{"title":"Affirm Relaxed Hair Relaxer Kit","description":null,"products":[{"product_id":"affirm-fiberguard-normalizing-shampoo-950ml","title":"Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair","description":"\u003ch3\u003eKey Benefits of Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair\u003c\/h3\u003e\n\u003cp\u003eExperience professional-grade post-relaxer care with Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml. Specially formulated with exclusive Fiber Strengthening Complex (FSC) technology, this advanced shampoo not only ensures complete neutralization of relaxer traces but also actively works to restore and protect your hair from within. Perfect for those seeking to minimize \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and combat \u003cstrong\u003eDryness\u003c\/strong\u003e after chemical treatments, it's an essential step in maintaining healthy, beautiful relaxed hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable Relaxer Neutralization:\u003c\/strong\u003e Features a unique built-in color indicator that changes from pink to white, providing visual confirmation that all relaxer residue has been thoroughly rinsed and hair is perfectly neutralized, preventing over-processing and potential damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Damage Repair:\u003c\/strong\u003e Enriched with Affirm's exclusive Fiber Strengthening Complex (FSC) technology, fruit extracts, and ceramides, this shampoo actively helps repair pre-existing damage, reinforcing the hair's structural integrity. This powerful formulation significantly reduces \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and strengthens strands from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuticle Realignment \u0026amp; Moisture Retention:\u003c\/strong\u003e Works to tighten and realign hair cuticles to a closed position, effectively sealing in vital moisture. This action not only combats \u003cstrong\u003eDryness\u003c\/strong\u003e but also enhances the hair's natural luster and smoothness, leaving it feeling soft and looking incredibly healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Detangling \u0026amp; Improved Manageability:\u003c\/strong\u003e Transforms tangled, post-relaxer hair into a smooth, manageable canvas. It significantly aids in wet combing, detangling knots with ease and minimizing stress on fragile strands, thereby preventing further damage and making styling a breeze.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky Smooth Texture:\u003c\/strong\u003e Infuses hair with a luxurious, soft, and silky texture, improving its visual and tactile properties. Your hair will feel supple and look vibrant, ready for styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects Against Styling Damage:\u003c\/strong\u003e By strengthening and smoothing the hair, it helps build resistance against the stresses of daily styling, ensuring your hair remains healthier for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt the heart of Affirm Fiberguard Normalizing Shampoo lies its innovative Fiber Strengthening Complex (FSC) technology. This unique blend, coupled with nourishing fruit extracts and protective ceramides, penetrates deep into the hair shaft. It doesn't just cleanse; it actively works to restore the hair's internal structure, making it more resilient, reducing susceptibility to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e, and keeping \u003cstrong\u003eDryness\u003c\/strong\u003e at bay.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use Affirm Fiberguard Normalizing Shampoo\u003c\/h3\u003e\n\u003cp\u003eAchieving optimal results with your Affirm Fiberguard Normalizing Shampoo is simple:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter thoroughly rinsing relaxer from hair, apply a generous amount of Affirm Fiberguard Normalizing Shampoo to wet hair.\u003c\/li\u003e\n\u003cli\u003eGently massage into the hair and scalp, working up a rich lather. Pay close attention to the color of the lather; it will appear pink initially due to the relaxer traces.\u003c\/li\u003e\n\u003cli\u003eContinue to shampoo, ensuring even distribution. The lather will gradually change from pink to a creamy white. This color transformation is your visual signal that the neutralization process is complete and all relaxer chemicals have been effectively removed.\u003c\/li\u003e\n\u003cli\u003eRinse hair thoroughly with warm water until the water runs clear. Repeat if necessary to ensure complete neutralization and protection against potential \u003cstrong\u003eDryness\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eFor optimal results and to maximize the reparative benefits, follow immediately with Affirm 5-in-1 Reconstructor or your preferred conditioning treatment from the Affirm Fiberguard system to further combat \u003cstrong\u003eHair Breakage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhy Choose Affirm Fiberguard Normalizing Shampoo?\u003c\/h3\u003e\n\u003cp\u003eChoosing Affirm Fiberguard Normalizing Shampoo means choosing peace of mind for your chemically treated hair. Its dual-action formula not only guarantees complete neutralization, which is crucial for preventing post-relaxer damage, but also proactively strengthens and repairs. Say goodbye to worries about \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and hello to hair that feels incredibly soft, strong, and deeply moisturized, free from \u003cstrong\u003eDryness\u003c\/strong\u003e. It's the intelligent choice for maintaining the health and beauty of your relaxed hair, ensuring salon-quality results at home.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you only the finest in professional hair care. We understand the unique needs of diverse hair types and meticulously select products that deliver exceptional results. When you choose TJ Beauty, you're not just buying a product; you're investing in quality, efficacy, and expert-recommended solutions designed to enhance your natural beauty. Our comprehensive range ensures you find exactly what your hair needs to thrive, always with an emphasis on customer satisfaction and genuine product benefits.\u003c\/p\u003e\n\u003cp\u003eTransform your post-relaxer routine with Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml. Experience the confidence of perfectly neutralized, stronger, and more resilient hair. Shop now at TJ Beauty Products UK and give your hair the professional care it deserves, actively fighting \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and \u003cstrong\u003eDryness\u003c\/strong\u003e with every wash.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":40192792985738,"sku":"AFFGNS32OZ","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Shampoo-Fiberguard-Normalizing.png?v=1709047736"},{"product_id":"affirm-dry-and-itchy-scalp-normalizing-shampoo-950ml","title":"Affirm Dry and Itchy Scalp Normalizing Shampoo 32 oz \/ 946 ml - Soothes, Balances \u0026 Prevents Hair Breakage Post-Relaxer","description":"\u003ch3\u003eKey Benefits of Affirm Dry and Itchy Scalp Normalizing Shampoo 32 oz \/ 946 ml - Soothes, Balances \u0026amp; Prevents Hair Breakage Post-Relaxer\u003c\/h3\u003e\n\u003cp\u003eTransform your hair care routine with the Affirm Dry and Itchy Scalp Normalizing Shampoo, an essential product from Avlon's renowned Affirm range. Specifically formulated to address the common concerns of scalp dryness and irritation, this 32 oz \/ 946 ml professional-grade shampoo offers more than just a cleanse; it provides a deeply soothing and normalizing treatment for your scalp and hair. Ideal for individuals experiencing persistent itchiness, flakiness, or those needing specialized care post-relaxer, this shampoo is a cornerstone for healthy, revitalized hair and advanced Hair Care \u0026amp; Styling.\u003c\/p\u003e\n\n\u003ch4\u003eExperience unparalleled relief and restoration for your scalp and hair:\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInstant Soothing for Dry \u0026amp; Itchy Scalp:\u003c\/strong\u003e Experience immediate and lasting relief from the discomfort of a dry, flaky, or itchy scalp. Our rich, moisturizing formula targets the source of irritation, infusing your scalp with vital hydration and calming agents to restore comfort and balance, effectively combating dryness. This is an indispensable solution for persistent scalp issues.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Yet Effective Cleansing:\u003c\/strong\u003e Formulated with milder cleansers, this powerful shampoo lathers beautifully while gently removing impurities, product buildup, and excess oils without stripping your hair's natural moisture. It leaves your hair feeling incredibly clean, soft, and remarkably easy to manage, ready for any Hair Care \u0026amp; Styling.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePost-Relaxer Normalization with Visible Indicator:\u003c\/strong\u003e A standout feature, this normalizing shampoo includes a unique color indicator. This innovative technology visually confirms the complete neutralization and removal of all traces of relaxer oils from your hair, ensuring optimal scalp health and preventing potential damage or irritation after chemical treatments. It's an essential step in your post-relaxer Hair Care \u0026amp; Styling regimen, protecting against Hair Breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStrengthens \u0026amp; Protects Against Hair Breakage:\u003c\/strong\u003e Beyond cleansing, the advanced conditioning agents in our formula work to re-align and effectively close the hair cuticles. This action not only leaves hair feeling smooth and tangle-free but also significantly reduces the risk of Hair Breakage, promoting stronger, healthier strands from root to tip, enhancing overall Hair Care \u0026amp; Styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe Affirm Difference: Advanced Care for Optimal Scalp Health\u003c\/h4\u003e\n\u003cp\u003eThe Affirm Dry and Itchy Scalp Normalizing Shampoo isn't just another shampoo; it's a therapeutic treatment designed to bring your scalp back to its optimal state. The carefully selected ingredients provide a luxurious and effective experience, addressing multiple concerns simultaneously, from dryness to potential Hair Breakage. Its unique ability to neutralize relaxer residue sets it apart, making it a critical component for those who regularly undergo chemical straightening treatments, ensuring superior Hair Care \u0026amp; Styling. The emphasis on gentle cleansing coupled with intense moisture delivery ensures that your hair is not only clean but also deeply nourished and protected, contributing to overall hair health and vitality.\u003c\/p\u003e\n\n\u003cp\u003eThis product is part of a comprehensive Hair Care system, designed to work synergistically to achieve the best results. By choosing Affirm, you're investing in a brand trusted by professionals for its commitment to scientific innovation and superior hair health solutions and advanced Hair Care \u0026amp; Styling.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Best Results with Affirm Normalizing Shampoo:\u003c\/h4\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Your Hair:\u003c\/strong\u003e Begin by thoroughly wetting your hair with warm water. Ensure every strand is saturated to allow the shampoo to distribute evenly and activate properly, optimizing your Hair Care \u0026amp; Styling routine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply \u0026amp; Massage:\u003c\/strong\u003e Dispense a generous amount of Affirm Normalizing Shampoo into your palms and apply it directly to your scalp and hair. Gently massage the shampoo into your scalp using your fingertips, paying particular attention to areas experiencing dryness, flakiness, or itchiness. If used post-relaxer, observe the unique color indicator to ensure the relaxer has been completely neutralized, preventing Hair Breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Rinse your hair completely with warm water. Continue rinsing until the water runs clear and all traces of the shampoo have been removed from your hair and scalp. Leaving residue can lead to buildup, so thorough rinsing is key for effective Hair Care.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCondition \u0026amp; Treat:\u003c\/strong\u003e For optimal results, follow with an Affirm conditioner or treatment, such as the Affirm 5-in-1 Reconstructor, to lock in moisture, further smooth the cuticles, and enhance overall hair health. This step is crucial for maintaining softness, manageability, and further preventing Hair Breakage.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWhy Choose TJ Beauty Products UK for Your Hair Care \u0026amp; Styling Needs?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the finest professional Hair Care solutions. We understand the unique needs of diverse hair types and are dedicated to sourcing products that deliver exceptional results. When you choose us, you benefit from a premium shopping experience for all your Hair Care \u0026amp; Styling needs:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAuthenticity Guaranteed:\u003c\/strong\u003e We stock only genuine products from trusted brands like Avlon's Affirm, ensuring you receive high-quality, effective formulations every time for your Hair Care regimen.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExpertly Curated Selection:\u003c\/strong\u003e Our extensive range of Hair Care products is carefully selected by industry experts, offering solutions for every concern, from dryness and Hair Breakage to intricate Hair Care \u0026amp; Styling needs, ensuring your hair always looks its best.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCustomer-Centric Service:\u003c\/strong\u003e Your satisfaction is our priority. Our dedicated team is here to assist you with product selection and provide a seamless shopping experience for all your Shampoo and Hair Care requirements.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFast \u0026amp; Reliable Delivery:\u003c\/strong\u003e We ensure your premium shampoo and other hair essentials reach you quickly and efficiently across the UK, so you never have to compromise on your Hair Care \u0026amp; Styling routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your hair health with Affirm Dry and Itchy Scalp Normalizing Shampoo. Say goodbye to discomfort, dryness, and the risk of Hair Breakage, and hello to a balanced, beautiful scalp and hair. Add this essential 32 oz \/ 946 ml shampoo to your cart today and discover the secret to revitalized Hair Care \u0026amp; Styling.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":40192796754058,"sku":"Affi98715","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Dry-And-Itchy-Scalp-Shampoo-32-oz.jpg?v=1709303213"},{"product_id":"avlon-affirm-fiberguard-sustenance-fortifying-treatment","title":"Affirm FiberGuard Sustenance Fortifying Treatment 32 oz \/ 946 ml - Post-Relaxer Strengthening Conditioner","description":"\u003ch3\u003eKey Benefits of Affirm FiberGuard Sustenance Fortifying Treatment 32 oz \/ 946 ml - Post-Relaxer Strengthening Conditioner\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to resilient, beautifully revitalized hair with the \u003cstrong\u003eAffirm FiberGuard Sustenance Fortifying Treatment\u003c\/strong\u003e. Specifically formulated as a high-performance \u003cstrong\u003epost-relaxer conditioner\u003c\/strong\u003e, this powerful \u003cstrong\u003ehair care\u003c\/strong\u003e solution is your first line of defense after chemical processing. It’s not just any \u003cstrong\u003econditioner\u003c\/strong\u003e; it’s a crucial step in maintaining the health and integrity of your hair, designed to work precisely when your strands are most receptive to vital nutrients.