{"title":"Affirm Moisturising Hair Relaxer","description":null,"products":[{"product_id":"affirm-fiberguard-normalizing-shampoo-950ml","title":"Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair","description":"\u003ch3\u003eKey Benefits of Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml - Post-Relaxer Care for Damaged Hair\u003c\/h3\u003e\n\u003cp\u003eExperience professional-grade post-relaxer care with Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml. Specially formulated with exclusive Fiber Strengthening Complex (FSC) technology, this advanced shampoo not only ensures complete neutralization of relaxer traces but also actively works to restore and protect your hair from within. Perfect for those seeking to minimize \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and combat \u003cstrong\u003eDryness\u003c\/strong\u003e after chemical treatments, it's an essential step in maintaining healthy, beautiful relaxed hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable Relaxer Neutralization:\u003c\/strong\u003e Features a unique built-in color indicator that changes from pink to white, providing visual confirmation that all relaxer residue has been thoroughly rinsed and hair is perfectly neutralized, preventing over-processing and potential damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Damage Repair:\u003c\/strong\u003e Enriched with Affirm's exclusive Fiber Strengthening Complex (FSC) technology, fruit extracts, and ceramides, this shampoo actively helps repair pre-existing damage, reinforcing the hair's structural integrity. This powerful formulation significantly reduces \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and strengthens strands from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuticle Realignment \u0026amp; Moisture Retention:\u003c\/strong\u003e Works to tighten and realign hair cuticles to a closed position, effectively sealing in vital moisture. This action not only combats \u003cstrong\u003eDryness\u003c\/strong\u003e but also enhances the hair's natural luster and smoothness, leaving it feeling soft and looking incredibly healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless Detangling \u0026amp; Improved Manageability:\u003c\/strong\u003e Transforms tangled, post-relaxer hair into a smooth, manageable canvas. It significantly aids in wet combing, detangling knots with ease and minimizing stress on fragile strands, thereby preventing further damage and making styling a breeze.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky Smooth Texture:\u003c\/strong\u003e Infuses hair with a luxurious, soft, and silky texture, improving its visual and tactile properties. Your hair will feel supple and look vibrant, ready for styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects Against Styling Damage:\u003c\/strong\u003e By strengthening and smoothing the hair, it helps build resistance against the stresses of daily styling, ensuring your hair remains healthier for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt the heart of Affirm Fiberguard Normalizing Shampoo lies its innovative Fiber Strengthening Complex (FSC) technology. This unique blend, coupled with nourishing fruit extracts and protective ceramides, penetrates deep into the hair shaft. It doesn't just cleanse; it actively works to restore the hair's internal structure, making it more resilient, reducing susceptibility to \u003cstrong\u003eHair Breakage\u003c\/strong\u003e, and keeping \u003cstrong\u003eDryness\u003c\/strong\u003e at bay.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use Affirm Fiberguard Normalizing Shampoo\u003c\/h3\u003e\n\u003cp\u003eAchieving optimal results with your Affirm Fiberguard Normalizing Shampoo is simple:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter thoroughly rinsing relaxer from hair, apply a generous amount of Affirm Fiberguard Normalizing Shampoo to wet hair.\u003c\/li\u003e\n\u003cli\u003eGently massage into the hair and scalp, working up a rich lather. Pay close attention to the color of the lather; it will appear pink initially due to the relaxer traces.\u003c\/li\u003e\n\u003cli\u003eContinue to shampoo, ensuring even distribution. The lather will gradually change from pink to a creamy white. This color transformation is your visual signal that the neutralization process is complete and all relaxer chemicals have been effectively removed.