8 oz","description":"\u003ch3\u003eKey Benefits of As I Am Cleansing Pudding 8 oz\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to vibrant, healthy curls with the \u003cstrong\u003eAs I Am Cleansing Pudding 8 oz\u003c\/strong\u003e, available now at TJ Beauty Products UK. This luxurious co-wash is expertly formulated to refresh and moisturise your hair without stripping it of its essential natural oils. Designed specifically for those with curly, coily, and kinky hair textures, this cleansing pudding offers a gentle yet effective way to maintain cleanliness and hydration in your hair care routine. Say goodbye to harsh sulfates and embrace a product that celebrates your natural beauty, leaving your curls soft, defined, and wonderfully manageable.\u003c\/p\u003e\n\n\u003cp\u003eThe As I Am Cleansing Pudding acts as a superb alternative to traditional shampoos, especially for hair types prone to dryness or frizz. It’s more than just a cleanser; it’s a vital step in achieving a balanced, healthy scalp and promoting consistent curl patterns. With its unique pudding-like texture, it spreads easily and works into your strands, delivering moisture and helping to detangle even the most stubborn knots.\u003c\/p\u003e\n\n\u003ch4\u003eDiscover the Transformative Power:\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle, Sulfate-Free Cleansing:\u003c\/strong\u003e Effectively removes dirt and product buildup without stripping your hair of its natural moisture, making it an ideal \u003cstrong\u003esulfate-free cleanser\u003c\/strong\u003e for regular use.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntense Hydration \u0026amp; Moisture:\u003c\/strong\u003e Infused with nourishing ingredients that deeply hydrate each strand, combating dryness and leaving hair soft and supple.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEffortless Detangling:\u003c\/strong\u003e The creamy consistency helps to smooth the hair cuticles, making the detangling process easier and reducing breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhances Curl Definition:\u003c\/strong\u003e Prepares your hair for styling by promoting natural curl patterns and reducing frizz for beautifully defined curls.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePromotes Scalp Health:\u003c\/strong\u003e Contributes to a balanced and healthy scalp environment, essential for strong hair growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAt TJ Beauty Products UK, we understand the unique needs of textured hair. That's why we bring you premium products like the \u003cstrong\u003eAs I Am Cleansing Pudding\u003c\/strong\u003e. This 8 oz jar is packed with goodness, offering a substantial amount for consistent use in your \u003cstrong\u003ehair care routine\u003c\/strong\u003e. Its formulation is a testament to As I Am's commitment to natural ingredients and effective solutions for natural hair. Many refer to it as a \"shampoo alternative\" or a \"moisturising co-wash\" because it combines the cleansing power with the conditioning benefits, streamlining your regimen.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose As I Am Cleansing Pudding?\u003c\/h4\u003e\n\u003cp\u003eFor those with \u003cstrong\u003ecurly, coily, or kinky hair\u003c\/strong\u003e, finding the right cleanser is paramount. Traditional shampoos can often be too harsh, leading to dry, brittle hair and increased frizz. The \u003cstrong\u003eAs I Am co-wash\u003c\/strong\u003e offers a revolutionary approach, allowing you to cleanse your hair thoroughly while simultaneously infusing it with vital moisture. This duality makes it an indispensable product for maintaining hair health and vibrancy. Whether you're dealing with tangles, dryness, or just want to enhance your natural curl pattern, this cleansing pudding delivers.\u003c\/p\u003e\n\n\u003cp\u003eIt's not just about cleansing; it's about nourishing. The botanical extracts and natural oils within this pudding work synergistically to provide a holistic treatment. From the moment it touches your hair, you'll feel the difference – a rich, creamy lather that gently purifies without that \"squeaky clean\" feeling that often indicates stripped hair. Instead, your hair feels soft, moisturised, and ready for further styling. This product is a favourite among those seeking reliable \u003cstrong\u003ecurly hair products UK\u003c\/strong\u003e wide, known for its consistent results in delivering beautiful, manageable curls.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use As I Am Cleansing Pudding for Best Results:\u003c\/h4\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThoroughly Wet Hair:\u003c\/strong\u003e Ensure your hair is completely saturated with warm water. This helps the product spread evenly and activate effectively.