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntense Strengthening:\u003c\/strong\u003e Actively fortifies newly relaxed hair, significantly reducing breakage and shedding to promote stronger, more durable strands.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoisture \u0026amp; Shine Restoration:\u003c\/strong\u003e Replenishes essential lipids lost during chemical processes, restoring hair’s natural luminosity and deep hydration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCuticle Sealing \u0026amp; Smoothing:\u003c\/strong\u003e Advanced polymers work to realign, seal, and smooth the hair cuticle, minimizing porosity and creating a silky-smooth surface.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Manageability:\u003c\/strong\u003e Effortlessly detangles both wet and dry hair, making combing a breeze while adding noticeable fullness and body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Affirm FiberGuard Sustenance Fortifying Treatment is Essential for Relaxed Hair\u003c\/h4\u003e\n\u003cp\u003eRelaxing your hair is a transformative process, but it can leave your strands vulnerable. That’s where the \u003cstrong\u003eAffirm FiberGuard Sustenance Fortifying Treatment\u003c\/strong\u003e steps in. With Avlon's exclusive Strengthening Complex (FSC), this isn't just a basic \u003cstrong\u003econditioner\u003c\/strong\u003e. It’s an advanced, high-performance treatment engineered to penetrate deep within the hair shaft precisely when cuticles are open immediately after the \u003cstrong\u003erelaxer\u003c\/strong\u003e rinse. This strategic timing ensures maximum absorption of its reparative and fortifying ingredients.\u003c\/p\u003e\n\n\u003cp\u003eOur hair is composed of delicate protein structures that can be compromised by chemical treatments. The Affirm FiberGuard Sustenance Fortifying Treatment, a cornerstone of effective \u003cstrong\u003ehair care\u003c\/strong\u003e for relaxed hair, is meticulously crafted to counteract these effects. Its potent blend of ingredients works synergistically to restore your hair's natural vitality, ensuring that your journey to sleek, straight hair doesn't come at the expense of its health.\u003c\/p\u003e\n\n\u003ch4\u003eAdvanced Technology for Superior Hair Health\u003c\/h4\u003e\n\u003cp\u003eThe innovation behind this fortifying \u003cstrong\u003econditioner\u003c\/strong\u003e lies in its cutting-edge features:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLipid Replenishing Molecules (LRMs):\u003c\/strong\u003e These specialized molecules are designed to enter the hair fiber, effectively replacing the natural shine properties and oils that are often depleted during the chemical processing of \u003cstrong\u003erelaxers\u003c\/strong\u003e. This not only restores luster but also helps rebuild the hair's protective barrier.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSpecial Polymers:\u003c\/strong\u003e After the chemical changes induced by a \u003cstrong\u003erelaxer\u003c\/strong\u003e, the hair cuticle can be left raised and porous. Our unique polymers work to realign, seal, and smooth these cuticles, normalizing the hair's surface and locking in moisture. This results in visibly smoother, healthier-looking strands and reduces susceptibility to environmental damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMicro-Molecular Proteins and Humectants:\u003c\/strong\u003e These tiny, yet mighty, components penetrate deeply within the hair shaft. They actively help repair fiber damage from within, reinforcing the hair's internal structure. Simultaneously, powerful humectants draw moisture into the hair, ensuring it remains hydrated, supple, and less prone to dryness and brittleness – a common concern after using \u003cstrong\u003erelaxers\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTargeted Damage Repair:\u003c\/strong\u003e This \u003cstrong\u003efortifying treatment\u003c\/strong\u003e specifically targets and works to repair and strengthen damaged hair fibers, laying the foundation for long-term hair health. It's an indispensable part of your \u003cstrong\u003ehair care\u003c\/strong\u003e regimen, especially after using a \u003cstrong\u003erelaxer\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntensive Conditioning:\u003c\/strong\u003e Beyond its post-relaxer benefits, it is also highly recommended for use as an intensive conditioning treatment for anyone seeking to enhance their hair's strength and resilience, making it a versatile addition to any \u003cstrong\u003ehair care\u003c\/strong\u003e routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eExperience the Transformation: Key Benefits\u003c\/h4\u003e\n\u003cp\u003eIncorporating the \u003cstrong\u003eAffirm FiberGuard Sustenance Fortifying Treatment\u003c\/strong\u003e into your \u003cstrong\u003ehair care\u003c\/strong\u003e routine, particularly after a \u003cstrong\u003erelaxer\u003c\/strong\u003e, offers a multitude of benefits that you’ll see and feel:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eReduced Breakage and Shedding:\u003c\/strong\u003e By strengthening newly relaxed hair and replenishing lost moisture, it significantly helps hair resist breakage and shedding, leading to visibly fuller, healthier hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMinimized Porosity:\u003c\/strong\u003e The action of sealing and smoothing the cuticle minimizes surface porosity, which means your hair is better able to retain moisture and is less susceptible to frizz and environmental damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Volume and Body:\u003c\/strong\u003e This exceptional \u003cstrong\u003econditioner\u003c\/strong\u003e adds noticeable fullness and body to your hair, transforming flat, limp strands into voluminous, vibrant locks.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEffortless Detangling:\u003c\/strong\u003e Enjoy the ease of detangling, both wet and dry, thanks to the smoothing and conditioning properties that reduce knots and snags.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLuxurious Finish:\u003c\/strong\u003e The ultimate result is hair that feels incredibly silky to the touch and boasts an enviable, healthy shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow to Use Your Fortifying Treatment for Best Results\u003c\/h4\u003e\n\u003cp\u003eTo maximize the efficacy of this vital \u003cstrong\u003epost-relaxer conditioner\u003c\/strong\u003e and ensure your hair receives all its strengthening and moisturizing benefits, follow these steps:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Hair:\u003c\/strong\u003e After thoroughly rinsing the \u003cstrong\u003erelaxer\u003c\/strong\u003e from your hair with lukewarm water, ensure all chemical residue is removed.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Apply a generous amount of \u003cstrong\u003eAffirm FiberGuard Sustenance Fortifying Treatment\u003c\/strong\u003e to your hair. Ensure even distribution, working from roots to ends.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcess:\u003c\/strong\u003e Leave the treatment on for 10-15 minutes. For deeper penetration and enhanced results, cover your hair with a plastic cap.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Follow Up:\u003c\/strong\u003e Rinse hair completely with lukewarm water until all traces of the \u003cstrong\u003econditioner\u003c\/strong\u003e are removed. For optimal \u003cstrong\u003ehair care\u003c\/strong\u003e, follow with Affirm 5-in-1 Reconstructor to balance pH and further strengthen, then cleanse with Affirm Normalizing Shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eThis \u003cstrong\u003efortifying treatment\u003c\/strong\u003e is a critical step in preserving the health and beauty of chemically treated hair, acting as a bridge between the \u003cstrong\u003erelaxer\u003c\/strong\u003e process and ongoing \u003cstrong\u003ehair care\u003c\/strong\u003e. It primes your hair for subsequent styling and ensures long-lasting resilience.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you only the highest quality \u003cstrong\u003ehair care\u003c\/strong\u003e solutions. We understand the unique needs of chemically treated hair, and we meticulously select products like the \u003cstrong\u003eAffirm FiberGuard Sustenance Fortifying Treatment\u003c\/strong\u003e that deliver on their promises. Our expertise in beauty and commitment to customer satisfaction means you can shop with confidence, knowing you’re investing in products that truly make a difference. We offer a comprehensive range of professional-grade \u003cstrong\u003econditioners\u003c\/strong\u003e, \u003cstrong\u003erelaxers\u003c\/strong\u003e, and general \u003cstrong\u003ehair care\u003c\/strong\u003e items to cater to every aspect of your hair's journey. Choose TJ Beauty for unparalleled quality, expert advice, and a radiant hair transformation.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":40931898949770,"sku":"AVL-FIBER-SUS1","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Sustenance.jpg?v=1709047223"},{"product_id":"avlon-fiberguard-sensitive-scalp-creme-relaxer","title":"Affirm Fiberguard Sensitive Scalp Crème Relaxer 9 Applications - Gentle Straightening for Strong, Healthy Hair","description":"\u003ch3\u003eKey Benefits of Affirm Fiberguard Sensitive Scalp Crème Relaxer 9 Applications - Gentle Straightening for Strong, Healthy Hair\u003c\/h3\u003e\n\n\u003cp\u003eTransform your hair with the professional-grade \u003cstrong\u003eAffirm Fiberguard Sensitive Scalp Crème Relaxer\u003c\/strong\u003e, now available in a convenient 9-application pack. Designed by Avlon for superior hair care, this revolutionary \u003cstrong\u003ecreme relaxer\u003c\/strong\u003e system is engineered to provide not just effective straightening, but also unparalleled protection for your hair and scalp. If you're seeking a solution that prioritises both sleek results and hair health, especially for dry or sensitive scalps, your search ends here. This advanced \u003cstrong\u003esensitive scalp relaxer\u003c\/strong\u003e formula ensures maximum comfort while delivering beautifully straight, healthy-looking hair.\u003c\/p\u003e\n\n\u003cp\u003eExperience the difference of a truly innovative \u003cstrong\u003ehair relaxer\u003c\/strong\u003e that goes beyond mere straightening, offering a holistic approach to hair care with every application. Say goodbye to harsh treatments and hello to soft, smooth, and incredibly strong hair.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnmatched Hair Strength Preservation:\u003c\/strong\u003e Our exclusive Fiber Strengthening Complex (FSC) is at the heart of this formula, actively reinforcing the hair fiber structure during relaxing. Scientific studies prove it preserves up to 40% more of your hair's inherent strength compared to conventional \u003cstrong\u003erelaxers\u003c\/strong\u003e, dramatically reducing breakage and promoting long-term hair health.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Scalp Comfort:\u003c\/strong\u003e Formulated with sensitive scalps in mind, this patented conditioning \u003cstrong\u003ecreme relaxer\u003c\/strong\u003e provides maximum comfort, significantly minimising irritation and dryness often associated with chemical treatments. It's the ideal choice for clients with naturally dry or previously irritated scalps, making the straightening process a soothing experience.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRestorative Moisture \u0026amp; Shine:\u003c\/strong\u003e Beyond straightening, this relaxer actively works to restore vital moisture, enhance brilliant, natural shine, and improve overall hair body. The result is hair that not only looks incredibly straight but also feels luxuriously soft, vibrant, and full of life.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSilky Smooth \u0026amp; Manageable Finish:\u003c\/strong\u003e Infused with strengthening polymers, this unique formula penetrates hair fibers, leaving hair with significantly more tensile strength and elasticity after relaxing. You'll enjoy hair that is exceptionally soft, remarkably silky, deeply conditioned, and incredibly easy to comb, style, and manage, reducing frizz and tangles.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIdeal for Damaged \u0026amp; Color-Treated Hair:\u003c\/strong\u003e Its gentle yet effective formulation makes it an ideal solution for relaxing even color-treated or damaged hair, offering a strengthening and protective barrier that helps maintain hair integrity during the chemical process.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eThe Science Behind Fiberguard: Advanced Hair Care Technology\u003c\/h4\u003e\n\u003cp\u003eThe secret to Affirm Fiberguard's exceptional performance lies in its patented Fiber Strengthening Complex (FSC). This exclusive blend of strengthening polymers and conditioning agents works synergistically to protect and reinforce the hair's internal structure during the relaxation process. Unlike ordinary \u003cstrong\u003ehair straightening products\u003c\/strong\u003e that can strip hair of its natural integrity, Fiberguard's advanced technology actively infuses hair with fortifying components. This means that as your hair is straightened, it's simultaneously being strengthened from within, leading to superior elasticity and resistance to daily wear and tear.\u003c\/p\u003e\n\u003cp\u003eMoreover, this sophisticated formula is capable of retarding osmotic pressure build-up, a common cause of hair weakening during relaxation. By managing this critical aspect, the \u003cstrong\u003eAffirm Fiberguard Sensitive Scalp Crème Relaxer\u003c\/strong\u003e ensures that your hair remains robust and resilient. The result? Hair that is scientifically proven to be stronger and better able to withstand mechanical stresses related to normal styling and environmental factors, providing a lasting foundation for healthy, beautiful hair.\u003c\/p\u003e\n\n\u003ch4\u003eAchieve Salon-Perfect Results with Affirm Fiberguard (9 Applications)\u003c\/h4\u003e\n\u003cp\u003eFor best results and to truly harness the protective power of this professional \u003cstrong\u003ecreme relaxer\u003c\/strong\u003e, follow these expert application steps. Remember, for professional products like this \u003cstrong\u003esensitive scalp hair relaxer\u003c\/strong\u003e, consulting a trained stylist is always recommended for optimal safety and efficacy, especially given the 9 applications for extended use or salon settings.