\u003c\/li\u003e\n\u003cli\u003eRinse hair thoroughly with warm water until the water runs clear. Repeat if necessary to ensure complete neutralization and protection against potential \u003cstrong\u003eDryness\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eFor optimal results and to maximize the reparative benefits, follow immediately with Affirm 5-in-1 Reconstructor or your preferred conditioning treatment from the Affirm Fiberguard system to further combat \u003cstrong\u003eHair Breakage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWhy Choose Affirm Fiberguard Normalizing Shampoo?\u003c\/h3\u003e\n\u003cp\u003eChoosing Affirm Fiberguard Normalizing Shampoo means choosing peace of mind for your chemically treated hair. Its dual-action formula not only guarantees complete neutralization, which is crucial for preventing post-relaxer damage, but also proactively strengthens and repairs. Say goodbye to worries about \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and hello to hair that feels incredibly soft, strong, and deeply moisturized, free from \u003cstrong\u003eDryness\u003c\/strong\u003e. It's the intelligent choice for maintaining the health and beauty of your relaxed hair, ensuring salon-quality results at home.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Choose TJ Beauty Products UK?\u003c\/h3\u003e\n\u003cp\u003eAt TJ Beauty Products UK, we are committed to bringing you only the finest in professional hair care. We understand the unique needs of diverse hair types and meticulously select products that deliver exceptional results. When you choose TJ Beauty, you're not just buying a product; you're investing in quality, efficacy, and expert-recommended solutions designed to enhance your natural beauty. Our comprehensive range ensures you find exactly what your hair needs to thrive, always with an emphasis on customer satisfaction and genuine product benefits.\u003c\/p\u003e\n\u003cp\u003eTransform your post-relaxer routine with Affirm Fiberguard Normalizing Shampoo 32 oz \/ 946 ml. Experience the confidence of perfectly neutralized, stronger, and more resilient hair. Shop now at TJ Beauty Products UK and give your hair the professional care it deserves, actively fighting \u003cstrong\u003eHair Breakage\u003c\/strong\u003e and \u003cstrong\u003eDryness\u003c\/strong\u003e with every wash.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":40192792985738,"sku":"AFFGNS32OZ","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/Affirm-Shampoo-Fiberguard-Normalizing.png?v=1709047736"},{"product_id":"affirm-dry-and-itchy-scalp-normalizing-shampoo-950ml","title":"Affirm Dry and Itchy Scalp Normalizing Shampoo 32 oz \/ 946 ml - Soothes, Balances \u0026 Prevents Hair Breakage Post-Relaxer","description":"\u003ch3\u003eKey Benefits of Affirm Dry and Itchy Scalp Normalizing Shampoo 32 oz \/ 946 ml - Soothes, Balances \u0026amp; Prevents Hair Breakage Post-Relaxer\u003c\/h3\u003e\n\u003cp\u003eTransform your hair care routine with the Affirm Dry and Itchy Scalp Normalizing Shampoo, an essential product from Avlon's renowned Affirm range. 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By choosing Affirm, you're investing in a brand trusted by professionals for its commitment to scientific innovation and superior hair health solutions and advanced Hair Care \u0026amp; Styling.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Achieve Best Results with Affirm Normalizing Shampoo:\u003c\/h4\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrepare Your Hair:\u003c\/strong\u003e Begin by thoroughly wetting your hair with warm water. Ensure every strand is saturated to allow the shampoo to distribute evenly and activate properly, optimizing your Hair Care \u0026amp; Styling routine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply \u0026amp; Massage:\u003c\/strong\u003e Dispense a generous amount of Affirm Normalizing Shampoo into your palms and apply it directly to your scalp and hair. Gently massage the shampoo into your scalp using your fingertips, paying particular attention to areas experiencing dryness, flakiness, or itchiness. 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Infused with nourishing Moroccan Argan Oil, it deeply conditions, enhances shine, and fortifies hair during the relaxing process. 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Quickly and evenly apply relaxer cream to un-relaxed hair, starting from the back. Gently smooth hair, ensuring even distribution. Avoid over-processing; monitor based on strand test.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThorough Rinse \u0026amp; Neutralize:\u003c\/strong\u003e Once desired straightness achieved, rinse hair thoroughly with warm water until all relaxer is removed. Immediately follow with a neutralising shampoo to stop chemical action and restore pH balance. Lather, rinse, repeat until lather is white.