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously \u0026amp; Massage:\u003c\/strong\u003e Dispense a liberal amount of \u003cstrong\u003eAs I Am Cleansing Pudding\u003c\/strong\u003e into your palms and distribute throughout your hair, focusing on the scalp and working down to the ends. Gently massage your scalp with your fingertips to stimulate circulation and loosen any buildup.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDetangle Gently:\u003c\/strong\u003e Using your fingers or a wide-tooth comb, gently detangle your hair while the co-wash is still in. Start from the ends and work your way up to the roots to minimise breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Rinse your hair completely with cool water until all product is removed. Ensure no residue is left behind, as this can weigh down your curls. Follow with your preferred leave-in conditioner or styling products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eKey Ingredients for Healthy Hair:\u003c\/h4\u003e\n\u003cp\u003eThe efficacy of the \u003cstrong\u003eAs I Am Cleansing Pudding\u003c\/strong\u003e lies in its carefully selected, natural ingredients. 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The \u003cstrong\u003eAs I Am Cleansing Pudding 8 oz\u003c\/strong\u003e is more than just a product; it's an investment in your hair's health and beauty. Experience the joy of a truly clean, deeply moisturised, and beautifully defined curl pattern. This \u003cstrong\u003enatural hair cleanser\u003c\/strong\u003e is your go-to for a refreshed look, offering deep conditioning benefits while it cleanses. Don't let frizz or dryness hold you back; choose a product designed to cherish your curls.\u003c\/p\u003e\n\n\u003cp\u003eReady to transform your \u003cstrong\u003ecurly hair routine\u003c\/strong\u003e? You can easily \u003cstrong\u003ebuy online\u003c\/strong\u003e the As I Am Cleansing Pudding from TJ Beauty Products UK. We ensure quick delivery across the UK, bringing the best in natural hair care right to your doorstep. Explore our full range of \u003cstrong\u003ecurly hair products UK\u003c\/strong\u003e and elevate your beauty regimen today. This 8 oz jar offers excellent value and is a must-have for anyone serious about nurturing their natural hair. Say hello to soft, shiny, and perfectly coily hair with As I Am.\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":40192230752394,"sku":"asiam24173","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Cleansing-Pudding-760x760-1.jpg?v=1718901311"},{"product_id":"as-i-am-dry-and-itchy-scalp-care-olive-and-tea-tree-oil-co-wash-454g","title":"As I Am Dry \u0026 Itchy Scalp Care CoWash 16 oz","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Scalp Care CoWash 16 oz\u003c\/strong\u003e is a scalp-first care option created for textured, curly, coily, and wavy hair routines that need comfort without heaviness. Built around co wash for dry scalp, this formula helps calm irritation signals while supporting a cleaner scalp environment between wash days. 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Infused with the power of nature's finest ingredients, this co-wash is more than just a cleanser; it's a hydrating, detangling, and defining powerhouse crafted for young, developing curls.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose As I Am Born Curly Avocado Shea Cowash for Your Child?\u003c\/h4\u003e\n\u003cp\u003eCaring for \u003cstrong\u003echildren's curly hair\u003c\/strong\u003e requires products that are both effective and incredibly gentle. The As I Am Born Curly line is precisely that. This \u003cstrong\u003eAvocado Shea Cowash\u003c\/strong\u003e stands out as a nurturing alternative to traditional shampoos, providing a wealth of benefits that cater directly to the specific requirements of \u003cstrong\u003ekids' natural curls\u003c\/strong\u003e. Say goodbye to dryness, frizz, and difficult detangling sessions, and hello to vibrant, healthy-looking hair.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Cleansing \u0026amp; Hydration:\u003c\/strong\u003e Unlike harsh shampoos that can strip away essential natural oils, this co-wash delicately cleanses the scalp and hair, preserving its inherent moisture. It’s perfect for maintaining the delicate balance of \u003cstrong\u003ecurly hair hydration\u003c\/strong\u003e, ensuring curls remain soft and pliable without feeling dry or brittle.