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Strand Test:\u003c\/strong\u003e Begin with a thorough scalp analysis to ensure there are no abrasions or irritations. Perform a crucial strand test on a small section of hair to determine the correct processing time for your specific hair texture and condition. Divide your hair into four distinct quadrants, ensuring ease of application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrecise Application:\u003c\/strong\u003e Protect your scalp by applying Avlon Affirm Protecto or a light base cream generously. Then, using a tint brush, carefully apply the Affirm Fiberguard Sensitive Scalp Crème Relaxer to new growth only. Work quickly and evenly, starting from the nape of your neck and moving upwards. Absolutely avoid overlapping onto previously relaxed hair to prevent over-processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Smoothing \u0026amp; Rinsing:\u003c\/strong\u003e Monitor the processing closely, adhering strictly to the time determined by your strand test. Gently smooth the hair with the back of a comb or your gloved fingers, but avoid excessive pulling or rubbing. Once the desired straightness is achieved, rinse your hair thoroughly with warm water, ensuring every trace of the relaxer cream is completely removed.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNeutralization \u0026amp; Deep Conditioning:\u003c\/strong\u003e Immediately after rinsing, apply Affirm 5-in-1 Reconstructor to restore the hair's pH balance and then shampoo with Affirm Normalizing Shampoo until the lather turns white. Follow with a generous application of Affirm 5-in-1 Reconstructor for intense conditioning, leaving it on for the recommended time. Finish with your preferred Affirm Leave-In Conditioner for lasting moisture, protection, and unparalleled manageability. Style as desired for beautifully smooth, strong, and healthy hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWhy Choose TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the finest professional hair care solutions. As a trusted provider, we understand the unique needs of diverse hair types and strive to offer products that deliver exceptional results while prioritising hair health. The \u003cstrong\u003eAffirm Fiberguard Sensitive Scalp Crème Relaxer\u003c\/strong\u003e is a testament to our dedication to quality, offering a premium \u003cstrong\u003ehair straightening\u003c\/strong\u003e experience that you can rely on. When you choose to purchase from us, you’re not just buying a product; you’re investing in our expertise, our commitment to genuine, high-performance formulations, and our passion for helping you achieve your best hair yet. We ensure that every product, including this top-tier \u003cstrong\u003ecreme relaxer for sensitive scalp\u003c\/strong\u003e, is authentically sourced and ready to empower your hair care routine. Join countless satisfied customers who trust TJ Beauty for their professional hair care needs, and discover the true potential of your hair with products designed for strength, shine, and ultimate manageability.\u003c\/p\u003e\n\n\u003cp\u003eUnlock the secret to beautiful, strong, and straight hair with the \u003cstrong\u003eAffirm Fiberguard Sensitive Scalp Crème Relaxer\u003c\/strong\u003e. This 9-application pack provides lasting value and salon-quality results, making it an essential addition to your professional hair care arsenal. Experience frizz-free, smooth hair that radiates health and vitality.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":41011229851786,"sku":"AVL-FIB-REL","price":84.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Relaxer-Fiberguard-Sensitive-Scalp.png?v=1709045651"},{"product_id":"affirm-creme-relaxer","title":"Affirm Argan Relaxer Gentle Straightening \u0026 Nourishment for Fine or Sensitive Hair","description":"\u003ch3\u003eKey Benefits of Affirm Argan Relaxer - Mild - Step 2\u003c\/h3\u003e\n\u003cp\u003eAchieve beautifully sleek, healthy-looking hair with \u003cstrong\u003eAffirm Argan Relaxer - Mild - Step 2\u003c\/strong\u003e from TJ Beauty Products UK. This professional-grade relaxer offers gentle yet effective straightening, ideal for fine, delicate, or sensitive hair and scalps. Infused with nourishing Moroccan Argan Oil, it deeply conditions, enhances shine, and fortifies hair during the relaxing process. Say goodbye to frizz and welcome smooth, manageable hair that radiates vitality.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Affirm Argan Relaxer Mild?\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Straightening:\u003c\/strong\u003e Crafted for delicate or fine hair and sensitive scalps, ensuring comfort and outstanding results without harshness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgan Oil Infusion:\u003c\/strong\u003e Enriched with Moroccan Argan Oil for deep conditioning, brilliant shine, and improved hair health during the chemical process.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMinimises Breakage:\u003c\/strong\u003e Formulated to reduce stress on the hair cuticle, promoting stronger, more resilient hair and decreasing breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional Quality:\u003c\/strong\u003e Delivers consistent, reliable, salon-calibre results trusted by stylists. Expect a smooth, frizz-free finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSearching for \"best mild relaxer for sensitive scalp\" or \"Argan oil relaxer for fine hair\"? Affirm Argan Relaxer - Mild is a top choice. This \u003cstrong\u003eprofessional hair straightening cream\u003c\/strong\u003e offers permanent hair straightening, perfect for afro hair and black hair types, maintaining hair integrity. Experience frizz control and shine enhancement.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use Affirm Argan Relaxer - Mild (Step 2) for Optimal Results\u003c\/h3\u003e\n\u003cp\u003eFollow instructions carefully for safe and effective application. This is Step 2 in a comprehensive relaxer system.\u003c\/p\u003e\n\n\u003ch4\u003eBefore Application – Safety First:\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003ePerform a \u003cstrong\u003estrand test\u003c\/strong\u003e for optimal processing time.\u003c\/li\u003e\n    \u003cli\u003eConduct a \u003cstrong\u003esensitivity patch test\u003c\/strong\u003e 48 hours prior.\u003c\/li\u003e\n    \u003cli\u003eDo NOT shampoo hair for 3-5 days before relaxing. Ensure hair is dry.\u003c\/li\u003e\n    \u003cli\u003eWear protective gloves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eApplication Steps (Step 2 - Relaxer Cream):\u003c\/h4\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare \u0026amp; Protect:\u003c\/strong\u003e Apply generous protective base cream to scalp, hairline, ears, and neck. Section dry hair into four quadrants.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Relaxer Evenly:\u003c\/strong\u003e If mixing, follow instructions. Quickly and evenly apply relaxer cream to un-relaxed hair, starting from the back. Gently smooth hair, ensuring even distribution. Avoid over-processing; monitor based on strand test.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThorough Rinse \u0026amp; Neutralize:\u003c\/strong\u003e Once desired straightness achieved, rinse hair thoroughly with warm water until all relaxer is removed. Immediately follow with a neutralising shampoo to stop chemical action and restore pH balance. Lather, rinse, repeat until lather is white.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeep Condition:\u003c\/strong\u003e Apply deep conditioning treatment from Affirm range to replenish moisture. Rinse and style. Consistent post-relaxer care is essential for healthy relaxed hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eKey Ingredients for Healthy, Straight Hair\u003c\/h3\u003e\n\u003cp\u003eAffirm Argan Relaxer - Mild features a blend of selected ingredients:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil (Argan Oil):\u003c\/strong\u003e Rich in Vitamin E, antioxidants, fatty acids; provides deep conditioning, shine, and hair protection.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProtective Agents (Petrolatum, Mineral Oil):\u003c\/strong\u003e Form a barrier on scalp and hair, reducing irritation and moisture loss.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eConditioning Agents (Cetearyl Alcohol, Propylene Glycol, Olive Oil, Shea Butter):\u003c\/strong\u003e Emollients and humectants that intensely condition, add slip, and retain moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAlkaline Straightening Agent:\u003c\/strong\u003e Active component balanced for mildness, effectively straightening while being gentler on sensitive hair\/scalps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eRefer to product packaging for the most accurate and current ingredient list.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty Products UK for Affirm Argan Relaxer?\u003c\/h3\u003e\n\u003cp\u003eTJ Beauty Products UK offers professional hair care. The Affirm Argan Relaxer - Mild is a cornerstone in our \u003cstrong\u003eafro hair relaxers\u003c\/strong\u003e and \u003cstrong\u003eblack hair care products\u003c\/strong\u003e. Benefits:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnrivalled Quality:\u003c\/strong\u003e Affirm is a globally recognised brand for professional excellence.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTargeted Solutions:\u003c\/strong\u003e Specifically designed for fine, delicate, or sensitive hair and scalps.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHair Health Focus:\u003c\/strong\u003e Argan Oil infusion and balanced formula prioritise hair integrity and health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShop Affirm Argan Relaxer - Mild - Step 2 today at TJ Beauty Products UK. Experience professional-grade hair care for your fine or sensitive hair. Achieve salon-perfect finish and boost hair confidence!\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44332268421258,"sku":"AFCRRELS2","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/550x555.jpg?v=1730295758"},{"product_id":"avlon-affirm-fiberguard-creme-relaxer-normal","title":"Affirm FiberGuard Creme Relaxer - Step 2 - Professional Hair Strengthening \u0026 Smoothing","description":"\u003ch3\u003eKey Benefits of Affirm FiberGuard Creme Relaxer - Step 2 - Professional Hair Strengthening \u0026amp; Smoothing\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e**Maximum Hair Strength Preservation:** This professional hair relaxer preserves up to 81% of your hair's natural strength, significantly reducing breakage during the chemical process.\u003c\/li\u003e\n\u003cli\u003e**Advanced Conditioning System:** Formulated with Avlon's exclusive Fiber Strengthening Complex (FSC), it deeply conditions hair before, during, and after relaxing, ensuring superior hair health and vitality.\u003c\/li\u003e\n\u003cli\u003e**Ideal for Delicate Hair Types:** A less damaging solution perfect for relaxing even color-treated hair or damaged hair, offering gentle yet effective straightening.\u003c\/li\u003e\n\u003cli\u003e**Silky-Straight \u0026amp; Glossy Results:** Achieve beautifully smooth, silky-straight, and incredibly glossy hair that is easy to comb, perfectly manageable, and ready for styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDiscover the revolutionary Affirm FiberGuard Creme Relaxer - Step 2, a professional-grade \u003cb\u003ehair relaxer\u003c\/b\u003e designed to redefine \u003cb\u003ehair strengthening\u003c\/b\u003e and \u003cb\u003esmoothing\u003c\/b\u003e during the chemical process. This advanced \u003cb\u003ecreme relaxer\u003c\/b\u003e is not just about straightening; it's about preserving the intrinsic health and integrity of your hair. Formulated with Avlon’s exclusive Fiber Strengthening Complex (FSC), this powerful \u003cb\u003erelaxer\u003c\/b\u003e significantly reduces damage, ensuring your hair remains strong, vibrant, and incredibly soft. Perfect for professionals seeking superior \u003cb\u003ehair care\u003c\/b\u003e solutions, it’s a game-changer in \u003cb\u003ehair relaxers\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003ch4\u003eExperience Unparalleled Hair Health with this Premium Hair Relaxer\u003c\/h4\u003e\n\u003cp\u003eUnlike conventional \u003cb\u003ehair relaxers\u003c\/b\u003e, the Affirm FiberGuard Creme Relaxer boasts an incredible ability to preserve up to 81% of your hair's natural strength. The innovative Fiber Strengthening Complex (FSC) works tirelessly before, during, and after processing to reinforce the hair's fiber structure. This means significantly less breakage and improved tensile strength, giving you peace of mind that your clients' \u003cb\u003ehair\u003c\/b\u003e is protected even during \u003cb\u003echemical processing\u003c\/b\u003e. It's a true advancement in \u003cb\u003ehair care\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eExperience unparalleled conditioning with this premium \u003cb\u003ecreme relaxer\u003c\/b\u003e. Its unique formulation ensures that \u003cb\u003ehair\u003c\/b\u003e is deeply moisturized and nourished at every stage of the \u003cb\u003erelaxer\u003c\/b\u003e application. This leaves \u003cb\u003ehair\u003c\/b\u003e not only silky-straight but also remarkably soft, well-conditioned, and incredibly healthy-looking. It’s a complete \u003cb\u003ehair care\u003c\/b\u003e solution in one powerful step, promoting overall \u003cb\u003ehair health\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eFinding a \u003cb\u003erelaxer\u003c\/b\u003e that’s gentle enough for \u003cb\u003ecolor-treated hair\u003c\/b\u003e or \u003cb\u003edamaged hair\u003c\/b\u003e can be a challenge, but the Affirm FiberGuard Creme Relaxer - Step 2 offers an ideal solution. Its less damaging formula makes it perfect for clients with sensitive or previously treated \u003cb\u003ehair\u003c\/b\u003e, allowing you to achieve stunning straightness without compromising \u003cb\u003ehair health\u003c\/b\u003e. Choose from Mild, Normal, or Resistant strengths to cater to diverse \u003cb\u003ehair types\u003c\/b\u003e and textures, ensuring a tailored \u003cb\u003ehair care\u003c\/b\u003e experience.\u003c\/p\u003e\n\n\u003cp\u003eTransform \u003cb\u003ehair\u003c\/b\u003e into a glossy, free-flowing masterpiece. This \u003cb\u003esalon-quality relaxer\u003c\/b\u003e delivers sleek, straight results that are easy to comb and perfectly prepared for any style. Say goodbye to frizz and hello to beautifully managed, soft, and vibrant \u003cb\u003ehair\u003c\/b\u003e that radiates health and shine. It's the ultimate \u003cb\u003ehair care \u0026amp; styling\u003c\/b\u003e foundation for professionals.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use Your Affirm FiberGuard Creme Relaxer (Professional Use Only)\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003e**Preparation:** Always perform a thorough consultation, scalp analysis, and strand test before beginning. Section \u003cb\u003ehair\u003c\/b\u003e and apply a protective base to the scalp and hairline. Ensure \u003cb\u003ehair\u003c\/b\u003e is clean, dry, and detangled.