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeep Condition:\u003c\/strong\u003e Apply deep conditioning treatment from Affirm range to replenish moisture. Rinse and style. 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Achieve salon-perfect finish and boost hair confidence!\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":44332268421258,"sku":"AFCRRELS2","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/550x555.jpg?v=1730295758"},{"product_id":"affirm-gentle-assurance-scalp-protector-312-ml","title":"Affirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml - For Sensitive Scalp \u0026 Relaxer Protection","description":"\u003ch3\u003eKey Benefits of Affirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml - For Sensitive Scalp \u0026amp; Relaxer Protection\u003c\/h3\u003e\n\u003cp\u003eEmbark on your hair relaxing journey with complete confidence using the \u003cstrong\u003eAffirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml - For Sensitive Scalp \u0026amp; Relaxer Protection\u003c\/strong\u003e. 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This makes it an indispensable addition to any professional or at-home **hair relaxing** regimen, offering reliable protection no matter your chosen product.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEffortless Application \u0026amp; Removal:\u003c\/strong\u003e Featuring a rich yet easy-to-spread consistency, the Affirm Gentle Assurance Scalp Protector ensures superior spreadability for precise and controlled application along the hairline and throughout the scalp. Post-treatment, it washes off effortlessly from the skin, leaving no residue, no stickiness, and no signs of **dryness**.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePromotes Overall Hair Health:\u003c\/strong\u003e By minimizing **scalp irritation** and potential damage from chemical services, this protector indirectly supports healthier hair growth and significantly reduces the risk of future **hair breakage**. It's a proactive step in your **hair care \u0026amp; styling** journey, ensuring your hair remains strong and vibrant even after chemical treatments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTrusted Affirm Hair Products Quality:\u003c\/strong\u003e As part of the esteemed Affirm range, a brand synonymous with professional excellence in **hair care**, you're investing in a product developed with professional-grade standards. 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The Affirm Gentle Assurance Scalp Protector 11 oz \/ 325 ml stands as a testament to our dedication to your hair's health and comfort. We understand the importance of safeguarding your scalp during chemical services, and this product is specifically chosen for its effectiveness in providing superior **scalp protection** and ensuring a comfortable relaxing experience.\u003c\/p\u003e\n\u003cp\u003eTrust TJ Beauty for all your **Affirm hair products** and essential **hair care \u0026amp; styling** needs. Our expertly curated selection helps you achieve salon-quality results at home, actively preventing issues like **dryness** and **hair breakage** by offering the right tools and protectors for your hair journey. With our commitment to quality and customer satisfaction, you can shop with confidence, knowing you're investing in products that truly deliver. 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This relaxer effectively breaks down tight curls and coils, leaving hair silky and easy to style.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Shine \u0026amp; Softness:\u003c\/strong\u003e Beyond straightening, the Argan Oil content imparts a brilliant, healthy-looking shine and an incredibly soft, luxurious feel to your newly relaxed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose Affirm Argan Sensitive Scalp Relaxer from TJ Beauty?\u003c\/h3\u003e\n\u003cp\u003eFor decades, Affirm has been a trusted name in professional hair care, and this sensitive scalp relaxer continues that legacy. It's not just a straightening product; it's a complete hair transformation system. Regular relaxers can be harsh, but the Affirm Argan formula is a game-changer for anyone with a delicate scalp looking for a reliable, effective relaxer. It allows you to achieve the sleek, straight look you desire without compromising your scalp health or hair integrity. Each kit provides four applications, ensuring consistent, high-quality results over time.\u003c\/p\u003e\n\u003cp\u003eThis product is a must-have for anyone with African Caribbean hair or very curly textures seeking a permanent straightening solution that also cares for their hair. It's often searched for by terms like \"best relaxer for sensitive scalp UK,\" \"Argan oil hair relaxer,\" \"gentle hair straightening cream,\" and \"Affirm relaxer TJ Beauty.