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEffortless Detangling:\u003c\/strong\u003e Tangled curls can be a major source of frustration for both children and parents. Our Avocado Shea Cowash boasts incredible slip, melting away knots and snarls. This transforms detangling into a much easier, tear-free process, promoting healthier hair by minimizing breakage caused by aggressive combing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFrizz Control \u0026amp; Curl Definition:\u003c\/strong\u003e Humidity and dryness often lead to unruly frizz. This specialized formula helps to seal the cuticle, taming frizz and enhancing the natural \u003cstrong\u003ecurl pattern\u003c\/strong\u003e. The result is beautifully defined, glossy curls that hold their shape and shine throughout the day, showcasing the true beauty of your child’s natural texture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNourishing \u0026amp; Soothing:\u003c\/strong\u003e Enriched with nutrient-rich Avocado Oil and deeply conditioning Shea Butter, this co-wash doesn't just clean; it actively nourishes. These potent ingredients work to soothe the scalp, provide deep conditioning to each strand, and promote an environment conducive to strong, \u003cstrong\u003ehealthy hair growth\u003c\/strong\u003e, giving your child’s hair the best possible start.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe Magic of Key Ingredients: Avocado Oil \u0026amp; Shea Butter\u003c\/h4\u003e\n\u003cp\u003eThe efficacy of the \u003cstrong\u003eAs I Am Born Curly Avocado Shea Cowash\u003c\/strong\u003e lies in its thoughtful blend of natural ingredients, prominently featuring \u003cstrong\u003eAvocado Oil\u003c\/strong\u003e and \u003cstrong\u003eShea Butter\u003c\/strong\u003e. These aren't just buzzwords; they are powerhouses of nutrition for \u003cstrong\u003echildren's hair\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePersea Gratissima (Avocado) Oil:\u003c\/strong\u003e Renowned for its rich content of vitamins (A, D, E, B6) and amino acids, Avocado Oil deeply penetrates the hair shaft. It provides intensive moisture, strengthens hair, and helps to repair damage, making it ideal for maintaining the elasticity and health of delicate curly strands. Its ability to penetrate means superior \u003cstrong\u003emoisture retention\u003c\/strong\u003e, crucial for reducing dryness and frizz.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea) Butter:\u003c\/strong\u003e A beloved ingredient in natural hair care, Shea Butter is an excellent emollient that seals in moisture without leaving a greasy residue. It softens hair, reduces breakage, and protects against environmental damage. For \u003cstrong\u003echildren's curls\u003c\/strong\u003e, Shea Butter contributes significantly to incredible softness, improved manageability, and a protective barrier against moisture loss, ensuring enduring hydration and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTogether, these ingredients create a symphony of nourishment, transforming dull, dry curls into vibrant, touchable masterpieces. The careful formulation ensures that while it deeply conditions, it also provides sufficient \u003cstrong\u003egentle cleansing\u003c\/strong\u003e, making it the perfect all-in-one solution for \u003cstrong\u003ekids' curly hair care\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Beautiful Curls with As I Am Born Curly Avocado Shea Cowash\u003c\/h4\u003e\n\u003cp\u003eUsing the \u003cstrong\u003eAs I Am Born Curly Avocado Shea Cowash 8 oz\u003c\/strong\u003e is simple and designed to integrate seamlessly into your child's hair routine, maximizing its benefits for their \u003cstrong\u003enatural curly hair\u003c\/strong\u003e. Follow these easy steps for optimal results:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation is Key:\u003c\/strong\u003e Begin by thoroughly wetting your child's hair with warm water. Ensure every strand is saturated, as this helps the co-wash to distribute evenly and activate its cleansing and conditioning properties. This initial step prepares the hair for absorbing the rich emollients.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously \u0026amp; Massage:\u003c\/strong\u003e Dispense a generous amount of the cowash into your hands. Apply it directly to the scalp, working it through to the ends of the hair. Gently massage the scalp with your fingertips to stimulate blood circulation and break down any product buildup or impurities. This also allows the nourishing ingredients to penetrate effectively.