\u003c\/li\u003e\n\u003cli\u003e**Application:** Using a tint brush, apply the Affirm FiberGuard Creme Relaxer - Step 2 evenly and quickly to virgin \u003cb\u003ehair\u003c\/b\u003e first, then to new growth, avoiding previously relaxed \u003cb\u003ehair\u003c\/b\u003e. Smooth with the back of a comb or your gloved fingers, carefully monitoring for desired straightness and consulting the timing chart for Mild, Normal, or Resistant strengths.\u003c\/li\u003e\n\u003cli\u003e**Rinsing \u0026amp; Neutralizing:** Once the desired straightness is achieved, thoroughly rinse \u003cb\u003ehair\u003c\/b\u003e with warm water until all traces of \u003cb\u003ecreme relaxer\u003c\/b\u003e are removed. Immediately follow with the appropriate neutralizing shampoo from the Affirm FiberGuard system to stop the chemical process. Condition and style as desired. *For professional use only, adhering to all manufacturer guidelines and safety precautions.*\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWhy Choose Affirm FiberGuard Creme Relaxer - Step 2?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUnmatched \u003cb\u003ehair strengthening\u003c\/b\u003e with up to 81% strength preservation, a cornerstone of superior \u003cb\u003ehair care\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli\u003eSuperior conditioning for healthy, vibrant \u003cb\u003ehair\u003c\/b\u003e that looks and feels incredible.\u003c\/li\u003e\n\u003cli\u003eSafe and effective for \u003cb\u003ecolor-treated\u003c\/b\u003e and \u003cb\u003edamaged hair\u003c\/b\u003e, making it a versatile \u003cb\u003erelaxer\u003c\/b\u003e solution.\u003c\/li\u003e\n\u003cli\u003eDelivers \u003cb\u003esalon-quality\u003c\/b\u003e straightness and incredible shine, ensuring client satisfaction.\u003c\/li\u003e\n\u003cli\u003eA trusted professional choice in \u003cb\u003ehair care\u003c\/b\u003e for lasting results and impeccable \u003cb\u003ehair styling\u003c\/b\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose TJ Beauty for Your Hair Care Needs?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty, we are committed to bringing you the finest professional \u003cb\u003ehair care products\u003c\/b\u003e in the UK. We understand the importance of quality and effectiveness, which is why we meticulously select brands like Affirm that deliver exceptional results. When you shop with us, you're not just buying a \u003cb\u003erelaxer\u003c\/b\u003e; you're investing in reliable, high-performance \u003cb\u003ehair care \u0026amp; styling\u003c\/b\u003e solutions backed by expert advice and outstanding customer service. Trust TJ Beauty for all your \u003cb\u003ehair\u003c\/b\u003e transformation needs, and experience the difference of truly professional products, including top-tier \u003cb\u003ehair relaxers\u003c\/b\u003e.\u003c\/p\u003e\n\n\u003cp\u003eElevate your \u003cb\u003ehair care\u003c\/b\u003e offerings with the Affirm FiberGuard Creme Relaxer - Step 2. Experience the blend of advanced technology and profound \u003cb\u003ehair strengthening\u003c\/b\u003e capabilities that make this \u003cb\u003ecreme relaxer\u003c\/b\u003e a must-have for any professional. Provide your clients with beautifully straight, strong, and healthy \u003cb\u003ehair\u003c\/b\u003e that speaks volumes. Shop now at TJ Beauty for the ultimate \u003cb\u003erelaxer\u003c\/b\u003e experience and discover why this product is a leader in \u003cb\u003ehair care\u003c\/b\u003e and \u003cb\u003ehair relaxers\u003c\/b\u003e.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Mild","offer_id":44331654348938,"sku":"AF-REL-64oz","price":42.99,"currency_code":"GBP","in_stock":true},{"title":"Normal","offer_id":44331654381706,"sku":"AF-REL-64oz-2","price":42.99,"currency_code":"GBP","in_stock":true},{"title":"Resistant","offer_id":44331654414474,"sku":"AF-REL-64oz-3","price":42.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Relaxer-Fiberguard-Normal.jpg?v=1709044584"},{"product_id":"affirm-gentle-assurance-scalp-protector-312-ml","title":"Affirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml - For Sensitive Scalp \u0026 Relaxer Protection","description":"\u003ch3\u003eKey Benefits of Affirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml - For Sensitive Scalp \u0026amp; Relaxer Protection\u003c\/h3\u003e\n\u003cp\u003eEmbark on your hair relaxing journey with complete confidence using the \u003cstrong\u003eAffirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml - For Sensitive Scalp \u0026amp; Relaxer Protection\u003c\/strong\u003e. Exclusively from Affirm, a leader in professional hair care, this essential pre-treatment is meticulously formulated to shield your scalp from the potential irritation and discomfort associated with chemical relaxer processes. It's the ultimate solution for those seeking superior \u003cstrong\u003escalp protection\u003c\/strong\u003e and comfort during demanding hair care \u0026amp; styling routines. Say goodbye to worries about **dryness** or **hair breakage** caused by unprotected chemical treatments.\u003c\/p\u003e\n\n\u003ch4\u003eExperience Unrivalled Scalp Comfort \u0026amp; Protection\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUnrivaled Scalp Protection:\u003c\/strong\u003e Forms a robust, invisible barrier that effectively guards your \u003cstrong\u003esensitive scalp\u003c\/strong\u003e against chemical burns and discomfort during \u003cstrong\u003ehair relaxer\u003c\/strong\u003e application, ensuring a smooth and pain-free experience. This crucial step in your advanced \u003cstrong\u003ehair care\u003c\/strong\u003e routine helps prevent irritation and potential \u003cstrong\u003ehair breakage\u003c\/strong\u003e often linked to chemical treatments, promoting healthier hair from the root.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMaximum Comfort \u0026amp; Assurance:\u003c\/strong\u003e Designed specifically for individuals with a \u003cstrong\u003esensitive scalp\u003c\/strong\u003e, our unique formula provides unparalleled \u003cstrong\u003escalp comfort\u003c\/strong\u003e, allowing the relaxer to work optimally without causing undue stress or **dryness**. Enjoy peace of mind, knowing your scalp is well-protected against the harshness of chemical processes, contributing to overall **scalp health**.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUniversal Relaxer Compatibility:\u003c\/strong\u003e This versatile \u003cstrong\u003escalp protector\u003c\/strong\u003e is perfectly compatible with ALL major relaxer formulations, including sodium hydroxide, lithium hydroxide (no-lye, no-mix), and guanidine hydroxide relaxers. This makes it an indispensable addition to any professional or at-home **hair relaxing** regimen, offering reliable protection no matter your chosen product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEffortless Application \u0026amp; Removal:\u003c\/strong\u003e Featuring a rich yet easy-to-spread consistency, the Affirm Gentle Assurance Scalp Protector ensures superior spreadability for precise and controlled application along the hairline and throughout the scalp. Post-treatment, it washes off effortlessly from the skin, leaving no residue, no stickiness, and no signs of **dryness**.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePromotes Overall Hair Health:\u003c\/strong\u003e By minimizing **scalp irritation** and potential damage from chemical services, this protector indirectly supports healthier hair growth and significantly reduces the risk of future **hair breakage**. It's a proactive step in your **hair care \u0026amp; styling** journey, ensuring your hair remains strong and vibrant even after chemical treatments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTrusted Affirm Hair Products Quality:\u003c\/strong\u003e As part of the esteemed Affirm range, a brand synonymous with professional excellence in **hair care**, you're investing in a product developed with professional-grade standards. This ensures reliability and effectiveness for all your challenging **hair care** needs, making it a staple for anyone using **Affirm hair products**.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow to Achieve Optimal Scalp Protection with Affirm Gentle Assurance:\u003c\/h4\u003e\n\u003cp\u003eFor the best results and ultimate **scalp protection** during your relaxer service, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation is Key:\u003c\/strong\u003e Before beginning your **hair relaxer** service, ensure the scalp is clean, dry, and free from any open sores or abrasions. This provides the best foundation for the protector to adhere effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Using the applicator tip or a brush, apply the Affirm Gentle Assurance Scalp Protector directly along the entire hairline and to all areas of the scalp. Pay particular attention to areas prone to sensitivity or previous irritation, as these spots require extra **irritation prevention**.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnsure Full Coverage:\u003c\/strong\u003e Gently massage the product into the scalp to ensure an even and thorough protective barrier. Do not rinse the protector from the scalp. This creates an essential shield against the chemical relaxer, maximizing **scalp comfort**.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProceed with Relaxer:\u003c\/strong\u003e You are now ready to apply your chosen **hair relaxer** according to its specific instructions. The scalp protector will remain active, providing continuous comfort and guarding against **scalp irritation**, helping to prevent **dryness** and potential damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEasy Removal:\u003c\/strong\u003e Once the relaxing process is complete and the relaxer is rinsed out, the scalp protector will also wash away cleanly from the skin and hair, leaving your scalp feeling soothed and protected, without any sticky residue or unpleasant **dryness**.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho is Affirm Gentle Assurance Scalp Protector For?\u003c\/h4\u003e\n\u003cp\u003eThis product is an absolute must-have for anyone who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExperiences a \u003cstrong\u003esensitive scalp\u003c\/strong\u003e or discomfort during chemical treatments.\u003c\/li\u003e\n\u003cli\u003eWants to ensure maximum \u003cstrong\u003escalp comfort\u003c\/strong\u003e and minimize \u003cstrong\u003eirritation prevention\u003c\/strong\u003e during \u003cstrong\u003ehair relaxing\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIs seeking a reliable \u003cstrong\u003escalp protection\u003c\/strong\u003e solution compatible with all relaxer types.\u003c\/li\u003e\n\u003cli\u003ePrioritises professional-grade \u003cstrong\u003ehair care products\u003c\/strong\u003e that contribute to healthier hair and reduce **hair breakage**.\u003c\/li\u003e\n\u003cli\u003eNeeds confidence and comfort during their comprehensive **hair care \u0026amp; styling** routine, especially when using strong chemical treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose TJ Beauty Products UK for Your Affirm Hair Care?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you the finest professional-grade **hair care** solutions. The Affirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml stands as a testament to our dedication to your hair's health and comfort. We understand the importance of safeguarding your scalp during chemical services, and this product is specifically chosen for its effectiveness in providing superior **scalp protection** and ensuring a comfortable relaxing experience.\u003c\/p\u003e\n\u003cp\u003eTrust TJ Beauty for all your **Affirm hair products** and essential **hair care \u0026amp; styling** needs. Our expertly curated selection helps you achieve salon-quality results at home, actively preventing issues like **dryness** and **hair breakage** by offering the right tools and protectors for your hair journey. With our commitment to quality and customer satisfaction, you can shop with confidence, knowing you're investing in products that truly deliver. Elevate your **hair care** regimen today and experience the TJ Beauty difference!\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44318087282826,"sku":"AFGSP312","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/affirm-gentle-assurance.jpg?v=1708699708"},{"product_id":"affirm-protecto-pre-relaxer-conditioner-240ml","title":"Affirm Protecto Pre-Relaxer Conditioner | Scalp Protection \u0026 Hair Conditioning for Chemically Treated Hair | 240ml\/8.12 oz","description":"\u003ch3\u003eKey Benefits of Affirm Protecto Pre-Relaxer Conditioner - 240ml\/8.12 oz\u003c\/h3\u003e\n\n\u003cp\u003eEmbark on your hair relaxing journey with unparalleled confidence and care using the \u003cstrong\u003eAffirm Protecto Pre-Relaxer Conditioner\u003c\/strong\u003e. Specially formulated by the trusted experts at Affirm, this 240ml (8.12 oz) pre-treatment is an indispensable step for anyone seeking to protect their scalp and condition their hair prior to chemical straightening. TJ Beauty Products UK proudly offers this professional-grade solution designed to elevate your hair care routine, minimise potential irritation, and ensure a smoother, more comfortable relaxing process.\u003c\/p\u003e\n\n\u003cp\u003eOur hair undergoes significant changes during chemical processing, and adequate preparation is paramount to achieving healthy, vibrant results. The Affirm Protecto Pre-Relaxer Conditioner acts as a vigilant guardian for your scalp and a nurturing shield for your hair strands. It’s more than just a conditioner; it's a strategic investment in the long-term health and beauty of your chemically treated hair.\u003c\/p\u003e\n\n\u003ch4\u003eUnrivalled Scalp Protection for Sensitive Skin\u003c\/h4\u003e\n\u003cp\u003eOne of the primary concerns during chemical relaxing is scalp sensitivity and the potential for irritation or burning. The Affirm Protecto Pre-Relaxer Conditioner addresses this head-on by creating a robust, yet breathable, protective barrier on the scalp. This advanced formulation is rich in emollients and soothing agents that work synergistically to cushion the scalp against the harshness of relaxer chemicals. For those with a naturally sensitive scalp or who have experienced discomfort in the past, this pre-treatment is a game-changer, ensuring a significantly more pleasant experience.\u003c\/p\u003e\n\n\u003ch4\u003eOptimal Hair Conditioning and Preparation\u003c\/h4\u003e\n\u003cp\u003eBeyond scalp protection, this exceptional pre-relaxer conditioner deeply penetrates the hair shaft, providing intensive hydration and conditioning. Chemical relaxers can strip hair of its natural moisture, leading to dryness and brittleness. Affirm Protecto infuses strands with vital moisture and strengthens them from within, preparing them to better withstand the chemical process. This means less potential for breakage, improved elasticity, and a softer, more manageable texture post-relaxer. It’s the essential foundation for achieving that desired silky-smooth, straightened look without compromising hair integrity.