\"\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use Affirm Argan Sensitive Scalp Relaxer for Best Results\u003c\/h3\u003e\n\u003cp\u003eAchieving salon-quality results at home is simple with this carefully formulated relaxer. Always perform a strand test and follow all instructions precisely to ensure optimal safety and efficacy.\u003c\/p\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePreparation \u0026amp; Protection:\u003c\/strong\u003e Begin by carefully reading the enclosed instructions. Perform a strand test on a small section of hair to determine appropriate processing time. Apply a generous amount of protective base cream (not included, but highly recommended) to the scalp, hairline, ears, and nape of the neck to shield sensitive skin. Ensure hair is dry and detangled.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMixing \u0026amp; Application:\u003c\/strong\u003e Following the kit's specific instructions, carefully mix the relaxer crème and liquid activator until fully combined and smooth. Using a non-metallic applicator, apply the relaxer quickly and evenly to dry, virgin hair or new growth only, starting from the crown and working towards the hairline. Do not apply to previously relaxed hair.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProcessing \u0026amp; Rinsing:\u003c\/strong\u003e Allow the relaxer to process for the time determined by your strand test, carefully monitoring your hair and scalp. Do NOT exceed the maximum recommended processing time. Once the hair has reached the desired straightness, rinse thoroughly with warm water until all traces of the relaxer are removed. This step is crucial to prevent over-processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNeutralisation \u0026amp; Conditioning:\u003c\/strong\u003e Immediately after rinsing, apply a neutralising shampoo (such as Affirm 5-in-1 Reconstructor or a similar product) to stop the relaxing process. Lather and rinse until the lather is white, indicating complete neutralisation. Follow with a deep conditioning treatment to restore moisture and strength, then style as desired. Regular deep conditioning is vital for maintaining relaxed hair health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e For ongoing care of your newly straightened hair, incorporate Affirm's full range of post-relaxer treatments and moisturisers into your routine to keep hair healthy, hydrated, and protected.\u003c\/p\u003e\n\n\u003ch3\u003eKey Ingredients for Healthier Straight Hair\u003c\/h3\u003e\n\u003cp\u003eThe efficacy of Affirm Argan Sensitive Scalp Relaxer lies in its thoughtfully selected ingredients, designed to work synergistically for optimal results.\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e The active straightening agent, carefully balanced to provide effective curl reduction.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil (Argan Oil):\u003c\/strong\u003e A powerful natural emollient, rich in Vitamin E and fatty acids, providing intense moisture, shine, and antioxidant protection to the hair shaft. It aids in mitigating the drying effects often associated with chemical processing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMineral Oil \u0026amp; Petrolatum:\u003c\/strong\u003e Help to provide a protective barrier on the scalp and hair, aiding in lubrication and reducing friction, which enhances comfort during application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePolyquaternium-6:\u003c\/strong\u003e A conditioning polymer that helps to detangle hair, reduce static, and improve manageability, leaving hair smoother and softer.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLanolin:\u003c\/strong\u003e A natural emollient that adds moisture and helps to soften hair, contributing to its smooth texture post-relaxing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTJ Beauty Products UK is your trusted source for premium hair care. Enhance your natural beauty with Affirm Argan Sensitive Scalp Relaxer, a product designed for superior straightening with ultimate scalp care. Shop today and embrace healthy, gorgeously straight hair.\u003c\/p\u003e","brand":"Affirm","offers":[{"title":"Default Title","offer_id":53632402456952,"sku":"AFSS4APP","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/9084\/7626\/files\/affirm-sensitive-scalp-relaxer-4-packs.jpg?v=1730299581"}],"url":"https:\/\/www.tjbeautyproducts.co.uk\/collections\/affirm-moisturising-hair-relaxer.oembed","provider":"TJ Beauty Products UK","version":"1.0","type":"link"}