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDetangle with Care:\u003c\/strong\u003e While the cowash is still in the hair, use your fingers or a wide-tooth comb to gently detangle, starting from the ends and working your way up to the roots. The excellent slip provided by the cowash will help knots and tangles to release easily, minimizing pulling and potential breakage, making the process much more pleasant for your child.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Once you have cleansed and detangled, rinse the hair thoroughly with warm water until all traces of the product are gone. Ensure that no residue is left behind, which could weigh down the curls. You'll immediately notice the incredible softness and bounce of your child's newly cleansed and conditioned curls.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eFor best results and continued healthy growth, follow up with other products from the As I Am Born Curly range, designed to complement this cowash and provide comprehensive care for \u003cstrong\u003echildren's curly hair\u003c\/strong\u003e. This routine helps to lock in moisture, further enhance curl definition, and provide ongoing protection against common curly hair issues.\u003c\/p\u003e\n\n\u003ch4\u003eInvest in Your Child's Curls with TJ Beauty Products UK\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the best in hair care. The \u003cstrong\u003eAs I Am Born Curly Avocado Shea Cowash 8 oz\u003c\/strong\u003e represents our dedication to quality, natural ingredients, and effective solutions for all hair types, especially for the unique and delicate needs of \u003cstrong\u003echildren's curly hair\u003c\/strong\u003e. This product is a testament to mindful formulation, ensuring your child receives a product free from harsh sulfates, parabens, and phthalates, prioritizing their hair's health and well-being.\u003c\/p\u003e\n\n\u003cp\u003eEmpower your child to embrace their beautiful \u003cstrong\u003enatural curls\u003c\/strong\u003e with confidence. This hydrating cowash not only cleanses and conditions but also instills a sense of pride in their unique texture. Make wash day a moment of joy and care, setting the foundation for a lifetime of healthy, gorgeous curls. 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This 16-ounce tub of goodness is more than just a cleanser; it's a complete hair care experience, delivering exceptional moisture and definition from the very first wash.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle Yet Effective Cleansing:\u003c\/strong\u003e Our innovative formula thoroughly cleanses your scalp and hair, removing product build-up and impurities without stripping away your hair's essential natural oils. 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That's why we bring you leading brands like As I Am, renowned for their commitment to nourishing and celebrating textured hair. The As I Am Cleansing Pudding is a cornerstone product for anyone embracing their natural curls, providing the perfect balance of cleansing and conditioning.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose As I Am Cleansing Pudding?\u003c\/h3\u003e\n\u003cp\u003eFor those with curly, coily, or kinky hair, maintaining moisture is paramount. Traditional shampoos can often be too harsh, leading to dryness, breakage, and loss of curl definition. The As I Am Cleansing Pudding offers a game-changing alternative. It's a sulphate-free, low-lather co-wash that respects your hair's delicate balance, making it an essential part of your natural hair care routine.\u003c\/p\u003e\n\n\u003cp\u003eThis isn't just a product; it's an investment in your hair's long-term health. The carefully selected natural ingredients work synergistically to provide comprehensive care. From the moment you apply it, you'll feel the difference – a rich, creamy consistency that instantly begins to soften and detangle your precious curls. It prepares your hair for subsequent styling, ensuring maximum hydration and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eThe Power of Natural Ingredients\u003c\/h3\u003e\n\u003cp\u003eAs I Am is dedicated to harnessing the power of nature to deliver outstanding results. The Cleansing Pudding is packed with beneficial ingredients designed to nurture your natural hair:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoconut Fruit Extract:\u003c\/strong\u003e Known for its deep penetrating moisture properties, helping to strengthen hair and reduce protein loss.