\u003c\/p\u003e\n\n\u003ch4\u003eMinimising Discomfort and Potential Damage\u003c\/h4\u003e\n\u003cp\u003eThe unique blend of ingredients in Affirm Protecto is engineered to mitigate the common side effects associated with chemical relaxers. By forming a protective layer, it actively works to reduce the likelihood of scalp tingling, itching, and burning sensations. For the hair itself, the conditioning properties help to minimise the impact of chemical aggressors, safeguarding against excessive dryness, brittleness, and potential structural damage. This strategic pre-treatment ensures your hair is not only straight but also remains healthy, strong, and lustrous.\u003c\/p\u003e\n\n\u003ch4\u003eMaintaining Moisture Balance and Hair Strength\u003c\/h4\u003e\n\u003cp\u003eA key aspect of healthy hair is its ability to retain moisture. The Affirm Protecto Pre-Relaxer Conditioner plays a crucial role in maintaining this delicate balance. Its humectant-rich formula attracts and locks in moisture, preventing the dehydrating effects often associated with chemical processing. By fortifying the hair before the relaxer is applied, it helps to preserve the hair's natural strength and resilience, contributing to a healthier appearance and feel. This translates to relaxed hair that is not only sleek but also exhibits incredible vitality and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose Affirm Protecto Pre-Relaxer Conditioner?\u003c\/h3\u003e\n\u003cp\u003eChoosing \u003cstrong\u003eAffirm Protecto\u003c\/strong\u003e means opting for a product developed with professional expertise and an understanding of the unique needs of chemically treated hair, especially afro and textured hair types. Affirm is a brand synonymous with quality and innovation in the world of professional hair care. This pre-relaxer treatment is a testament to their commitment to healthy hair, offering:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional-Grade Protection:\u003c\/strong\u003e Trusted by stylists, now available for your home care routine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Comfort:\u003c\/strong\u003e Significantly reduces scalp irritation and discomfort during relaxing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Conditioning:\u003c\/strong\u003e Leaves hair prepped, hydrated, and stronger for chemical processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDamage Prevention:\u003c\/strong\u003e Acts as a crucial buffer against potential chemical damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOptimised Results:\u003c\/strong\u003e Contributes to healthier, silkier, and more resilient relaxed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients for Unmatched Protection \u0026amp; Care\u003c\/h3\u003e\n\u003cp\u003eThe effectiveness of Affirm Protecto lies in its meticulously selected ingredients, which work harmoniously to deliver superior protection and conditioning:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePetrolatum \u0026amp; Mineral Oil:\u003c\/strong\u003e These powerful emollients create a physical barrier on the scalp, effectively shielding it from the direct impact of relaxer chemicals while locking in moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e A renowned humectant, glycerin draws moisture from the air into the hair, ensuring deep hydration and preventing dryness, a common issue with chemical treatments.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanolin:\u003c\/strong\u003e Known for its exceptional emollient properties, lanolin helps to soften and smooth the hair, improving its manageability and elasticity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein:\u003c\/strong\u003e These small protein fragments penetrate the hair shaft, helping to strengthen and repair damaged areas, reducing breakage, and adding shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5):\u003c\/strong\u003e A powerful humectant and emollient, panthenol deeply moisturises, conditions, and adds lustre, improving hair's elasticity and resilience.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTocopheryl Acetate (Vitamin E):\u003c\/strong\u003e An antioxidant that helps protect the scalp and hair from environmental stressors, contributing to overall hair health.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice \u0026amp; Chamomilla Recutita (Matricaria) Flower Extract:\u003c\/strong\u003e Natural soothing agents that calm the scalp, reducing redness and irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBisabolol:\u003c\/strong\u003e A component of chamomile oil, known for its anti-inflammatory and soothing properties, further enhancing scalp comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis rich blend ensures that your scalp is safeguarded and your hair is perfectly primed for a beautiful, smooth finish.\u003c\/p\u003e\n\n\u003ch3\u003eWho Can Benefit from Affirm Protecto Pre-Relaxer Conditioner?\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003eprofessional pre-relaxer treatment\u003c\/strong\u003e is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eIndividuals with all hair types undergoing chemical relaxing, including natural, afro, and textured hair.\u003c\/li\u003e\n    \u003cli\u003eAnyone with a sensitive scalp prone to irritation during chemical processes.\u003c\/li\u003e\n    \u003cli\u003eThose seeking to minimise damage, dryness, and breakage associated with hair relaxers.\u003c\/li\u003e\n    \u003cli\u003eSalon professionals looking for a reliable, high-performance product to enhance client comfort and results.\u003c\/li\u003e\n    \u003cli\u003eHome users who want to achieve salon-quality protection and conditioning when relaxing their hair at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use Affirm Protecto for Best Results\u003c\/h3\u003e\n\u003cp\u003eFor optimal scalp protection and hair conditioning, follow these simple steps:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation:\u003c\/strong\u003e Before applying any chemical relaxer, ensure your hair and scalp are clean and damp. This creates the perfect canvas for the Protecto conditioner to adhere effectively.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Dispense a generous amount of Affirm Protecto Pre-Relaxer Conditioner onto your palm. Apply it directly to your scalp and then work it through your hair, from root to tip. Pay particular attention to areas known to be sensitive or those that have been previously relaxed. Ensure thorough and even coverage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDo Not Rinse:\u003c\/strong\u003e Crucially, this product is designed to be left on the hair and scalp. Do not rinse it out. It forms the protective layer necessary during the relaxer application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProceed with Relaxer:\u003c\/strong\u003e Once Affirm Protecto is applied, you can immediately proceed with the application of your chosen Affirm hair relaxer. Always follow the specific instructions provided with your relaxer kit regarding processing times and rinsing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePost-Relaxer Care:\u003c\/strong\u003e After rinsing out the relaxer thoroughly, continue with a neutralising shampoo and a deep conditioning treatment to restore pH balance and further nourish the hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eExpert Tips for Maximising Your Relaxer Experience\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePatch Test:\u003c\/strong\u003e Always perform a patch test 48 hours before full application of any new relaxer or pre-treatment product to check for allergic reactions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSectioning:\u003c\/strong\u003e For even application and maximum protection, section your hair before applying the Affirm Protecto Pre-Relaxer Conditioner.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTiming is Key:\u003c\/strong\u003e While Protecto provides protection, avoid leaving the relaxer on for longer than the recommended time to prevent over-processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRegular Deep Conditioning:\u003c\/strong\u003e Integrate regular deep conditioning treatments into your routine after relaxing to maintain hair health and moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eComplementary Products:\u003c\/strong\u003e Explore the full range of Affirm hair care products at TJ Beauty Products UK for a comprehensive hair care regimen designed to support relaxed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eInvest in the health and beauty of your chemically treated hair with \u003cstrong\u003eAffirm Protecto Pre-Relaxer Conditioner - 240ml\/8.12 oz\u003c\/strong\u003e. This essential pre-treatment ensures a comfortable, protected, and ultimately successful relaxing process, leaving you with beautifully straightened, healthy-looking hair. Shop now at TJ Beauty Products UK and experience the Affirm difference in professional hair care.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44318104092810,"sku":"AFPP240","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Protecto-8oz.jpg?v=1708700012"},{"product_id":"affirm-5-in-1-reconstructor-475-ml","title":"Affirm 5 in 1 Reconstructor 16 oz \/ 475 ml - Post-Relaxer Hair Treatment","description":"\u003ch3\u003eKey Benefits of Affirm 5 in 1 Reconstructor 16 oz \/ 475 ml - Post-Relaxer Hair Treatment\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to stronger, healthier hair with \u003cstrong\u003eAffirm 5 in 1 Reconstructor\u003c\/strong\u003e, specifically formulated by TJ Beauty Products UK for post-relaxer care and intense hair repair. This advanced treatment is an essential step in maintaining the integrity and beauty of your hair after chemical processing, or for revitalizing damaged, fine, or limp strands.\u003c\/p\u003e\n\n\u003cp\u003eOur unique 5-in-1 formula works synergistically to:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeeply Condition \u0026amp; Strengthen:\u003c\/strong\u003e Infused with a powerful blend of Argan Oil, Pequi Oil, Buriti Oil, Keratin, Ceramide III, and nourishing Fruit Extracts, this reconstructor deposits substantive conditioners deep within each hair fiber. The result is hair that is not just superficially soft, but fundamentally strengthened from within.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNormalize Hair pH:\u003c\/strong\u003e An amazing post-relaxer conditioner, it effectively normalizes the hair after relaxing, bringing its pH balance back to a healthy state. This critical step helps to close the cuticle, sealing in moisture and protecting the hair shaft from further damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMinimize Breakage \u0026amp; Shedding:\u003c\/strong\u003e By increasing fiber elasticity and tensile strength, the reconstructor actively works to fortify weak points, dramatically minimizing hair breakage and excessive shedding. Experience fewer strands in your comb and brush, and a fuller, healthier look.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRe-align \u0026amp; Smooth Hair Fibers:\u003c\/strong\u003e It expertly re-aligns, seals, and smooths the hair's outer cuticle layer. This not only enhances shine but also reduces frizz and makes hair feel incredibly soft to the touch.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDetangle \u0026amp; Impart Body:\u003c\/strong\u003e Say goodbye to knots and lifeless hair. This reconstructor effortlessly detangles, making combing a breeze, while imparting beautiful body and bounce, transforming limp hair into voluminous, flowing locks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eAdvanced Fibrous Conditioning Technology\u003c\/h4\u003e\n\u003cp\u003eWhat sets the \u003cstrong\u003eAffirm 5 in 1 Reconstructor\u003c\/strong\u003e apart is its fortification with advanced fibrous conditioning agents. These agents are designed to penetrate deeply into the hair fiber, providing permanent conditioning benefits even as the hair is being normalized. This ensures lasting strength and resilience.\u003c\/p\u003e\n\n\u003cp\u003eFor those struggling with damaged hair, fine textures, or hair that feels limp and lifeless, this treatment is a game-changer. The inclusion of Keratin, a vital protein for hair structure, along with Ceramide III, which helps bind the hair's cuticle, and enriching Fruit Extracts, ensures a comprehensive repair and revitalization process.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose Affirm 5 in 1 Reconstructor from TJ Beauty Products UK?\u003c\/h4\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to providing elite hair care solutions that deliver visible results. The \u003cstrong\u003eAffirm 5 in 1 Reconstructor\u003c\/strong\u003e is a testament to this commitment, offering a professional-grade treatment that you can trust. Whether you're recovering from a chemical service or seeking to restore vitality to distressed hair, this reconstructor provides the multifaceted care your hair deserves. It's not just a conditioner; it's a complete hair revitalization system in one bottle.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use for Optimal Results:\u003c\/h4\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Hair:\u003c\/strong\u003e After thoroughly rinsing relaxer from your hair, gently blot any excess water using a clean towel. Your hair should be damp, not dripping wet.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Apply the \u003cstrong\u003eAffirm 5 in 1 Reconstructor\u003c\/strong\u003e generously, ensuring complete and even distribution from the roots to the very ends of your hair. Pay particular attention to areas that may be more damaged or porous.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcess:\u003c\/strong\u003e For maximum penetration and effectiveness, leave the reconstructor on for 10-15 minutes. For an intensive treatment, covering your hair with a plastic processing cap during this time can enhance the absorption of the active ingredients. Always consult with your hair care professional for personalized timing if unsure.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Style:\u003c\/strong\u003e Rinse your hair thoroughly with lukewarm water until the product is completely removed and the water runs clear. Follow with your preferred leave-in conditioner or styling products, and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eExperience the transformation and enjoy hair that feels stronger, looks healthier, and boasts incredible shine and manageability with \u003cstrong\u003eAffirm 5 in 1 Reconstructor - 16 oz \/ 475 ml\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44318133256330,"sku":"AF5I1R475","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-5-in-1-reconstructor-16oz.jpg?v=1708701054"},{"product_id":"affirm-dry-itchy-sensitive-scalp-creme-relaxer-9-applications","title":"Affirm Dry \u0026 Itchy Sensitive Scalp Crème Relaxer for Soothing Relief \u0026 Smooth Hair for Sensitive Scalps (9 Applications)","description":"\u003ch3\u003eKey Benefits of Affirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer (9 applications)\u003c\/h3\u003e\n\u003cp\u003eDiscover the ultimate solution for beautifully straight, smooth hair without compromising scalp comfort with the \u003cstrong\u003eAffirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer (9 applications)\u003c\/strong\u003e. Exclusively formulated by TJ Beauty Products UK, this professional-grade \u003cstrong\u003ehair relaxer\u003c\/strong\u003e is meticulously designed for individuals with dry, itchy, and sensitive scalps who seek salon-quality results. Say goodbye to discomfort often associated with chemical processing and embrace a gentle yet effective \u003cstrong\u003ehair straightening cream\u003c\/strong\u003e that transforms unruly hair into sleek, manageable tresses. Our advanced \u003cstrong\u003ecrème relaxer\u003c\/strong\u003e system ensures a luxurious experience, providing both superior straightening and unparalleled scalp soothing benefits.