{"title":"Affirm","description":"","products":[{"product_id":"affirm-fiberguard-normalizing-shampoo-950ml","title":"Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair","description":"\u003ch3\u003eKey Benefits of Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair\u003c\/h3\u003e\n\u003cp\u003eExperience professional-grade post-relaxer care with Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml. Specially formulated with exclusive Fiber Strengthening Complex (FSC) technology, this advanced shampoo not only ensures complete neutralization of relaxer traces but also actively works to restore and protect your hair from within. 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At TJ Beauty Products UK, we understand the need for a shampoo that effectively tackles product build-up, excess oils, and environmental impurities without compromising your hair's natural moisture balance. This luxurious, sulfate-free formula is meticulously crafted to deliver a refreshing cleanse, leaving your hair feeling light, soft, and revitalized.\u003c\/p\u003e\n\n\u003cp\u003eOur powerful yet gentle clarifying shampoo is more than just a cleanser; it's a hair and scalp treatment designed to promote overall hair health. Infused with a unique blend of traditional Ayurvedic extracts and nourishing natural oils, it prepares your hair for optimal conditioning and styling, making it an essential first step in any comprehensive hair care regimen.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose Affirm MoisturRight Clarifying Shampoo?\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Deep Cleansing:\u003c\/strong\u003e Experience an unparalleled cleanse with mild detergents that deeply clean hair and scalp. It efficiently eliminates dirt, product build-up, and oily residue from styling products, environmental pollutants, and natural sebum, allowing your hair to breathe and flourish. Unlike harsh cleansers, it works without stripping essential moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSulfate-Free \u0026amp; Gentle:\u003c\/strong\u003e Our commitment to hair health means a sulfate-free formula that respects your hair's delicate structure. 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Hair that is scientifically proven to be stronger and better able to withstand mechanical stresses related to normal styling and environmental factors, providing a lasting foundation for healthy, beautiful hair.\u003c\/p\u003e\n\n\u003ch4\u003eAchieve Salon-Perfect Results with Affirm Fiberguard (9 Applications)\u003c\/h4\u003e\n\u003cp\u003eFor best results and to truly harness the protective power of this professional \u003cstrong\u003ecreme relaxer\u003c\/strong\u003e, follow these expert application steps. Remember, for professional products like this \u003cstrong\u003esensitive scalp hair relaxer\u003c\/strong\u003e, consulting a trained stylist is always recommended for optimal safety and efficacy, especially given the 9 applications for extended use or salon settings.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Strand Test:\u003c\/strong\u003e Begin with a thorough scalp analysis to ensure there are no abrasions or irritations. 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Gently smooth the hair with the back of a comb or your gloved fingers, but avoid excessive pulling or rubbing. Once the desired straightness is achieved, rinse your hair thoroughly with warm water, ensuring every trace of the relaxer cream is completely removed.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNeutralization \u0026amp; Deep Conditioning:\u003c\/strong\u003e Immediately after rinsing, apply Affirm 5-in-1 Reconstructor to restore the hair's pH balance and then shampoo with Affirm Normalizing Shampoo until the lather turns white. Follow with a generous application of Affirm 5-in-1 Reconstructor for intense conditioning, leaving it on for the recommended time. Finish with your preferred Affirm Leave-In Conditioner for lasting moisture, protection, and unparalleled manageability. 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