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCastor Seed Oil:\u003c\/strong\u003e A powerhouse for promoting hair growth, strengthening strands, and adding a beautiful shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e An excellent natural emollient, providing intense moisture, sealing in hydration, and protecting hair from environmental damage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePhytosterols:\u003c\/strong\u003e Plant-derived compounds that help maintain hair health and elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese ingredients work in harmony to transform dry, lacklustre curls into vibrant, touchable masterpieces. Free from harsh chemicals like sulphates, parabens, phthalates, and silicones, you can trust that you're giving your hair the purest form of care.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Optimal Results with As I Am Cleansing Pudding\u003c\/h3\u003e\n\u003cp\u003eTo experience the full benefits of this incredible cleansing pudding, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePrepare Your Hair:\u003c\/strong\u003e Begin by thoroughly wetting your hair with warm water. Ensure your curls are completely saturated from root to tip.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Dispense a generous amount of As I Am Cleansing Pudding into your palms. Apply it directly to your scalp and work it down through the lengths of your hair. Use your fingertips to gently massage your scalp, stimulating blood flow and effectively lifting impurities and product build-up.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDetangle with Care:\u003c\/strong\u003e While the cleansing pudding is still in your hair, use your fingers or a wide-tooth comb to gently detangle. Start from your ends and work your way up to the roots, carefully separating any knots or tangles. The rich slip of the pudding will make this process smoother and minimise breakage.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Rinse your hair completely with lukewarm water. Ensure all product residue is washed away. Your hair should feel clean, soft, and moisturised, not stripped or dry.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFollow Up:\u003c\/strong\u003e For best results, follow with an As I Am conditioner or leave-in treatment to lock in moisture and prepare your hair for styling.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eExpert Tips for Naturally Gorgeous Curls\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSectioning is Key:\u003c\/strong\u003e For thicker or longer hair, consider sectioning your hair before applying the cleansing pudding. This ensures even distribution and makes detangling much easier.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eListen to Your Hair:\u003c\/strong\u003e While many use this as a weekly co-wash, adjust the frequency based on your hair's needs. If your hair feels particularly dry, you might use it more often.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePair with As I Am:\u003c\/strong\u003e Explore other products in the As I Am range, such as their leave-in conditioners and styling gels, to create a complete and cohesive natural hair care regimen.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCool Water Rinse:\u003c\/strong\u003e Finish your rinse with a splash of cool water to help seal the hair cuticle, enhance shine, and reduce frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to offering the finest in curly hair care. The As I Am Cleansing Pudding, 16 Ounce, is a testament to quality and efficacy, trusted by naturals worldwide. Its large size ensures you have plenty of product to keep your curls looking their best, wash after wash. Discover why so many in the UK choose As I Am for their natural hair needs.\u003c\/p\u003e\n\n\u003cp\u003eEmbrace the beauty of your natural texture. With As I Am Cleansing Pudding, you're not just cleansing; you're nurturing, moisturising, and celebrating every single curl and coil. 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That makes it practical for wash-day resets, routine scalp maintenance, and transition periods where buildup, weather shifts, or protective styling can trigger discomfort.\u003c\/p\u003e\n\n\u003ch3\u003eRoutine Fit\u003c\/h3\u003e\n\u003cp\u003eFor people comparing options around itchy scalp conditioner, this treatment delivers a balanced care path that can sit inside low-manipulation routines. It helps reduce roughness at the roots, improves sectioning control for braids and twists, and supports cleaner part lines for neater final styles.\u003c\/p\u003e\n\n\u003ch3\u003eUsage Guidance\u003c\/h3\u003e\n\u003cp\u003eApplication consistency matters more than heavy product loading. Work the formula directly onto the scalp, allow short contact time, and rinse thoroughly before finishing with your preferred conditioner or leave-in. 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