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoothes Dry \u0026amp; Itchy Scalps:\u003c\/strong\u003e Experience profound relief from irritation and discomfort, making your relaxer journey much more pleasant. This formula is a true \u003cstrong\u003edry scalp relief relaxer\u003c\/strong\u003e and \u003cstrong\u003eitchy scalp solution\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Yet Effective Straightening:\u003c\/strong\u003e Achieve perfectly straight, smooth, and manageable hair with a formula that respects your scalp's delicate balance. It's a leading choice for \u003cstrong\u003esensitive scalp relaxer UK\u003c\/strong\u003e users.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMinimises Irritation:\u003c\/strong\u003e Expertly crafted to reduce burning and itching during the chemical process, providing a more comfortable application for \u003cstrong\u003edelicate scalps\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional-Grade Results:\u003c\/strong\u003e Trusted by stylists, this \u003cstrong\u003eprofessional hair relaxer\u003c\/strong\u003e delivers consistent, long-lasting smoothness and shine, ensuring you get that fresh-from-the-salon look every time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Manageability:\u003c\/strong\u003e Transforms coarse or curly textures into silky, easy-to-style hair, significantly cutting down on styling time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLong-Lasting Smoothness:\u003c\/strong\u003e Enjoy weeks of beautifully straight hair, reducing the need for frequent heat styling and promoting overall hair health.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEconomical 9-Application Pack:\u003c\/strong\u003e Provides excellent value with multiple uses, perfect for regular touch-ups or salon environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAt TJ Beauty Products UK, we understand the unique challenges faced by individuals with \u003cstrong\u003esensitive scalps\u003c\/strong\u003e when seeking to relax their hair. The Affirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer stands out as a pioneering \u003cstrong\u003eAfrican American hair care\u003c\/strong\u003e product, specifically engineered to provide a comfortable and safe relaxing experience. Unlike harsh traditional relaxers, this advanced \u003cstrong\u003eAfro hair relaxer\u003c\/strong\u003e formula incorporates a unique blend of conditioning and soothing agents that work synergistically to protect the scalp barrier. It’s an ideal \u003cstrong\u003ehair relaxer for delicate skin\u003c\/strong\u003e, actively working to prevent the dryness and itching that can often follow chemical treatments. This product isn't just about straight hair; it's about holistic scalp health and comfort during the relaxation process. It’s the ultimate \u003cstrong\u003esmooth hair product\u003c\/strong\u003e designed with your well-being in mind.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Flawless Results with Affirm Sensitive Scalp Relaxer\u003c\/h3\u003e\n\u003cp\u003eFor optimal results and to ensure the health of your hair and scalp, carefully follow the application instructions below. Always perform a strand test and patch test 24-48 hours before full application.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e**Preparation is Key:** Begin by thoroughly cleansing the hair and scalp without scrubbing vigorously. Ensure the scalp is completely dry. Apply a protective base cream (like Affirm Protecto) generously to the hairline, ears, nape, and any previously relaxed hair. Wear gloves throughout the entire process.\u003c\/li\u003e\n    \u003cli\u003e**Precise Application:** Section hair into four quadrants. Starting from the back of the head, apply the Affirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer quickly and evenly, working in small subsections. Apply the relaxer about 1\/8 to 1\/4 inch away from the scalp, working down the hair shaft. Avoid applying directly to the scalp. Use the back of a comb or your gloved fingers to gently smooth the hair until the desired straightness is achieved. Monitor processing time closely, as it varies depending on hair texture and desired result. **Do not exceed recommended processing time.**\u003c\/li\u003e\n    \u003cli\u003e**Thorough Rinsing \u0026amp; Neutralising:** As soon as the desired straightness is reached, or maximum processing time is met, immediately rinse the hair thoroughly with lukewarm water. Rinse for at least 5-10 minutes, ensuring all traces of the relaxer are completely removed. Then, apply a neutralising shampoo (such as Affirm 5-in-1 Reconstructor Neutralizing Shampoo) liberally to the hair. Lather well and rinse. Repeat the neutralising shampoo process until the lather turns from pink to white, indicating complete neutralisation of the relaxer chemicals.\u003c\/li\u003e\n    \u003cli\u003e**Deep Conditioning \u0026amp; Restoration:** After neutralising, towel-blot excess water from the hair. Apply a deep conditioning treatment or reconstructor (like Affirm 5-in-1 Reconstructor) to restore moisture, protein, and pH balance to the hair. Leave on for the recommended time, then rinse thoroughly. Style as desired. For continuous care, consider regular use of **damaged hair repair** treatments and moisturising products to maintain hair health post-relaxation.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eThe Science Behind the Soothing Formula\u003c\/h3\u003e\n\u003cp\u003eWhat makes the Affirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer a standout choice for those with delicate scalps? Its advanced formulation balances powerful straightening agents with nourishing and protective ingredients. While providing effective curl reduction, it simultaneously works to shield the scalp from potential irritation. This careful balance makes it a trusted \u003cstrong\u003ehair relaxer for sensitive skin\u003c\/strong\u003e and a preferred product in \u003cstrong\u003eprofessional hair care UK\u003c\/strong\u003e salons. The creamy texture ensures easy, even distribution, leading to consistent results without over-processing. By choosing Affirm, you're investing in a product that delivers not just stunning straight hair, but also prioritises the health and comfort of your scalp.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients for Gentle Straightening\u003c\/h3\u003e\n\u003cp\u003eThe precise blend of ingredients in Affirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer is carefully selected to provide both effective straightening and scalp comfort. While the full proprietary list is on the product packaging, key components typically include:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e The active straightening agent, carefully balanced for controlled and effective curl reduction.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePetrolatum \u0026amp; Mineral Oil:\u003c\/strong\u003e Provide a protective barrier on the scalp and hair, helping to reduce irritation and keep hair conditioned during processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol \u0026amp; Lanolin:\u003c\/strong\u003e Emollients and conditioning agents that soften hair and add moisture, preventing excessive dryness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePropylene Glycol:\u003c\/strong\u003e A humectant that helps to retain moisture in the hair and scalp.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eConditioning \u0026amp; Soothing Agents:\u003c\/strong\u003e Specialised additives designed to minimise discomfort and irritation, specifically catering to \u003cstrong\u003edry and itchy scalp\u003c\/strong\u003e concerns.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAlways refer to the product's physical packaging for the most accurate and up-to-date ingredient information and to check for any potential allergens.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose Affirm from TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eTJ Beauty Products UK is proud to offer the Affirm range, a pinnacle of \u003cstrong\u003eprofessional hair care\u003c\/strong\u003e. When you choose the Affirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer, you're opting for a product renowned for its quality, safety, and effectiveness. We understand the unique needs of \u003cstrong\u003eAfrican and Caribbean hair types\u003c\/strong\u003e and are committed to providing solutions that promote both beauty and health. This \u003cstrong\u003ehair relaxer for sensitive scalp\u003c\/strong\u003e has been rigorously developed to meet the highest standards, ensuring you can achieve sleek, beautiful hair with confidence and comfort. Experience the difference that a truly professional and considerate relaxer can make to your hair care routine.\u003c\/p\u003e\n\n\u003ch3\u003eTransform Your Hair Today\u003c\/h3\u003e\n\u003cp\u003eTransform your hair and soothe your scalp with the Affirm Dry \u0026amp; Itchy Sensitive Scalp Crème Relaxer. Say hello to effortlessly \u003cstrong\u003esmooth hair\u003c\/strong\u003e, reduced irritation, and a radiant, confident new you. Order your 9-application pack today from TJ Beauty Products UK and embark on a journey to beautiful, healthy, and comfortably relaxed hair. Elevate your \u003cstrong\u003ehair straightening\u003c\/strong\u003e experience with Affirm – where advanced science meets luxurious care for your sensitive scalp.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44331774705802,"sku":"AFDIREL9","price":68.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/affirm.jpg?v=1733407199"},{"product_id":"affirm-creme-relaxer-resistant-step-2","title":"Affirm Argan Relaxer - Resistant - Step 2: Ultimate Smoothness for Coarse \u0026 Stubborn Hair","description":"\u003ch3\u003eKey Benefits of Affirm Argan Relaxer - Resistant - Step 2\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e**Superior Straightening Power:** Specifically formulated for coarse and resistant hair types, ensuring effective and long-lasting chemical straightening results.\u003c\/li\u003e\n    \u003cli\u003e**Argan Oil Infusion:** Enriched with luxurious Argan Oil, this relaxer deeply nourishes and moisturises the hair during the process, minimising dryness and promoting a healthy sheen.\u003c\/li\u003e\n    \u003cli\u003e**Enhanced Hair Health:** Helps to protect hair integrity, reducing breakage and damage typically associated with chemical processing, for stronger, more resilient relaxed hair.\u003c\/li\u003e\n    \u003cli\u003e**Silky Smooth \u0026amp; Manageable:** Transforms unruly, stubborn hair into incredibly smooth, soft, and easy-to-manage locks, significantly reducing frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eUnlock the secret to flawlessly straight, healthy-looking hair with the **Affirm Argan Relaxer - Resistant - Step 2**, now available at TJ Beauty Products UK. This professional-grade hair relaxer is meticulously crafted to tackle even the most challenging coarse and stubborn hair types, delivering unparalleled straightening results while infusing hair with essential moisture and shine.\u003c\/p\u003e\n\n\u003ch4\u003eThe Ultimate Solution for Resistant Hair\u003c\/h4\u003e\n\u003cp\u003eIf you've struggled to achieve lasting straightness due to tightly coiled, coarse, or highly resistant hair, your search ends here. Affirm's advanced formula is specifically engineered to gently and effectively break down the hair's natural curl pattern, providing a sleek, smooth finish that truly lasts. As a leading **resistant strength relaxer**, it ensures uniform straightening from root to tip, transforming your hair texture without compromise.\u003c\/p\u003e\n\n\u003ch4\u003eInfused with Nature's Liquid Gold: Argan Oil\u003c\/h4\u003e\n\u003cp\u003eWhat sets the Affirm Argan Relaxer apart is its powerful blend of effective straightening agents with the nourishing properties of **Argan Oil**. Known as 'liquid gold,' Argan Oil is celebrated for its rich content of fatty acids and Vitamin E, which provide intense hydration, brilliant shine, and protection against environmental damage. This means you're not just getting straight hair; you're getting healthier, more vibrant relaxed hair that feels incredibly soft and looks luminous. The inclusion of Argan Oil helps to counteract the potential dryness often associated with chemical relaxers, ensuring your hair remains supple and strong.\u003c\/p\u003e\n\n\u003ch4\u003eExperience Salon-Quality Transformation at Home or in Your Salon\u003c\/h4\u003e\n\u003cp\u003eAs a crucial **Step 2** in the Affirm relaxing system, this product is designed for professional use or for those experienced in chemical straightening. It's the cream phase of a process that culminates in beautifully straight, frizz-free hair. When used correctly, it drastically improves hair's manageability, making styling a breeze and reducing daily styling time. Say goodbye to the struggles of frizzy, unruly textures and embrace the ease of sleek, silky strands.\u003c\/p\u003e\n\n\u003cp\u003eTJ Beauty Products UK is proud to supply the Affirm Argan Relaxer, a testament to our commitment to providing top-tier **professional hair relaxer UK** options. This product is a favourite among stylists for its reliable performance and hair-loving ingredients.\u003c\/p\u003e\n\n\u003ch4\u003eBeyond Straightening: Promoting Hair Health\u003c\/h4\u003e\n\u003cp\u003eWhile its primary function is to deliver **ultimate smoothness for coarse \u0026amp; stubborn hair**, the Affirm Argan Relaxer is also formulated with hair health in mind. Ingredients like **Hydrolyzed Silk Protein** work to strengthen the hair fibre, improve elasticity, and reduce the likelihood of breakage during the chemical process. This means your relaxed hair will not only look stunningly straight but will also feel resilient and revitalised.\u003c\/p\u003e\n\n\u003ch3\u003eHow To Use Affirm Argan Relaxer - Resistant - Step 2\u003c\/h3\u003e\n\u003cp\u003eFor best results and to ensure hair health, always follow these professional guidelines:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e**Pre-Relaxer Preparation:** Start with dry, unwashed hair (do not shampoo for at least 24-48 hours prior). Perform a thorough scalp analysis to ensure it is healthy and free from abrasions. Conduct a strand test on a small, inconspicuous section of hair to determine the optimal processing time. Apply a generous layer of protective base cream (such as Affirm Protecto) to the entire scalp, hairline, ears, and neck to guard against irritation.\u003c\/li\u003e\n    \u003cli\u003e**Precise Application:** Wearing protective gloves, carefully section the hair into four quadrants. Begin applying the Affirm Argan Relaxer Resistant Step 2 evenly and quickly, starting from the crown towards the back, then moving to the sides and front. Use the back of a comb or your gloved fingers to smooth the relaxer onto the hair, ensuring complete coverage from roots to ends, but avoid touching the scalp directly with the relaxer. Do not pull or stretch the hair during application.\u003c\/li\u003e\n    \u003cli\u003e**Processing \u0026amp; Smoothing:** Allow the relaxer to process for the duration determined by your strand test (typically between 15-25 minutes for resistant hair). Periodically check the hair's elasticity and straightness. Gently smooth the hair with the back of a comb, avoiding excessive manipulation. Do NOT exceed the maximum recommended processing time.\u003c\/li\u003e\n    \u003cli\u003e**Thorough Rinsing \u0026amp; Neutralisation:** When the processing is complete, rinse the hair thoroughly and continuously with lukewarm water. It is crucial to rinse until all traces of the creamy relaxer are completely removed. Immediately follow with a neutralising shampoo (e.g., Affirm 5-in-1 Reconstructor and Affirm Normalizing Shampoo) to stop the chemical action and restore the hair's natural pH balance. Lather well, rinse, and repeat until the lather is white, indicating complete neutralisation.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eThis powerful formula combines advanced straightening technology with nourishing components to ensure healthy, beautiful results:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e**Sodium Hydroxide:** The active alkaline agent responsible for effectively breaking down the hair's disulfide bonds, allowing for the re-shaping of resistant curl patterns into a straight configuration.\u003c\/li\u003e\n    \u003cli\u003e**Argania Spinosa Kernel Oil (Argan Oil):** A rich emollient and antioxidant that provides deep conditioning, intense moisture, and a lustrous shine, protecting the hair during chemical processing.\u003c\/li\u003e\n    \u003cli\u003e**Olea Europaea (Olive) Fruit Oil:** Another beneficial oil known for its conditioning properties, helping to add moisture and improve hair elasticity.\u003c\/li\u003e\n    \u003cli\u003e**Hydrolyzed Silk Protein:** A protein derivative that penetrates the hair shaft to strengthen, improve elasticity, and leave hair feeling softer and smoother.\u003c\/li\u003e\n    \u003cli\u003e**Lanolin \u0026amp; PEG-75 Lanolin:** Humectants and emollients that aid in moisturisation and provide a protective barrier for the hair and scalp.\u003c\/li\u003e\n    \u003cli\u003e**Cetearyl Alcohol \u0026amp; Polysorbate 60:** Emulsifiers and fatty alcohols that contribute to the cream's texture and conditioning properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor professionals seeking the ultimate **chemical straightening cream** for coarse and stubborn hair, or for those at home who demand salon-quality results, the Affirm Argan Relaxer - Resistant - Step 2 is an unparalleled choice. Elevate your hair care routine and achieve the smooth, sleek, and healthy hair you've always desired. Purchase your professional **Affirm relaxer UK** supply today at TJ Beauty Products, your trusted partner for premium salon essentials.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44332978339978,"sku":"AFCRRES64OZ","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Relaxer-Resistant.jpg?v=1709059624"},{"product_id":"affirm-argan-relaxer-normal-step-2","title":"Affirm Argan Relaxer Normal: Professional Smoothing \u0026 Conditioning for Normal Hair","description":"\u003ch3\u003eKey Benefits of Affirm Argan Relaxer - Normal - Step 2\u003c\/h3\u003e\u003cp\u003eUnlock the secret to beautifully sleek, smooth, and incredibly healthy normal hair with the \u003cstrong\u003eAffirm Argan Relaxer Normal - Step 2\u003c\/strong\u003e. This professional-grade hair relaxer system from Affirm is meticulously formulated to deliver superior straightening and deep conditioning, specifically tailored for individuals with normal hair texture seeking a permanent solution to manageability and frizz. As part of a comprehensive relaxer system, Step 2 is crucial for achieving that salon-perfect finish. Enriched with precious Argan Oil, this advanced formula goes beyond simple straightening, infusing each strand with vital moisture and nutrients to combat dryness and breakage, leaving your hair feeling soft, strong, and radiant.\u003c\/p\u003e\u003ch4\u003eTransform Your Normal Hair Texture\u003c\/h4\u003e\u003cp\u003eFor those with \u003cstrong\u003enormal hair types\u003c\/strong\u003e, finding the right balance in a relaxer is key. The Affirm Argan Relaxer Normal is expertly calibrated to provide effective yet gentle straightening, ensuring your hair retains its natural vitality. Say goodbye to unruly frizz and hello to effortlessly smooth, straight hair that's easy to style and maintain. This product is a cornerstone for achieving \u003cstrong\u003esleek, manageable hair\u003c\/strong\u003e with a luxurious feel.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Conditioning with Argan Oil:\u003c\/strong\u003e Infused with luxurious Argania Spinosa Kernel Oil, this relaxer deeply conditions the hair during the straightening process, promoting enhanced moisture retention and a lustrous shine. It's a true \u003cstrong\u003econditioning relaxer\u003c\/strong\u003e that prioritises hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAchieves Sleek, Smooth, and Manageable Normal Hair:\u003c\/strong\u003e Specifically designed for \u003cstrong\u003enormal hair texture\u003c\/strong\u003e, it effectively reduces curls and waves, resulting in beautifully straight, easy-to-style hair without over-processing. Experience the transformation to silky, touchable strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimizes Breakage and Damage:\u003c\/strong\u003e The advanced formula works to fortify hair fibers, significantly reducing the risk of breakage, shedding, and damage commonly associated with chemical straightening. It's an excellent choice for those concerned about \u003cstrong\u003ehair breakage prevention\u003c\/strong\u003e and maintaining hair integrity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-Grade Formula for Long-Lasting Results:\u003c\/strong\u003e Trusted by stylists, this high-performance relaxer ensures consistent, reliable results that last, providing a polished, salon-quality finish every time. Enjoy enduring smoothness and shine, making your daily styling routine a breeze.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe Power of Argan Oil in Hair Relaxation\u003c\/h4\u003e\u003cp\u003eArgan Oil, often called 'liquid gold', is a hero ingredient in the Affirm Argan Relaxer. Rich in essential fatty acids, antioxidants, and Vitamin E, Argan Oil provides intensive hydration and nourishment. During the chemical relaxation process, hair can become vulnerable to dryness and damage. The inclusion of Argan Oil acts as a protective barrier, helping to seal in moisture, improve elasticity, and impart an incredible, healthy shine. This means your hair isn't just straightened; it's deeply cared for, resulting in a healthier, more vibrant appearance. It's an ideal solution for achieving \u003cstrong\u003eargan oil-infused smooth hair\u003c\/strong\u003e.\u003c\/p\u003e\u003ch4\u003eUnderstanding Affirm Relaxer Step 2\u003c\/h4\u003e\u003cp\u003eThe Affirm Relaxer system is designed for professional use, ensuring optimal results when each step is followed correctly. Step 2, the relaxer creme itself, is the core component that reshapes the hair's natural curl pattern. Its precise formulation for \u003cstrong\u003enormal hair types\u003c\/strong\u003e ensures effective straightening without over-processing fine or medium textures. Used in conjunction with other Affirm system products, it contributes to a safe and highly effective hair transformation, leading to \u003cstrong\u003eprofessional hair straightening results\u003c\/strong\u003e at home (when applied by a trained professional) or in the salon.\u003c\/p\u003e\u003ch3\u003eHow to Achieve Flawless Results (Professional Use Recommended)\u003c\/h3\u003e\u003cp\u003eFor the best and safest outcome, the Affirm Argan Relaxer should be applied by a trained professional. Always follow the manufacturer's instructions carefully. Here’s a general guide for professional application:\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Strand Test:\u003c\/strong\u003e Before full application, always perform a thorough scalp analysis to check for abrasions or irritation. Conduct a strand test on a small section of hair to determine the appropriate processing time and desired straightening level. This is crucial for \u003cstrong\u003esafe hair relaxing\u003c\/strong\u003e and preventing over-processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Section dry, unwashed hair into four quadrants. Wearing gloves, apply the relaxer creme evenly and quickly, starting from the nape of the neck, working upwards towards the crown. Avoid applying directly to the scalp or previously relaxed hair. Use the back of a comb to gently smooth the hair until the desired straightness is achieved, carefully monitoring the hair's elasticity and texture. This ensures uniform \u003cstrong\u003erelaxer application for smooth hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinsing \u0026amp; Neutralizing:\u003c\/strong\u003e Once the desired level of relaxation is achieved (as determined by the strand test), rinse the hair thoroughly with warm water, ensuring all traces of the relaxer are completely removed. This step is critical to prevent further processing. Follow immediately with a neutralizing shampoo, such as Affirm 5-in-1 Reconstructor and Affirm Normalizing Shampoo, to restore the hair's pH balance and halt the chemical action. Proper \u003cstrong\u003erelaxer neutralizing\u003c\/strong\u003e is essential for hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning \u0026amp; Finishing:\u003c\/strong\u003e After neutralizing, deep condition the hair using a suitable Affirm conditioner. Rinse and style as desired. Regular deep conditioning treatments are recommended to maintain the health and strength of your newly relaxed hair.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eKey Ingredients for Healthy Relaxed Hair\u003c\/h3\u003e\u003cp\u003eThe efficacy of Affirm Argan Relaxer Normal lies in its carefully selected, high-quality ingredients, designed to deliver straightening while nurturing the hair:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil (Argan Oil):\u003c\/strong\u003e A cornerstone for moisture, shine, and elasticity, preventing dryness and brittleness. Essential for \u003cstrong\u003edeep conditioning during relaxation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalcium Hydroxide:\u003c\/strong\u003e The active alkaline agent in this no-lye relaxer, responsible for gently breaking down the hair's natural curl pattern.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetrolatum \u0026amp; Mineral Oil (Paraffinum Liquidum):\u003c\/strong\u003e Occlusive agents that create a protective barrier on the scalp and hair, preventing irritation and moisture loss during the process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Wheat Protein \u0026amp; Hydrolyzed Silk Protein:\u003c\/strong\u003e These proteins penetrate the hair shaft, strengthening it from within, reducing porosity, and improving overall hair integrity. Vital for \u003cstrong\u003estrengthening relaxed hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol \u0026amp; Polysorbate 60:\u003c\/strong\u003e Emulsifiers and emollients that ensure a smooth application and help to condition the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopheryl Acetate (Vitamin E):\u003c\/strong\u003e An antioxidant that supports scalp health and provides further protection to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy Choose Affirm Argan Relaxer from TJ Beauty Products UK?\u003c\/h3\u003e\u003cp\u003eWhen you choose Affirm Argan Relaxer Normal - Step 2 from TJ Beauty Products UK, you're investing in a trusted, professional-grade solution for managing normal hair. We are committed to providing top-tier \u003cstrong\u003ehair care products UK\u003c\/strong\u003e-wide, ensuring you receive authentic Affirm products known for their reliability and exceptional results. This product is ideal for salons and individuals seeking \u003cstrong\u003eprofessional hair relaxers\u003c\/strong\u003e that deliver consistent, beautiful straightening while prioritising hair health. Transform your hair, achieve incredible smoothness, and enjoy effortless styling with Affirm. Shop now and experience the difference!\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":53632069927288,"sku":"AFCRNORS2","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Snapinsta.app-387677783_126526140552031_8909197524341728982_n_1080.webp?v=1730296068"},{"product_id":"affirm-5-in-1-reconstructor-950-ml","title":"Affirm 5 in 1 Reconstructor 32 oz \/ 950 ml - Post-Relaxer \u0026 Damage Repair","description":"\u003ch3\u003eKey Benefits of Affirm 5 in 1 Reconstructor 32 oz \/ 950 ml - Post-Relaxer \u0026amp; Damage Repair\u003c\/h3\u003e\n\u003cp\u003eUnlock the secret to resilient, healthy hair with \u003cstrong\u003eAffirm 5 in 1 Reconstructor 32 oz \/ 950 ml - Post-Relaxer \u0026amp; Damage Repair\u003c\/strong\u003e. This elite \u003cstrong\u003eHair Mask \u0026amp; Treatment\u003c\/strong\u003e is specifically engineered to provide deep conditioning and essential normalization, especially vital after chemical relaxing processes. Enriched with a luxurious blend of Argan Oil, Pequi Oil, and Buriti Oil, this powerful reconstructor delivers substantive conditioners deep within each hair fiber, transforming dry, damaged, fine, or limp hair into a vision of health, elasticity, and vibrancy. It’s more than just a conditioner; it’s a complete rehabilitation system for compromised hair, offering comprehensive \u003cstrong\u003eHair Care\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntensive Fiber Reinforcement:\u003c\/strong\u003e Our advanced formula, fortified with fibrous conditioning agents, deeply penetrates to permanently condition and rebuild damaged sections of the hair cortex, significantly reducing the potential for \u003cstrong\u003eHair Breakage\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOptimized Post-Relaxer Normalization:\u003c\/strong\u003e Acts as an exceptional post-relaxer conditioner, meticulously normalizing hair's pH balance and structure after chemical treatments. This step is crucial for maintaining long-term hair health and preventing future damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDrastically Reduces Hair Breakage:\u003c\/strong\u003e Experience a profound reduction in \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and shedding. This reconstructor boosts fiber elasticity and tensile strength, leading to visibly stronger, more resilient strands that can withstand daily styling and environmental stressors.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnparalleled Smoothing \u0026amp; Detangling:\u003c\/strong\u003e Expertly re-aligns, seals, and smooths hair cuticles, making detangling effortless while imparting incredible body, brilliant shine, and a luxuriously silky-smooth feel.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRestores Optimal Hair pH:\u003c\/strong\u003e Crucially restores hair to its normal pH level, which helps to effectively close the cuticle, seal in vital moisture, and protect against environmental aggressors, comprehensively combating \u003cstrong\u003eDryness\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe innovative \"5 in 1\" action of this reconstructor signifies its comprehensive approach: it reconstructs, normalizes, strengthens, smooths, and restores pH balance. This potent blend, featuring Keratin, Ceramide III, and Fruit Extracts, works synergistically to deliver salon-quality results, making it an indispensable part of your regular \u003cstrong\u003eHair Masks \u0026amp; Treatments\u003c\/strong\u003e regimen. It’s precisely engineered to combat the unique challenges of post-relaxer hair and directly addresses concerns like severe \u003cstrong\u003eHair Breakage\u003c\/strong\u003e, promoting healthier hair growth and structural integrity.\u003c\/p\u003e\n\n\u003ch3\u003eTargeting Dryness and Hair Breakage for Enhanced Hair Care\u003c\/h3\u003e\n\u003cp\u003eIf your hair is struggling with persistent \u003cstrong\u003eDryness\u003c\/strong\u003e, often a consequence of chemical processing, heat styling, or environmental exposure, the \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor offers profound hydration and nutrient replenishment. Its sophisticated formulation specifically targets and fortifies areas prone to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e, constructing a more robust and flexible hair shaft. This leads to noticeably less shedding and enhanced length retention, allowing your hair to grow longer and stronger with consistent \u003cstrong\u003eHair Care\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Achieve Salon-Quality Results at Home with this Hair Mask \u0026amp; Treatment\u003c\/h3\u003e\n\u003cp\u003eFor best results and to maximize the benefits of this exceptional \u003cstrong\u003eHair Mask \u0026amp; Treatment\u003c\/strong\u003e:\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Hair:\u003c\/strong\u003e After shampooing with a gentle cleanser, lightly towel-dry your hair to remove excess water, ensuring optimal product absorption for deep repair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply Generously:\u003c\/strong\u003e Distribute a liberal amount of \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor evenly throughout your hair, from roots to ends. Focus extra attention on any areas particularly susceptible to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e or severe \u003cstrong\u003eDryness\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcess for Deep Treatment:\u003c\/strong\u003e Cover your hair with a plastic cap. Allow the reconstructor to process for 5 to 10 minutes. For an intensified treatment, you may sit under a hooded dryer on a low setting.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRinse Thoroughly:\u003c\/strong\u003e Rinse your hair completely with cool water until all product residue is gone. For continued hydration and protection, follow with your preferred Affirm leave-in conditioner or styling product, completing your advanced \u003cstrong\u003eHair Care\u003c\/strong\u003e routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eKey Ingredients for Unrivaled Hair Health and Hair Breakage Prevention\u003c\/h3\u003e\n\u003cp\u003eThe efficacy of \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor stems from its potent, carefully selected ingredients, each playing a vital role in superior \u003cstrong\u003eHair Care\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgan Oil, Pequi Oil, Buriti Oil:\u003c\/strong\u003e A luxurious blend of natural oils providing deep moisture, essential fatty acids, and powerful antioxidants, specifically chosen to alleviate \u003cstrong\u003eDryness\u003c\/strong\u003e and enhance hair elasticity and shine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eKeratin:\u003c\/strong\u003e The fundamental protein of hair, which helps to rebuild and reinforce the hair's internal structure, significantly reducing its susceptibility to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and environmental damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCeramide III:\u003c\/strong\u003e Crucial for restoring the hair's natural lipid barrier, effectively sealing moisture within the cuticle and providing a protective shield against external damage, contributing to overall hair strength.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFruit Extracts:\u003c\/strong\u003e A rich source of vital vitamins, minerals, and nutrients that boost hair's natural shine, softness, and overall vitality, making your hair feel incredibly smooth and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty for Your Hair Care Needs?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAt TJ Beauty Products UK, we pride ourselves on being your trusted partner for elite professional \u003cstrong\u003eHair Care\u003c\/strong\u003e solutions.\u003c\/li\u003e\n\u003cli\u003eWe are unwavering in our commitment to sourcing and providing only the highest quality products, understanding the diverse and unique needs of every hair type.\u003c\/li\u003e\n\u003cli\u003eWhen you select TJ Beauty, you're not merely purchasing a product; you're making a discerning investment in the future health and beauty of your hair, backed by our expert guidance and unparalleled customer service.\u003c\/li\u003e\n\u003cli\u003eOur meticulously curated selection, featuring industry-leading \u003cstrong\u003eHair Masks \u0026amp; Treatments\u003c\/strong\u003e like the \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor, guarantees you can achieve salon-calibre results and comprehensive hair repair from the comfort and convenience of your home.\u003c\/li\u003e\n\u003cli\u003eChoose TJ Beauty for excellence, reliability, and \u003cstrong\u003eHair Care\u003c\/strong\u003e formulations that consistently deliver transformative, visible results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eReclaim the strength and beauty of your hair with the \u003cstrong\u003eAffirm\u003c\/strong\u003e 5 in 1 Reconstructor. Bid farewell to concerns like \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and chronic \u003cstrong\u003eDryness\u003c\/strong\u003e, and embrace hair that is magnificently conditioned, robust, and radiates vibrant health. Integrate this essential \u003cstrong\u003eHair Mask \u0026amp; Treatment\u003c\/strong\u003e into your routine today and witness the profound difference in your overall \u003cstrong\u003eHair Care\u003c\/strong\u003e journey!\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":53632264569208,"sku":"AF5I1R950","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-51Recon-32oz-b_720x_2e15881f-7aa1-4ab9-b9c8-c79b27187e40.webp?v=1730467117"},{"product_id":"affirm-argan-sensitive-scalp-relaxer-4-applications","title":"Affirm Argan Sensitive Scalp Relaxer: Gentle Straightening \u0026 Nourishment for Sensitive Scalps (4 Applications)","description":"\u003ch3\u003eKey Benefits of Affirm Argan Sensitive Scalp Relaxer (4 applications)\u003c\/h3\u003e\n\u003cp\u003eTransform your hair with the ultimate blend of powerful straightening and nourishing care. The Affirm Argan Sensitive Scalp Relaxer, available in a convenient 4-application kit, is expertly formulated to deliver sleek, straight, and healthy-looking hair, even for the most delicate scalps. Say goodbye to harsh chemicals and hello to a revolutionary relaxer experience that prioritises your scalp's comfort and your hair's vitality.\u003c\/p\u003e\n\u003cp\u003eThis premium hair relaxer system from Affirm is enriched with the golden goodness of Argan Oil, renowned for its deep conditioning and protective properties. It's designed to minimise potential irritation and discomfort often associated with chemical relaxers, making it the ideal choice for individuals seeking a gentle yet effective solution for curly, coily, or frizzy hair textures. TJ Beauty Products UK proudly offers this salon-quality relaxer for professional-grade results at home.\u003c\/p\u003e\n\n\u003ch4\u003eExperience unparalleled hair transformation with these core advantages:\u003c\/h4\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUnrivalled Scalp Comfort:\u003c\/strong\u003e Specifically engineered for sensitive scalps, this Affirm relaxer significantly reduces the likelihood of irritation, burning, and itching during the relaxing process, thanks to its advanced protective formula.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgan Oil Infusion for Deep Nourishment:\u003c\/strong\u003e Enriched with precious Argania Spinosa Kernel Oil (Argan Oil), it deeply conditions and moisturises each strand, restoring essential lipids and improving hair elasticity, which helps prevent breakage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuperior Straightening \u0026amp; Frizz Control:\u003c\/strong\u003e Achieve beautifully straight, smooth, and manageable hair with exceptional frizz reduction. This relaxer effectively breaks down tight curls and coils, leaving hair silky and easy to style.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Shine \u0026amp; Softness:\u003c\/strong\u003e Beyond straightening, the Argan Oil content imparts a brilliant, healthy-looking shine and an incredibly soft, luxurious feel to your newly relaxed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose Affirm Argan Sensitive Scalp Relaxer from TJ Beauty?\u003c\/h3\u003e\n\u003cp\u003eFor decades, Affirm has been a trusted name in professional hair care, and this sensitive scalp relaxer continues that legacy. It's not just a straightening product; it's a complete hair transformation system. Regular relaxers can be harsh, but the Affirm Argan formula is a game-changer for anyone with a delicate scalp looking for a reliable, effective relaxer. It allows you to achieve the sleek, straight look you desire without compromising your scalp health or hair integrity. Each kit provides four applications, ensuring consistent, high-quality results over time.\u003c\/p\u003e\n\u003cp\u003eThis product is a must-have for anyone with African Caribbean hair or very curly textures seeking a permanent straightening solution that also cares for their hair. It's often searched for by terms like \"best relaxer for sensitive scalp UK,\" \"Argan oil hair relaxer,\" \"gentle hair straightening cream,\" and \"Affirm relaxer TJ Beauty.\"\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use Affirm Argan Sensitive Scalp Relaxer for Best Results\u003c\/h3\u003e\n\u003cp\u003eAchieving salon-quality results at home is simple with this carefully formulated relaxer. Always perform a strand test and follow all instructions precisely to ensure optimal safety and efficacy.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Protection:\u003c\/strong\u003e Begin by carefully reading the enclosed instructions. Perform a strand test on a small section of hair to determine appropriate processing time. Apply a generous amount of protective base cream (not included, but highly recommended) to the scalp, hairline, ears, and nape of the neck to shield sensitive skin. Ensure hair is dry and detangled.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMixing \u0026amp; Application:\u003c\/strong\u003e Following the kit's specific instructions, carefully mix the relaxer crème and liquid activator until fully combined and smooth. Using a non-metallic applicator, apply the relaxer quickly and evenly to dry, virgin hair or new growth only, starting from the crown and working towards the hairline. Do not apply to previously relaxed hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing \u0026amp; Rinsing:\u003c\/strong\u003e Allow the relaxer to process for the time determined by your strand test, carefully monitoring your hair and scalp. Do NOT exceed the maximum recommended processing time. Once the hair has reached the desired straightness, rinse thoroughly with warm water until all traces of the relaxer are removed. This step is crucial to prevent over-processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNeutralisation \u0026amp; Conditioning:\u003c\/strong\u003e Immediately after rinsing, apply a neutralising shampoo (such as Affirm 5-in-1 Reconstructor or a similar product) to stop the relaxing process. Lather and rinse until the lather is white, indicating complete neutralisation. Follow with a deep conditioning treatment to restore moisture and strength, then style as desired. Regular deep conditioning is vital for maintaining relaxed hair health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e For ongoing care of your newly straightened hair, incorporate Affirm's full range of post-relaxer treatments and moisturisers into your routine to keep hair healthy, hydrated, and protected.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients for Healthier Straight Hair\u003c\/h3\u003e\n\u003cp\u003eThe efficacy of Affirm Argan Sensitive Scalp Relaxer lies in its thoughtfully selected ingredients, designed to work synergistically for optimal results.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e The active straightening agent, carefully balanced to provide effective curl reduction.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil (Argan Oil):\u003c\/strong\u003e A powerful natural emollient, rich in Vitamin E and fatty acids, providing intense moisture, shine, and antioxidant protection to the hair shaft. It aids in mitigating the drying effects often associated with chemical processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMineral Oil \u0026amp; Petrolatum:\u003c\/strong\u003e Help to provide a protective barrier on the scalp and hair, aiding in lubrication and reducing friction, which enhances comfort during application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePolyquaternium-6:\u003c\/strong\u003e A conditioning polymer that helps to detangle hair, reduce static, and improve manageability, leaving hair smoother and softer.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanolin:\u003c\/strong\u003e A natural emollient that adds moisture and helps to soften hair, contributing to its smooth texture post-relaxing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTJ Beauty Products UK is your trusted source for premium hair care. Enhance your natural beauty with Affirm Argan Sensitive Scalp Relaxer, a product designed for superior straightening with ultimate scalp care. Shop today and embrace healthy, gorgeously straight hair.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":53632402456952,"sku":"AFSS4APP","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/affirm-sensitive-scalp-relaxer-4-packs.jpg?v=1730299581"}],"url":"https:\/\/www.tjbeautyproducts.co.uk\/collections\/affirm-relaxed-hair-relaxer-kit.oembed","provider":"TJ Beauty Products UK","version":"1.0","type":"link"}